White Bluffs Brewing

What White Bluffs Brewing does

White Bluffs Brewing is a privately held craft brewery and taproom founded in 2010 and headquartered at 2034 Logston Boulevard in Richland, Washington. The company operates a 21+ taproom and patio with 15 rotating taps serving Fresh Batches, Award Winners, and New Brews produced by Brewmaster and Founder Mike Sutherland, who brings over 25 years of brewing experience. The core product is on-premise draft beer, supplemented by 64oz growler fills, 4-pack 16oz cans to-go, and a branded merchandise storefront selling apparel, glassware, and gift cards. The company also runs an annual Mug Club membership that delivers recurring discounts and a complimentary glass to repeat customers.

The business generates revenue through three primary streams: direct draft beer sales in the taproom, one-time merchandise transactions, and annual Mug Club subscription fees. Distribution is almost entirely direct-to-consumer, with food and entertainment supplied through a curated network of partner vendors — including Stick & Stone Pizza, Fast & Curryous food truck, Packmule Mobile Bottle Shop, Piroshky Piroshky, FnB PubQuiz, and Friday Night Vinyl — that drive recurring mid-week and weekend foot traffic. The customer base consists of adults aged 21 and over in the Tri-Cities, Washington area, with no enterprise or wholesale distribution relationships disclosed in the source materials.

White Bluffs is family-operated and bootstrapped, with six named team members including co-owner and finance lead Chardell Sutherland. There are no external investors, parent companies, acquisitions, patents, or regulatory actions on record. The operating model is a local lifestyle craft brewery with a strong experiential component, relying on community engagement, award recognition, and taproom events rather than technology, AI, or multi-location scale as competitive levers.

Name

White Bluffs Brewing

Legal name

White Bluffs Brewing

Website

https://whitebluffsbrewing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

White Bluffs Brewing is a craft brewery and taproom in Richland, Washington, founded in 2010 by Brewmaster Mike Sutherland, serving 21+ local craft beer enthusiasts through 15 rotating taps, a Mug Club loyalty program, and recurring food and event partnerships.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Taproom operations
• Brewery merchandise
• Growler fills
• Mug club membership

Headquarters

HQ city

Richland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Draft Beer Sales: Direct taproom sales of craft beer by the pint, with 20oz mug club membership pours for 16oz pricing. Also includes 64oz growler fills and 4-pack 16oz cans.
2. Merchandise Sales: Shirts, hoodies, hats, beanies, glassware (Belgian glasses, pint glasses), tin tackers, and gift cards sold in taproom and potentially online.
3. Mug Club Membership: Annual membership program offering discounted beer pricing ($1 off Mondays, $2 off growler fills, $1.50 off 4-packs), complimentary membership pint glass, and 10% off merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

White Bluffs Brewing is a craft brewery and taproom in Richland, Washington that brews and serves hand-crafted beer through 15 rotating taps featuring Fresh Batches, Award Winners, and New Brews. The company also offers an annual Mug Club loyalty membership, branded merchandise (apparel and glassware), on-site food service, and a regular community events program.

Product overview

White Bluffs Brewing is a craft brewery and taproom in Richland, Washington operated by Brew Master Mike Sutherland. The core offering centers on 15 rotating draft taps featuring award-winning and fresh-batch craft beers, complemented by on-site food service (The Geiger Counter bar snacks and Stick & Stone Pizza), and a Mug Club loyalty membership. The company also operates a merchandise store selling branded apparel and glassware. Regular events include FnB PubQuiz, Friday Night Vinyl, and rotating food truck partnerships including Fast & Curryous and Piroshky Piroshky. No digital product, API, or SaaS offerings are present.

