ALFA PRO IT

What ALFA PRO IT does

ALFA PRO (formerly Alfa Automatisering, founded 1989 in Noordwijk, Netherlands) is a vertical SaaS provider of ERP software purpose-built for the floriculture sector. The company serves more than 160 customers across five specialized sub-verticals — shipping exporters, flower wholesalers, lijnrijders (floral van sales), Cash & Carry operators, and FSM (Full-Service Management) retailers supplying supermarkets and petrol stations. The company's flagship product is NEXT, a modular, web-based ERP platform offered in four subscription tiers (Go, Essentials, Premium, Advanced), with an integrated B2B webshop and complementary add-ons including Click & Buy digital sales functionality and a Cash & Carry POS module with self-scan and digital price tags.

NEXT is built on C# (backend/server) and TypeScript (frontend/web client) with Open Source components, accessible via desktop or mobile browser, and integrates with major accounting systems (Exact, AFAS, Twinfield, AccountView, Microsoft Dynamics, DATEV, Diamant, Sage), sector platforms (Floriday, Transis), and German fiscal compliance tooling (Fiskaly TSE). The company operates a 3-week release cadence and, in November 2025, became the first IT company with ERP software in the floriculture sector to achieve ISO 27001 certification for both the company and the software.

ALFA PRO generates revenue through monthly NEXT subscriptions, professional services (implementation, training, consultancy subscriptions), and hardware sales and support delivered in partnership with Jore IT. The firm employs approximately 15 people across development, sales, support, customer success, HR/PR, and finance, and is backed by TSS as its parent company. Go-to-market is sales-led with dedicated consultants, a dedicated Germany team supporting DACH expansion, localized content in Dutch/German/English, and direct sales activity supplemented by website inbound and online demos for the webshop. Customers are spread across the Netherlands, Germany, the UK, and other European countries.

Name

ALFA PRO IT

Legal name

ALFA PRO

Website

https://alfapro.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ALFA PRO is a Dutch vertical SaaS provider of ERP software purpose-built for the floriculture sector, serving 160+ exporters, wholesalers, lijnrijders, Cash & Carry operators, and supermarket/petrol-station retailers across Europe via its modular NEXT platform.

Ownership category

akta.pro rank

Product category

Floriculture ERP Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• Floriculture ERP software
• Horticultural business software
• Flower wholesale management
• B2B webshop platform
• Florist supply chain software

Headquarters

HQ city

Rijnsburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NEXT Software Subscription: SaaS subscription model for NEXT ERP software with multiple tiered packages (Go, Essentials, Premium, Advanced). Low entry costs with no large upfront investment required. The subscription model provides ongoing revenue and includes regular updates every three weeks.
2. Professional Services: Implementation services, training, and consultancy subscriptions. The company conducts over 20 onboarding projects per year and offers ongoing consultancy to help customers maximize the software's capabilities.
3. Hardware Sales and Support: Hardware solutions provided in partnership with Jore IT, including support, sales, installation, and maintenance of hardware that integrates with ALFA PRO software products. Over 35 years of experience in hardware provision.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ALFA PRO develops and sells NEXT, a web-based ERP software platform purpose-built for the floriculture (sierteelt) sector. NEXT provides integrated order processing, purchasing, sales, invoicing, packaging registration (fustregistratie), POS, and a B2B webshop in a single system, offered via tiered subscription packages (Go, Essentials, Premium, Advanced). The company also delivers 24/7 support services, implementation/onboarding, and ongoing consultancy to floriculture wholesalers, exporters, lijnrijders, Cash & Carry operators, and FSM retailers.

