Idea 3
Ideia 3 is a privately held Brazilian full-service advertising agency headquartered in Salvador, with offices in São Paulo, Brasília, and Lisbon, delivering integrated 360° campaigns for enterprise clients across beauty, retail, energy, and government.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Idea 3 does
Ideia 3 is a privately held, full-service Brazilian advertising and communication agency headquartered in Salvador, Bahia, with additional offices in São Paulo, Brasília, and Lisbon, Portugal. Founded in 2012, the agency delivers integrated 360° marketing campaigns across television, radio, out-of-home, digital, social media, and experiential activations for enterprise clients across beauty/cosmetics (O Boticário, Eudora), retail and shopping centers (Aliansce with 22 malls, Shopping Iguatemi, Shopping da Bahia, Ferreira Costa), energy and fuel (Acelen, Larco), financial services (Sicoob), fast food (Subway North/Northeast), and government entities (Prefeitura de Salvador, Câmara Municipal). The agency operates through a direct enterprise sales motion supported by dedicated new business outreach, with documented client relationships spanning 14+ to 25 years, indicating strong retention.
The agency's core capability is creative-led integrated campaign production at scale, evidenced by the production of 200+ creative pieces in five languages across eight countries for the Acelen Renováveis global launch. It augments creative output with media intelligence tooling — having invested in Geofusion for geolocation analytics and comScore for audience measurement — and operates a wholly-owned subsidiary, 3 Active, dedicated to events and experiential activations. Revenue is generated through project-based fees and retainer contracts under a professional services model, with pricing not publicly disclosed. The agency has accumulated industry recognition including being the first Brazilian agency to obtain ISO 9001:2015 certification, multiple AMPRO Globes "Most Awarded Agency" honors, the Abrasce Grand Prix, and the 2025 Kwai "Case of the Year" for an innovative vertical-soap-opera format deployed for O Boticário.
Idea 3 firmographics
Firmographics- Name
- Idea 3
- Legal name
- Ideia 3
- Website
- https://ideia3.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ideia 3 is a privately held Brazilian full-service advertising agency headquartered in Salvador, with offices in São Paulo, Brasília, and Lisbon, delivering integrated 360° campaigns for enterprise clients across beauty, retail, energy, and government.
- Ownership category
- akta.pro rank
Idea 3 industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Idea 3 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Idea 3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Communication Services: Ideia 3 earns revenue by providing integrated advertising and communication services to corporate clients across Brazil. Services include campaign creation, media planning and buying, digital marketing, experiential activations, and brand strategy. Revenue is generated through project-based fees and retainer contracts with major brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Idea 3 product offering
Product offeringCore offering
Ideia 3 is a full-service advertising and communication agency that creates integrated 360° marketing campaigns for large consumer brands and public-sector clients in Brazil and internationally. Its services span campaign strategy and creative, media planning and buying, digital and social media marketing, out-of-home (OOH), TV and radio, experiential activations, and event production through its subsidiary 3 Active.
Product overview
Ideia 3 is a full-service advertising and communication agency that provides integrated marketing services including campaign creation, digital marketing, media planning, brand communication, and promotional activations. The agency serves clients across various sectors including retail (O Boticário, Shopping Iguatemi, Shopping da Bahia), automotive (Autoglass), home improvement (Ferreira Costa), energy (Acelen), financial services (Sicoob), fuel distribution (Larco), cosmetics (Eudora), and real estate, among others. As a full-service agency, Ideia 3 offers services spanning television advertising, radio spots, outdoor/media campaigns, digital/social media marketing, and experiential marketing activations.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated 360° Advertising Campaigns
Quantifiable outcome
- Produced 200+ creative pieces in 5 languages for the Acelen Renováveis global launch across 8 countries
- +4 more outcomes
Companies that use Idea 3
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Idea 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Idea 3 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglenotableIdeia 3 created visual communication for the Escolab (School Laboratory) project, an innovative education initiative by Prefeitura de Salvador with Google's support. Escolab uses Google for Education to provide technology-enhanced learning for approximately 2,000 students in Salvador's suburban area, integrating science experimentation, artistic activities, sports, and digital literacy into after-school programs.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Idea 3 competitors and assessment
Company assessmentDirect peers
- DM9DDB: São Paulo-based full-service agency within the DDB network, recognized for creative excellence and large brand clients. Comparable to Ideia 3 as a Brazilian integrated agency serving enterprise clients across multiple sectors.
