What BeBold does

BeBold NV is a privately held Belgian Revenue Operations (RevOps) agency headquartered in Antwerp, founded in 2017, operating with 11–50 employees under the legal entity BeBold NV (BTW BE 0762.846.206). The firm sells professional services that align marketing, sales, and operations into a single commercial engine for B2B clients, organized around six service modules: GTM strategy, lead generation and ABM, architecture and integrations, marketing automation and AI, dataflow and reporting, and full RevOps partnership. There is no proprietary software platform; the company's core technology posture is tool-agnostic, working across Oracle Eloqua, Salesforce Marketing Cloud, HubSpot, Selligent/MCAE, and adjacent BI tools (PowerBI, OBIEE, Looker Studio, GA4).

Revenue is generated through professional-services engagements billed on a project or retainer basis, with GTM-scans and pipeline audits serving as diagnostic entry points that convert into multi-year strategic partnerships. The go-to-market is sales-led and consultative, combining direct enterprise field sales, embedded consulting placements inside client teams, and inbound through a website contact form. Client segments are horizontal but skewed toward two primary cohorts: ambitious scale-ups seeking to professionalize their commercial approach, and large multi-entity enterprises needing international GTM alignment.

The customer base is enterprise-heavy and includes Mazda Motor Europe (22-country platform rollout), Eneco (10-year partnership), Proximus (5-year embedded SFMC migration), DPG Media, AVK (100+ entities globally), Boortmalt (5 continents), CM Ziekenfonds, PIA Group, Appmiral, Eduard, EasyPost, and Vandersanden. BeBold operates an affiliated ecosystem of three specialist sub-brands — Automvte (complex technical trajectories), Havik (Salesforce Marketing Cloud), and Comark (MarTech selection) — to extend delivery capacity without forming wholly-owned subsidiaries. Managing Partner Emily Lippens is the named leadership figure, and the company is privately held with no disclosed external funding rounds.

Name

BeBold

Legal name

BeBold NV

Website

https://bebold.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BeBold is a Belgian RevOps agency (Antwerp, 11–50 employees, founded 2017) that helps B2B scale-ups and enterprises align marketing, sales, and operations. It delivers tool-agnostic consulting and embedded partnerships across Eloqua, SFMC, and HubSpot.

Ownership category

akta.pro rank

Product category

Revenue Operations Consulting

NAICS

Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• RevOps consulting
• B2B marketing strategy
• Marketing automation services
• Go-to-market consulting
• Account-based marketing

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. RevOps Consulting & Strategy Services: Professional services revenue model providing strategic RevOps consulting, GTM strategy, and implementation services. Engagements include GTM-scans, pipeline audits, technical tracks, embedded consultant placements, and ongoing RevOps partnerships. Revenue is project-based and recurring through long-term strategic partnerships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BeBold is a Belgian RevOps agency that aligns marketing, sales, and operations into a single commercial growth engine for B2B companies. It delivers six service modules — GTM strategy, lead generation and ABM, architecture and integrations, marketing automation and AI, dataflow and reporting, and full RevOps partnership — through consulting, technical implementation, and embedded consultants placed inside client teams.

Product overview

BeBold is a Belgian RevOps (Revenue Operations) agency that provides strategic and technical consulting services to align marketing, sales, and operations into a unified commercial growth engine. The offering consists of six core service modules: GTM-strategie (go-to-market strategy), Lead generation & ABM (demand generation and account-based marketing), Architectuur & integraties (technical architecture and integrations), Marketing automation & AI (automation and AI-powered marketing), Dataflow & reporting (analytics and attribution), and Volledige RevOps-begeleiding (full RevOps partnership). These services are delivered through strategic consulting, technical implementation, and embedded team support rather than as a standalone software product. The company operates within an ecosystem of specialized partner companies (Automvte for technical trajectories, Havik for Salesforce marketing credentials, and Comark for MarTech selection and support).

