Barber's Driving School

What Barber's Driving School does

Barber's Driving School is a family-owned driver training operator founded in 1964 and headquartered at 3902 University Ave., Columbus, Georgia. The company holds three Georgia Department of Driver Services certifications (#0030, #106, #707), which constitute the regulatory license required to issue certificates accepted by Georgia courts, the DDS, and insurance carriers.

Its core programs are state-mandated or state-approved courses delivered in three modalities — Driver's Education (Joshua's Law, 30 hours classroom + 6 hours behind-the-wheel, $125–$3,380), the 20-hour DUI Risk Reduction Program ($360), and the 6-hour Defensive Driving/Driver Improvement Program ($95) — plus third-party road testing ($75). Adjacent services include Senior Driver Evaluations (CODE/CCDE), Corporate Driver Training, Driver Rehabilitation, Learner's Permit tutoring (claimed 100% passing rate), and a GDEC Scholarship pathway for free Driver's Ed.

The business runs direct-to-consumer: online registration and Stripe-based payment through barbersdrivingschool.com, plus phone and email intake. Courses are delivered either in-person at the Columbus facility or synchronously via live Zoom across Georgia, including Athens, Atlanta, Augusta, Macon, and Savannah. The technology stack is composed entirely of third-party tools — Zoom for classroom, GARRP for DUI assessment, Stripe for payment — with no proprietary platform or AI/ML components disclosed. Revenue figures, headcount beyond two named individuals, and ownership structure are not publicly disclosed.

Name

Barber's Driving School

Legal name

Barber's Driving School, Inc.

Website

https://barbersdrivingschool.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Barber's Driving School is a family-owned, Georgia DDS-certified driving school founded in 1964 in Columbus, GA, delivering state-mandated Driver's Ed (Joshua's Law), DUI Risk Reduction, and Defensive Driving courses in-person and via live Zoom to consumers and corporate clients across Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Driver's Education (Joshua's Law): The 30/6 Teen Driver Education Program satisfies Joshua's Law, consisting of 30 hours of classroom instruction and 6 hours of private behind-the-wheel lessons. Pricing ranges from $125 to $3,380 depending on the program selected.
2. DUI School / Risk Reduction Program: 20-hour Georgia DUI Risk Reduction class required for driver's license reinstatement. Total cost of $360 includes Assessment ($100), 20-hour Intervention Class ($235), and DUI Workbook ($25).
3. Defensive Driving / Driver Improvement: 6-hour Georgia Defensive Driving Course for ticket dismissals, points reduction, license reinstatement, and insurance discounts. Priced at $95 as mandated by Georgia DDS.
4. Georgia Road Test Services: Third-party road testing service for individuals 18+ with a valid U.S. Learner's Permit. Fee is $75 for the complete road test using the school's car, course, and instructors.
5. Learner's Permit Tutoring: Private one-on-one tutoring in a three-hour session to help students pass their Georgia or Alabama written or oral tests for Learner's permits. Tutoring conducted at their facility by appointment only.
6. CODE/CCDE Training: Certified Older Driver Evaluations and Comprehensive Driver Evaluation programs for seniors, with training sessions conducted by appointment.
7. Corporate Driver Training: Customized corporate driver training programs for businesses, available via Zoom or in-person.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Barber's Driving School is a Georgia DDS-certified driver training provider offering Driver's Education (Joshua's Law, 30 hours classroom plus 6 hours behind-the-wheel), the 20-hour DUI Risk Reduction Program for license reinstatement, the 6-hour Defensive Driving/Driver Improvement course for ticket dismissal and point reduction, and third-party Georgia Road Tests. Programs are delivered in-person at the Columbus, GA facility or via live Zoom statewide, supplemented by senior driver evaluations (CODE/CCDE), learner's permit tutoring, driver rehabilitation, and corporate driver training.

