Hansa Event

What Hansa Event does

Hansa Event is a Swedish event management agency founded in 2006 and headquartered in Visby on the island of Gotland. The firm organizes conferences, kickoffs, corporate events, congresses, and supporting activities, and has developed particular depth around Almedalen Week — Sweden's central political and policy event week — where it operates as a primary local producer for enterprise and public-sector clients. Across its lifetime the agency reports more than 2,000 events delivered and over 25,000 participants hosted, operating with a 11–50 employee footprint that anchors it among the larger on-island event operators.

The company's service portfolio spans end-to-end event production: concept and program design, venue and accommodation sourcing across Gotland's hotel base, vendor coordination (catering, transport, technology suppliers), on-site execution, and post-event reporting. Recent flagship work includes the co-organization of Flight Plan — The Nordic Green Aviation Summit with Science Park Gotland since 2024, the annual Gotlandsdagen in Stockholm's Kungsträdgården since 2022, and large-scale residential concepts such as Resort Visby that accommodate 750+ delegates. Named clients include Länsförsäkringar, JCDecaux, Netnod, Preem, and the Tim Bergling Foundation, alongside public-sector organizers.

Hansa Event generates revenue on a project-based fee-for-service model, pricing each engagement against scope (venue, F&B, program design, staffing) with typical anchor mandates tied to the annual Almedalen Week calendar and recurring corporate kickoffs and incentive programs. Its go-to-market is relationship-driven within Sweden, leveraging a dense local ecosystem of hotels, restaurants, regional government (Region Gotland), science parks, and logistics providers on the island. There is no proprietary software platform; the deliverable is operational execution rather than technology licensing, and the company has not disclosed any external funding, making it a privately held, services-led business.

Name

Hansa Event

Legal name

Bolagsnamnet AB

Website

https://hansaevent.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hansa Event is a Visby, Gotland-based event agency that has organized over 2,000 conferences, kickoffs, and corporate events since 2006, with particular depth around Sweden's annual Almedalen Week and named clients including Länsförsäkringar, JCDecaux, Netnod, and Preem.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Onsite Operations & Event Staffing Management (THAHACAL)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Government & Public Sector Congress & Summit Planning (THAHACAC)

Keywords

• Event management services
• Corporate event planning
• Conference organization
• Meeting planning services
• Professional congress organizing

Headquarters

HQ city

Visby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Planning and Management Services: Full-service event planning and management for conferences, kickoffs, corporate events, congresses, and activities on Gotland. Revenue is generated through service fees for event coordination, venue booking, activity management, and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hansa Event is a full-service event agency based in Visby, Gotland, Sweden that plans and executes conferences, kickoffs, corporate events, congresses, activities, and corporate dinners on the island of Gotland. Since 2006, the company has coordinated end-to-end event logistics including travel, accommodation, venues, catering, activities, and on-site staffing, and serves as a local Professional Congress Organizer (PCO) during the annual Almedalen Week political gathering in Visby.

Product overview

Hansa Event is Gotland's leading event management company (established 2006) offering a comprehensive suite of event services including conference planning, corporate events, activities, corporate dinners, Almedalen Week management, and congress organization. The company's core offerings are organized around five main service categories: Conferences (planning for kickoffs and conferences with travel, accommodation, and activities), Corporate Events (customized events for celebrations and organization gatherings), Activities (28+ team building, adventure, culinary, and wellness activities including cycling, cave tours, and competitions), Corporate Dinners (venues including medieval ruins, haylofts, and restaurants for up to 1,000 guests), and Almedalen Week Services (venues, technology, catering, and staffing for Sweden's premier political gathering). The company also operates Resort Visby, a collaborative large-scale conference concept coordinating multiple Gotland stakeholders for events of 750+ participants. Hansa Event's product portfolio includes both service offerings and venue management, with notable venues including St. Nicolai ruins, Salthamn Factory, Hansaplatsen, and The Main Hall. The company has delivered over 2,000 events and welcomed 25,000+ participants since founding.

Differentiator

Problem solved

Functional benefit

Brands

• LF-Arenan: Premium venue area established at Hansaplatsen during Almedalen Week, renamed LF-Arenan after Länsförsäkringar's booking for the entire Almedalen Week 2026.
• Resort Visby
• Country Festival
• Upplev Visby Resort

Products and services

• Conferences Conference and kickoff planning services on Gotland, including travel, accommodation, conference arrangements, activities, and dinners with ready-made packages or customized options for corporate clients and organizations.
• Corporate Events Corporate events including celebrations, product launches, and organization gatherings in unique Gotland settings such as medieval ruins, haylofts, and coastal venues.
• Activities Team building, competitions, culinary experiences, guided tours, creative workshops, and adventure activities for groups on Gotland, including cycling tours, cave adventures, sea experiences, and themed competitions.
• Corporate Dinners Dinner and party events in unique Gotland settings including 13th-century ruins, haylofts, seafront venues, and restaurants across Visby and Gotland, accommodating up to 1,000 guests.
• Almedalen Week Event Services Event management during Almedalen Week in Visby, offering venues, tents, technology, catering, staffing, and branding solutions for seminars, mingle events, meetings, and exhibitions during Sweden's premier political week.
• Congress Services (PCO) Professional Congress Organization (PCO) services for large meetings and congresses, providing full planning from start to finish including registration, exhibitor liaison, venue booking, and accommodation coordination with modern venues in Visby.
• Resort Visby Collaborative approach where multiple stakeholders on Gotland work together to host large-scale conferences and congresses of 750+ participants, coordinated by Hansa Event with combined accommodations, venues, and logistics.
• Public Market Spaces (Almedalen Week Tents) Tent solutions for public spaces during Almedalen Week in sizes from 3x3m to 5x5m, including technology, catering, decor setup, and transport, with transparent unit pricing for each tent size.
• Country Festival (Themed Corporate Party) Western/country-themed corporate kickoff event featuring music, food, bull riding, line dancing, and Mexican buffet, executed on a 1,500 sqm venue for groups such as 65 participants.
• Magic in the Visby Night Two-day kickoff and conference package starting with a nighttime guided tour featuring a monk torch guide, cathedral concert, and team challenges through Visby's medieval alleys.
• Night at the Museum Evening event at Gotland Museum where guests are met by a monk with torch, enjoy a sparkling wine reception, and participate in a candlelit escape room experience in darkness, delivered in partnership with Gotlands Museum.
• Cave Adventure (Lummelunda Caves) Underground adventure activity in Lummelunda Caves exploring more than 4 km of 400-million-year-old limestone formations beyond regular tour sections, using headlamps at a constant 8°C temperature.
• Hunt for the Havor Ring Escape room-style mystery activity where teams solve the 1986 theft of the priceless Havor gold neck ring from Gotland Museum within a 60-minute time limit.
• Dinner Safari Three-course dinner experience visiting three different restaurants in Visby, hosted by a personal guide who provides culinary storytelling between courses.
• Medieval Cellar Dinner Rustic dinner in a 13th-century medieval cellar in Visby, with an optional medieval feast theme including period attire and live medieval music.
• Gotland Feast (Höloft Dinner) Traditional Gotland feast in a hayloft featuring Gotlandsdricke aperitif, grilled lamb, Gotland saffron pancake, and a Gutnish cultural performance.
• Hansaplatsen Venue (Almedalen Week) Central venue at Hansaplatsen during Almedalen Week, strategically located opposite the Almedalen stage, including the Premium LF-Arenan area bookable for seminars, branding, and gatherings.
• Courtyards & Gardens (Almedalen Week) Private courtyards and gardens in Visby during Almedalen Week, customizable with tents, technology, catering, and decor for seminars and gatherings.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Science Park GotlandcoreStrategic or Co-development Partner · 1 January 2024Co-organizer of the Flight Plan - The Nordic Green Aviation Summit since 2024. Hansa Event handles production and execution while Science Park Gotland provides content direction for the electric flight congress held in November.
• Svenska SpelminorStrategic or Co-development Partner · 1 January 2024Co-organizer of Flight Plan - The Nordic Green Aviation Summit, contributing to the congress that aims to make Gotland one of the first commercial destinations for electric flight.
• TransportföretagenminorStrategic or Co-development Partner · 1 January 2024Co-organizer of Flight Plan congress alongside five other organizations. The summit focuses on charging infrastructure and next-generation airports for electric aviation.
• Region GotlandcoreStrategic or Co-development Partner · 1 January 2024Co-organizer of Flight Plan congress. Region Gotland is a key stakeholder in developing Gotland as a destination and supporting innovative initiatives.
• SwedaviaminorStrategic or Co-development Partner · 1 January 2024Co-organizer of Flight Plan congress. Swedavia operates airports and contributes expertise on airport infrastructure for electric flight development.
• Gotlands MuseumminorStrategic or Co-development PartnerPartner for 'Night at the Museum' activity. Provides museum venue access, staff, and historical content for exclusive after-hours museum experiences for event groups.
• Donners EventminorStrategic or Co-development PartnerVenue partner used for congress events including the Scandinavian Society of Periodontology congress. Provides flexible event spaces in Visby.
• Visby Restaurants and Catering CompaniesminorChannel Partner/ Reseller/ DistributorCollaboration with multiple restaurants, farms, and catering companies across Gotland for corporate dinners and events. Partners provide food and beverage services for various event types.
• Gotland HotelsminorChannel Partner/ Reseller/ DistributorEstablished partnerships with hotels across Visby for accommodating conference and event participants. Part of the Resort Visby concept for large-scale events.
• Wisby Strand Congress & EventminorChannel Partner/ Reseller/ DistributorVenue partner for conferences and gala dinners. Wisby Strand is used for large congress events and provides waterfront conference facilities.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Others

• Visit Sweden: Swedish national destination marketing organization. Complementary promoter of Sweden as a meeting destination whose international marketing investments amplify Hansa Event's inbound demand for Gotland meetings.
• Destination Gotland: Operates ferry services and tourism to Gotland. Adjacent ecosystem player whose route pricing, frequency, and capacity directly drives inbound event attendance for Hansa Event's Gotland-based events.

Broad incumbents

• Stockholmsmässan: Major Stockholm convention and trade show venue offering event organization services. Comparable convention/trade show organizer role and runs large-scale events that compete for the same corporate and association budget.
• Gothia Towers / Svenska Mässan: Sweden's largest conference complex and event venue in Gothenburg, offering combined venue + PCO + accommodation. Broader portfolio player overlapping with Hansa Event's congress and conference services at larger scale.

Direct peers

• MCI Group: Global association management and PCO company with deep Nordic operations. Same core business of organizing congresses, association meetings, and corporate events with on-site staffing and venue coordination.
• Congrex Switzerland / Congrex Nordic: Nordic-rooted PCO focused on association congresses and event management. Comparable operating model to Hansa Event's congress division, targeting similar association and scientific clients.
• Wisby Strand Congress & Event: Gotland-based conference and event venue in Visby. Direct local competitor for the same congress and conference clients Hansa Event serves on the island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hansaevent
• LinkedInlinkedin.com/company/hansa-event-ab
• Instagraminstagram.com/hansaevent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansa Event