Random Farms Kids Theater

What Random Farms Kids Theater does

Random Farms Kids Theater, Inc. is a New York State 501(c)(3) nonprofit youth musical theater organization founded in 1995 by Anya Wallach (then a 16-year-old high school student) in the Random Farms neighborhood of Chappaqua, New York. It operates from a main studio at 1 Zeiss Drive in Thornwood, NY and rents performance venues at Paramount Hudson Valley Theater (Peekskill), Bendheim Performing Arts Center (Scarsdale), and Irvington Town Hall Theater (Irvington). The organization delivers tiered musical theater programming for children from kindergarten through college, structured as an age-segmented curriculum: Jellybeans (grades K-3, no audition), Workshop (grades 3-5, most popular program), Lab (grades 6-9), The Edge (audition-based, high school and college), Junior and Senior Conservatories (year-long), and Summer Workshop Intensives plus Summer Jellybeans camps. Every participant is guaranteed a role with speaking lines and solos in fully produced shows with professional lighting, sound, and costumes. Community outreach includes the free #JustBeYou Anti-Bullying Tour (reaching 30,000+ students across 100+ schools since 2008), Kids For A Cause performances at hospitals and senior centers, the Industry Showcase in partnership with Broadway Workshop, and the Ambassadors and Junior Directors student leadership programs.

The business model blends multiple revenue streams under a nonprofit structure: program tuition operates on a two-tier model (subsidized rates versus actual-cost rates, with the differential tax-deductible as a donation); ticket sales for mainstage productions; donations and fundraising through the Producers' Circle leadership giving program, an annual gala ($250 adult / $100 child / $2,500 VIP table), Wall of Stars, matching gifts, and corporate sponsorships (including Venable LLP); costume and backdrop rentals distributed through Music Theatre International's national marketplace; royalty/licensing revenue from original musicals commissioned for the organization; ancillary services including Broadway-themed birthday parties ($595–$695), professional headshot sessions with NYC photographer Yolanda Perez, private voice/acting/self-tape coaching, and Edge playbill advertising reaching over 2,000 audience members per season. The organization has no proprietary technology platform — its operational stack consists of Salesforce Sites for donations/registration, E2MA for email marketing, Google Calendar embeds, Square for point-of-sale, Zenfolio for galleries, and Double the Donation for matching-gift processing. Geographic reach spans Westchester County, Putnam County, New York City, New Jersey, and Connecticut. Notable partnerships include Disney Theatricals (which piloted The Little Mermaid Jr. with Random Farms in 2010) and a 2009 engagement supplying child performers for the national tour of The Wizard of Oz at Madison Square Garden. The organization claims 80+ alumni on Broadway and recognition from Westchester Magazine as an award-winning nonprofit.

Name

Random Farms Kids Theater

Legal name

Random Farms Kids Theater, Inc.

Website

https://randomfarmsny.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Random Farms Kids Theater is a 501(c)(3) nonprofit youth musical theater organization in Westchester, NY offering tiered programs from kindergarten through college, including fully produced shows, conservatories, summer intensives, and the #JustBeYou Anti-Bullying Tour, serving families across the NY/NJ/CT region.

Ownership category

akta.pro rank

Product category

Youth Theater Education Services

NAICS

Fine Arts Schools (611610), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Youth theater education
• Musical theater programs
• Children's performing arts
• Theater education services
• Community theater programs