Product overview

Barber's Driving School is a family-owned driving school established in 1964, offering a comprehensive portfolio of Georgia DDS certified driver training programs. The core offerings include Driver's Education (Joshua's Law) with 30 hours classroom plus 6 hours behind-the-wheel instruction, the 6-hour Defensive Driving/Driver Improvement Program for ticket dismissal and point reduction, and the 20-hour DUI/Risk Reduction Program for license reinstatement. Supporting services include Georgia Road Test administration, Driver Evaluations (CODE/CCDE) for senior drivers, Corporate Driver Training, Driver Rehabilitation, Learner's Permit tutoring, and the GDEC Scholarship program. Programs are delivered in-person at their Columbus, GA facility or remotely via live Zoom instruction for most offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver's Education (Joshua's Law) Georgia DDS-certified teen and adult driver education program satisfying Joshua's Law, consisting of 30 hours of classroom instruction plus 6 hours of private behind-the-wheel lessons, available in-person or via live Zoom.
• Defensive Driving / Driver Improvement Program Georgia DDS-certified 6-hour defensive driving course used for ticket dismissals, fine reduction, points reduction, license reinstatement, and insurance discounts, delivered in-person or via live Zoom at a state-mandated $95 fee.
• DUI School / Risk Reduction Program Georgia DDS-certified 20-hour DUI Risk Reduction Program required for driver's license reinstatement, including a Needs Survey assessment, intervention class, and DUI workbook, delivered in-person or via live Zoom.
• Georgia Road Test Third-party Georgia automobile road test administered by Barber's for individuals 18+ with a valid U.S. Learner's Permit, using the school's car, course, and instructors, at a $75 fee.
• Driver Evaluations (CODE/CCDE) Certified Older Driver Evaluations (CODE) and Comprehensive Clinical Driving Evaluations (CCDE) for senior drivers to assess driving capability and safety, conducted by appointment.
• Corporate Driver Training Customized defensive driving and driver training programs for businesses and corporate clients, delivered via Zoom or in-person at the client location.
• Driver Rehabilitation Rehabilitation services for drivers needing to regain driving skills, including those recovering from injuries or medical conditions affecting driving ability.
• Learner's Permit Tutoring Services Private one-on-one three-hour tutoring sessions to help students pass Georgia or Alabama written or oral tests for Learner's Permits, including specialized techniques for those with learning disabilities or literacy challenges, with same-day testing at the DDS or DMV.
• GDEC Scholarship Program Georgia Driver Education Grant (GDEC) Scholarship program partnership through which approved students can complete Driver's Education at no cost using a GDEC redemption code.

Quantifiable outcome

• 5.0-star average rating from 6,518 Facebook reviews and 3,337 Google reviews
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Georgia Department of Driver Services (DDS)coreOthersState regulatory agency that certifies Barber's Driving School as an approved provider. Holds three certification numbers (#0030, #106, #707) allowing the school to offer state-approved Driver's Education (Joshua's Law), DUI Risk Reduction, Defensive Driving, and third-party road testing. DDS certification is mandatory for the school's core business operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DriversEd.com: Long-standing online driver's education provider serving teens and adults nationwide with state-approved curricula. Comparable because it targets the same Joshua's Law-equivalent and adult remedial segments as Barber's, typically at lower price points and with self-paced convenience.
• SafeWay Driving Schools: Multi-state driver education and behind-the-wheel training provider with classroom and online formats. Comparable because it competes for the same Joshua's Law-style teen driver education, adult driving lessons, and state-certified programs that anchor Barber's curriculum.
• Coastline Academy: State-approved online driving school offering driver's ed, traffic school, and license reinstatement across multiple U.S. states. Comparable because it competes head-to-head with Barber's adult and teen driver education, including court-ordered and insurance-discount use cases.
• I Drive Safely: Online traffic school and driver education provider accepted by courts and DMVs nationwide. Comparable because it directly competes for Barber's defensive driving, traffic school, and license-reinstatement customers with a fully digital product offering.
• National Driving School: U.S. driver education provider offering online and in-person certified courses accepted by courts and insurance providers. Comparable because it targets the same traffic-school, point-reduction, and license-reinstatement customers that drive a meaningful share of Barber's defensive driving and DUI revenue.
• Aceable (Aceable Drive): Online-native driver education and defensive driving provider with mobile-first courses approved in multiple states. Comparable because it competes for the same teen driver's ed, court-ordered, and insurance-discount customers with a fully digital delivery model that pressures live-classroom schools like Barber's.

Regional players

• All Star Driver Education: Regional driver education franchise operating in several U.S. states with both classroom and behind-the-wheel instruction. Comparable because it offers the same state-certified driver's ed and road testing services, competing with Barber's for teen and adult learners in shared southern U.S. markets.

Broad incumbents

• AAA Driving School: AAA-affiliated driver education programs offered through regional clubs across many U.S. states. Comparable because it delivers state-certified driver's ed, defensive driving, and online courses for court and insurance purposes — directly overlapping Barber's core curriculum at a national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/barbersdriving
• Facebookfacebook.com/88768743661

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barber's Driving School