PixelGarden

What PixelGarden does

PixelGarden is a privately held, founder-led creative digital agency (IT studio) headquartered at Visafslagweg 1, 2583 DM Den Haag, in the Scheveningen harbour area of the Netherlands. Founded around 2008, the firm operates with a headcount band of 1-10 employees and has no disclosed institutional funding. The company delivers bespoke digital production services across five core disciplines: webshops (e-commerce, primarily built on the Magento framework), responsive websites (using WordPress and bespoke PHP/MySQL CMS), mobile and standalone applications (iOS, Android, Windows Phone, plus narrowcasting for retail and museums), serious and commercial games (Flash-based and otherwise), and design/illustration (infographics, animations, brand aesthetics). Notable technical components include a proprietary PHP/MySQL content management system, Magento-based e-commerce with multi-provider payment integration (iDeal, PayPal, CreditCard, Buckaroo, Adyen, Smart2Pay, Ogone), and the Wowza audio-visual streaming platform used in the Papiria children's book museum virtual world.

PixelGarden's business model is project-based and one-time in nature: each engagement is a bespoke quote, with no published pricing tiers and no recurring SaaS or licensing revenue stream. Customer acquisition is sales-led through the firm's portfolio website (pixelgarden.nl), direct phone/email outreach, social media (Facebook, Twitter), and in-person studio visits. The client roster is a mix of Dutch enterprise brands (Philips, Mexx, Unilever/Becel, Golden Tulip, Bols, Talent United, Kinderboekenmuseum) and SMBs (Just2Game, Kwintessens, Boetiq, Vince), with project-level repeat engagement rather than platform-level lock-in. Geographic scope is limited to the Netherlands. Notable ongoing co-development partnerships exist with Dutch digital agencies IN10 and Los Design, where PixelGarden typically handles technical build while the partner contributes concept and design. The company's distribution model is direct-only with no channel, marketplace, or reseller network, and its marketing channels (portfolio site, newsletter, social share links) reflect a small-scale agency rather than a scaling tech business.

Name

PixelGarden

Legal name

PixelGarden

Website

https://pixelgarden.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PixelGarden is a privately held Dutch creative digital agency (1-10 employees) in Scheveningen, Den Haag, delivering bespoke webshops, responsive websites, mobile apps, serious games, and design services to Dutch enterprise and SMB clients on a project-based, one-time engagement model.

Ownership category

akta.pro rank

Product category

Custom Digital Development Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom web development
• Ecommerce webshop development
• Mobile application development
• Graphic design services
• Serious game development

Headquarters

HQ city

Scheveningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web & Application Development: PixelGarden designs and develops bespoke websites, web applications, and Flash-based interactive experiences for clients across various industries. Revenue is project-based, typically a fixed price or custom quote per engagement.
2. E-commerce / Webshop Development: Design and development of online stores using the Magento framework, including payment processing, logistics integrations, and custom functionality. Revenue is project-based with bespoke pricing.
3. Design & Visual Communication Services: Concept and visual design services including infographics, game characters and environments, TV commercial animations, website and application aesthetics, and illustration work.
4. Serious Gaming & Interactive Experiences: Development of games for educational, promotional, or commercial purposes, from initial concept through to delivery. Projects can target educational outcomes (knowledge transfer, process visualisation) or commercial goals (lead generation).
5. Mobile & Standalone Application Development: Development of native and web-based applications for iOS, Android, Windows Phone, as well as desktop and narrowcasting solutions for retail, trade shows, and museums. Revenue is project-based per application.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PixelGarden is a Dutch creative digital studio that designs and develops custom websites, e-commerce webshops, mobile applications, serious games, and visual design/illustration assets for client organisations. Each project is bespoke, covering the full lifecycle from concept and visual design through to technical implementation and deployment, using technologies such as PHP/MySQL, Magento, WordPress, Flash, and Wowza streaming. The studio serves Dutch brands, retailers, museums, and other agencies on a project-based, custom-quoted engagement model.

