Lodi Grape Festival

What Lodi Grape Festival does

The Lodi Grape Festival is a 501(c)(3) nonprofit organization operating continuously since 1937 in Lodi, California, where it manages a 20-acre fairgrounds complex comprising multiple halls, outdoor festival space, and a commercial kitchen. It serves the regional public, local wineries, brewers, food vendors, nonprofit event organizers, and commercial clients seeking event space, with annual attendance across its programming reported at 70,000-90,000+ visitors.

The organization produces three signature events: the Lodi Grape Festival, the Lodi Wine Festival, and the Lodi Beer Fest & State BBQ Championship. Beyond owned events, it operates a facility rental business offering its halls, grounds, and commercial kitchen to third-party event organizers at disclosed daily rates ranging from $750 to $3,500 per space. It also runs an association membership program that formalizes recurring relationships with wineries, breweries, BBQ vendors, and community supporters, and provides concession services to event attendees.

The business model combines event-based revenue (admissions and concession sales), vendor and exhibitor fees, facility rental income, sponsorship, and association memberships. Operations are lean — 1-10 employees are complemented by a Board of Directors with up to 36 members — reflecting a volunteer-supported nonprofit model. Revenue, attendance, and financial details are not publicly disclosed by the organization, limiting external visibility into operating performance.

Name

Lodi Grape Festival

Legal name

The Lodi Grape Festival & National Wine Show Assn., Inc.

Website

https://grapefestival.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lodi Grape Festival is a 501(c)(3) nonprofit, operating since 1937, that manages a 20-acre Lodi, California fairgrounds and hosts the Grape Festival, Wine Festival, and Beer Fest & State BBQ Championship, serving the regional public, beverage vendors, and event organizers.

Ownership category

akta.pro rank

Product category

Agricultural Fairs and Festivals

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Agricultural festivals
• Fairgrounds rentals
• Wine grape events
• Community celebrations
• Nonprofit event management

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Admissions: Revenue from ticket sales for the Lodi Grape Festival annual event, Lodi Wine Festival, and Lodi Beer Fest. Includes various admission tiers such as general admission, VIP, and special promotions.
2. Concession and Commercial Vendor Fees: Revenue from food concessionaires and commercial vendors renting space at festival events. Concessionaires pay $500 guarantee vs 22% of gross sales.
3. Facility Rentals: Revenue from renting event spaces including Barrel Room ($750/day), Burgundy Hall ($2,000/day), Cabernet Hall ($2,500/day), Jackson Hall ($3,000/day), Chardonnay Hall ($3,500/day), and RV sites ($40-45/rig/night). The 20-acre fairgrounds hosts various third-party events including dog shows, gymnastics tournaments, crab feeds, and car shows.
4. Sponsorships: Corporate sponsorships from local and regional businesses including F&M Bank, Sky River Casino, Taco Bell, Van Ruiten Family Winery, and others that support the festival in exchange for brand visibility.
5. Association Memberships: Annual membership dues of $25 per year that provide voting rights, event invitations, and support for the organization's agricultural promotion mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lodi Grape Festival is a nonprofit 501(c)(3) organization founded in 1937 that operates a 20-acre fairgrounds in Lodi, California. The organization produces annual agricultural festivals celebrating the region's wine grape harvest and offers the fairgrounds for community events, private rentals, and vendor participation.

Product overview

Lodi Grape Festival and National Wine Show Association, Inc. operates as a 501(c)(3) nonprofit event organization managing a portfolio of agricultural festivals and hospitality services. The core offerings include the annual Lodi Grape Festival (main event since 1937), Lodi Wine Festival (established 1980), and Lodi Beer Fest & State BBQ Championship. Supporting services encompass facility rentals across six event halls plus the Grape Pavilion on a 20-acre fairgrounds, RV parking with hookups, commercial vendor spaces, competitive exhibits awarding $30,000+ annually, and community programs including volunteer opportunities, association memberships, and scholarship funding through the Bucks for Books program. The organization also hosts third-party events including Comic Cons, dog shows, gymnastics tournaments, and crab feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Lodi Grape Festival & Harvest Fair