Headquarters

HQ city

Elmsford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Program Tuition: Revenue from musical theater programs including Jellybeans, Workshops, Lab, The Edge, Summer Intensives, and Conservatory. Tuition ranges from subsidized rates to actual cost, with prices varying by program complexity and duration.
2. Ticket Sales: Revenue from selling tickets to theatrical performances produced by the organization, including mainstage shows, summer productions, and Edge performances.
3. Donations and Fundraising: Tax-deductible charitable contributions through Producers' Circle leadership giving program, annual gala, general donations, matching gifts, and Wall of Stars star purchases.
4. Costume and Backdrop Rentals: Rental of theatrical costumes and backdrops to other theater organizations through MTI marketplace, generating revenue from the organization's extensive costume inventory.
5. Show Licensing: Licensing of original musicals commissioned for Random Farms to other theater companies, creating royalty revenue stream.
6. Headshot Day Services: Discounted professional headshot sessions for young performers, with proceeds benefiting the nonprofit organization.
7. Birthday Party Packages: Broadway-themed birthday party celebrations held at the Thornwood studio, with various package options ranging from $595-$695.
8. Playbill Advertising: Advertising space sold in playbills distributed at Edge productions, reaching over 2,000 audience members per season.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Random Farms Kids Theater is a non-profit youth theater company that produces fully staged musical theater programs for children in grades K through college. It runs tiered seasonal production programs (Jellybeans, Workshop, Lab, The Edge), summer intensives, year-long conservatories, private and group classes, free anti-bullying school tours, community outreach performances, birthday parties, headshot services, and ancillary costume rentals. All programs deliver professionally directed performances with guaranteed cast roles for every participant.

Product overview

Random Farms Kids Theater is a non-profit 501(c)(3) youth theater company in Westchester, NY, offering a comprehensive portfolio of programs for children from kindergarten through college. The organization operates multiple tiered production programs: Jellybeans (grades K-3) and Workshop (grades 3-5) serve as foundational musical theater experiences where every child receives a role; Lab (grades 6-9) provides intermediate-level training; and The Edge offers advanced, audition-based productions for high school and college performers. Seasonal programs include Summer Workshop Intensives and Summer Jellybeans (multi-week camps). Community outreach includes the free #JustBeYou Anti-Bullying Tour (touring to schools) and Kids For A Cause (performances at hospitals and senior centers). Additional offerings encompass Junior & Senior Conservatories (year-long skill development), Group Classes, Private Lessons & Coaching, Industry Showcase (NYC showcase for agents), Headshot Day services, and Birthday Parties. Student leadership opportunities exist through Ambassadors and Junior Directors programs. The organization also publishes the Stagestruck book series and rents/sells costumes and backdrops for productions.

Differentiator

Problem solved

Functional benefit

Brands

• #JustBeYou: Original anti-bullying touring musical production featuring themes of bullying, cyber-bullying, and social media pressure for middle school audiences.
• Kids For A Cause

