What HUB Performance does

HUB Performance is a France-based, privately held consulting and systems integration firm specializing in industrial automation and airport capacity planning through digital twin and 3D simulation technologies. Headquartered in Serris in the Paris region, the company has been operating for more than 20 years and focuses on two customer verticals: airport operators and authorities (using PAX2SIM, CAST Terminal, and CAST Aircraft for passenger terminal, baggage, cargo, and airside planning) and industrial automation companies (using Emulate3D for virtual commissioning and controls testing). The firm employs between 1 and 10 people and operates with a boutique, project-based professional services model.

The company does not develop proprietary simulation engines. Instead, it acts as a regional channel partner, systems integrator, and consulting provider for third-party platforms including Emulate3D (Rockwell Automation/Demo3D), PAX2SIM, CAST Terminal and CAST Aircraft (ARC), AutoMod (Applied Materials), Sim3D, and the Demo3D VR add-on. Its service portfolio spans turnkey simulation-based consulting engagements, virtual commissioning, model audits, capacity validation, and Qualiopi-certified training (over 200 beneficiaries and 60 training actions since 2016, with 89% beneficiary satisfaction reported since 2022 and 100% competency-acquisition achievement).

The go-to-market is consultative and direct, with prospective customers routed through website contact forms rather than self-serve channels. Pricing is quote-based and project-specific and is not publicly disclosed. Distribution is anchored by the firm's role as the authorized EMEA channel partner for Emulate3D, which includes hosting regional User Group Meetings co-organized with Rockwell Automation. Notable reference customers include Michelin (industrial), Temasek Polytechnic's Temasek Aviation Academy (aviation education, fifth-year renewal as of 2021), and URCA's CReSTIC research center (academic digital twin deployment on CellFlex 4.0 in 2021).

Name

HUB Performance

Legal name

HubPerformance

Website

https://hubperformance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

France-based HUB Performance is a consulting firm specializing in digital twin and 3D simulation for airport capacity planning and industrial automation. The company is the EMEA channel partner for Emulate3D and integrates PAX2SIM, CAST, and AutoMod platforms for airport operators and industrial customers.

Ownership category

akta.pro rank

Product category

Airport Capacity Planning & Industrial Simulation Services

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industries

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Airport capacity planning
• Digital twin simulation
• Industrial automation consulting
• Virtual commissioning services
• Material handling simulation

Headquarters

HQ city

Serris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services & Consulting: Turnkey simulation-based consulting projects for airports and industrial systems. Services include terminal capacity analysis, material handling simulation, airport master models, capacity validation project management, and model audits. Sold through direct expert consultation engagements.
2. Training Services: Training services delivered under Qualiopi certification. The company reports over 200 beneficiaries and 60 training actions since 2016, with 100% achievement of competency acquisition objectives and 89% beneficiary satisfaction since 2022.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HUB Performance provides digital twin and airport capacity planning consulting services built around third-party simulation platforms. The company sells and integrates Emulate3D, PAX2SIM, CAST Terminal, CAST Aircraft, AutoMod, and Sim3D software for industrial virtual commissioning, controls testing, flow simulation, and airport terminal/airside planning. It also delivers Qualiopi-certified training on these simulation tools.

Product overview

HUB Performance provides a portfolio of industrial simulation and digital twin solutions for manufacturing and airport sectors. The core offering includes Emulate3D for virtual commissioning and controls testing, Sim3D and AutoMod for flow simulation, and specialized airport solutions: PAX2SIM for passenger terminal capacity planning, CAST Terminal for 3D passenger flow simulation, and CAST Aircraft for airside operations. The Demo3D VR add-on enables virtual reality visualization across all simulation models. These products work together to support industrial automation testing and airport operational planning from design through operations.

Differentiator

Problem solved

Functional benefit

Brands

• PAX2SIM: Passenger Terminal Capacity Planning software for airport capacity planning, passenger terminal and baggage handling system simulation
• Emulate3D
• CAST Terminal
• CAST Aircraft
• Sim3D
• AutoMod

Products and services

• Emulate3D Digital twin platform for virtual commissioning and controls testing of industrial automation systems. Transforms static CAD models into dynamic, controlled models by adding kinematic joints, motors, sensors, and connecting I/Os to PLCs and HLCs via a Tag Browser interface. Distributed by HUB Performance as an authorized EMEA channel partner for Rockwell Automation/Demo3D.
• Sim3D Machine, industrial, material handling, process, and logistics simulation software for developing dynamic digital twins. Distributed and integrated by HUB Performance for industrial and manufacturing clients.
• AutoMod Material handling, process, and logistics 3D simulation software (an Applied Materials product) integrated by HUB Performance for industrial flow simulation and digital twin development.
• PAX2SIM Passenger terminal capacity planning software with off-line resource allocation and baggage reporting capabilities, used for airport operations simulation and baggage handling system analysis. Integrated and supported by HUB Performance as a flagship airport product.
• CAST Terminal 3D passenger terminal simulation software (from ARC research institute) for visualizing passenger flow and processes in airport environments. Integrated by HUB Performance within its airport capacity planning solutions.
• CAST Aircraft Aircraft traffic and process simulation software (from ARC research institute) for parking stand and airside allocation and planning. Integrated by HUB Performance for airside operations consulting.
• Airport Capacity Planning Consulting Services Turnkey simulation-based consulting services covering terminal capacity analysis, material handling simulation, airport master models, capacity validation project management, model audits, and operational optimization for passenger, baggage, cargo, and airside processes. Sold to airport operators and consultancies.
• Digital Twin & Virtual Commissioning Consulting Consulting services for industrial digital twin creation, virtual commissioning, controls testing, flow simulation, and VR visualization, using Emulate3D, Sim3D, AutoMod, and Demo3D VR. Sold to industrial systems and automation companies.
• Qualiopi-Certified Training Services Professional training services covering simulation methodologies and software (Emulate3D, PAX2SIM, etc.), delivered under French Qualiopi certification for training actions. Over 200 beneficiaries and 60 training actions since 2016, with 100% competency achievement and 89% satisfaction since 2022.