- DPZ&T: Brazilian independent full-service advertising agency with offices in São Paulo and Rio, servinglarge enterprise clients including retail and consumer brands. Close peer to Ideia 3 in creative-led, full-service positioning.
- Africa (now Bright+Company Brazil): Brazilian creative-led full-service agency with strong regional roots and major national clients. Direct peer to Ideia 3 in offering integrated 360° campaigns (TV, digital, OOH, experiential) to large Brazilian brands.
- Artplan: Brazilian independent full-service agency with strong capabilities in retail, shopping center, and consumer brand campaigns. Particularly comparable to Ideia 3 in shopping center and retail client work (e.g., Aliansce, Black Friday campaigns).
- AlmapBBDO: One of Brazil's most awarded full-service advertising agencies, headquartered in São Paulo, serving large enterprise brands with integrated creative and media services. Directly comparable to Ideia 3 in business model, service mix, and Brazilian enterprise client focus.
- Lew'Lara\TBWA: Brazilian full-service agency affiliated with TBWA\Worldwide, known for disruptive creative and large enterprise clients. Comparable to Ideia 3 in offering integrated creative and media services to major Brazilian brands.
Broad incumbents
- Publicis Groupe (Brazil): Global advertising holding group with major Brazilian agencies (Publicis, Leo Burnett, Saatchi & Saatchi, Fallon). Serves the same large enterprise/consumer brand clients as Ideia 3 but with much broader media and digital capabilities.
- McCann Brazil: Brazilian operation of McCann Worldgroup, a global network agency with strong presence in São Paulo serving large consumer brands. Comparable to Ideia 3 in the full-service integrated model applied to major Brazilian enterprise clients.
- Ogilvy Brazil: Brazilian arm of global network Ogilvy, providing creative, digital, PR, and media services to large multinational and Brazilian clients. Overlaps with Ideia 3 in enterprise client service and integrated campaign execution.
- WPP (Brazil operations): Global advertising holding company with extensive operations in Brazil (including Ogilvy, Grey, VMLY&R, JWT). Larger incumbent competing for the same enterprise brand clients as Ideia 3, but with broader portfolio and global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Idea 3 social profiles
Digital presenceIdea 3 compliance and trust
Trust signalCompliance1 record
Idea 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idea 3 leadership team
Management profileNumber of profiles
Profiles1 record
Idea 3 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Idea 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idea 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idea 3
What does Idea 3 do?
Ideia 3 is a full-service advertising and communication agency that creates integrated 360° marketing campaigns for large consumer brands and public-sector clients in Brazil and internationally. Its services span campaign strategy and creative, media planning and buying, digital and social media marketing, out-of-home (OOH), TV and radio, experiential activations, and event production through its subsidiary 3 Active.
Is Idea 3 a public or private company?
Idea 3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idea 3 founded?
Idea 3 was founded in 2012. It employs 101 to 250 people.
Where is Idea 3 based?
Idea 3 is headquartered in São Paulo, Brazil, in the Latin America region.
How does Idea 3 make money?
One revenue line is on record: advertising and Communication Services.
Who are Idea 3's main competitors?
Direct peers on record are DM9DDB, DPZ&T, Africa (now Bright+Company Brazil), Artplan, AlmapBBDO and Lew'Lara\TBWA. Broad incumbents are Publicis Groupe (Brazil), McCann Brazil, Ogilvy Brazil and WPP (Brazil operations).
Does Idea 3 have an API?
No public API is recorded for Idea 3.
What industry is Idea 3 in?
Idea 3's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.