Products and services

• Jellybeans Program Musical theater program for grades K-3 where every child receives a role with speaking lines and solos in a fully produced show (costumes, lighting, sound). No audition required. Groups of 16 children over 11 sessions across 3 months. Winter 2026: actual cost $1,325, subsidized $795; Fall 2026: actual cost $1,417, subsidized $850.
• Workshop Program Random Farms' most popular program for grades 3-5 featuring condensed classic Broadway shows as mini-musicals. Each section has 18-24 children, with approximately 10 sessions over 3 months culminating in a 45-55 minute performance. Winter 2026: actual cost $1,491, subsidized $895.
• Lab Program Advanced program for grades 6-9 with challenging Broadway material. Cast size limited to 24, with 10 sessions over 3 months producing an hour-long performance. Program fees listed on individual show pages.
• The Edge Audition-based program for high school and college actors performing challenging material in professional settings. Two productions per year (winter and spring), with 2-4 casts of 20-25 performers each. Previous titles include Rent, Cabaret, Hair, and A Chorus Line. $250 refundable audition deposit; scholarships available.
• Summer Workshop Intensives (SWI) Four 2-week summer sessions (Mon-Fri, 9am-3pm) in July and August for grades 3-9. Full-day programs with theater activities, rehearsals, and special lessons (improvisation, audition technique, etc.). Productions include Shrek JR., Frozen JR., and Matilda JR. Actual cost $2,324, subsidized $1,395 per session.
• Summer Jellybeans Five-day themed camp experience for entering grades 1-3 with four weekly themes available — Wizard of Oz, Annie, Moana, and Beauty and the Beast — each culminating in a classroom presentation for family and friends. $450 per 1-week session.
• Junior & Senior Conservatories Audition-based conservatory-style programs running October through May. Junior Conservatory for grades 4-7 and Senior Conservatory for grades 8-12. Curriculum covers improvisation, vocal performance, audition technique, choreography, acting technique, and monologues. Total tuition $1,975 for 2026-27 academic year; scholarships and payment plans available.
• Group Classes Skill-development classes in acting, dance, and voice for grades K-9. Offerings include Group Voice (grades K-3, $280), On Camera Acting (grades 3-5, $675; grades 6-9, $695), rotating seasonally.
• Private Lessons & Coaching Private instruction for voice (ages 8+), acting (ages 5+), piano, and violin. Rates: $35 trial, $65 for 30-min voice, $90 for 45-min voice, $50-$70 for acting lessons. Also offers self-tape coaching ($125 in-studio, $100 Zoom) and video editing services, with actor reels up to 2 minutes for $275 all-in.
• Industry Showcase Annual showcase held in December in NYC giving ages 5-18 the opportunity to perform for agents, managers, and casting directors. Produced in conjunction with Broadway Workshop. Free to participate; auditions in fall with one rehearsal at Thornwood studio.
• #JustBeYou Anti-Bullying Tour Free 40-minute touring musical with cast of children addressing bullying, cliques, and social media pressure. Original production (book by Eric C. Webb, music & lyrics by Stephanie Bianchi) has reached 30,000+ students in 100+ schools. Available as paid single ($1,950) or double performance ($3,250) bookings to schools.
• Kids For A Cause Free community outreach program for ages 7-13 where young performers present a 30-minute musical revue at hospitals, senior centers, and community events. Participation by audition; refundable security deposit required.
• Ambassadors Free leadership program for high school students entering grades 9-12 who have previously participated in Random Farms programs. Ambassadors help choose show titles, recruit performers, create social media content, and drive fundraising campaigns. Earn community service credit.
• Junior Directors Free program for grades 5-12 learning behind-the-scenes production skills. Junior Directors assist professional directors with blocking, choreography, and music during Jellybeans rehearsals, and work backstage on costumes, mics, props, and stage managing during performances.
• Vacation Programming School break workshops immersing students in musical theater through half-day intensives. Students learn a scene, song, and dance from a hit musical and perform for family and friends. Includes a live Q&A with a Broadway performer.
• Birthday Parties Broadway-themed birthday parties at the Thornwood studio for grades 1+. Package 1: $595 for 1.5 hours, up to 15 kids, with 45-minute theater activity, costumes, and performance. Package 2: $695 for 2 hours, up to 20 kids, with 1 hour theater/dance or 30 min theater + 30 min crafts. Themes include Annie, Frozen, Matilda, Wicked, and 16+ other titles.
• Headshot Day Professional headshot sessions by NYC photographer Yolanda Perez held at the Thornwood studio. Mini-sessions are $200 for 20 minutes (approximately 36 shots); normal rate is $700. Sibling shoots $200 and second-look add-on $100. Proceeds benefit the nonprofit.
• Stagestruck Book Series Middle-grade book series 'Stagestruck!' by Lisa Fiedler based on the real-life experiences of Founder & CEO Anya Wallach. Titles include 'Curtain Up' and 'Show Stopper,' available at Barnes & Noble and Amazon. Recognized as 'Best Book For Your Budding Star' by NY Metro Parents.