Quantifiable outcome

• Errors detected early and not transferred to real system, avoiding unplanned machine behavior during commissioning
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rockwell Automation (Emulate3D)coreChannel Partner/ Reseller/ Distributor · 19 October 2021Hub Performance is an authorized EMEA channel partner for Emulate3D, a Rockwell Automation / Demo3D product. Hub Performance hosts EMEA Emulate3D User Group Meetings (e.g., Milan 2022, Virtual 2021), promotes Emulate3D technology, and integrates it within consulting engagements. Rockwell Automation provides the software platform and co-marketing support for UGM events.
• URCA — CReSTIC (Centre de Recherche en Science et Technologie de l'Information et de la Communication)coreStrategic or Co-development Partner · 9 April 2021The CReSTIC research center of URCA (University of Reims Champagne Ardenne) deployed Emulate3D on its 'Agro Food Beverage' (AFB) educational platform of the CellFlex 4.0 laboratory to create a Digital Twin. The digital twin supports training of future automation engineers, offering additional possibilities for support, tests, validation, and adaptations beyond the physical flexible cell. Hub Performance is the implementation and technology partner.
• Temasek Polytechnic (Temasek Aviation Academy)coreStrategic or Co-development PartnerHub Performance and Temasek Aviation Academy collaborate on a pedagogical partnership for the use of PAX2SIM in aviation management education. The partnership, renewed for 5 consecutive years (as of 2021), involves creating situational lecture materials to enhance aviation professional training. PAX2SIM is used to demonstrate airport planning and operations principles to students, covering centralized/decentralized security management, departure hall planning, and holistic system understanding.
• DematicminorStrategic or Co-development PartnerDematic participated as a presenting company at the Emulate3D 2021 User Group Meeting, sharing expertise in controls testing and simulation. Dematic is a leading provider of intralogistics automation solutions.
• ARC research institute (CAST Terminal, CAST Aircraft)coreTechnology or IntegrationHub Performance integrates CAST Terminal (3D passenger terminal simulation) and CAST Aircraft (aircraft traffic and process simulation) from ARC research institute into its airport capacity planning solutions. These products complement PAX2SIM and Emulate3D in the airport industry portfolio.
• Applied Materials (AutoMod)coreTechnology or IntegrationAutoMod, a product of Applied Materials, is integrated by Hub Performance for material handling, process, and logistic 3D simulation. AutoMod is part of the simulation product portfolio alongside Sim3D, Emulate3D, PAX2SIM, and CAST.
• MichelinminorStrategic or Co-development PartnerMichelin (MFP division) used Emulate3D Digital Twin to identify mechanical, automation, and process issues early in a project. Hub Performance provided the technology and expertise. Michelin provided a testimonial crediting the digital twin for enabling pre-manufacturing modifications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jacobs: A global engineering and consulting firm with a substantial aviation practice that delivers airport planning, capacity, and terminal design services. Comparable to HUB Performance in the airport capacity consulting layer, but with much broader scale and geographic reach.
• ARUP: Global engineering and design consultancy with deep aviation planning expertise, including airport terminal and passenger flow analysis. Comparable to HUB Performance for the consulting-led airport capacity planning side of the business.
• Transoft Solutions: Develops simulation and design software for aviation, transportation, and infrastructure, including airport and airfield planning tools. Comparable to HUB Performance as a specialist software-and-services provider focused on airport and transportation operational planning.
• Ricondo & Associates: Specialist aviation consulting firm focused on airport planning, operations, and capacity analysis. Directly comparable to HUB Performance's airport customer base and engagement types, serving airport operators and authorities.
• BEONTRA: A Lufthansa subsidiary that provides airport capacity and demand planning software used by airport operators globally. Directly comparable to HUB Performance's PAX2SIM-based airport capacity planning offering, with similar buyer personas and use cases.
• Adecs Airports: Independent consultancy specialized in airport capacity, operations, and turnaround planning, often working with simulation tools. Comparable to HUB Performance as a niche airport planning services competitor targeting the same operator and authority buyers.

Others

• Rockwell Automation: Owner of the Emulate3D platform through its acquisition of Demo3D, and HUB Performance's primary channel partner. Not a direct competitor in services, but the relationship is a key dependency and Rockwell's own services and partner ecosystem shape HUB's industrial addressable market.

Broad incumbents

• Dassault Systèmes (3DEXPERIENCE / DELMIA): Provides the 3DEXPERIENCE platform and DELMIA for manufacturing, logistics, and digital twin simulation. Competes with HUB Performance in the industrial digital twin and virtual commissioning space as a large, multi-vertical platform incumbent.
• Siemens Digital Industries (Tecnomatix): Offers the Tecnomatix portfolio, including Plant Simulation for material handling and digital manufacturing twin use cases. Overlaps with HUB Performance's Emulate3D/AutoMod-based industrial simulation work, but addresses it as part of a much broader PLM and automation software suite.
• Hexagon (MSC Software): Provides industrial simulation and digital twin tools (formerly MSC Software) for manufacturing and engineering customers. Competes with HUB Performance in industrial simulation as part of a large metrology and engineering software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hub-performance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB Performance