San Sebastian Winery

What San Sebastian Winery does

San Sebastian Winery is a private Florida winery founded in 1996 and headquartered at 157 King Street, St. Augustine, Florida, operating from a historic Henry Flagler East Coast Railway building. The company produces a portfolio of 17+ wines spanning sparkling (Blanc de Fleur), dry and sweet reds (Cabernet Sauvignon, Merlot, Pinot Noir, Petite Sirah, Napa Valley Cabernet, Vintners Red, St. Augustine Lighthouse), dry and sweet whites (Chardonnay, Pinot Grigio, Sauvignon Blanc, Vintners White), blush (Rosa), and dessert wines (Port, Ruby Port, Cream Sherry, Proprietor's Reserve). It is positioned as a pioneer in developing premium, sparkling, and dessert wines from Florida-native Muscadine grapes alongside traditional Vinifera varietals. Pricing ranges from approximately $12.99 to $29.99 per bottle with progressive volume discounts of 25-30% on cases and up to 25% on 36+ bottle orders.

The business operates a vertically integrated direct-to-consumer model spanning four revenue streams: (1) wine sales through a Magento Commerce-powered e-commerce storefront and external retail outlets, (2) winery tours and tastings offered 7 days a week to drive foot traffic and on-site conversions, (3) La Cocina Restaurant at The Cellar Upstairs, a fine-dining restaurant on the third floor of the winery operated in partnership with La Cocina Restaurants (open Wednesday through Sunday), and (4) themed gift baskets containing wine, cheese, chocolate, spreads, and accessories shipped to certain states. Marketing is concentrated in direct channels — website, Facebook, Instagram, and email newsletter — supplemented by experiential touchpoints at the winery.

San Sebastian serves individual wine consumers, wine tourists visiting St. Augustine, and gift buyers, with no enterprise or B2B customer base disclosed. The company has accumulated over 957 awards at international and regional wine competitions between 2001 and 2025 and is led by founder Charles Cox and winemaker Andrew Meggitt. There are no disclosed funding rounds, M&A activity, parent company, or institutional investors, and no disclosed revenue figures; shipping is geographically restricted to certain U.S. states.

Name

San Sebastian Winery

Legal name

San Sebastian Winery

Website

https://sansebastianwinery.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

San Sebastian Winery is a private, founder-led Florida winery founded in 1996 in St. Augustine that produces 17+ premium wines from Muscadine and Vinifera grapes, sells direct-to-consumer via e-commerce, on-site retail, tours and tastings, gift baskets, and an on-site restaurant, serving individual wine consumers and tourists.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Florida winery
• Muscadine wines
• Wine tours tastings
• Gift baskets
• Fine dining wine

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: The winery sells wines directly through its e-commerce storefront and at its St. Augustine location. Products range from dry reds and whites to sparkling wines and dessert wines including Port, Cream Sherry, and Ruby Port. Volume discounts are offered: 25% off 1-2 cases, 30% off 3+ cases, with additional savings on bottle quantities.
2. Winery Tours and Tastings: Daily winery tours and wine tasting experiences offered 7 days a week, driving experiential revenue and direct sales conversions.
3. Restaurant Operations: La Cocina Restaurant at The Cellar Upstairs, located on the third floor of the winery, serves fine dining dishes paired with San Sebastian wines, operating Wednesday through Sunday.
4. Gift Baskets and Retail: Pre-made themed gift baskets containing wines, cheese, chocolate, spreads, dipping sauces, and wine accessories are sold on-site and shipped to certain states.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

San Sebastian Winery produces and sells premium, sparkling, and dessert wines made primarily from Florida-grown Muscadine grapes, alongside traditional Vinifera varietals. The winery operates a tasting room and on-site restaurant (La Cocina at The Cellar Upstairs), offers guided tours and tastings seven days a week, and retails pre-made themed wine gift baskets.

