iFarm Underwriting

What iFarm Underwriting does

iFarm Underwriting is a UK-based agricultural insurance MGA operating as a brand of Rokstone Group Limited within the Aventum Group. Founded in 2015 and headquartered in Northallerton, the company underwrites farm-related insurance exclusively through UK brokers, serving the needs of UK farming businesses ranging from small to large operations.

The product portfolio comprises four core lines: Farm Combined, Farm Focus, Farm Motor, and Property Owners. Distribution is differentiated by what the company describes as the sector's first digital quote-and-bind platform for farming insurance, enabling brokers to obtain pricing and bind cover in real time. Claims handling is outsourced to Reserv, a third-party administrator using AI-enabled automation, while surveying is conducted by Securus Risk Advisors, an Aventum Group member.

Revenue is generated through commission and underwriting income on premiums placed via the broker channel, with no direct-to-consumer distribution. The company operates with a small headcount (11–50 employees) and is positioned as a specialty underwriting brand within the broader Aventum Group ecosystem, leveraging shared group infrastructure for risk assessment and claims.

Name

iFarm Underwriting

Legal name

iFarm Underwriting (brand of Rokstone Group Limited)

Website

https://ifarmunderwriting.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

iFarm Underwriting is a UK agricultural insurance MGA (a brand of Rokstone Group within Aventum Group) underwriting farm-related cover exclusively through brokers via a digital quote-and-bind platform and four core product lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Northallerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Underwriting Premiums: iFarm Underwriting generates revenue through insurance premiums collected on agricultural and property insurance policies. As a specialty MGA (Managing General Agent), they underwrite farm combined, farm motor, and property owners insurance products in the UK market.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

iFarm Underwriting is a UK specialty Managing General Agent underwriting agricultural insurance products — Farm Combined, Farm Focus, Farm Motor, and Property Owners — distributed to UK insurance brokers through the sector's first digital quote-and-bind platform built specifically for farming. The company underwrites on behalf of capacity providers, with claims handled by Reserv and surveying by Securus Risk Advisors.

Product overview

iFarm Underwriting is Rokstone's agricultural underwriting unit providing four distinct insurance products: Farm Combined (comprehensive protection for medium to large farms), Farm Focus (streamlined cover for smaller/family farms), Farm Motor (agricultural vehicle insurance with online quoting), and Property Owners (commercial/residential property coverage). The company operates the sector's first quote-and-bind platform specifically designed for farming, enabling brokers fast access to quotes. Claims are managed through third-party administrator Reserv, and surveying is handled by Securus Risk Advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Combined: Designed for medium to large farming businesses, Farm Combined brings together a wide range of essential protections under one policy. Includes environmental impairment liability up to GBP 2m, financial loss coverage, contamination of own milk, business interruption, and accidental damage.
• Farm Focus
• Farm Motor
• Property Owners

Products and services

• Farm Combined

Quantifiable outcome

• Fast claims processing through AI-powered automation technology
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ReservcoreStrategic or Co-development PartnerReserv is the third-party administrator (TPA) managing iFarm's claims. They equip their dedicated network of experienced agricultural adjusters with next-generation automation technology and AI to provide iFarm with a friendly, simple and exceedingly fast claim experience.
• Securus Risk AdvisorscoreStrategic or Co-development PartnerSecurus Risk Advisors manages surveying for iFarm's Property Owners coverage. They are a valued member of the Aventum Group, providing property risk assessment services for iFarm's insurance products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zurich Insurance UK: Large UK commercial insurer offering rural and agricultural property coverage through brokers - directly competes with iFarm's Property Owners and Farm Combined products within its UK commercial portfolio and global specialty capabilities.
• Markel UK: UK specialty insurer offering niche commercial products including agricultural and rural exposures - directly relevant as the prior employer of Gurjot Bagri who joined iFarm as an underwriter in July 2026, signalling direct talent flow from Markel's specialty agricultural book.
• Towergate Insurance: Large UK insurance broker network (part of Ardonagh Group) distributing agricultural and rural insurance products - overlapping with iFarm's broker-channel approach but operating at vastly greater scale across multiple insurance lines with established broker relationships.
• Aviva UK: One of the UK's largest general insurers offering commercial and rural insurance products through broker channels - overlaps with iFarm's Property Owners and Farm Motor lines as part of a much broader multi-line UK portfolio with deeper broker relationships.
• Hiscox UK: UK specialty insurer with niche commercial and high-value property products - overlaps with iFarm's Property Owners line for commercial and residential properties as part of a broader specialty portfolio targeting broker-distributed niche risks.
• Allianz UK: Major UK commercial insurer offering agricultural and rural property coverage through broker networks - competes with iFarm's commercial and property owner lines as part of a global multi-line portfolio with substantial capital backing.
• AXA UK: Major UK general insurer with commercial property and agricultural/rural product offerings through brokers - overlaps with iFarm's Property Owners and Farm Combined lines as part of a broad UK personal and commercial portfolio.
• Ardonagh Group: Major UK insurance broker and MGA group (parent of Towergate and other networks) - relevant as iFarm's former Head Lee Ellis previously worked there, and Ardonagh-affiliated broker panels may both compete with and distribute iFarm's agricultural products.

Direct peers

• NFU Mutual: The UK's leading agricultural mutual insurer offering farm combined, motor, and property insurance to UK farming businesses - directly competing with iFarm across all four product lines with vastly greater scale, capital base, and an established broker panel that iFarm must onboard against.
• Rural Insurance Group: UK specialist agricultural insurer offering farm combined, motor, and liability products targeted at small and medium farms - directly competing with iFarm's Farm Focus and Farm Combined offerings. Notably, iFarm's former Head Lee Ellis previously served as Product Manager at Rural Insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imperium-insurance-management-ltd---ifarm
• Instagraminstagram.com/rokstoneunderwriting
• Xx.com/ifarm_uw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFarm Underwriting