Differentiator

Problem solved

Functional benefit

Brands

• Automvte: Dedicated team for challenging technical trajectories.
• Havik
• Comark

Products and services

• GTM-strategie (Go-to-Market Strategy) Go-to-market strategy service covering ICP definition, positioning, market design, and revenue model development to establish the commercial foundation for B2B growth.
• Lead generation & ABM Demand generation service combining paid media campaigns and account-based marketing to build qualified B2B pipeline with measurable ROI and structured marketing-to-sales handoff.
• Architectuur & integraties (Architecture & Integrations) Technical architecture and integration service for platform selection, tool integration, and data architecture to create unified tech stacks with a single source of truth across marketing, sales, and operations.
• Marketing automation & AI Marketing automation service covering email nurture flows, lifecycle journeys, campaign automation, and AI integration for scalable, behavior-driven customer communication.
• Dataflow & reporting Analytics and reporting service providing dashboards, attribution modeling, and pipeline analytics to transform fragmented data into actionable commercial intelligence.
• Volledige RevOps-begeleiding (Full RevOps Partnership) Comprehensive RevOps partnership service combining strategy and execution with optimization sessions, ongoing campaign management, and embedded team support inside the client organization.

Quantifiable outcome

• +406% customer growth (66 to 268 new customers per year) for PIA Group
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Three partnerships are on record, tiered core ecosystem.

• Automvtecore ecosystemOthersDedicated team within the BeBold ecosystem for challenging technical trajectories. Automvte specializes in complex technical implementations and integrations.
• Havikcore ecosystemOthersDedicated team with Salesforce marketing credentials. Havik provides specialized Salesforce marketing cloud expertise within the BeBold ecosystem.
• Comarkcore ecosystemOthersMarTech specialists within the BeBold ecosystem. Comark provides tool selection support and all-round marketing technology assistance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Global interactive and marketing services arm of Accenture delivering end-to-end customer experience, MarTech, and RevOps transformations. Competes for the largest enterprise engagements where BeBold acts as embedded specialist or sub-contractor.
• Cognizant: Global IT services firm with a sizable MarTech and customer experience practice. Often competes for the largest enterprise RevOps and CRM transformation programs, with the scale and offshore delivery model that BeBold cannot match.
• Capgemini Invent: Global consultancy with a dedicated digital transformation practice covering CRM, marketing platforms, and customer experience. Competes for the same European enterprise RFPs with broader delivery capability and pre-existing C-suite relationships.
• Deloitte Digital: Global consultancy's digital arm offering CRM, MarTech, and customer transformation services to the largest enterprises. Competes with BeBold for the same multinational engagements (e.g., DPG Media, Eneco tier) but at vastly greater scale and with bundled consulting offerings.
• Devoteam: European digital transformation consultancy with a strong Salesforce and cloud platform practice. Comparable in regional focus (Europe) and tool expertise (Salesforce Marketing Cloud, HubSpot), but at materially larger scale.

Direct peers

• DEPT: Large Dutch-headquartered digital agency with significant MarTech, CRM, and marketing transformation practices serving global enterprise clients. Comparable in service scope (MarTech-led growth) but at materially larger scale, often competing for the same enterprise RFPs.
• Magneds: Dutch digital marketing agency focused on HubSpot and CRM-led growth for B2B clients. Comparable boutique positioning in the MarTech implementation and RevOps space, with regional overlap in Benelux.
• Intracto: Belgian digital agency headquartered in Antwerp offering integrated digital marketing, MarTech, and CRM services to mid-market and enterprise clients. Closely comparable in geography, scale (mid-sized Belgian agency), and B2B marketing/CRM focus.
• WeAreBrain: Amsterdam-based digital agency specializing in strategy, MarTech, CRM, and custom digital solutions for B2B brands. Comparable in size and RevOps-adjacent service mix with strong enterprise client base in Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInbe.linkedin.com/company/bebold-revops
• Instagraminstagram.com/bebolddigital
• Facebookfacebook.com/bebold.digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeBold