What Integra Water does

Integra Water (legal entity IWTS Group Pty Ltd) is a 100% Australian-owned private water treatment and cleaning & hygiene solutions provider established in 1990 and headquartered in Miranda, NSW. The company operates across four integrated service lines — chemical water treatment, cleaning and hygiene, pre-treatment and filtration, and wastewater and re-use — serving 3,500+ customer sites across 25+ industry verticals including food and beverage processing, healthcare and aged care, heavy industry, commercial buildings, agriculture, hospitality, and municipal water systems. Its technology stack combines proprietary chemical formulations (with multiple patent applications filed), purpose-built monitoring and control hardware (iTrack software platform, Zetol Skid Control System, INT SAMPAN trade waste monitoring, TwinOxide chlorine dioxide delivery), and a broad equipment portfolio (RO/desalination, demineralisation, UV disinfection, water softeners, EDI, filtration, sludge dewatering, dosing equipment).

The business operates a direct-to-customer go-to-market model with no distributors or resellers, delivering services through a national network of five state offices (NSW, VIC, QLD, SA, WA) supported by a direct field sales team, inside sales, and dedicated account managers. Revenue is generated through a mix of recurring multi-year service contracts (programmed field testing, dosing equipment calibration, chemical stock checks), chemical manufacturing and supply (boiler/cooling chemicals, biocides, antiscalants, flocculants, cleaning and sanitisers), equipment and parts sales, and bespoke plant design and construction for turn-key water treatment installations. Customers include Walker Corporation (Collins Square), Sonoco, and a long tail of industrial and commercial accounts, with documented outcomes such as 20-30% cooling water consumption reduction, 3x wastewater capacity increases, and 2-year payback on DAF plant investments.

Name

Integra Water

Legal name

IWTS Group Pty Ltd

Website

https://integrawater.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Integra Water is a 100% Australian-owned, private water treatment and cleaning & hygiene solutions provider, established in 1990, delivering chemical, equipment, monitoring, and wastewater services to 3,500+ industrial, commercial, healthcare, and municipal sites across Australia.

Ownership category

akta.pro rank

Product category

Water Treatment Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Domestic Hot & Cold Water System Hygiene (Potable Water) (BPABAJAD), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water Sampling, Testing & Laboratory Analysis (Legionella/Microbiology) (BPABAJAB)

Keywords

• Water treatment services
• Industrial cleaning hygiene
• Wastewater management solutions
• Chemical water treatment
• Filtration desalination systems

Headquarters

HQ city

Miranda

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Water Treatment Services: Service-based revenue from programmed servicing, field testing, water analysis, dosing equipment calibration, chemical stock checks, and cooling tower/evaporative condenser cleaning. Provided through regular service visits tailored to customer needs.
2. Chemical Supply & Manufacturing: Production and supply of water treatment chemicals including boiler water chemicals, cooling water inhibitors, biocides, algeacides, closed loop chemicals, dispersants, antiscalants, antifoams, cleaning & sanitisers, seawater treatments, flocculants, polymers, and coagulants. Also includes custom chemical manufacturing for large-scale requests.
3. Cleaning & Hygiene Products & Equipment: Supply of cleaning, hygiene, and sanitation chemicals along with equipment for distribution and delivery including CIP systems, pressure cleaning systems, centralized foaming/sanitising systems, and wall-mounted pumping systems.
4. Equipment Systems & Parts: Sale and installation of water treatment equipment including reverse osmosis/desalination systems, demineralisers, UV disinfection systems, industrial water softeners, electro-deionisation systems, filtration systems, media filters, controllers, pumps, and dosing equipment.
5. Plant Design & Construction: Engineering, design, and construction of turn-key water treatment plants including bespoke containerised DAF plants, membrane systems, and custom engineered treatment packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Integra Water provides programmed water treatment services (chemical dosing, testing, cooling tower and boiler treatment, Legionella control), cleaning and hygiene services, pre-treatment and filtration, and wastewater management and reuse across Australia. The company manufactures and supplies its own water treatment chemicals, equipment systems (RO/desalination, UV, softeners, EDI, filtration, dewatering), and operates the iTrack remote water performance monitoring software. Services are delivered via dedicated account managers and field service technicians across offices in all major Australian cities.