Product overview

PixelGarden is a Dutch creative development agency offering integrated digital services across five core disciplines: Webshops (e-commerce using Magento framework), Websites (responsive web development with CMS), Applicaties (mobile apps for iOS/Android/Windows Phone plus desktop and narrowcasting), Games (serious and commercial games), and Vormgeving (design/illustration services). The company provides end-to-end solutions combining concept, design, development, and deployment, with payment processing integrations for major providers. Their work spans client projects like the Papiria virtual world (Flash/PHP/MySQL with Wowza streaming), the GNK hairdressers platform, and Talent United film agency website. The agency emphasizes using modern techniques and keeping knowledge up-to-date across the changing digital landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Webshops Bespoke e-commerce webshop design and development using the Magento framework, including payment integration (iDeal, PayPal, CreditCard), payment service provider connections (Buckaroo, Adyen, Smart2Pay, Ogone), ERP and kassa system integrations, wholesale options, product and customer import/export, and dropshipping capabilities. Targeted at Dutch and international retail and e-commerce businesses that need professional online stores beyond off-the-shelf solutions.
• Custom Websites Website design and development ranging from small simple sites to large complex platforms, using responsive design for desktop, mobile, and tablet, with WordPress or bespoke content management systems, database integration, and SEO optimisation. Targeted at brands, corporate clients, and SMEs needing a professional web presence.
• Mobile and Standalone Applications Application development for iOS (iPhone and iPad), Android, and Windows Phone, plus standalone desktop/laptop applications and narrowcasting software for retail, trade shows, and museums. Targeted at clients needing mobile presence or dedicated digital installations.
• Serious and Commercial Games Game development for educational, promotional, or commercial purposes, from initial concept through to delivery. Projects can target educational outcomes such as knowledge transfer and process visualisation, or commercial goals such as lead generation and brand engagement. Targeted at educational institutions, cultural organisations, and brand marketers.
• Design and Visual Communication Concept and visual design services including infographics, game characters and environments, TV commercial animations, website and application aesthetics, e-commerce visuals, and broader illustration work. Targeted at clients needing high-quality visual assets and creative direction to support marketing, education, or entertainment goals.

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• IN10coreStrategic or Co-development PartnerIN10 is a digital agency that engaged PixelGarden as a development partner on multiple projects including the GNK (Dutch Hairdressers Platform) and the Papiria virtual world for the Kinderboekenmuseum. PixelGarden handled the technical development while IN10 contributed concept and strategy.
• Los DesigncoreStrategic or Co-development PartnerLos Design developed the concept and visual design for Talent United's website, after which PixelGarden handled the full technical build and CMS implementation. This reflects an ongoing design-development partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Code d'Azur: Code d'Azur is a Dutch digital agency offering web development, app development, and design services. Comparable as a Dutch digital agency delivering similar integrated web and app capabilities to brand clients.
• Momkai: Momkai is an Amsterdam-based digital creative agency offering strategy, design, and digital product development. Comparable as a boutique Dutch digital agency with similar integrated design-and-development focus.
• Your Majesty: Your Majesty is an Amsterdam-based creative agency focused on digital experiences, branding, and design. Comparable as a boutique Dutch creative agency offering integrated digital design and development services to brand clients.
• Tam Tam: Tam Tam is a Dutch digital creative agency offering web development, design, and marketing technology services. Comparable as a Dutch agency serving brand clients with similar integrated design-and-build capabilities.
• Dept: Dept (formerly Dept Agency) is a leading Dutch digital creative agency offering web, app, e-commerce, and design services. Comparable as a Dutch-headquartered full-service digital agency delivering similar integrated work, though operating at materially larger scale than PixelGarden.
• Fabrique: Fabrique is a Dutch design and digital agency offering brand, design, and digital product services. Comparable as a Dutch creative agency working across design and digital delivery for major Dutch brands.

Broad incumbents

• Valtech: Valtech is a global digital agency with Dutch origins offering strategy, technology, and creative services. Comparable as a broader incumbent serving enterprise clients with overlapping web and e-commerce capabilities.
• Isobar: Isobar is a global digital experience agency (part of Dentsu) offering digital transformation, commerce, and creative services. Comparable as a broader incumbent with presence in the Dutch market delivering similar integrated digital work.
• Tribal Worldwide (Dentsu Creative): Tribal Worldwide is a global digital agency network (part of Dentsu Creative) with offices in the Netherlands, offering digital strategy, experience design, and technology services. Comparable as a broader incumbent serving Dutch enterprise clients with overlapping capabilities.
• Mirum (Dentsu Creative): Mirum, now part of Dentsu Creative, is a global digital agency network with Netherlands presence offering web, app, and digital experience services. Comparable as a broader incumbent operating in the same Dutch digital agency market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pixelgarden
• Facebookfacebook.com/pixelgardennl
• LinkedInlinkedin.com/company/pixelgarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PixelGarden