Product overview

ALFA PRO offers NEXT, a modular web-based ERP software platform purpose-built for the floriculture sector. The portfolio consists of four NEXT package tiers (Go, Essentials, Premium, and Advanced) serving different business types from traditional lijnrijders to exporters and full-service retail suppliers. Core capabilities include order processing, inventory management, purchasing, sales, invoicing, packaging registration, POS systems, and integrated B2B webshop. Additional offerings include Click & Buy digital selling functionality, 24/7 support services, consultancy subscriptions, and remote support tools. The software integrates with major accounting systems (Exact, AFAS, Twinfield, AccountView, Microsoft Dynamics, DATEV, Diamant, Sage), branch solutions (Floriday, Transis), and fiscal compliance tools (Fiskaly).

Differentiator

Problem solved

Functional benefit

Brands

• NEXT: Primary software product for floriculture businesses - web-based ERP solution for order processing, sales, inventory, invoicing, and webshop management. Available in Go, Essentials, Premium, and Advanced packages.
• Click & Buy

Products and services

• NEXT
• NEXT Webshop

Quantifiable outcome

• Time savings through NEXT software enabling work anywhere via desktop or mobile in a web client
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• KiwacoreOthers · 10 November 2025Certification body that awarded ALFA PRO the ISO 27001 certification. Kiwa is an international certification organization specializing in testing, inspection, and certification services.
• Jore ITcoreTechnology or IntegrationHardware partner specializing in support, hardware sales, installation, and maintenance. Jore IT was established by former ALFA PRO colleagues, creating a close working relationship. They provide hardware solutions that integrate seamlessly with ALFA PRO software products, with over 35 years of combined hardware experience.
• FiskalycoreTechnology or IntegrationPartnership with Fiskaly for German KassensichV (KassenSicherungsverordnung) compliance. Provides certified TSE (Technische Sicherheitseinrichtung) connectivity and legally compliant data storage for cash register systems in Germany.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Visma: Nordic-headquartered provider of business software including ERP, accounting, and payroll across Northern Europe, with growing presence in the Netherlands (e.g., Exact). Comparable broad incumbent for SMB and mid-market business software.
• Sage: Global provider of accounting, payroll, and ERP software used by SMB wholesalers across Europe. Broad incumbent whose accounting-centric stack competes for the same operational budget as NEXT.
• SAP Business One: SAP's ERP offering for small and midsize businesses including wholesale distribution. Comparable as a broad incumbent that larger exporters in the floriculture chain may select over a vertical solution.
• UNIT4 (Software AG): Mid-market cloud ERP vendor active across Northern Europe with vertical suites. Comparable broad incumbent whose mid-market ERP could be deployed by larger floriculture wholesalers or exporters as an alternative to NEXT.
• Exact (Visma): Dutch-origin ERP and accounting suite now part of Visma, widely used by SMBs across the Netherlands. Comparable as a broad incumbent that competes for the same business-management budget ALFA PRO targets in floriculture.
• Microsoft Dynamics 365 Business Central: Microsoft's midmarket ERP/cloud business suite used by wholesalers and exporters across Europe. Broad incumbent that midsize floriculture customers could adopt as an alternative to vertical-specific software.
• AFAS Software: Leading Dutch ERP, payroll, and accounting software vendor. AFAS is both an integration partner for NEXT and a broad incumbent whose horizontal ERP could be substituted by midsize floriculture customers seeking a single-vendor stack.

Emerging players

• Odoo: Open-source modular ERP covering sales, inventory, accounting, e-commerce, and POS. Open and affordable alternative that could be assembled by a floriculture trader as a substitute for NEXT's vertical feature set.

Direct peers

• Floriday (Royal FloraHolland): Royal FloraHolland's digital platform connecting growers, traders, and buyers across the floriculture supply chain. Closest functional peer to ALFA PRO's NEXT, serving overlapping customer segments (exporters, wholesalers, Cash & Carry) with growing platform capabilities.

Others

• Wolters Kluwer (Twinfield): Provider of accounting and compliance software including Twinfield, integrated with NEXT. Comparable as a partner-adjacent platform whose broader back-office suite could anchor competing ERP stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alfaprosoftware
• Facebookfacebook.com/alfaproit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALFA PRO IT