Wake Up

What Wake Up does

Wake Up Formación, S.L. is a privately-held Spanish corporate training and HR consultancy founded in 2013 and headquartered in Madrid (CIF B86891926). The company delivers customized training programs and HR consulting services to enterprise and mid-market clients across Spain, operating from seven regional offices covering Madrid, Andalucía, Castilla y León, Comunidad Valenciana, and Islas Canarias. Its named client base spans professional services, telecommunications, beverage, airlines, airport management, retail, healthcare, hospitality, real estate, automotive, and financial services, with logos including PwC, Vodafone, Heineken, Iberia, AENA, Carrefour, Sanitas, Grupo Barceló, Air Europa, CBRE, and KONE.

The company's core products fall into two pillars: HR Consulting (Consultoría RRHH) covering competency identification, assessment centers, performance evaluation, onboarding, and employee engagement; and Customized Training (Formación a Medida) built on differentiated methodologies including LEGO Serious Play, escape room challenges, theatrical techniques, music-based learning, gamification, and robotics. Underlying technology consists of a Moodle-based virtual campus with custom branding, a student management application with role-based access and automated enrollment, and an in-house content development team producing HTML5/Angular/JavaScript/CSS3 interactive digital content, supported by a proprietary audiovisual studio. Adjacent product lines include a gamified English language course, a custom course digitization service, and an online training catalog delivered through the virtual campus.

The revenue model combines professional services for bespoke consulting and training engagements with subscription-style digital platform fees and government-subsidized training channeled through Fundae (covering 50-90% of costs, with some courses eligible for 100% bonificación). Wake Up operates a sales-led, direct enterprise GTM with administrative subsidy management positioned as a value-add for prospective clients, marketed via website content and displayed enterprise logos as social proof. Legal name: WAKE UP FORMACIÓN, S.L., Madrid, Spain. No parent company, subsidiaries, institutional investors, or funding rounds are disclosed.

Name

Wake Up

Legal name

WAKE UP FORMACIÓN, S.L.

Website

https://wakeupformacion.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Wake Up Formación is a Spanish corporate training and HR consultancy providing customized training programs, e-learning platforms, and Fundae-subsidized courses to enterprise and mid-market clients across diverse industries throughout Spain.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Corporate training services
• HR consulting
• Professional development programs
• E-learning platform
• Subsidized training programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Training Programs: Bespoke training programs designed for individual client needs. Programs can be delivered in-person or digitally and are eligible for Fundae subsidies covering 50-90% of costs.
2. Subsidized Training (Fundae): Government-subsidized professional training where companies receive 50-90% bonification from public administration. Wake Up handles all administrative procedures for obtaining subsidies.
3. E-learning Platform & Content: Virtual campus platform services and custom digital content creation for clients' online training needs.
4. Gamified English Courses: Online gamified English language training courses available as standalone offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wake Up Formación provides corporate training and HR consulting services for Spanish businesses, with two main service pillars: HR Consulting (competency assessment, assessment centers, performance evaluation, onboarding, engagement) and Custom Training Programs (in-person and digital formats covering leadership, management, interpersonal, sales, productivity, and wellness skills). All programs can be subsidized through Spain's Fundae government training foundation (50–90% bonification), and delivery is supported by a Moodle-based virtual campus, custom e-learning platform deployments, and bespoke digital course digitization.

