NAI Koella RM Moore
NAI Koella RM Moore is a privately held, full-service commercial real estate brokerage founded in 1983 in Knoxville, Tennessee, serving East and Middle Tennessee with 22 brokers, eight integrated service lines (investment brokerage, property management, industrial/office/retail/land/multifamily sales and leasing, and receivership), and NAI Global network affiliation.
- Company typePrivate
- Founded1983
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NAI Koella RM Moore does
NAI Koella RM Moore is a privately held, full-service commercial real estate brokerage firm headquartered in Knoxville, Tennessee, with a secondary office in Sevierville. Founded in 1983, the firm operates as a certified woman-owned and minority-owned business and is affiliated with the NAI Global network, which provides international reach across 325+ offices in 65 countries. The firm employs 22 brokers holding advanced industry credentials (7 CCIMs, 4 SIORs, 2 CPMs, 1 FRICS, 1 CRE, 1 CAM) with a stated 475 years of combined experience, and manages approximately 4.75 million square feet of properties.
The firm delivers eight integrated service lines: Investment Brokerage, Property Management, Industrial Sales & Leasing, Office Sales & Leasing, Retail Sales & Leasing, Land Sales & Leasing, Multifamily Properties, and Receivership/Litigation Support. Underlying technology consists of computerized investment analysis tools for income analysis, replacement cost evaluation, and comparable sales data — a standard financial-analysis stack rather than a proprietary platform. The firm is reported to have closed 317 transactions in 2024 and maintained 300+ active listings, with notable 2024 deals including the $32 million sale of the Lofts at Pigeon Forge (204-unit multifamily) and the $24.5 million sale of Parkside Plaza (100,000 SF office).
The business model combines transaction-based brokerage commissions with recurring managed-services property management fees (covering properties from $1M to $50M in asset value) and professional services for receivership and litigation support. Go-to-market is sales-led and field-based, targeting enterprise, mid-market, and SMB commercial real estate buyers, sellers, landlords, and tenants across East and Middle Tennessee. Distribution leverages two physical offices, the NAI Global network for international referrals, and a digital presence across LinkedIn, Facebook, Twitter/X, and quarterly market reports. Customer segments are heterogeneous across real estate investment, manufacturing, government/utilities, healthcare, and F&B, with repeat-broker relationships (e.g., O&M Holdings since 2013; BASF industrial transactions) driving a portion of deal flow. Revenue is not publicly disclosed and the firm has not raised institutional capital.
NAI Koella RM Moore firmographics
Firmographics- Name
- NAI Koella RM Moore
- Legal name
- NAI Koella RM Moore
- Website
- https://koellamoore.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAI Koella RM Moore is a privately held, full-service commercial real estate brokerage founded in 1983 in Knoxville, Tennessee, serving East and Middle Tennessee with 22 brokers, eight integrated service lines (investment brokerage, property management, industrial/office/retail/land/multifamily sales and leasing, and receivership), and NAI Global network affiliation.
- Ownership category
- akta.pro rank
NAI Koella RM Moore industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Commercial Real Estate Asset Management (BPAJAMAB), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where NAI Koella RM Moore is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NAI Koella RM Moore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Brokerage Commissions: Transaction-based commissions from commercial real estate sales and leases across industrial, office, retail, land, and multifamily sectors. Brokers facilitate property transactions for buyers, sellers, landlords, and tenants.
- Property Management Fees: Ongoing property management services for commercial and multifamily residential properties, including tenant relations, rent collection, maintenance, and financial oversight. Services managed from $1 million to $50 million in asset value.
- Investment Brokerage: Advisory services for investment properties including comprehensive income analysis, replacement cost evaluations, and market data analysis to help clients secure ideal investment properties for rental income or resale.
- Receivership Services: Litigation support and receivership services for distressed commercial real estate assets, including expert witness testimony, dispute analysis, and strategic asset disposition.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NAI Koella RM Moore product offering
Product offeringCore offering
NAI Koella RM Moore is a full-service commercial real estate brokerage firm that facilitates the buying, selling, leasing, and management of commercial properties including industrial, office, retail, land, and multifamily assets. The firm also provides investment brokerage advisory, property management, receivership, and litigation support services for distressed commercial real estate assets.