Product overview

Integra Water is a 100% Australian-owned water treatment and cleaning & hygiene solutions provider established in 1990, operating over 3,500 sites nationally. Its product portfolio consists of two main categories: (1) Physical equipment and monitoring systems — including Reverse Osmosis/Desalination, Demineralisation, Ultraviolet Disinfection, Industrial Water Softeners, Electro-deionisation, Filtration/Ultra-Filtration, Screw Type Sludge Dewatering Press, Media Filters/Cartridges/Pumps, Controllers/Dosing Equipment, the INT SAMPAN Trade Waste Monitoring System, and the Zetol Skid Control System; and (2) Chemical products — including the TwinOxide chlorine dioxide potable water treatment, MAGIC MUD all-natural zeolite hand cleaner, Water Treatment Chemicals (boiler, cooling, biocides, antifoams, flocculants, polymers), Food Hygiene Chemicals, General Cleaning & Sanitising Chemicals, Infection Control Products, Personal Care Products, PVA Hygiene Soluble Sachets, and Industrial Chemicals including 95% Denatured Ethanol. The company also offers the iTrack software platform for water performance monitoring and management. Services span water treatment, cleaning & hygiene, pre-treatment & filtration, and wastewater & re-use across 25+ industries.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIC MUD: All-natural, chemical-free heavy duty hand cleaner made from zeolite. Popular with miners, mechanics, painters, engineers, and farmers for cleaning hard working hands.
• Zetol Skid Control System
• iTrack
• TwinOxide

Products and services

• Water Treatment Services Programmed water treatment service program including chemical water testing and management, dosing equipment calibration, cooling tower and condenser treatment, boiler and steam treatments, corrosion and scale prevention, Legionella risk management, microbial testing, and contracted daily operations. Delivered through regular site visits by account managers and field service technicians.
• Cleaning & Hygiene Services Cleaning, hygiene, and sanitation services for industrial, commercial, healthcare, and food processing facilities, including infection control, chemical fogging, chemical supply and management, equipment washing, dispensing and dosing solutions, water sanitation and disinfection, and consultation services.
• Pre-Treatment & Filtration Services Pre-treatment and filtration services including programmed maintenance agreements, service and repair, membrane cleaning and CIP, plant and systems design, water sampling and analysis, and plant integration.
• Wastewater Services Wastewater management, recycling, and reuse services, including trade waste handling, raw water treatment, sludge dewatering, clarification, settling and sedimentation, and water testing/servicing.
• Plant Design & Construction Engineering, design, and turn-key construction of bespoke water treatment plants, including containerised DAF plants, membrane systems, and custom engineered treatment packages.
• Water Treatment Chemicals In-house manufactured range of water treatment chemicals including boiler water chemicals, cooling water inhibitors, biocides, algaecides, closed loop chemicals, dispersants, antiscalants, antifoams, cleaning and sanitisers, seawater treatments, flocculants, polymers, and coagulants, with custom formulations available for large-scale requests.
• TwinOxide Potable Water Treatment Chlorine dioxide-based disinfectant delivered in solid powder or tablet form for potable water treatment, biofilm removal, and broad-spectrum disinfection against bacteria, viruses, fungi, spores, protozoa, yeast, methanogens, mold, and biofilm. Achieves 99% kill rates within one minute, with 5-year guaranteed shelf life.
• Reverse Osmosis (RO)/Desalination Systems Industrial reverse osmosis and desalination systems for producing purified water from various feed water sources.
• Demineralisation Systems Ion exchange systems that remove mineral salts and dissolved solids from water to produce demineralised water for industrial processes.
• Ultraviolet Water Disinfection Systems UV-based water disinfection systems that inactivate bacteria, viruses, and protozoa without chemical addition, particularly effective against chlorine-resistant organisms like Cryptosporidium.
• Industrial Water Softeners Water softening systems using ion exchange to exchange calcium and magnesium hardness with sodium/salt, preventing scale formation in industrial equipment.
• Electro-deionisation Systems EDI systems that combine ion exchange resins with ion-selective membranes and electrical potential to continuously produce high-purity deionised water without chemicals.
• Filtration, Clarification & Ultra-Filtration Systems Membrane-based and media filtration systems for removing suspended solids, clarifying water, and ultra-filtration for fine particle separation.
• Screw Type Sludge Dewatering Press Mechanical sludge dewatering equipment that reduces sludge volume through screw-type compression for easier handling and disposal.
• iTrack Water Performance Monitoring & Management Proprietary water treatment compliance and reporting software providing 24/7 online portal access to real-time water quality data including pH, bacteria levels, and water consumption. Includes a pending patent for the software system.
• Zetol Skid Control System Compact all-in-one standalone water treatment control system manufactured in Australia, featuring microprocessor control of conductivity, ORP, pH monitoring, programmable auto dosing, history reporting, USB download, internet communication option, and multi-level security. Designed to suit harsh Australian conditions.
• INT SAMPAN Trade Waste Monitoring System Electronic trade waste discharge monitoring system using a Data Taker intelligent data logger with integrated cellular modem, supporting up to 10 digital and 6 analog sensor inputs, including conductivity, temperature, pH, turbidity, and magnetic flow meter for continuous trade waste compliance monitoring.
• MAGIC MUD Organic Hand & Body Wash All-natural, chemical-free heavy duty hand cleaner made from zeolite, removing heavy metals, oil, grease, and industrial contaminants. Used in mining, mechanical, farming, and industrial occupations.

