I Concept

Name

I Concept

Legal name

I Concept Innovation Pte Ltd

Website

https://i-concept.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative & Digital Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Creative agency services
• Brand identity design
• Website development services
• Digital marketing agency
• E-commerce design services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including branding, website development, e-commerce design, and digital marketing. Pricing varies by project scope and complexity. Requires upfront deposit (non-refundable) before work begins, with remaining balance invoiced mid-project and/or at completion.
2. Fixed Monthly Retainer Services: Creative services offered on a fixed monthly fee basis, providing ongoing creative support, brand management, and digital marketing services under retainer arrangements.
3. Website Maintenance Services: Ongoing WordPress maintenance and security audit services to keep client websites healthy and secure, typically billed on retainer or per-service basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

I Concept is a Singapore-based full-service creative and digital agency that designs corporate identities, builds WordPress websites and e-commerce platforms, and runs digital marketing campaigns including social media, Google advertising, and SEO. The agency also implements Intercom AI chatbots and provides WordPress maintenance and security audit services, with grant advisory support for Singapore government funding programs (EDG and PSG).

Product overview

I Concept is a full-service creative and digital agency based in Singapore offering an integrated portfolio of services spanning branding, e-commerce design, website development, digital marketing, and AI chatbot solutions. The core offering consists of Branding and Identity, E-commerce Design, Website Development, and Digital Marketing (including Social Media Marketing, Google Advertising, and SEO), supported by specialized services like Intercom AI Chatbot for customer engagement automation and WordPress Maintenance/Security Audit for ongoing website support. The company also provides grant advisory services for Singapore government funding programs including Enterprise Development Grant (EDG) and Productivity Solutions Grant (PSG) for e-commerce, digital marketing, and AI chatbot initiatives. Additional offerings include Creative Services with Fixed Monthly Fee retainer model, IP Grow branding strategy services, and KIDZCORNER youth-focused creative campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Identity Corporate identity development covering brand strategy, brand conception, naming, logo design, color and font selection, marketing collaterals, and brand style guide creation. Eligible for the EDG Strategic Brand and Marketing Development Grant and targeted at businesses building or refreshing their corporate identity.
• E-commerce Design Dedicated e-commerce platform design and development with integrated services for online retail operations. Eligible for the Pre-approved Productivity Solutions Grant for E-commerce. Targeted at brands launching or improving online retail presence.
• Website Development Customized WordPress-based web design with mobile responsive layouts and UI/UX optimization, focused on user-centric website development for SMEs, enterprises, and government clients.
• Intercom AI Chatbot AI-powered chatbot solution implemented on the Intercom platform for customer engagement, instant responses, and lead generation. Pre-approved under the Productivity Solutions Grant (PSG) AI Chatbot for Customer Engagement. Targeted at businesses seeking to automate customer service and lead capture.
• Digital Marketing Full suite of digital marketing services covering social media marketing, Google advertising (SEM/Google Ads), and Search Engine Optimisation (SEO) for SMEs, enterprises, and government clients.
• Social Media Marketing Social media content creation and management for Facebook, Instagram, and LinkedIn platforms, covering both organic content and paid advertising campaigns. Targeted at brands seeking social media presence and engagement.
• Google Advertising Search engine marketing services covering Google Ads setup, management, and optimization focused on lead generation and ROI for businesses seeking paid search performance.
• Search Engine Optimisation SEO services including keyword research (up to 20 keywords), content optimization, and a 16-week intensive optimization period with monthly ranking reports. Targeted at businesses seeking improved organic search visibility.
• Creative Services with Fixed Monthly Fee Monthly retainer-based creative services providing ongoing branding, design, and marketing support with predictable pricing for clients who need continuous creative assistance.
• WordPress Maintenance Ongoing WordPress website maintenance including updates, security monitoring, performance optimization, and technical support for businesses running WordPress sites.
• WordPress Security Audit Security assessment service to identify and fix vulnerabilities in WordPress websites in Singapore, including vulnerability remediation and security hardening.
• Enterprise Development Grant (EDG) Support Assistance with Enterprise Development Grant applications for branding and strategic marketing development projects, including EDG scoping and reimbursement guidance for eligible Singapore SMEs.
• PSG for E-Commerce Productivity Solutions Grant support for e-commerce website design and development projects in Singapore, helping eligible SMEs access government funding for their e-commerce builds.
• PSG Digital Marketing Productivity Solutions Grant support for digital marketing initiatives including AI chatbot implementation, helping eligible Singapore SMEs access government funding.
• IP Grow Services Branding strategy services provided through Singapore's GoBusiness IP Grow platform, offering intellectual property and brand development support to clients in the IP Grow ecosystem.
• KIDZCORNER Creative services targeting youth and family-oriented campaigns and branding projects.

