Edgewater Fitness

What Edgewater Fitness does

Edgewater Fitness is a single-location, full-service health club in Edgewater, Maryland, offering recurring subscription memberships that grant access to over 30 pieces of new cardio equipment, free weight training rooms, functional training turf, private locker rooms, and 40+ group fitness classes spanning Les Mills programs (BodyPump, BodyCombat, RPM, Sprint, Core, BodyBalance) plus yoga, cycling, Bootcamp, Zumba, Barre, and a Functional Fitness class aimed at older adults. The facility supplements the core gym proposition with personal training (delivered by ISSA-, NASM-, and NSCA-certified trainers), KidsClub childcare, a Recovery Zone offering cryotherapy, red light therapy, hydro massage, and saunas, a HOT Yoga studio, juice bar, pro shop, and an on-site physical therapy office. The company does not operate proprietary technology; member-facing tools consist of the iOS/Android Pure Family Fitness mobile app for class reservations and member management, plus a Squarespace-hosted website with online membership signup.

The business operates a direct-to-consumer subscription model with monthly billing, multi-club access included across all Pure Family Fitness locations in Delaware and Maryland, and a complimentary health assessment and training session for new members. Pricing tiers and rates are not publicly disclosed; prospective members are routed through membership advisors or an online join form. Go-to-market is primarily digital (website, app, Facebook, Instagram) augmented by free trial passes and email outreach, with no enterprise or B2B revenue segment disclosed.

The company was founded in 2013 and acquired by Pure Family Fitness, a family-owned health club chain operating throughout Delaware and Maryland, in Winter 2024. Since acquisition, the facility is undergoing major renovations exceeding $2,000,000 (including 5,000+ sq ft of additional space and full equipment refresh) and has expanded programming, amenities, and headcount. Edgewater Fitness is legally operated under Pure Family Fitness LLC, domiciled in Maryland, and currently employs 11-50 staff led by General Manager Gina Michie (promoted 2024 from Member Relations Director).

Name

Edgewater Fitness

Legal name

Pure Family Fitness LLC

Website

https://edgewaterfit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Edgewater Fitness is a single-location, full-service health club in Edgewater, Maryland offering subscription memberships, 40+ group fitness classes, personal training, KidsClub childcare, and a Recovery Zone. Acquired by Pure Family Fitness in Winter 2024 and currently undergoing $2M+ renovations, it serves individual adults, families, and seniors across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Group fitness classes
• Personal training services
• Health club membership
• Wellness studio
• Weight loss programs

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Recurring subscription-based gym memberships providing full facility access, group fitness classes, and multi-club access to all Pure Family Fitness clubs in Delaware and Maryland. Membership includes complimentary health assessment and training session upon sign up.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Edgewater Fitness is a full-service wellness studio and health club offering monthly memberships that include access to cardio equipment, free weight training, functional training turf, and 40+ group fitness classes. The club also provides certified personal training, KidsClub childcare, a Recovery Zone with cryotherapy and massage amenities, a Hot Yoga studio, juice bar, and pro shop, with multi-club access to all Pure Family Fitness locations in Delaware and Maryland.

Product overview

Edgewater Fitness is a full-service health club operating as part of the Pure Family Fitness family-owned chain. The core offering is a fitness facility with over 30 pieces of cardio equipment, free weight training rooms, functional training turf, and private locker rooms. The product portfolio includes group fitness classes (40+ Les Mills and specialty classes), personal training services, KidsClub childcare, recovery zone amenities (cryotherapy, massage chairs, red light therapy), a hot yoga studio, and a juice bar. Members access classes via the Pure Family Fitness mobile app for iOS and Android. All facilities are undergoing a comprehensive $2M+ renovation under new Pure Family Fitness ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Edgewater Fitness Health Club Membership Full-service health club membership providing full facility access (cardio, free weights, functional training turf, private locker rooms), all-access pass to 40+ group fitness classes, complimentary health assessment and training session on sign up, supplements and drink fridges, and multi-club access to all Pure Family Fitness clubs in Delaware and Maryland.
• Group Fitness Classes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pure Family FitnesscoreOthers · 1 January 2024Pure Family Fitness, a family-owned health club chain operating throughout Delaware and Maryland, purchased Edgewater Fitness in Winter 2024. All renovations and new equipment investments are being completed under Pure Family Fitness ownership. Edgewater Fitness operates as part of the Pure Family Fitness ecosystem, with members receiving multi-club access to all Pure Family Fitness locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Planet Fitness: Mass-market membership gym chain; competes for the same low-friction subscription fitness segment though at a lower price point and without Edgewater's premium amenities.
• Anytime Fitness: 24/7 access membership gym franchise with personal training offerings; directly comparable on subscription-based access model, with planned 24-hour access at Edgewater.
• Gold's Gym: Established full-service gym franchise offering group fitness classes, personal training, and family memberships — directly comparable to Edgewater Fitness's mid-market full-service model.
• LA Fitness: Large full-service health club chain with group classes, personal training, and family amenities; operates in the same Mid-Atlantic regional footprint and competes for similar value-conscious families.
• YMCA: Community-based fitness centers offering group classes, personal training, childcare, and family memberships; directly comparable on family-friendly, value-oriented positioning.
• Crunch Fitness: Membership-based gym chain with strong group fitness programming and personal training; comparable subscription model and broad class portfolio.

Broad incumbents

• Equinox: Premium fitness club brand with group classes, personal training, and recovery/spa amenities; represents the upscale comparable for Edgewater's premium-renovation positioning.
• Life Time Fitness: Premium full-service fitness club operator with extensive group classes, recovery amenities, and family programs; comparable breadth of services at a higher price tier.

Emerging players

• Orangetheory Fitness: Boutique group fitness studio with structured coaching and technology-driven workouts; competes for the same group-fitness segment though with a more specialized offering.
• F45 Training: Boutique functional training studio with group class formats; partial overlap with Edgewater's Bootcamp and functional training turf offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edgewaterfit
• Instagraminstagram.com/p/DRM6uYqDicH/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• Xx.com/edgewaterfit
• LinkedInlinkedin.com/company/edgewater-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewater Fitness