PT. Surya Palacejaya

What PT. Surya Palacejaya does

PT. Surya Palacejaya is an Indonesian paper distribution company founded in 1960 and headquartered in Jakarta, operating as the country's largest paper distributor. The company offers a one-stop service model organized into three core divisions: Commodity (regular coated and uncoated papers from local and foreign mills), Specialty/Surya Fancy (premium specialty papers including exclusive rights to ArjoWiggins brands such as Conqueror and Curious, alongside Cordenons, Mohawk, Neenah, Sappi, and Moorim), and Prodima (digital print media including Yupo synthetic papers and HP Indigo certified digital printing stocks). It also distributes Covering Material for bookbinding and branding applications.

The company operates 25,000 square meters of warehouse capacity across three Jakarta industrial sites (Pluit, Sunter, and Cakung), supplemented by a regional branch in Surabaya (PT. Surya Prima Jayatama) that serves eastern Indonesia. Underlying operations are supported by computerized inventory management and customer database systems that handle sales processing, stock procurement, and CRM. Its product portfolio spans commodity to specialty grades including recent additions like Recyco (100% recycled fiber paper) and LEATHERLIKE Papers targeting eco-conscious and premium packaging applications.

The business model is primarily B2B distribution with quote-based, transactional pricing across multiple customer segments: commercial printers and publishers, luxury brands and premium packaging buyers, digital print service providers, photographers, and food service businesses. Go-to-market combines direct enterprise field sales through the headquarters showroom and a sales representative team with retail walk-in capability. Revenue streams are one-time product sales across the division portfolio, with higher margins on specialty and imported premium products versus commodity paper distribution.

Name

PT. Surya Palacejaya

Legal name

PT. Surya Palacejaya

Website

https://suryapalacejaya.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

PT. Surya Palacejaya is Indonesia's largest paper distributor, founded in 1960 and headquartered in Jakarta, offering commodity, specialty, and digital print papers across three divisions with exclusive distribution rights for premium international brands like ArjoWiggins and Yupo, serving printers, publishers, luxury brands, and creative professionals.

Ownership category

akta.pro rank

Product category

Paper Distribution

NAICS

Converted Paper Product Manufacturing (3222), Other Converted Paper Product Manufacturing (32229)

SIC

Wholesale-Paper & Paper Products (5110), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Paper & Printing Grades Distribution (Printing/Writing, Newsprint, Specialty) (IMAMAIAF)

akta.pro secondary industries

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Recycled Specialty Paper (Filter, Release, Construction, Technical) (IMAMAKAK)

Keywords

• Paper distribution
• Specialty paper
• Recycled paper
• Digital print media
• Synthetic paper

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Paper Distribution - Commodity Division: Distribution of regular paper products including coated and uncoated papers from both foreign and local paper mills. Revenue generated through product sales with varying margins based on paper grades and volumes.
2. Paper Distribution - Specialty Division (Surya Fancy): Distribution of specialty and fancy papers including premium brands such as ArjoWiggins (Conqueror, Curious), Cordenons, Mohawk Paper, Moorim, Neenah, and Sappi. Higher margin products serving creative and luxury packaging applications.
3. Covering Materials Distribution: Supply of bookbinding and branding materials including standard ready-stock items and indent-basis items with wide variety of embossing options and colors.
4. Digital Print Media (Prodima Division): Distribution of digital print media with imported products meeting international standards, serving photobook, name card, corporate identity, and brochure printing needs.
5. Yupo Synthetic Paper Distribution: Distribution of Yupo synthetic paper with advanced properties including waterproof, tear resistance, oil resistance, and chemical resistance for outdoor and long-lasting applications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PT. Surya Palacejaya is Indonesia's largest paper distributor, offering a comprehensive portfolio of paper products through three specialized divisions: Commodity (regular coated and uncoated papers from foreign and local paper mills), Specialty/Surya Fancy (premium specialty papers including exclusive ArjoWiggins brands such as Conqueror and Curious), and Prodima (digital print media). The company also distributes Yupo synthetic paper for outdoor and industrial applications and Covering Materials for bookbinding and branding processes.

Product overview

PT. Surya Palacejaya is a paper distribution company offering a unified portfolio of paper products organized into three main divisions: Commodity (standard coated and uncoated papers from local and foreign mills), Speciality (specialty papers including fancy papers, synthetic papers, and creative paper collections), and Prodima (digital print media). The company serves as an exclusive partner for ArjoWiggins products (Conqueror, Curious, Curious Metallics) and distributes brands including Cordenons, Mohawk Paper, Moorim, Neenah, and Sappi. Their specialty paper portfolio includes premium products like LEATHERLIKE® Papers (leather-inspired recyclable papers), Recyco (100% recycled premium paper), Yupo (synthetic waterproof paper), Mohawk ProPhoto (photo paper), Magno Plus (European quality white paper), and Rives Tradition Sensation (textured fine art paper). Surya Fancy Digital division provides HP Indigo certified papers for digital printing.