Product overview

Wake Up Formación is a Spanish corporate training company offering a portfolio of services centered on two core pillars: HR Consulting (Consultoría RRHH) and Customized Training (Formación a Medida). These are supported by subsidized training programs (Formación Bonificada para Empresas) that leverage Fundae government subsidies. The company also provides a digital ecosystem comprising a Virtual Campus (Campus Virtual) LMS powered by Sipadan's GIF software, a Custom E-learning Platform built on Moodle, a Student Management Application, and a Course Digitization service using HTML5, Angular, JavaScript, and gamification. The offering is rounded out by an Online Training Catalog (Catálogo E-learning) and a Gamified English product (Inglés Gamificado). All programs can be delivered in-person or online, and most can be subsidized through Fundae for active workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoría RRHH (HR Consulting) External HR consulting service providing support and advisory for people development from the HR department, including competency identification, assessment centers, performance evaluation, onboarding design, and employee engagement projects. Targeted at HR departments of Spanish companies.
• Formación a Medida (Custom Training Programs) Bespoke training programs built with the student at the center of the learning process, designed to meet the specific needs of companies and individuals, available in both in-person and online formats across leadership, management, interpersonal, sales, productivity, and wellness skills areas.
• Formación Bonificada para Empresas (Subsidized Corporate Training) Government-subsidized corporate training programs enabling companies to receive Fundae subsidies covering 50–90% (and up to 100%) of training costs in areas such as business management, digital marketing, workplace safety, and HR. Wake Up handles all administrative procedures for obtaining subsidies on behalf of clients.
• Campus Virtual (Virtual Campus LMS) Online learning platform (powered by Sipadan's GIF software) providing 24x7x365 availability for online course delivery, student management, enrollment, progress tracking, and automated diploma issuance. Used to deliver Wake Up's digital training programs to enrolled learners.
• Plataforma E-learning Personalizada (Custom Moodle E-learning Platform) Custom Moodle-based e-learning platform built with the client's corporate branding and colors, deployed under a customized domain and administered by Wake Up's own team, providing 24x7x365 availability, role-based access control, segmentation, automated enrollment, progress dashboards, completion reminders, and diploma issuance.
• Aplicación de Gestión de Alumnos (Student Management Application) Student management application with role-based access control, student segmentation, automated enrollment and key delivery, dashboards with course and progress information, automated completion reminders, and diploma issuance capabilities.
• Digitalización de Cursos a Medida (Custom Course Digitization Service) Custom course digitization service using in-house programmers and scriptwriters, built with HTML5, Angular, JavaScript, and CSS3; includes interactive multimedia screens with voice-overs, illustrations, cartoons, animations, practical exercises, emulators, and gamification elements (avatars, milestones, badges, rankings).
• Inglés Gamificado (Gamified English Training) Standalone gamified English language training applying game mechanics to language learning, incorporating immersive videos, skill development using the Do, Play, Learn! method, interactive grammar and vocabulary exercises, memory games, A.B.C. Word Game spelling challenges, and trophy rewards.
• Catálogo Online (E-learning Catalog) Online training catalog featuring video lessons, interactive content, activities, and final evaluations, designed under high pedagogical quality standards and delivered through the company's virtual campus.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fundae (Fundación Estatal para la Formación en el Empleo)coreOthersFundae is the Spanish State Foundation for Employment Training. Wake Up leverages Fundae to help companies access government subsidies covering 50-90% of training costs. Wake Up handles all administrative procedures for their clients to obtain these subsidies, positioning this as a core service offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Euroforum: Spanish business education and corporate training provider offering in-company programs, executive development, and events — overlapping with Wake Up's custom training and experiential learning offerings for Spanish enterprises.
• Cegos: Global leader in corporate training and development with a strong Spanish presence, offering custom programs in leadership, management, and soft skills — directly overlapping Wake Up's core Formación a Medida offering and HR consulting practice.
• Grupo P&A: Spanish corporate training and HR consultancy offering custom programs, leadership development, and Fundae-subsidized courses — a close domestic peer competing for the same Spanish enterprise clients.
• Dale Carnegie Training: International training provider specializing in leadership, communication, and interpersonal skills — the same soft-skills domains Wake Up targets through its experiential methodologies (LEGO Serious Play, theatrical techniques, etc.).
• Berlitz: Global language and intercultural training company; directly comparable to Wake Up's gamified English learning product and corporate language training delivery, serving similar enterprise clients.

Broad incumbents

• Adecco Training & Consulting: Spanish arm of the Adecco Group providing subsidized corporate training (formación bonificada) through Fundae — directly comparable to Wake Up's flagship subsidized training product, with deeper resources but less specialization.
• ManpowerGroup (Training & Workforce Solutions): Global workforce solutions provider with substantial corporate training and upskilling offerings; competes in the same enterprise L&D space but as part of a much broader staffing/recruitment portfolio.

Emerging players

• OBS Business School: Online-focused Spanish business school offering executive education and corporate programs; overlaps with Wake Up's digital/virtual training delivery and L&D offerings for enterprise clients in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wakeup-Formacion-100077966972603

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Up