Quantifiable outcome

• Merz Aesthetics grew Facebook following to 44,500+ and Instagram to 5,000+ followers under agency management
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Enterprise SingaporecoreGTM or Marketing PartnerPre-approved vendor for Enterprise Development Grant (EDG) Strategic Brand and Marketing Development Grant, enabling I Concept to deliver grant-funded branding projects to eligible Singapore SMEs.
• IMDA (Infocomm Media Development Authority)coreGTM or Marketing PartnerPre-approved PSG AI Chatbot for Customer Engagement vendor, registered under IMDA's Productivity Solutions Grant program for AI-powered customer engagement solutions.
• Enterprise Singapore (PSG E-Commerce)coreGTM or Marketing PartnerPre-approved vendor for Productivity Solutions Grant (PSG) for E-Commerce, enabling I Concept to deliver grant-funded e-commerce web design projects to eligible Singapore SMEs.
• Enterprise Singapore (PSG Digital Marketing)coreGTM or Marketing PartnerPre-approved PSG vendor for Digital Marketing services, allowing Singapore SMEs to access government funding for approved digital marketing projects.
• GoBusiness IP GrowminorGTM or Marketing PartnerListed provider on Singapore's GoBusiness IP Grow platform, offering branding strategy services as part of the intellectual property growth ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verz Design: Singapore web design and digital marketing agency offering branding, website development, and digital marketing services to SMEs. Closely comparable to I Concept in size, geographic focus, and integrated service stack.
• Hashmeta: Singapore-based digital marketing agency offering SEO, social media, and content marketing services across APAC. Comparable SMB/government focus and digital marketing service stack to I Concept.
• First Page Digital: Singapore SEO and digital marketing agency serving both SMEs and enterprise clients. Directly competes on SEO, Google Ads, and digital marketing services in the same Singapore market as I Concept.
• Happy Marketer: Singapore digital marketing agency specialising in performance marketing, social media, and content marketing for SME and enterprise clients. Overlapping SMB focus and digital marketing service portfolio with I Concept.
• Brew Interactive: Singapore-based digital marketing and web design agency serving SMEs with web development, SEO, and digital marketing services. Operates in the same Singapore SMB segment with a similar full-service agency offering.
• RippleCreate: Singapore creative and digital marketing agency providing branding, web design, and digital marketing. Overlapping regional focus and integrated agency model make it a directly comparable peer to I Concept.

Broad incumbents

• Ogilvy: Global advertising and marketing network with a significant Singapore presence offering branding, digital, and creative services. Competes for many of the same enterprise clients as I Concept but at substantially larger scale.
• Publicis Groupe: Global advertising and communications group with a strong Singapore presence. Operates broadly in the same industry with overlapping branding, digital, and creative services for enterprise and government clients.
• Dentsu: Global advertising and media services network with APAC headquarters in Singapore. Operates broadly in the same industry with overlapping capabilities in branding, creative, and digital marketing services for enterprise clients.
• Wunderman Thompson: Global creative, digital, and data agency with established Singapore operations. Competes for the same enterprise and government branding and digital marketing engagements at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Concept