Differentiator

Problem solved

Functional benefit

Brands

• Surya Fancy: Division providing specialty paper from brands such as ArjoWiggins, Cordenons, Mohawk Paper, Moorim, Neenah, and Sappi. Exclusive partner for ArjoWiggins products including Conqueror and Curious.
• Surya Fancy Digital
• Prodima
• Commodity
• Covering Material

Products and services

• Commodity Papers Division Distribution of regular paper products including coated and uncoated papers sourced from foreign and local paper mills, serving commercial printing, publishing, and office use requirements.
• Covering Materials Division

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ArjoWigginscoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for ArjoWiggins specialty paper products including Conqueror, Curious, and Curious Metallics brands in Indonesia. As exclusive partner, Surya Palacejaya serves as the primary distributor for these premium paper brands in the Indonesian market.
• CordenonsminorChannel Partner/ Reseller/ DistributorDistribution partnership for Cordenons specialty papers in Indonesia. Cordenons is an Italian paper manufacturer known for premium specialty papers.
• Mohawk PaperminorChannel Partner/ Reseller/ DistributorDistribution partnership for Mohawk Paper products including Mohawk ProPhoto and other specialty papers. Mohawk is an American paper manufacturer known for eco-friendly specialty papers.
• Neenah PaperminorChannel Partner/ Reseller/ DistributorDistribution partnership for Neenah Paper specialty papers. Neenah is an American manufacturer known for premium fine paper products.
• SappiminorChannel Partner/ Reseller/ DistributorDistribution partnership for Sappi paper products. Sappi is a global diversified woodfiber company producing various paper and pulp products.
• MoorimminorChannel Partner/ Reseller/ DistributorDistribution partnership for Moorim paper products. Moorim is a Korean paper manufacturer producing various specialty and industrial papers.
• YupocoreChannel Partner/ Reseller/ DistributorDistribution of Yupo synthetic papers in Indonesia. Yupo is a leading manufacturer of synthetic papers known for waterproof, tear-resistant properties used in outdoor and industrial applications.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fedrigoni: Italian premium and specialty paper manufacturer/distributor serving luxury packaging and creative printing markets. Comparable to Surya Fancy's premium and creative paper portfolio, including brands like Cordenons and Curious.
• Antalis: European-headquartered global paper and packaging distributor offering commodity, specialty, and visual communication papers. Comparable as a multi-division, multi-brand specialty paper distributor serving commercial printers and creative professionals.
• xpedx / Veritiv (now Veritiv Corporation): North American distributor of printing papers, specialty media, and packaging products serving commercial printers. Comparable as a multi-category paper distributor serving similar commercial and digital print customers.

Regional players

• Spicers: Leading paper and packaging distributor in Australia and New Zealand offering commodity, specialty, and digital print media. Comparable as a regional multi-division distributor with similar product taxonomy and customer base.
• Ingram Content Group / Asia Pacific Paper (regional distributors): Asian paper manufacturers and distributors operating in commodity office and printing paper segments. Comparable as regional players serving Southeast Asian commercial printing and office supply channels.

Broad incumbents

• Sappi: Global diversified woodfiber company producing coated and specialty papers. Surya Palacejaya distributes Sappi products; Sappi is comparable as a broad incumbent supplying the same product categories.
• Yupo Corporation: Leading global manufacturer of synthetic papers with waterproof and tear-resistant properties. Surya distributes Yupo in Indonesia; comparable as upstream supplier of the specialty synthetic paper category.
• ArjoWiggins (Wiggins Teape / parent entities): Premium specialty paper manufacturer of brands including Conqueror, Curious, and Curious Metallics, distributed exclusively by Surya Palacejaya in Indonesia. Comparable as the upstream brand owner of Surya's flagship specialty lines.
• Neenah Paper (now part of neenah.com / Verso): U.S. premium fine and specialty paper manufacturer distributed by Surya Palacejaya. Comparable as an upstream specialty paper producer serving luxury packaging and creative printing.
• Mohawk Fine Papers (Mohawk Group): American premium fine paper manufacturer including the Mohawk ProPhoto line distributed by Surya Palacejaya. Comparable as an upstream specialty paper partner/incumbent in the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuryaPalacejaya
• Instagraminstagram.com/suryapalacejaya
• Xx.com/suryapalacejaya
• LinkedInlinkedin.com/company/surya-fancy---india

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Surya Palacejaya