Mottura Vini del Salento

What Mottura Vini del Salento does

Mottura Vini del Salento is a privately-held Italian winery operating as MOTTURA VINI DEL SALENTO SRL, founded in 1927 in Tuglie, Salento (Apulia region) and now in its fourth generation of Mottura family ownership. The company produces and bottles wines from native Puglian grape varieties — principally Primitivo and Negroamaro, plus Fiano, Vermentino, Susumaniello, Nero di Troia and Aleatico — at a late 19th-century Baroque estate where the wines are slowly aged in oak barriques and tonneaux. The portfolio is structured into five lines covering entry to ultra-premium price tiers: Mottura (main brand), Villa Mottura (accessible), I Classici (classic traditional), Le Pitre (DOC single-vineyard) and Selezione (including the award-winning Stilio Primitivo di Manduria DOC and its Limited Edition), supplemented by wooden-box gifting formats.

The business model is direct-to-consumer wine sales through a proprietary online shop (shop.motturavini.com) that ships to 17+ countries across Europe, North America, Asia, Oceania and South America via UPS, FedEx, SMM, MBE (international) and BRT/Poste Italiane (domestic). Payments are processed through Braintree and PayPal, and the e-commerce, fulfillment and customer-service stack is outsourced to Tannico S.r.l. (WinePlatform), which acts as the operating channel partner. Pricing follows unit-per-bottle economics with destination- and quantity-tiered shipping (€13-€130 within Italy, €19-€299 to EU destinations, €78-€476 to the USA; free shipping in Italy for orders over €100); bottle prices are not publicly listed.

Customer segments are wine enthusiasts seeking authentic Salento and Puglia wines and gift buyers purchasing wooden-box presentations for personal or corporate gifting. Marketing is primarily through website content and an email newsletter. The firm has no external institutional investment, no M&A activity, and no disclosed revenue; ownership remains entirely within the Mottura family, with Barbara Mottura serving as a named contact. The company is differentiated less by technology than by heritage — sustained international recognition through repeated wins at Mundus Vini, Berliner Wine Trophy, Decanter, Luca Maroni (Annuario), Concours Mondial de Bruxelles and IWSC/IWC — and by adherence to an Integrated Production Protocol that limits synthetic pesticide use.

Name

Mottura Vini del Salento

Legal name

MOTTURA VINI DEL SALENTO SRL

Website

https://motturavini.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Mottura Vini del Salento is a fourth-generation, family-owned Italian winery founded in 1927 in Tuglie, Salento, producing and direct-to-consumer selling Primitivo, Negroamaro and other native Puglian varietals through its own worldwide-shipping e-commerce shop.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Italian wine production
• Puglia wine region
• Direct-to-consumer winery
• Primitivo di Manduria DOC
• Salento native grapes

Headquarters

HQ city

Lecce

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through their proprietary online shop platform. Customers purchase wines (both individual bottles and special wooden box collections) with worldwide shipping. The company sells products under multiple labels: Mottura, Villa Mottura, I Classici, Le Pitre, and Selezione.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mottura Vini del Salento produces and sells Italian wines from the Salento/Puglia region, aged in oak barriques and tonneaux at a late 19th century estate in Tuglie. The portfolio spans five lines (Mottura, Villa Mottura, I Classici, Le Pitre, Selezione) covering red, white, rosé, and dessert wines from native grape varieties such as Primitivo, Negroamaro, Fiano, and Aleatico. Products are sold direct-to-consumer worldwide through their proprietary online shop with delivery handled by express couriers and fulfillment support from WinePlatform (Tannico).

Product overview

Mottura Vini del Salento is a historic Italian winery founded in 1927, producing a portfolio of wines organized into five main lines: Mottura (main brand), Villa Mottura (accessible everyday wines), I Classici (classic traditional wines), Le Pitre (elegant DOC wines from hand-selected grapes), and Selezione (premium reserve selections). The product range includes red wines (Primitivo, Negroamaro, Nero di Troia, Susumaniello), white wines (Fiano, Vermentino), rosé wines, and dessert wines (Aleatico). The premium Selezione line features the prestigious Stilio Primitivo di Manduria DOC and its Limited Edition variant, while the Le Pitre line includes Salice Salentino DOC wines. Products are sold through an e-commerce platform with worldwide shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Mottura: A wine line featuring classic Salento wines including Fiano, Negroamaro, Primitivo, Rosato, and Nero di Troia varieties.
• Le Pitre
• Selezione

Products and services

• Mottura line wines

Quantifiable outcome

• Wines aged in oak barriques and tonneaux until aromas, colours and atmospheres of their land have developed

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• Tannico S.r.l (WinePlatform)coreChannel Partner/ Reseller/ DistributorTannico S.r.l operates the WinePlatform e-commerce service that handles sales, shipping, customer support, and delivery of Mottura wines on behalf of MOTTURA VINI DEL SALENTO SRL. WinePlatform manages the online shop platform, payment processing through Braintree gateway, PayPal, and cash on delivery options, as well as order tracking and customer service via email and phone.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cantine Due Palme: Salento cooperative winery based in Cellino San Marco producing Salice Salentino, Primitivo, and Negroamaro. Closely comparable on geography, varietal mix, and mid-market positioning.
• Cantine San Marzano: Salento/Puglia-based winery and one of the leading Primitivo di Manduria producers. Directly comparable to Mottura on grape focus, DOC portfolio, and international export orientation, though operating at larger scale.
• Farnese Vini: Southern Italian wine group producing Primitivo, Negroamaro, and other Puglia wines for both premium and value tiers. Comparable portfolio breadth and export-led model.
• Tormaresca: Antinori-owned Puglia estate producing premium Primitivo and Negroamaro from Salento. Comparable on native-grape premium positioning and DOC reserve portfolio.
• Leone de Castris: Historic Salento winery producing Salice Salentino DOC, Primitivo, and Negroamaro wines. Closely comparable in heritage (five-generation family), regional focus, and product mix.

Broad incumbents

• Italian Wine Brands: Listed Italian wine platform aggregating multiple southern Italian brands. Comparable as a broad Italian wine incumbent with shared export channels and Puglia exposure.
• Cantine Riunite & Civ: One of Italy's largest wine groups, with Puglia-sourced products. Comparable as a broad incumbent with overlapping varietal portfolio and far greater scale.
• Zonin1821: Large Italian wine group with multiple estates including Puglia production. Comparable as a broad incumbent with overlapping Primitivo/Negroamaro portfolio and significantly larger scale.

Emerging players

• Feudi di San Marzano: Sibling Primitivo-focused label from the San Marzano group. Comparable on Salento/Puglia terroir and Primitivo di Manduria DOC positioning.

Others

• Tannico: Italy's largest online wine retailer and the platform provider powering Mottura's e-commerce via WinePlatform. Comparable as a distribution/technology partner rather than a product peer, with deep visibility into Mottura's DTC economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mottura Vini del Salento