What Asaseeyat Consulting Services does

Asaseeyat Consulting Services is a Riyadh-based management consulting firm operating as a subsidiary of ePnet, a strategic operating parent. Founded approximately 24+ years ago and led by Founder & CEO Awfa Faroun, the firm provides professional consulting services across four core solution areas: Digital Transformation & Automation, Human Capital & Organization, Organizational Architecture, and Strategic Market Expansion. Its target market is enterprise organizations in the Middle East and Africa, evidenced by named relationships with ABB, Pepsi, Mobily, Flynas, Medlabs, Maaden, Signify, Medtronic, and Jotc.

The firm operates a professional services model with no proprietary technology products, organized around a proprietary "3P=P" methodology (People, Process, Product = Profitable Business) and an "Optimizing Knowledge" brand philosophy. Its service portfolio spans corporate digital transformation, Robotics Process Automation, Business Process Management, AI Strategy & Implementation, HR solutions, corporate culture analytics, recruitment and talent development, organizational design, corporate governance, succession planning, change management, market surveys and analytics, and professional training. Pricing is quote-based and engagement-specific; no public pricing, revenue figures, funding history, or certifications are disclosed. The firm holds no patents, trademarks, or external institutional investors, and operates as a private subsidiary without public listing.

Distribution is sales-led and direct: a multilingual corporate website (English, Arabic, French, Spanish) at asaseeyat.com functions as the primary marketing and lead-generation channel, supported by a "Get in Touch" contact form for prospective enterprise clients. The company does not disclose subsidiaries, integrations, APIs, mobile applications, social media profiles, or awards and recognition, and its operating status remains active with the website last updated in April 2026.

Name

Asaseeyat Consulting Services

Legal name

Asaseeyat Consulting Services

Website

https://asaseeyat.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Asaseeyat Consulting Services is a Riyadh-based, private management consulting subsidiary of ePnet serving enterprise clients across the Middle East and Africa. It delivers professional services in digital transformation, human capital, organizational architecture, strategic market expansion, and professional training using its proprietary 3P=P methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Management consulting services
• Business transformation consulting
• Digital transformation consulting
• Human capital consulting
• Organizational design services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training: The company provides professional training services as part of their consulting offerings, helping organizations build capabilities in their workforce.
2. Business Transformation Consulting: Core consulting services focused on helping organizations transform operations, strategy, and performance. This includes digital transformation, organizational architecture, and human capital solutions.
3. Management Consulting: Strategic advisory services helping organizations optimize their business performance through the 3P=P formula (People, Process, Product leading to Profitable Business).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asaseeyat Consulting Services is a management consulting firm that provides professional advisory and training services to enterprise organizations across four core solution areas: Digital Transformation & Automation, Human Capital & Organization, Organizational Architecture, and Strategic Market Expansion. The firm delivers practical consulting engagements, targeted professional training, and digital learning solutions using its proprietary 3P=P (People, Process, Product = Profitable Business) methodology to help clients turn strategy into action and achieve measurable performance improvements.

Product overview

Asaseeyat Consulting Services is a management consulting firm offering a portfolio of professional services organized into four core solution areas: Digital Transformation & Automation, Human Capital & Organization, Organizational Architecture, and Strategic Market Expansion. The firm, with over 36 years of expertise, provides practical consulting, targeted training, and digital learning solutions. Services include consulting engagements for corporate digital transformation, RPA, BPM, AI strategy, HR solutions, organizational design, corporate governance, succession planning, market analytics, and training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Transformation & Automation Consulting service that modernizes business operations through strategic digital adoption and advanced automation technologies for enterprise organizations, covering corporate digital transformation, RPA, BPM, and AI strategy implementation.
• Human Capital & Organization HR consulting service that empowers workforces through strategic HR frameworks, cultural alignment, and talent excellence for enterprise organizations, covering HR solutions, corporate culture analytics, HR policies and procedures, and recruitment and talent development.
• Organizational Architecture Consulting service that builds resilient structural foundations and governance models for long-term institutional stability for enterprise clients, covering organizational design, corporate governance, succession planning, and policies and change management.
• Strategic Market Expansion Business consulting service that helps organizations scale with data-driven entry strategies and sustainable growth models, covering market surveys and analytics, branding, and go-to-market strategy.
• Professional Training Professional training services offered alongside consulting engagements to help organizations build workforce capabilities in support of their transformation programs.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ePnetcoreStrategic or Co-development PartnerePnet is the mother company that founded Asaseeyat more than 24 years ago. Full Potential Transformations and Development have been at the core of Asaseeyat since its founding by ePnet. This represents a corporate parent-subsidiary relationship with shared strategic direction.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Deloitte: Big Four professional services firm with a large Middle East practice offering consulting, HR transformation (via Bersin), and digital/ERP implementation. Wider portfolio than Asaseeyat but competes for the same enterprise transformation mandates across MEA.
• Accenture: Global technology and consulting firm with deep MEA capabilities in digital transformation, RPA, AI strategy, and organizational change — directly mirroring Asaseeyat's digital transformation pillar while also offering scale, IP, and delivery capacity it lacks.
• PwC: Big Four firm with a strong Middle East presence and a Strategy& consulting arm; competes for organizational design, HR, and digital transformation work with the same multinational enterprise buyers Asaseeyat targets in KSA and MEA.

Direct peers

• McKinsey & Company: Global management consulting firm with a major Middle East practice headquartered in the same Riyadh/Dubai corridor as Asaseeyat. Both sell strategy, organizational transformation, and digital transformation to enterprise and government clients in MEA, targeting the same C-suite buyers.
• Roland Berger: European-origin strategy consultancy with a strong Middle East office network and a portfolio spanning strategy, organization, and operational transformation — directly overlapping Asaseeyat's four solution pillars in MEA.
• Kearney: Global management consultancy with established Middle East operations providing strategy, operations, and organizational consulting to enterprise and government clients — directly comparable to Asaseeyat's service portfolio and regional focus.
• Oliver Wyman: Global management consultancy with a significant Middle East practice covering strategy, organizational design, and digital transformation for financial services, energy, and industrial clients — a comparable enterprise buyer profile to Asaseeyat's.
• Bain & Company: Bain competes head-to-head with Asaseeyat in MEA strategy, transformation, and people/organization consulting, serving many of the same multinational and regional enterprise clients across the Middle East and Africa.
• Arthur D. Little: Global management consultancy with a long-standing Middle East presence focused on strategy, innovation, and organizational transformation for enterprise and government clients — directly comparable in scope, buyer profile, and regional footprint to Asaseeyat.
• Boston Consulting Group: Global strategy consultancy with deep GCC presence (BCG has a Riyadh office) and a digital/people-and-organization practice area that directly mirrors Asaseeyat's strategy, HR, and organizational design offerings for enterprise clients in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AsaseeyatCS
• LinkedInlinkedin.com/company/asaseeyat-consulting-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asaseeyat Consulting Services