NAI Koella RM Moore

What NAI Koella RM Moore does

NAI Koella RM Moore is a privately held, full-service commercial real estate brokerage firm headquartered in Knoxville, Tennessee, with a secondary office in Sevierville. Founded in 1983, the firm operates as a certified woman-owned and minority-owned business and is affiliated with the NAI Global network, which provides international reach across 325+ offices in 65 countries. The firm employs 22 brokers holding advanced industry credentials (7 CCIMs, 4 SIORs, 2 CPMs, 1 FRICS, 1 CRE, 1 CAM) with a stated 475 years of combined experience, and manages approximately 4.75 million square feet of properties.

The firm delivers eight integrated service lines: Investment Brokerage, Property Management, Industrial Sales & Leasing, Office Sales & Leasing, Retail Sales & Leasing, Land Sales & Leasing, Multifamily Properties, and Receivership/Litigation Support. Underlying technology consists of computerized investment analysis tools for income analysis, replacement cost evaluation, and comparable sales data — a standard financial-analysis stack rather than a proprietary platform. The firm is reported to have closed 317 transactions in 2024 and maintained 300+ active listings, with notable 2024 deals including the $32 million sale of the Lofts at Pigeon Forge (204-unit multifamily) and the $24.5 million sale of Parkside Plaza (100,000 SF office).

The business model combines transaction-based brokerage commissions with recurring managed-services property management fees (covering properties from $1M to $50M in asset value) and professional services for receivership and litigation support. Go-to-market is sales-led and field-based, targeting enterprise, mid-market, and SMB commercial real estate buyers, sellers, landlords, and tenants across East and Middle Tennessee. Distribution leverages two physical offices, the NAI Global network for international referrals, and a digital presence across LinkedIn, Facebook, Twitter/X, and quarterly market reports. Customer segments are heterogeneous across real estate investment, manufacturing, government/utilities, healthcare, and F&B, with repeat-broker relationships (e.g., O&M Holdings since 2013; BASF industrial transactions) driving a portion of deal flow. Revenue is not publicly disclosed and the firm has not raised institutional capital.

Name

NAI Koella RM Moore

Legal name

NAI Koella RM Moore

Website

https://koellamoore.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

NAI Koella RM Moore is a privately held, full-service commercial real estate brokerage founded in 1983 in Knoxville, Tennessee, serving East and Middle Tennessee with 22 brokers, eight integrated service lines (investment brokerage, property management, industrial/office/retail/land/multifamily sales and leasing, and receivership), and NAI Global network affiliation.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate brokerage
• Property management services
• Investment sales leasing
• Commercial property leasing
• Real estate consulting

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Commissions: Transaction-based commissions from commercial real estate sales and leases across industrial, office, retail, land, and multifamily sectors. Brokers facilitate property transactions for buyers, sellers, landlords, and tenants.
2. Property Management Fees: Ongoing property management services for commercial and multifamily residential properties, including tenant relations, rent collection, maintenance, and financial oversight. Services managed from $1 million to $50 million in asset value.
3. Investment Brokerage: Advisory services for investment properties including comprehensive income analysis, replacement cost evaluations, and market data analysis to help clients secure ideal investment properties for rental income or resale.
4. Receivership Services: Litigation support and receivership services for distressed commercial real estate assets, including expert witness testimony, dispute analysis, and strategic asset disposition.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

NAI Koella RM Moore is a full-service commercial real estate brokerage firm that facilitates the buying, selling, leasing, and management of commercial properties including industrial, office, retail, land, and multifamily assets. The firm also provides investment brokerage advisory, property management, receivership, and litigation support services for distressed commercial real estate assets.

Product overview

NAI Koella RM Moore is a full-service commercial real estate brokerage firm serving East Tennessee since 1983. The company operates as a unified service platform providing eight integrated service lines: Investment Brokerage, Property Management, Industrial Sales & Leasing, Office Sales & Leasing, Retail Sales & Leasing, Land Sales & Leasing, Multifamily Properties, and Receivership. The firm is a certified woman-owned and minority-owned organization with 475 years of combined brokerage experience and approximately 4.75 million square feet of properties under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Brokerage

Quantifiable outcome

• 317 closed transactions in 2024
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NAI GlobalcoreStrategic or Co-development PartnerNAI Koella RM Moore is part of NAI Global, one of the largest commercial real estate networks worldwide with 325+ offices in 65 countries and 5,800 professionals. This affiliation provides international reach, cross-border transaction support, and access to global market intelligence and resources.
• Society of Industrial and Office Realtors (SIOR)coreStrategic or Co-development PartnerProfessional affiliation with SIOR providing five members with the SIOR designation, enabling access to industry expertise, networking, and enhanced credibility in industrial and office real estate transactions.
• CCIM Institute (Certified Commercial Investment Member)coreStrategic or Co-development PartnerProfessional affiliation with seven brokers holding the CCIM designation, representing expertise in commercial investment real estate analysis and transaction execution.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JLL: Global CRE and investment management firm offering brokerage, capital markets, property management, and valuation services. Comparable as a broad incumbent with overlapping service lines across industrial, office, retail, and multifamily.
• CBRE Group: Largest global CRE services platform, providing investment sales, leasing, valuation, and asset management. Comparable as the dominant national incumbent competing for the same mid-market and institutional mandates in the Southeast.
• Colliers International: Global CRE services firm with strong investment sales, landlord/tenant representation, and property management capabilities. Comparable as a broad incumbent with similar service-line breadth across property types.
• Cushman & Wakefield: Global CRE services firm offering investment sales, leasing, valuation, and property management across all major property types. Comparable as a broad incumbent competing for the same institutional and corporate clients in East Tennessee.
• Newmark Group: Global CRE services firm offering capital markets, leasing, and property management with strong growth in the Southeast. Comparable as a broad incumbent expanding aggressively in the same regional markets.

Direct peers

• NAI Global: The global CRE services network that NAI Koella RM Moore is affiliated with. Comparable as the parent brand and network operator providing shared technology, referrals, and cross-border investor access to member firms.
• Avison Young: Privately held global CRE services firm providing investment sales, leasing, valuation, and property management. Comparable as a direct peer offering similar full-service capabilities across regional and institutional clients.
• SVN International: Commercial real estate franchise network offering brokerage, property management, and advisory services. Comparable as a direct peer due to similar franchise/affiliate structure serving regional markets with shared brand and referral network.
• Lee & Associates: Broker-owned commercial real estate firm with full-service brokerage, property management, and integrated services across the U.S. Comparable as a direct peer due to similar mid-sized, broker-led service model with regional offices.
• Marcus & Millichap: Specialized CRE investment sales brokerage focused on commercial investment properties across the U.S. Comparable as a direct peer in investment brokerage, particularly for multifamily, office, and retail disposition mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/naikoellamoore
• Facebookfacebook.com/NAIKoellaMoore
• LinkedInlinkedin.com/company/koellamoore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Koella RM Moore