Tattva

Beauty and Personal Caretattva.co.jp

tattva inc. (株式会社tattva) is a privately held Japanese D2C beauty brand founded in 2011, selling branded skincare, makeup, hair care, and dental care products through its own e-commerce platform at tattva.co.jp, leveraging direct customer data to inform product development under CEO Daisuke Takase.

Company typePrivate
Founded2011
HeadquartersTokyo, Japan
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

Tattva firmographics

Firmographics

Name: Tattva
Legal name: 株式会社tattva(タットワ)
Website: https://tattva.co.jp
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: tattva inc. (株式会社tattva) is a privately held Japanese D2C beauty brand founded in 2011, selling branded skincare, makeup, hair care, and dental care products through its own e-commerce platform at tattva.co.jp, leveraging direct customer data to inform product development under CEO Daisuke Takase.
Ownership category
akta.pro rank

Tattva industry classification

Industry

Product category: Beauty and Personal Care
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

D2C skincare brand
Japanese beauty products
Personal care cosmetics
Hair care line
Dental care products

Where Tattva is headquartered

Location

Headquarters

HQ city: Tokyo
HQ country: Japan
HQ region: Asia

Offices1 record

Markets served

Tattva business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Direct-to-Consumer Skincare Product Sales: The Japanese company sells its own branded skincare, makeup, hair care, and dental care products directly to consumers through its e-commerce platform. Products are developed based on customer data and feedback analysis.
Spa Services Revenue: The Indian spa chain generates revenue through wellness services including massages, facials, and holistic therapies. Digital gift cards (E-Gift Cards) ranging from INR 3,500 to INR 15,000 provide additional revenue stream. Services are priced at 60-minute therapies starting at INR 3,000.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual skincare products at various price points
Unit Pricing	Pay-as-you-go	Spa treatment sessions starting at INR 3,000 for 60-minute therapies

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Tattva product offering

Product offering

Core offering

Tattva is a Japanese direct-to-consumer beauty brand that plans, develops, and sells its own branded skincare, makeup, hair care, and dental care products directly to consumers through its proprietary e-commerce platform. The company uses customer feedback and data analysis to inform product development, addressing age- and season-specific skin concerns with an evolving, confidence-building product lineup.

Differentiator

Problem solved

Functional benefit

Products and services

Skincare Products (スキンケア) Facial and body skincare products designed to address daily skin concerns, age-related skin issues, and seasonal skin needs for individual Japanese consumers. Sold directly through the company's e-commerce storefront.
Makeup Products (メイクアップ)

Quantifiable outcome

Opening promotions of up to 50% off during launch months drive customer acquisition at new locations

Companies that use Tattva

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Tattva technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Tattva partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Elementia Wellness Pvt LtdcoreOthers · 8 May 2026Elementia Wellness Pvt Ltd is the parent company operating Tattva Wellness Spa. The spa brand operates across 100+ locations in India through partnerships with premium hotels and resorts.
Le Méridien, NagpurcoreChannel Partner/ Reseller/ Distributor · 21 April 2026Tattva Wellness Spa launched at Le Méridien, Nagpur featuring private therapy suites, couple's suites, steam and shower facilities. Treatments include Swedish, Deep Tissue, Abhyanga, and Potli massages. 60-minute therapies start at INR 3,000 with opening promotions up to 50% off.
Hyatt Place, Aurangabad AirportcoreChannel Partner/ Reseller/ Distributor · 21 April 2026Tattva Wellness Spa launched at Hyatt Place, Aurangabad Airport featuring private therapy suites, couple's suites, steam and shower facilities. Treatments include Swedish, Deep Tissue, Abhyanga, and Potli massages. 60-minute therapies start at INR 3,000 with opening promotions up to 50% off.

Scale indicators4 records

Tattva competitors and assessment

Company assessment

Direct peers

DHC Corporation: DHC is Japan's pioneering D2C beauty and personal care company, selling multi-category skincare, makeup, supplements and more through catalogs and e-commerce directly to Japanese consumers. Comparable due to the same Japan D2C e-commerce model and broad multi-category beauty portfolio.
DUO (Nakashima Holdings): DUO is a Japanese D2C brand best known for its cleansing balms that has expanded into broader skincare and beauty categories via its own channels. Comparable for its Japan D2C e-commerce model and category expansion strategy that started from a single hero SKU.
Lululun Inc. Lululun is a Japanese D2C beauty brand best known for its sheet masks that has expanded into broader skincare categories through its own e-commerce channels. Comparable due to Japan D2C-led model that started from a single hero category and expanded outward.
HABA Laboratories: HABA is a Japanese beauty brand focused on additive-free, squalane-based skincare sold directly through its own channels. Comparable as a Japan-based D2C/beauty brand running its own product line with direct customer relationships in the broader Japanese skincare market.

Broad incumbents

KOSÉ Corporation: KOSÉ is one of Japan's largest beauty conglomerates with a wide portfolio of skincare, makeup and personal care brands across mass and prestige tiers. Comparable as a Japan-headquartered multi-category beauty company with owned brand franchises across the same product set.
POLA Inc. POLA is a major Japanese beauty conglomerate with a long-standing consultant-driven direct-sales and D2C model in skincare and personal care. Comparable due to its established Japan D2C/beauty model and broad personal care portfolio serving the same domestic market.
FANCL Corporation: FANCL is a major Japanese skincare and personal care company built around direct-sales and D2C channels across cosmetics and health supplements. Comparable for its Japan-headquartered D2C/beauty model selling skincare and related products direct to consumers.

Regional players

DECIEM / The Ordinary: DECIEM is a Canada-based multi-brand D2C beauty company built around ingredient-focused skincare sold direct online, now owned by Estée Lauder. Comparable for the multi-category D2C model, ingredient-led positioning, and direct customer engagement strategy that mirrors Tattva's approach in a different geography.

Market position

Customer concentration

Tattva financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tattva leadership team

Management profile

Number of profiles

Profiles2 records

Tattva funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tattva M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattva

What does Tattva do?

Is Tattva a public or private company?

Tattva is a private company. It is classified as venture growth investor backed and is currently operating.

When was Tattva founded?

Tattva was founded in 2011. It employs 11 to 50 people.

Where is Tattva based?

Tattva is headquartered in Tokyo, Japan, in the Asia region.

How does Tattva make money?

Two revenue lines are on record. Direct-to-Consumer Skincare Product Sales are the primary driver. The others are spa Services Revenue.

Who are Tattva's main competitors?

Direct peers on record are DHC Corporation, DUO (Nakashima Holdings), Lululun Inc. and HABA Laboratories. Broad incumbents are KOSÉ Corporation, POLA Inc. and FANCL Corporation. DECIEM / The Ordinary is listed as a regional player.

Does Tattva have an API?

No public API is recorded for Tattva.

What industry is Tattva in?

Tattva's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 45612 and its SIC code is 2844.