Differentiator

Problem solved

Functional benefit

Products and services

• White Bluffs Craft Beer Hand-crafted craft beer brewed on-site and served through 15 rotating taps at the Richland, WA taproom. Available by the pint, 64oz growler fills, and 4-pack 16oz cans, with a rotating selection of Fresh Batches, Award Winners, and New Brews.
• Mug Club Membership Annual membership loyalty program offering a 20oz pour for the price of 16oz (WBB made products only), a complimentary membership pint glass, $1 off Mondays, $2 off 64oz growler fills, $1.50 off 4-pack 16oz cans, and 10% off most merchandise.
• White Bluffs Merchandise Branded merchandise sold in the taproom, including shirts ($25), hoodies ($45), hats ($25), beanies ($20), Belgian glasses ($10), pint glasses ($6), tin tackers ($20), and gift cards.
• Geiger Counter Bar Snacks On-site hot bar snacks and food specials offered Tue-Wed and Fri-Sat at the taproom, featuring items such as Fried Chicken Sandwich, Fresh Veggies, Waffle Fries, Mini Corn Dogs, Pickle Chips, and House Bar Mix.
• Events Program Regular and special events at the taproom including FnB PubQuiz (1st and 3rd Tuesday with high-score gift card prize), Friday Night Vinyl music nights, food truck partnerships (Fast & Curryous on Thursdays), and Piroshky Piroshky pop-ups.

Quantifiable outcome

• Over two and a half decades of brewing experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Fast & CurryousminorOthersIndian-themed food truck appearing every Thursday 4:30-7:30pm (weather permitting) on the patio. Offers healthy and flavorful curries and fusion dishes using fresh, locally sourced ingredients.
• Stick & Stone PizzaminorOthersPizza provider available in the taproom at all times as a food option for customers.
• Packmule Mobile Bottle ShopminorChannel Partner/ Reseller/ DistributorMobile bottle shop visiting the 1st Tuesday of each month 3:30-5:30pm (weather permitting). Travels all over the PNW bringing fresh and exciting beers and ciders.
• FnB PubQuizminorStrategic or Co-development PartnerPubQuiz trivia event held every 1st & 3rd Tuesday 6:30-8pm in the taproom. Up to 6 people per team. High score wins a WBB gift card. Covers pop culture, science, art, music topics.
• Piroshky PiroshkyminorOthersBakery offering pop-up pre-order pickup at the taproom. Customers can pre-order for WBB pickup.
• Friday Night VinylminorOthersMusic event held on Friday nights at 7pm where customers create the playlist.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stone Brewing: Stone Brewing is a large craft brewing incumbent with national distribution and taproom venues. It competes in the broader craft beer category and is comparable as a larger, established player serving craft enthusiasts who also patronize smaller brewpubs like White Bluffs.
• Deschutes Brewery: Deschutes Brewery is a large, established Pacific Northwest craft brewer with broad distribution and multiple taproom locations. It is a broader incumbent in the same craft beer category, competing for the regional craft drinker that White Bluffs also targets.
• Sierra Nevada Brewing Co. Sierra Nevada is a national craft brewing incumbent with extensive distribution and taproom operations. While far larger than White Bluffs, it competes in the same craft beer category and sets consumer expectations for quality craft beer across the Pacific Northwest.

Direct peers

• Bombing Range Brewing Company: Bombing Range Brewing is a craft brewery and taproom also based in Richland, WA, directly competing with White Bluffs for the same Tri-Cities craft beer consumer. Both operate single taprooms with rotating taps and on-premise food partnerships in the same city.
• Barley Brown's Brew Pub: Barley Brown's is a small, award-winning craft brewpub operating on a similar model of rotating taps, on-premise food, and pub-style events. It is a closely comparable independently operated craft brewpub in the Pacific Northwest.
• Riverwalk Brewing: Riverwalk Brewing is a craft brewery with a taproom in Kennewick, WA, serving the same Tri-Cities market as White Bluffs. It offers rotating draft beers and on-premise service in a directly comparable brewpub format.
• Ice Harbor Brewing Company: Ice Harbor Brewing operates a taproom and brewery in Kennewick, WA, the other major city of the Tri-Cities. It is a direct local competitor to White Bluffs, offering craft beer and food in a similar brewpub format to the same regional customer base.
• Snipes Creek Brewery: Snipes Creek Brewery is a small craft brewery located in nearby Benton City, WA, just outside the Tri-Cities. It competes with White Bluffs for craft beer enthusiasts in the broader Richland–Kennewick–Pasco metro area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whitebluffsbeer
• Facebookfacebook.com/WhiteBluffsBrewing
• LinkedInlinkedin.com/company/white-bluffs-brewing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Bluffs Brewing