BO Branding & Design

What BO Branding & Design does

BO Branding & Design is a privately held, Montreal-based branding and design agency founded in 2007 by Cody Beauregard. The firm specializes in brand identity development, packaging design, and visual identity systems, primarily serving consumer goods companies across food and beverage, beauty and personal care, household products, financial services, and aviation. Its disclosed client roster includes both recognizable enterprise brands (Air Canada, Keurig Canada/Laura Secord, Agropur/IÖGO, Grupo Bimbo/Tenderflake, Olymel/Flamingo, Yoplait, Van Houtte, Cascades, Banque Nationale, Fromageries Bel/Boursin) and mid-market names (Formedica, Antiplus, Khloros/Chewpod, Cotts Beverage, naturSource). The agency self-positions as a "small big agency" emphasizing friendly, reactive, trustworthy, and accessible service.

The agency operates as a traditional professional services studio using standard creative and design software, with no proprietary technology platform, no disclosed AI/ML capabilities, and no patents, certifications, or technology integrations on file. Service delivery is human-led and project-based, spanning logo creation, brand planning, packaging design, menu design, and broader creative direction. The firm maintains a bilingual (English/French) website and is active on Twitter, Facebook, and LinkedIn.

BO Branding & Design generates revenue through professional services engagements under a project-based fee model. Go-to-market is sales-led, relying on direct outreach, client referrals, and portfolio showcasing rather than digital distribution or subscription channels. The firm is privately held, founder-owned, with no disclosed institutional investors, no parent company, and no funding rounds. Operating geographies are concentrated in Quebec, Canada, with no claims of broader international footprint despite serving some multinational brand owners.

Name

BO Branding & Design

Legal name

BO Branding & Design

Website

https://bobranding.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

BO Branding & Design is a Montreal-based branding and design agency founded in 2007 that provides brand identity, packaging design, and creative services primarily to consumer goods and food and beverage companies in the Canadian market, operating as a project-based professional services studio.

Ownership category

akta.pro rank

Product category

Branding & Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Branding agency services
• Packaging design
• Brand identity design
• Logo design
• Visual identity systems

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: BO Branding & Design generates revenue through professional branding and design services for consumer goods companies. As a creative agency, they likely operate on a project-based fee model, charging for brand strategy, identity design, packaging design, and related creative services. Revenue is generated through client engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BO Branding & Design is a Montreal-based branding and design agency that provides brand identity creation, packaging design, logo design, brand planning, and visual identity systems for consumer goods companies. The agency delivers creative services on a project basis, producing brand assets and packaging for food & beverage, beauty, household, and consumer product clients. Its portfolio features work for recognizable Canadian and international brands such as Air Canada, Yoplait, Agropur, Keurig Canada, and Grupo Bimbo.

Product overview

BO Branding & Design is a branding and design agency offering brand identity, packaging design, and creative services. The agency operates as a single unified service offering rather than a software platform. Their portfolio includes brand identity work for multiple clients across food and beverage categories, including Coolway (frozen dessert), IÖGO Protein (protein products), Laura Secord Hot Chocolate (Keurig Canada), Tenderflake (Grupo Bimbo), Air Canada (onboard menus), and numerous other CPG brands. They describe themselves as a 'small big agency' with a focus on creating attention-grabbing designs. The portfolio products are organized around specific client projects rather than being separate modular offerings of the agency itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design Creation of brand identity systems including logos, visual identity, and brand guidelines for consumer goods companies seeking distinctive market presence.
• Packaging Design Design of product packaging for consumer goods brands across categories including food & beverage, beauty, and household products, intended to capture attention on retail shelves.
• Logo Design Creation of logos and brand marks as standalone or component deliverables within broader brand identity projects.
• Brand Planning Strategic brand planning services supporting consumer brand positioning and brand architecture.
• Identity Management Management and stewardship of brand identities across product lines and brand portfolios for consumer goods clients.
• Visual Identity Systems Design and implementation of cohesive visual identity systems spanning multiple touchpoints for consumer product brands.
• Creative Direction Creative direction services for consumer product launches and brand campaigns, as exemplified by menu design work for Air Canada onboard dining.

Named customers22 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Taxi (now Juniper Park\TBWA): Toronto-based creative agency under TBWA network with strong CPG and packaging portfolio. Comparable on Canadian footprint and brand/packaging design work for consumer brands.
• Sid Lee: Montreal-headquartered creative agency with brand strategy and design work for major consumer brands. Comparable on independent Montreal positioning and CPG/F&B client roster.
• John St. Toronto-based independent creative agency with brand and packaging design for major consumer clients. Comparable on independent Canadian agency model and CPG focus.
• Rethink: Independent Canadian creative agency with significant CPG and brand design work. Comparable as a Canada-based independent serving major consumer brands with packaging and identity.
• Bleublancrouge: Montreal-based independent branding and design agency serving Quebec and Canadian consumer brands. Closely comparable as a similarly-sized boutique brand identity specialist in the same city.
• Lg2: Montreal-based independent creative agency with strong CPG and brand identity practice. Most comparable on geography (Montreal), independence, and CPG specialization; slightly larger scale than BO.

Emerging players

• Equator Design: Independent packaging design agency specialized in CPG structural and graphic packaging. Closely comparable on packaging-only focus versus full-service agencies, competing for similar boutique CPG packaging briefs.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm (WPP) with deep CPG and packaging expertise. Comparable on packaging/brand identity services but operates at much larger scale and handles global rebrand programs BO cannot service.
• FutureBrand: Interpublic-owned global brand design and packaging consultancy. Comparable on packaging design and consumer brand identity work; offers multinational capabilities BO cannot match.
• Interbrand: Global brand consultancy with extensive CPG client base and packaging design practice. Comparable on brand identity and packaging services for consumer brands; competes for the same CPG RFPs at the top end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bobranding
• Facebookfr-ca.facebook.com/BoBranding
• LinkedInca.linkedin.com/company/bo-branding-&-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BO Branding & Design