Quantifiable outcome

• Cooling system water consumption reduced by 20-30% through high-efficiency water cycle optimization
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered major and core.

• Walker CorporationmajorStrategic or Co-development PartnerIntegra Water partnered with Walker Corporation, one of Australia's largest private development companies, for the supply of water treatment solutions to Collins Square in Melbourne—one of Australia's largest commercial precincts comprising 5 towers. Integra provides ongoing water treatment, filtration, wastewater management and hygiene/sanitation services to optimize energy efficiency and achieve NABERS star ratings.
• World's Leading Chemical ManufacturerscoreTechnology or IntegrationIntegra has strategic partnerships with several of the world's leading chemical manufacturers, allowing the company to provide leading-edge products that are unrivaled within the industry. These partnerships enable access to the best formulations available to market without being tied to specific affiliate companies.
• SonococoreStrategic or Co-development PartnerIntegra and Sonoco's engineering team created a formidable partnership through continuous improvement in quality and efficiency. Integra provided wastewater treatment upgrades enabling Sonoco to treat up to three times the volume of wastewater, maintaining highest environmental preservation protocols and achieving significant cost reductions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BWT Australia: BWT (Best Water Technology) is a European-headquartered water treatment equipment specialist with Australian operations spanning softening, filtration, RO, and dosing. It competes in the equipment side of Integra's offering, particularly in commercial and light industrial accounts.
• Trent Water Services: Trent Water Services is an Australian industrial water treatment and equipment provider focused on cooling towers, boilers, and wastewater. It is a smaller, similarly structured direct peer competing in similar mid-market industrial accounts.
• Hydroflux: Hydroflux is an Australian wastewater and water treatment engineering company offering design, build, and operate services plus chemicals. It overlaps with Integra's wastewater and pre-treatment/filtration service lines, particularly in industrial and municipal segments.
• Osmoflo: Osmoflo is an Australian-headquartered desalination and water treatment specialist serving industrial, municipal, and mining customers with engineered membrane systems. It is a direct peer in RO/desalination and large water treatment plant design-build.
• Veolia Water Technologies Australia: Veolia is the largest global water services and equipment provider with established Australian operations across industrial water treatment, wastewater, and desalination. It competes head-to-head with Integra in industrial and municipal accounts, with deeper R&D and global procurement.
• SUEZ Water Technologies (now part of Veolia): SUEZ operated an industrial water treatment and chemicals business in Australia that has merged into Veolia. It is included as a historical direct peer to reflect the competitive set Integra has historically faced in industrial and municipal water services.
• NCH Australia: NCH provides industrial water treatment chemicals, equipment, and cleaning/hygiene products with an Australian direct-sales footprint. It competes directly with Integra in cooling tower, boiler, and facility hygiene programs, and follows a similar direct field sales model.
• Ixom: Ixom is an Australian chemicals and water services business supplying treatment chemicals, dosing equipment, and on-site service across industrial and municipal customers. It is a direct competitor in chemical supply and field service for cooling and boiler water programs.
• Ecolab (Nalco Water): Ecolab's Nalco Water division provides industrial water treatment chemicals, equipment, and on-site service globally, including Australia. It overlaps directly with Integra in cooling tower, boiler, and food/beverage water treatment programs, combined with a hygiene and cleaning product line.

Broad incumbents

• Cleanaway Waste Management: Cleanaway is a large Australian-listed waste and resource recovery business with adjacent wastewater, trade waste, and industrial cleaning services. It is a broad incumbent in adjacent water and hygiene services, with deeper balance sheet and listed-market access.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/integra_water
• YouTubeyoutube.com/channel/UCkKVIfKtlduYUdbNB2KkPQQ
• Facebookfacebook.com/integrawater
• LinkedInau.linkedin.com/company/integra-water-treatment-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integra Water