Product overview
NAI Koella RM Moore is a full-service commercial real estate brokerage firm serving East Tennessee since 1983. The company operates as a unified service platform providing eight integrated service lines: Investment Brokerage, Property Management, Industrial Sales & Leasing, Office Sales & Leasing, Retail Sales & Leasing, Land Sales & Leasing, Multifamily Properties, and Receivership. The firm is a certified woman-owned and minority-owned organization with 475 years of combined brokerage experience and approximately 4.75 million square feet of properties under management.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Brokerage
Quantifiable outcome
- 317 closed transactions in 2024
- +3 more outcomes
Companies that use NAI Koella RM Moore
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles8 records
NAI Koella RM Moore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NAI Koella RM Moore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NAI GlobalcoreNAI Koella RM Moore is part of NAI Global, one of the largest commercial real estate networks worldwide with 325+ offices in 65 countries and 5,800 professionals. This affiliation provides international reach, cross-border transaction support, and access to global market intelligence and resources.
- Society of Industrial and Office Realtors (SIOR)coreProfessional affiliation with SIOR providing five members with the SIOR designation, enabling access to industry expertise, networking, and enhanced credibility in industrial and office real estate transactions.
- CCIM Institute (Certified Commercial Investment Member)coreProfessional affiliation with seven brokers holding the CCIM designation, representing expertise in commercial investment real estate analysis and transaction execution.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NAI Koella RM Moore competitors and assessment
Company assessmentBroad incumbents
- JLL: Global CRE and investment management firm offering brokerage, capital markets, property management, and valuation services. Comparable as a broad incumbent with overlapping service lines across industrial, office, retail, and multifamily.
- CBRE Group: Largest global CRE services platform, providing investment sales, leasing, valuation, and asset management. Comparable as the dominant national incumbent competing for the same mid-market and institutional mandates in the Southeast.
- Colliers International: Global CRE services firm with strong investment sales, landlord/tenant representation, and property management capabilities. Comparable as a broad incumbent with similar service-line breadth across property types.
- Cushman & Wakefield: Global CRE services firm offering investment sales, leasing, valuation, and property management across all major property types. Comparable as a broad incumbent competing for the same institutional and corporate clients in East Tennessee.
- Newmark Group: Global CRE services firm offering capital markets, leasing, and property management with strong growth in the Southeast. Comparable as a broad incumbent expanding aggressively in the same regional markets.
Direct peers
- NAI Global: The global CRE services network that NAI Koella RM Moore is affiliated with. Comparable as the parent brand and network operator providing shared technology, referrals, and cross-border investor access to member firms.
- Avison Young: Privately held global CRE services firm providing investment sales, leasing, valuation, and property management. Comparable as a direct peer offering similar full-service capabilities across regional and institutional clients.
- SVN International: Commercial real estate franchise network offering brokerage, property management, and advisory services. Comparable as a direct peer due to similar franchise/affiliate structure serving regional markets with shared brand and referral network.
- Lee & Associates: Broker-owned commercial real estate firm with full-service brokerage, property management, and integrated services across the U.S. Comparable as a direct peer due to similar mid-sized, broker-led service model with regional offices.
- Marcus & Millichap: Specialized CRE investment sales brokerage focused on commercial investment properties across the U.S. Comparable as a direct peer in investment brokerage, particularly for multifamily, office, and retail disposition mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NAI Koella RM Moore social profiles
Digital presenceNAI Koella RM Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAI Koella RM Moore leadership team
Management profileNumber of profiles
NAI Koella RM Moore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAI Koella RM Moore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAI Koella RM Moore
What does NAI Koella RM Moore do?
NAI Koella RM Moore is a full-service commercial real estate brokerage firm that facilitates the buying, selling, leasing, and management of commercial properties including industrial, office, retail, land, and multifamily assets. The firm also provides investment brokerage advisory, property management, receivership, and litigation support services for distressed commercial real estate assets.
Is NAI Koella RM Moore a public or private company?
NAI Koella RM Moore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAI Koella RM Moore founded?
NAI Koella RM Moore was founded in 1983. It employs 11 to 50 people.
Where is NAI Koella RM Moore based?
NAI Koella RM Moore is headquartered in Knoxville, United States, in the North America region.
How does NAI Koella RM Moore make money?
Four revenue lines are on record. Brokerage Commissions are the primary driver. The others are property Management Fees, investment Brokerage and receivership Services.
Who are NAI Koella RM Moore's main competitors?
Broad incumbents on record are JLL, CBRE Group, Colliers International, Cushman & Wakefield and Newmark Group. Direct peers are NAI Global, Avison Young, SVN International, Lee & Associates and Marcus & Millichap.
Does NAI Koella RM Moore have an API?
No public API is recorded for NAI Koella RM Moore.
What industry is NAI Koella RM Moore in?
NAI Koella RM Moore's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.