Beauty Travels 24

What Beauty Travels 24 does

Beauty Travels 24 is a privately-held medical tourism agency founded in 2006 and headquartered in Rastatt, Germany, with a Turkish operating entity (Beauty Travels 24 Medikal Turizm ve Tic AS) coordinating patient treatments in Istanbul. The company acts as an intermediary between European patients and a curated network of partner clinics — primarily JCI-accredited Medicana International Hospital and Medistate Hospital in Istanbul — bundling medical procedures with flights, accommodation, transfers, interpreters, and post-treatment aftercare insurance into all-inclusive packages. Its treatment portfolio spans six core categories: plastic surgery, eye laser treatments, hair transplantation, dental surgery, bariatric/weight-reduction surgery, and IVF, supported by ancillary services such as a Park & Fly airport shuttle, partner hotel accommodation, 0% interest financing via payever, and a complication insurance product underwritten through Medassure/Nürnberger Versicherung with up to €300,000 of coverage valid across five European countries. Since 2012 the company has held TÜV certification for service quality (renewed annually) and currently operates with 11–50 employees across its German consulting center and Istanbul operations.

The business model is a transaction-fee intermediary model: patients pay on-site in Istanbul after pre-examination (no upfront payment), the agency earns its margin on the bundled package, and treatment costs are remitted to partner clinics. Demand is generated primarily through word-of-mouth referrals, a 4.9/5 Google rating across 315 reviews, Trustpilot presence, and earned media coverage in beauty and lifestyle publications. Customers are exclusively individual medical tourists — no B2B or enterprise segment — sourced chiefly from Germany and four additional European countries (Austria, France, Italy, Spain), serviced in five languages. The company reports more than 60,000 organized treatments and 150,000+ referrals accumulated since inception, with no disclosed external funding, no parent company, and no M&A activity in the source material.

Name

Beauty Travels 24

Legal name

Beauty Travels 24 Medikal Turizm ve Tic AS

Website

https://beautytravels24.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty Travels 24 is a German-headquartered medical tourism agency founded in 2006 that bundles cosmetic and medical procedures at JCI-accredited partner clinics in Istanbul with travel, accommodation, financing, and aftercare insurance for individual European patients across five languages.

Ownership category

akta.pro rank

Product category

Medical Tourism Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

akta.pro secondary industry

Bariatric & Metabolic Surgery Tourism Agencies (THAKAIAE)

Keywords

• Medical tourism services
• Aesthetic surgery coordination
• Hair transplantation packages
• Eye laser treatment travel
• Dental surgery tourism

Headquarters

HQ city

Rastatt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Treatment Coordination Fees: Beauty Travels 24 generates revenue by organizing and coordinating medical treatments at partner clinics in Istanbul. The company charges for its comprehensive service packages which include medical treatment coordination, travel organization (flights, transfers), accommodation booking, and follow-up care support. Payment is received from patients, with treatment costs paid directly to partner clinics. The company emphasizes no upfront payment required from patients—payment is made on-site in Istanbul after the consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Beauty Travels 24 is a medical tourism agency that organizes and coordinates medical and aesthetic treatments at partner clinics in Istanbul, Turkey, for European patients. Its core offering is all-inclusive treatment packages bundling consultation, flights, accommodation, VIP transfers, treatment coordination, and post-treatment aftercare for plastic surgery, eye laser, hair transplantation, dental surgery, bariatric surgery, and IVF. The company provides in-person consultation at its German center in Rastatt and coordinates delivery through JCI-accredited partner clinics.

Product overview

Beauty Travels 24 is a medical tourism agency offering a comprehensive portfolio of medical treatments in Istanbul, Turkey. The core offering consists of six main service categories: Plastic Surgery (facial, breast, body, post-bariatric), Eye Treatments (laser vision correction and lens implantation), Hair Transplantation (FUE, DHI, and combination techniques), Dental Surgery (prosthetics and aesthetics), Weight Reduction Surgery (gastric bypass, sleeve gastrectomy), and IVF (fertility treatments). These are bundled with ancillary services including aesthetic treatments, VIP transfer, partner hotel accommodation, airport parking (Park & Fly), aftercare insurance, and 0% financing options. The company operates through partner clinics (Medistate, Medicana International Hospital) in Istanbul and maintains a consulting center in Rastatt, Germany. Treatments include both surgical and non-surgical procedures, with technologies such as VASER liposuction, ReLEx SMILE, and iLASIK for laser eye surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Surgery (Plastische Chirurgie) Full-service plastic and aesthetic surgery program including facial procedures (nose correction, facelifts, eyelid surgery), breast procedures (augmentation, reduction, lift), body contouring (liposuction, tummy tuck, arm/thigh lift), and post-bariatric body contouring. Performed by specialized surgeons at JCI-accredited partner clinics in Istanbul for European patients.
• Eye Treatments (Augenbehandlungen) Vision correction treatments including laser procedures (ReLEx SMILE, iLASIK, No-Touch Laser, PRK/LASIK, Presby LASIK, Femto Wavefront LASIK) and lens implantation (trifocal lenses, ICL lenses, monofocal lenses, multifocal lenses) for European patients seeking elective vision correction.
• Hair Transplantation (Eigenhaartransplantation) Hair transplantation services using FUE, FUE+DHI combination technique, FUE Gold method, Sapphire technique, Perkutan technique, FUT method, and manual implantation, including eyebrow and beard transplantation. Procedures are performed by ISHRS-certified physicians at partner clinics in Istanbul.
• Dental Surgery (Zahnchirurgie) Dental treatments including dental prosthetics (bridges, crowns, implants, All-on-4, CEREC, dentures) and dental aesthetics (Lumineers, Hollywood Smile, teeth whitening, veneers) for European patients seeking affordable dental work abroad.
• Weight Reduction Surgery (Magenverkleinerung) Bariatric procedures including gastric bypass and sleeve gastrectomy (Schlauchmagen), typically completed in a 7-day program in Istanbul for European patients with obesity.
• IVF (In-Vitro Fertilization) Fertility treatments including classical IVF (in-vitro fertilization) and ICSI (intracytoplasmic sperm injection) for European couples seeking assisted reproduction.
• Aftercare Protection (Nachsorgeschutz) Post-treatment complication insurance in partnership with Medassure and Nürnberger Versicherung, covering treatment costs up to €300,000 for complications at private or public healthcare providers in Germany, Austria, France, Spain, and Italy. Includes flight and hotel costs for necessary return to Istanbul. Bundled into treatment packages.
• 0% Financing (0% Finanzierung) Interest-free financing option for medical treatments offering up to 12 months zero-interest installment payments. Provided through payever platform to German residents with regular income and no negative SCHUFA entry.
• Park & Fly Service Complimentary airport parking service at European airports for patients traveling for treatment, including shuttle transfer from parking to departure terminal.

Quantifiable outcome

• Over 60,000 organized treatments and 150,000+ referrals since 2006
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MedassurecoreStrategic or Co-development Partner · 1 January 2021Insurance partnership for comprehensive follow-up care protection. Medassure provides complication coverage up to 300,000€ for treatments in Germany, Austria, France, Spain, and Italy. Includes flight and hotel costs for return to Istanbul if needed.
• Medicana International HospitalcoreStrategic or Co-development Partner · 1 January 2006Long-term partnership with Medicana International Hospital Zincirlikuyu in Istanbul for all medical treatments. The hospital's international department is specifically designed for international patients with multilingual support, JCI accreditation, modern operating theaters, and 24-hour emergency care. This is Beauty Travels 24's primary treatment facility.
• Medistate HospitalcoreStrategic or Co-development Partner · 1 January 2006Partnership with Medistate Hospital in Istanbul providing additional capacity for medical tourism patients. Offers JCI-certified quality standards, modern facilities, and specialized international patient care.
• Nürnberger VersicherungcoreStrategic or Co-development PartnerInsurance partnership providing medical follow-up care protection of up to 300,000€ for patients after returning from Turkey. Exclusive patient protection valued at 100€ included in treatment packages.
• Hotel LimakminorChannel Partner/ Reseller/ Distributor5-star partner hotel recommended for patients due to proximity to clinic. Offers spa facilities and swimming pool for patient recovery. Available at additional charge.
• Hotel Radisson InnminorChannel Partner/ Reseller/ Distributor4-star partner hotel included in many treatment packages at no extra cost. Located minutes from clinic in Kavacık with modern rooms and spa facilities.
• Hotel Le MeridienminorChannel Partner/ Reseller/ Distributor5-star partner hotel in Etiler district, approximately 30 minutes from clinic. Offers elegant rooms, spa facilities, and views of Istanbul.
• Hotel MövenpickminorChannel Partner/ Reseller/ Distributor5-star partner hotel in Nişantaşı district, approximately 60 minutes from clinic. Offers spa facilities and Bosporus views.
• ISHRS Certified PhysicianscoreTechnology or IntegrationPartnership with ISHRS (International Society of Hair Restoration Surgery) certified physicians for hair transplantation procedures, ensuring qualified and experienced hair transplant specialists.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Medigo: Global medical travel platform connecting patients with hospitals across multiple countries and specialties. Marketplace model provides indirect competitive pressure on traditional single-corridor agencies like BT24.
• Booking Health: Broader medical tourism platform covering serious medical treatments (oncology, cardiology, orthopedics) at accredited hospitals worldwide. Larger incumbent with wider portfolio; overlaps with BT24 on selected procedures.

Emerging players

• PlacidWay: Medical tourism marketplace offering cosmetic and elective procedures across multiple international destinations including Turkey. Marketplace model competes for the same patient acquisition channel.
• Memorial Health Group: Large Turkish hospital group with dedicated international patient departments marketing directly to European patients. Represents the disintermediation risk — major Turkish providers building direct patient acquisition capability.
• Acibadem Healthcare Group: Major Turkish private hospital network with significant international patient marketing infrastructure and JCI accreditation. Competes with BT24's partner hospitals for direct European patient bookings.

Direct peers

• Aesthetic Travel: German-based medical tourism agency arranging cosmetic and aesthetic surgery in Turkey for European patients. Direct competitor operating in the same corridor (Germany→Istanbul) with comparable service bundling.
• Medicalfly: German medical tourism agency focused on plastic surgery and aesthetic procedures abroad. Direct competitor targeting German-speaking patients with comparable consultation-based service model.
• Estetica Istanbul (Estethica): Medical tourism facilitator specializing in hair transplantation and cosmetic surgery in Istanbul for European patients. Competes head-on with BT24 in the same procedure categories and customer base.
• ClinicCenter: Medical tourism agency coordinating cosmetic surgery, dental, and hair transplant procedures in Turkey for international patients. Similar service model with bundled packages and patient coordination.

Regional players

• Saluss Medical Group: Medical tourism facilitator focusing primarily on hair transplantation and dental procedures in Turkey, serving Russian and CIS markets. Comparable service model but different geographic focus than BT24's European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/beautytravels24
• Facebookfacebook.com/beautytravels24
• LinkedInlinkedin.com/company/beauty-travels-24

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Travels 24