Quantifiable outcome

• Over 80 cast members have landed roles on Broadway
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Broadway WorkshopcoreStrategic or Co-development PartnerJoint partnership to produce the annual Industry Showcase in NYC. This free program gives young performers ages 5-18 the opportunity to perform for agents, casting directors, and managers.
• MTI (Music Theatre International)coreChannel Partner/ Reseller/ DistributorMTI serves as the marketplace platform for Random Farms' costume and backdrop rentals. Available shows include 101 Dalmatians, Aladdin, Anne of Green Gables, Annie, Aristocats KIDS, Beauty and the Beast, Cinderella, Frog Prince, Hairspray, High School Musical, and others.
• Paramount Hudson Valley TheatermajorStrategic or Co-development PartnerPerformance venue for select productions including Summer Workshop Intensives and Edge performances. Located in Peekskill, NY.
• Bendheim Performing Arts Center (JCC Mid-Westchester)majorStrategic or Co-development PartnerPerformance venue in Scarsdale, NY for select productions including The Lion King KIDS workshop and Anne of Green Gables Jellybeans performances.
• Yolanda Perez PhotographyminorStrategic or Co-development PartnerTop NYC headshot photographer who offers discount mini-sessions at Random Farms studio. Shoots for all major theatrical agents and managers.
• Venable LLPminorOthersCorporate sponsor providing legal support to Random Farms.
• Disney Theatrical GroupmajorStrategic or Co-development PartnerIn 2010, Disney Theatricals chose Random Farms to pilot The Little Mermaid Jr. Disney noted Random Farms' production expertise and proximity as added benefits for licensing partnerships.
• Madison Square GardenmajorStrategic or Co-development PartnerIn 2009, Random Farms provided the children playing the Munchkins in the national touring production of The Wizard of Oz at Madison Square Garden.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Broadway Workshop: NYC private musical theater training company for kids and teens offering classes, private coaching, and Industry Showcases for agents. Direct partner of Random Farms on the Industry Showcase, with overlapping curriculum (voice, acting, on-camera) and target demographic.
• Imagination Stage: Imagination Stage in the DC metro area is a nonprofit professional theater for young audiences offering classes, productions, and outreach. Direct comparable to Random Farms as a regional nonprofit combining youth theater education with professional productions.
• SteppingStone Theatre: SteppingStone Theatre in Minnesota is a nonprofit youth theater company producing full-scale musicals and plays with children, offering tiered programs by age and touring outreach productions. Comparable nonprofit youth theater model with educational outreach.
• TADA! Youth Theater: TADA! is a New York City-based nonprofit youth theater that produces original musicals with children performing alongside professionals, runs free performance programs, and emphasizes accessibility. Closest parallel to Random Farms' nonprofit musical theater education model with community-outreach components.
• Atlantic Theater Company's Atlantic for Kids: Atlantic Theater Company in NYC operates Atlantic for Kids, offering year-long programming in acting, musical theater, and performance for children. Comparable in offering musical theater education for young people with performance outcomes.

Regional players

• Paper Mill Playhouse: New Jersey-based Tony Award-winning regional theater with extensive children's theater programming, conservatory training, and school outreach. Comparable mission and Broadway pipeline claims, though structured as a professional Equity regional theater rather than a kids-only nonprofit.

Emerging players

• Engelbert & Humperdinck (Humperdinks) / Main Street Theater: Small regional youth theaters (e.g., Main Street Theater in Houston, community-based musical theater programs) offer similar tiered musical theater training models for children with performance showcases. Comparable program structure though operating in different regional markets.
• The Acting Center / Young Actors Theatre: Young Actors Theatre and similar private acting schools offer musical theater classes for children with performance showcases. Comparable in curriculum (acting, voice, dance) and age range though smaller scale and without the nonprofit/community-outreach component.

Broad incumbents

• Disney Theatricals / Disney Theatrical Group: Disney Theatricals licenses and produces Broadway musicals (including The Little Mermaid, Frozen, Aladdin, Beauty and the Beast) and selected Random Farms as a pilot partner for The Little Mermaid Jr. Overlap exists in youth-targeted licensing, Broadway-adjacent IP, and educational/performance programming for children.

Others

• Music Theatre International (MTI): MTI is the dominant licensor of musical theater performance rights and operates an online marketplace. Random Farms rents its costumes and backdrops via the MTI marketplace and benefits from MTI-licensed titles. Ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Random-Farms-Kids-Theater/328483591809
• Instagraminstagram.com/randomfarmskidstheater
• Xx.com/randomfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Random Farms Kids Theater