What Tannico does

Tannico Srl is an Italy-based direct-to-consumer e-commerce platform specializing in wine, Champagne, and premium spirits. Founded in 2012 and headquartered in Milan (Corso Garibaldi, 86), the company curates a catalog of more than 17,000 wines from Italian and international producers, marketed to individual consumers, HoReCa businesses (restaurants, bars, hotels, catering), and corporate gifting clients. The platform operates the tannico.it storefront built on Shopify, supported by iOS and Android mobile apps and shipping across 19 countries with localized currencies (EUR, CHF, USD, SEK, GBP, DKK) and country-specific delivery logistics (TNT, Poste Italiane, UPS, FedEx, MBE, SMM).

The company monetizes primarily through transactional per-bottle sales, with pricing ranging from under €10 for everyday wines to over €100 for premium and collector bottles, alongside promotional discounts up to 50% and free-shipping thresholds (€69 in Italy). Complementary revenue streams include gift cards (€50 and €100 denominations), curated wine subscription boxes, an 'Exclusives' collection of rare and limited-edition bottles, a Wine Outlet for discounted inventory, B2B HoReCa wholesale supply, and a corporate gifting program. Distribution is exclusively online, with no physical retail locations operated.

Technically, the storefront is a Shopify-based commerce stack augmented by a proprietary 'Giudizio di Tannico' wine scoring system, extensive editorial content on regional wines and enotourism, price transparency features compliant with European regulations, and a Heres AI-powered virtual assistant for conversational customer support. Payment integrations span Visa, Mastercard, American Express, Maestro, UnionPay, PayPal, Apple Pay, Google Pay, Shop Pay, Klarna, Bancontact, and iDEAL Wero. According to news sources, the company was previously jointly owned by Campari Group and LVMH following a June 2020 funding round of approximately $26.4M led by Campari; current ownership structure beyond that point is not disclosed in the input. In November 2025, Italy's competition authority (AGCM) fined Tannico €150,000 for misleading discount advertising practices, an issue the company had already addressed through website and app updates in July 2025.

Name

Tannico

Legal name

Tannico Srl

Website

https://tannico.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tannico is an Italy-based online wine retailer operating a Shopify-based e-commerce platform that sells more than 17,000 wines, Champagne, and spirits to individual consumers, HoReCa businesses, and corporate gifting clients across 19 countries.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Online wine retail
• Wine e-commerce
• Champagne and spirits
• Wine delivery
• Horeca wine supply

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Wine and Spirit Sales: Primary revenue stream from direct sales of wines, Champagne, spirits, and related products to consumers through the tannico.it e-commerce platform. Transaction-based model with unit pricing per bottle.
2. Corporate/B2B Wine Supply: Supply of wines to restaurants, bars, hotels, and catering businesses through a dedicated B2B channel.
3. Gift Cards: Sale of gift cards in denominations of 50 euros and 100 euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tannico is an Italian online wine retailer (Tannico Srl, Milan) that sells more than 17,000 wines, Champagne, sparkling wines, rosés, spirits, and gift cards direct-to-consumer through its tannico.it e-commerce platform, shipping to 19 countries across Europe, Asia, Oceania, and the Americas. It also supplies wines to restaurants, bars, hotels, and catering businesses through a dedicated B2B channel and offers corporate gifting programs. Pricing is per-bottle with promotional discounts, quantity discounts, and country-tiered shipping including a €69 free-shipping threshold in Italy.

Product overview

Tannico operates as an online wine e-commerce platform built on Shopify, offering a comprehensive portfolio of wines, Champagne, spirits, and specialty selections. The core product is the online wine store featuring wines organized by type (reds, whites, rosés, sparkling wines, Champagne), region, grape variety, price point, and philosophy (organic, biodynamic, natural). The platform also offers complementary products including gift cards in 50€ and 100€ denominations, curated wine box subscriptions, an 'Exclusives' sub-brand for rare and limited-edition bottles, a Wine Outlet for discounted selections, B2B supply services for hospitality businesses, and corporate gifting programs. The platform features seasonal promotional campaigns and a wine tourism editorial section with curated travel guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine Store E-commerce storefront selling 17,000+ wines, Champagne, sparkling wines, rosés, spirits, and specialty selections (organic, biodynamic, natural, artisan) to consumers across 19 countries, with proprietary scoring, filtering by region/grape/price, and local-currency pricing.
• Gift Cards Digital gift cards in €50 and €100 denominations that customers can buy and redeem on tannico.it for purchasing wine as a gift.
• Curated Wine Boxes Curated multi-bottle selections such as 'La Segreta' by Planeta (3 red + 3 white) packaged as wine-discovery and gifting boxes.
• Exclusives Collection Sub-brand offering rare bottles, limited editions, and producer partnerships exclusive to the Tannico platform.
• Wine Outlet Discount and clearance collection of reduced-price bottles, including rare wines and collector's items, available on tannico.it.
• HoReCa B2B Wine Supply Dedicated B2B supply service providing wines to restaurants, bars, hotels, and catering businesses with wholesale pricing and professional account management.
• Corporate Gifting Program B2B program for companies purchasing wines and gift cards for corporate gifts, employee rewards, or events, accessed via the 'Regali Aziendali' page.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• CIVA (Comité Interprofessionnel des Vins d'Alsace)minorStrategic or Co-development PartnerTannico has a partnership with CIVA for wine tourism content, specifically creating itinerary guides for the Alsace wine route ('Route des Vins d'Alsace'). This is a content/marketing partnership focused on promoting Alsace wine tourism to Tannico customers.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Callmewine: Italian online wine retailer based in Italy with a comparable DTC wine e-commerce proposition, broad Italian and international catalog, and direct competition in the same domestic market as Tannico.
• Bodeboca: Spanish online wine club and retailer offering curated wine boxes, subscriptions and DTC bottles; similar business model to Tannico (curated DTC wine e-commerce with content-led marketing) in a neighboring European market.
• Vinatis: French online wine retailer selling a broad selection of French and international wines DTC with delivery across Europe; a direct functional peer to Tannico in cross-border wine e-commerce.

Broad incumbents

• Wine.com: Largest US online wine retailer offering a curated DTC wine marketplace with extensive content, ratings and shipping logistics; a comparable scale leader demonstrating the operating playbook Tannico is pursuing in Europe.
• Drizly: US alcohol e-commerce/delivery platform (owned by Uber) covering wine, beer and spirits; comparable online alcohol retail operating model at much larger scale and broader category.

Emerging players

• Vivino: Global wine discovery app and marketplace with hundreds of millions of users; increasingly integrating direct purchase, making it a competitor for both discovery traffic and DTC wine transactions that Tannico targets.
• Naked Wines: UK-listed online wine retailer using a subscription/advance-purchase model to fund independent winemakers; overlaps with Tannico's subscription/box and exclusive producer propositions.

Regional players

• Just Wines: Australian online wine marketplace aggregating many retailers' catalogs; comparable DTC wine aggregator model though operating in APAC rather than Tannico's European core.
• Cellarmasters: Australian online wine club and retailer offering curated allocations and subscription-style DTC wine; a regional comparable in subscription/wine-club mechanics though geographically distinct.

Others

• Campari Group: Major global spirits/wine producer and a prior direct investor in Tannico ($26.4M in 2020); relevant as both a strategic supplier/former owner and an adjacent incumbent in the alcoholic beverages value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tannico_it
• LinkedInlinkedin.com/company/tannico-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tannico