Product overview

San Sebastian Winery is a Florida winery founded in 1996, located at 157 King Street, St. Augustine, Florida. The winery specializes in premium, sparkling and dessert wines from Muscadine grapes, and also produces Vinifera wines including Chardonnay, Pinot Grigio, Petite Sirah, Cabernet Sauvignon, and Sauvignon Blanc. The product portfolio spans multiple categories: Sparkling wines (Blanc de Fleur), Dessert wines (Port, Ruby Port, Cream Sherry, Proprietor's Reserve), Dry Red wines (Cabernet Sauvignon, Merlot, Napa Valley Cabernet, Petite Sirah, Pinot Noir), Dry White wines (Chardonnay, Pinot Grigio, Sauvignon Blanc), Sweet Red wines (Vintners Red, St. Augustine Lighthouse), Sweet White wines (Vintners White), and Blush wines (Rosa). The winery has won over 957 awards for excellence in winemaking. Beyond wine production, services include winery tours and tastings (open 7 days a week), an on-site restaurant (La Cocina at the Cellar Upstairs), and gift basket retail products.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabernet Sauvignon A full-bodied dry red wine with deep burgundy color, hint of oak and spice, light tannins, designed to complement marbled meats and richer foods. Sold directly to consumers through the winery's online store and on-site retail.
• Merlot A dry red wine featuring black cherry, plum with hint of cocoa, intense ruby color, juicy dark fruit on the palate with hint of tannin and smoke.
• Napa Valley Cabernet Sauvignon Napa Valley Cabernet Sauvignon 2016 with rich garnet color, plum nose, dense fruit with layers of complexity, hints of mocha, vanilla and blackberry, full well-structured palate.
• Petite Sirah A classic full-bodied dry red wine offering dark ruby hue, rich fruit and smooth texture balanced with depth and complexity, notes of blackberry and spice with hints of vanilla.
• Pinot Noir A dry red wine with ripe cherries, strawberries, hint of rose petals and toasted coconut aroma, elegant finish with delicate silky tannin acidity balancing fruitiness.
• Port An exceptionally rich and fruity dessert wine encompassing flavors of sweet raisins, currants, cherries and spice, traditionally aged in oak barrels.
• Ruby Port A young dessert wine with fresh and delicious Ruby style port, unique hint of nuttiness, finished lighter on the palate with shorter age in oak barrels.
• Cream Sherry A full-bodied and sweet dessert wine finished in the art of old skilled cream sherry practice, wonderful for enhancing dessert flavors with rich amber color and nutty flavor.
• Proprietor's Reserve A masterful blend of the Noble and Carlos varieties of muscadine grape, with slight fortification of grape spirits, offering intense burst of delicious fruit and sweet richness.
• Vintners Red A semi-sweet red wine balanced to express intense fruit flavor derived from the Noble variety of Native Muscadine grape, great complement to pasta dishes.
• St. Augustine Lighthouse A semi-sweet wine bottled specially designed after the St. Augustine Lighthouse structure, pairs nicely with barbeque and Asian dishes, served slightly chilled.
• Vintners White A slightly sweet, full-bodied white wine packed with fruity character from Native Muscadine grape, enjoyed with highly flavored meals or fruits and cheeses.
• Chardonnay A classically smooth and refreshing medium-bodied dry white wine blended to perfection, intended to pair with chicken, seafood or sharp cheese.
• Pinot Grigio A juicy, fruit-forward dry white wine displaying harmonious blend of citrus and tropical fruits with long, generous finish, pairs well with light hors d'oeuvres and fresh seafood.
• Sauvignon Blanc A dry white wine with elevated nose of tropical fruit, citrus and zesty aromatics, elegant and intense palate layered with peach, guava and textured mouthfeel, best enjoyed with seafood, chicken and pork.
• Blanc de Fleur A sparkling wine with hint of fruit, sweetness and tiny bubbles producing tingling flavor, individually created in traditional Methode Champenoise, each bottle fermented, aged and finished by hand.
• Rosa A blush wine complementing variety of foods with light and refreshing style balanced perfectly with hint of sweetness, delicate fruity character representing finest Native Florida Muscadine grape.
• Winery Tours and Wine Tasting Winery tours and wine tastings offered 7 days a week (Monday-Saturday 10 a.m. to 5 p.m., Sunday 11 a.m. to 5 p.m.) at the St. Augustine location, designed to drive foot traffic and direct wine sales.
• La Cocina Restaurant at The Cellar Upstairs Fine dining restaurant located on the third floor of the winery serving dishes crafted from the finest ingredients, paired with San Sebastian wines. Open Wednesday through Sunday from 11 a.m. until 9 p.m. with reservations recommended.
• Gift Baskets Pre-made themed gift baskets containing an assortment of San Sebastian wines, cheese, chocolate, tasty spreads, dipping sauces and wine accessories, available in multiple price ranges. Available on-site and shipped to certain states.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• La Cocina RestaurantscoreStrategic or Co-development PartnerLa Cocina Restaurants operates La Cocina at The Cellar Upstairs, a fine dining restaurant located on the third floor of the San Sebastian Winery. The restaurant serves fine dining dishes crafted from the finest ingredients, paired with exceptional San Sebastian wines. Open Wednesday through Sunday from 11 a.m. until 9 p.m., with reservations recommended.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trump Winery: Virginia estate winery with tasting room, tours, and DTC e-commerce. Comparable as a destination winery with full hospitality integration and broad varietal portfolio.
• Biltmore Winery: Estate winery located at Biltmore Estate in Asheville, NC, offering tours, tastings, and DTC wine sales. Comparable as a destination winery combining tourism, hospitality, and wine production under a single venue.
• Tarara Winery: Virginia estate winery with on-site tasting room, tours, events, and DTC wine sales. Comparable in business model (DTC estate winery with hospitality), portfolio breadth (dry reds, whites, sparkling), and small-team operations.
• Chateau Elan Winery: Florida winery and resort producing Vinifera wines with on-site tasting room, restaurant, and event spaces. Highly comparable given shared Florida geography, hospitality-anchored DTC model, and Vinifera portfolio overlap.
• King Family Vineyards: Small Virginia boutique estate winery focused on DTC sales, tasting room, and event hosting. Comparable in scale (small team, single estate) and DTC-first business model.
• Willamette Valley Vineyards: Oregon publicly-traded winery with DTC e-commerce, tasting room, and broad varietal portfolio. Comparable as a DTC-focused estate winery, though at materially larger scale and public-company governance.
• Lakeridge Winery: Florida-based winery producing Vinifera and Muscadine-style wines with on-site tasting, retail store, and tours. Direct sibling/affiliated brand per the San Sebastian Winery website footer, making it the closest comparable on geography, varietal mix, and DTC model.

Broad incumbents

• Constellation Brands: Major US alcoholic beverage company with wine, beer, and spirits portfolios. Comparable as a broad incumbent shaping category pricing, distribution access, and consumer advertising spend against which regional wineries must position.
• E&J Gallo Winery: Largest US wine producer with a vast portfolio across price points and varietals. Comparable only at the broadest industry level — incumbent pricing, distribution, and shelf-space power that any smaller winery must compete against for consumer attention and retail placement.

Regional players

• St. Augustine Distillery: Distillery located in historic St. Augustine, FL, offering tours, tastings, and a tasting room. Comparable as a fellow craft alcohol producer in the same city, sharing the tourism-driven DTC customer base though operating in spirits rather than wine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SanSebastianWineryFL
• Instagraminstagram.com/sansebastianwinery
• Xx.com/StAugustineWine
• LinkedInlinkedin.com/company/san-sebastian-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Sebastian Winery