Quantifiable outcome

• Over $150,000 raised annually by nonprofit groups at the Fair
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• F&M BankcoreGTM or Marketing PartnerMajor sponsor of the Lodi Grape Festival, prominently featured in the daily schedule as sponsor of COMMUNITY Day activities.
• Sky River CasinocoreGTM or Marketing PartnerRegional casino sponsor providing support for the festival and its agricultural promotion mission.
• California Waste Recovery SystemscoreGTM or Marketing PartnerSponsor of Free til' 5 Day activities at the Lodi Grape Festival.
• Van Ruiten Family WinerycoreGTM or Marketing PartnerLocal winery sponsor supporting the festival and its wine-related programming.
• Lodi Wine & Visitors CentercoreGTM or Marketing PartnerRegional wine tourism partner promoting the Lodi wine region and festival events.
• Taco BellcoreGTM or Marketing PartnerNational restaurant chain sponsor presenting promotional activities including Two for $2 Day.
• Clark Pest ControlcoreGTM or Marketing PartnerLocal business sponsor featuring Value Day activities at the festival.
• Lodi District Grapegrowers AssociationcoreStrategic or Co-development PartnerAgricultural industry partner supporting the grape-growing community and festival mission to promote San Joaquin County agriculture.
• Food 4 LesscoreChannel Partner/ Reseller/ DistributorRetail partner selling advance admission tickets and carnival wristbands at Lodi and Stockton locations.
• Rancho San MiguelcoreChannel Partner/ Reseller/ DistributorRetail partner selling advance admission tickets and carnival wristbands at Lodi and Stockton locations.
• PG&EminorGTM or Marketing PartnerUtility company sponsor supporting the festival.
• Dignity Health / St. Joseph's Medical CenterminorGTM or Marketing PartnerHealthcare provider sponsor for the festival.
• AMRminorGTM or Marketing PartnerMedical transport services sponsor.
• Diede ConstructionminorGTM or Marketing PartnerLocal construction company sponsor.
• Pacific Coast ProducersminorGTM or Marketing PartnerFood processing company sponsor.
• California Dept. of Water ResourcesminorGTM or Marketing PartnerState agency sponsor supporting agricultural water resources.
• San Joaquin CountycoreStrategic or Co-development PartnerUnder contractual agreement with San Joaquin County, the Association produces the annual Lodi Grape Festival & Harvest Fair (the San Joaquin County Fair), Lodi Wine Festival, and Lodi Beer Fest.
• California Department of Food and Agriculture Division of Fairs and ExpositionscoreStrategic or Co-development PartnerState oversight body for the fair system. The organization receives no tax dollars for support and operates as part of the California fair system.

Scale indicators11 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sonoma County Fair: Northern California county fair in Santa Rosa with a wine-country agricultural identity, competitive exhibits, and wine-tasting programming. Highly comparable regional agricultural fair of similar scale, audience profile, and County-contract governance model.
• Big Fresno Fair: Central Valley county fair operated under California Department of Food and Agriculture oversight with agricultural exhibits, livestock, entertainment, and vendor programming. Comparable geographic and demographic setting and similar nonprofit fair-association operating model.
• National Cherry Festival: Long-running (since 1926) regional agricultural heritage festival in Traverse City, Michigan celebrating a single crop with competitive exhibits, food, entertainment, and community programming. Closely comparable in being a crop-themed multi-day community festival with nonprofit operating structure.
• Alameda County Fair: Bay Area county fair with competitive exhibits, agricultural programming, carnival, wine and craft beverage components, and facility rentals. Closely matches Lodi Grape Festival in event mix, nonprofit fair-association structure, and reliance on corporate sponsorship.
• Santa Cruz County Fair: Northern California county fair with similar agricultural heritage, competitive exhibits, and carnival programming. Comparable in scale and nonprofit association governance structure to the Lodi Grape Festival.
• Nevada County Fair: Northern California county fair with traditional agricultural programming, competitive exhibits, and community-driven nonprofit fair-association model. Comparable scale and operating context to Lodi Grape Festival within the same regional fair network.
• Yuba-Sutter Fair: Northern California agricultural fair under the same California Department of Food and Agriculture oversight system with livestock, competitive exhibits, carnival, and facility rentals. Strongly comparable in scale, governance, and Central/Northern California agricultural positioning.

Broad incumbents

• San Diego County Fair: One of the largest county fairs in California, run by a nonprofit fair association on Del Mar Fairgrounds. Much larger scale incumbent with overlapping competitive exhibits, entertainment, wine-and-beer programming, and extensive year-round venue rentals.
• California State Fair (Cal Expo): State-level California fair operated by a state-affiliated entity at Cal Expo in Sacramento. Comparable because it is a larger-scale, official agricultural showcase mixing competitive exhibits, entertainment, vendor halls, and wine/beer programming — a broader incumbent that competes for the same sponsor and attendee dollars during fair season.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lodigrapefest
• Facebookfacebook.com/grapefestival
• Instagraminstagram.com/lodigrapefestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lodi Grape Festival