Wasserman & Associates

What Wasserman & Associates does

Wasserman & Associates, Inc. is a privately held Manufacturers Representative firm founded in 1991 by Leonard Wasserman and headquartered in Milford, Nebraska. The firm serves the structural building components industry, supplying equipment and supporting buyers in the Truss, Wall Panel, Stair, Door, and Material Handling segments. Its portfolio consists of two product streams: a Wasserman-branded equipment line (Framing Tables, Squaring Tables, Sub-Component Nailers, Wall Panel Lifts, Stair Jig Tables, Component Tables, Material Carts, and conveyors) and resale equipment from represented manufacturers including Monet DeSauw (automated saws, power decks, deck bridges, floor web cutters), Pacific Automation (roof gantries), Spida (wall panel lines), RUVO (pre-hung door and jamb machines), Virtek (laser projection systems), Alpine (linear saws), Mitek (control systems), and JLG (telehandlers), with item prices ranging from roughly $95 to $349,000. The company is not a technology developer; its core capability is curating an equipment portfolio and providing buyers with selection guidance, installation support across the US and Canada, and access to financing through a partnership with Fidelity Leasing.

Wasserman generates revenue through three streams: (1) commissions from manufacturers on equipment sold as their representative, (2) direct equipment sales (both new and used inventory displayed on the company website), and (3) referral fees from Fidelity Leasing on financed transactions. Its go-to-market is sales-led and event-driven, anchored by direct relationships handled by a small team (Leonard Wasserman as President, Rod Wasserman as General Manager & Sales, and John Ward for Sales & Installation), with trade show participation at the BCMC Show and presence on Facebook, YouTube, and LinkedIn as supporting channels. The customer base is horizontal within the structural building components vertical, with primary segments being structural building component manufacturers, lumber and building materials dealers, and construction companies with in-house manufacturing operations.

The firm operates as a family-controlled, independent business with no external institutional investment, no parent company, and no disclosed subsidiaries. Its geographic footprint spans at least 25 US states and 5 Canadian provinces, supported by installation services in both countries and industry association ties to the Structural Building Components Association, the Building Components Manufacturers Conference, and the Truss Plate Institute. The strategic positioning emphasizes unbiased equipment recommendations matched to customer requirements and budget rather than commission optimization, durably reinforced by multi-decade manufacturer and buyer relationships.

Name

Wasserman & Associates

Legal name

Wasserman & Associates, Inc.

Website

https://wasserman-associates.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasserman & Associates is a privately held Manufacturers Representative firm, founded in 1991 in Milford, Nebraska, that sells and brokers new and used equipment for the structural building components (truss, wall panel, stair, door, material handling) industry across the United States and Canada.

Ownership category

akta.pro rank

Product category

Industrial Manufacturing Equipment (Truss, Wall Panel, Stair, Door & Material Handling)

NAICS

Sawmill, Woodworking, and Paper Machinery Manufacturing (333243), Construction Machinery Manufacturing (33312), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Trusses, I-Joists & Framing Components (IMADADAD)

akta.pro secondary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Manufacturers representative services
• Truss manufacturing equipment
• Wall panel equipment
• Material handling equipment
• Used equipment sales

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: As a Manufacturers Representative firm, the company earns commissions from manufacturers for representing and selling their equipment to customers in the structural building components industry.
2. Equipment Sales: Sale of new and used equipment for the Truss, Wall Panel, Stair, Door and Material Handling industries. The company lists equipment prices ranging from $95 to $349,000 on their website.
3. Equipment Financing Referrals: The company partners with Fidelity Leasing to offer equipment financing, earning referral fees or commissions on financed equipment purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wasserman & Associates is a Manufacturers Representative firm that sells and brokers equipment for the Truss, Wall Panel, Stair, Door, and Material Handling industries. The firm both produces proprietary equipment under the Wasserman brand (framing tables, squaring tables, nailers, wall panel lifts, stair jig tables, conveyors, material carts) and resells new and used equipment from represented manufacturers such as Monet DeSauw, Pacific Automation, Spida, Alpine, Virtek, JLG, and Mitek. Equipment financing is offered through a partnership with Fidelity Leasing, and the company provides installation support across the United States and Canada.

Product overview

Wasserman & Associates is a Manufacturers Representative firm founded in 1991 by Leonard Wasserman, serving the Truss, Wall Panel, Stair, Door, and Material Handling Industry. The company offers two categories of products: (1) Proprietary equipment manufactured under the Wasserman brand including Framing Tables, Squaring Tables, Sub-Component Nailers, Wall Panel Lifts, Stair Jig Tables, Component Tables, Material Carts, and conveyors; and (2) Resale equipment from represented manufacturers including Monet DeSauw saws and material handling equipment, Pacific Automation roof gantries, Spida wall panel systems, Alpine linear saws, Virtek laser projection systems, JLG telehandlers, Mitek control systems, and various trailers and trucks. The company connects buyers with both new and used equipment, providing equipment financing through Fidelity Leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wasserman Framing Table Work surface for assembling wall panels with pop-up skatewheel conveyor, powered height adjustment (6'-11" to 12'-5" wall heights), and fixed squaring stops. Available in 12' x 16' and 16' lengths. Sold to manufacturers of structural building components.
• Wasserman Squaring Table Work surface for squaring wall panels with powered height adjustment (6'-11" to 12'-5" wall heights), roller conveyor, and squaring stops. Available with optional router or panel bridge.
• Wasserman Sub-Component Nailer Equipment that assembles trimmers, jacks, corners, ells, partition leads, channels and headers with 2x4 and 2x6 capacity. Features remote fire, 3-way clamping, staggered or straight line nail pattern, and foot pedal control.
• Wasserman Wall Panel Lift Lift system for handling wall panels with 8' to 12' wall heights and 1,000 lb capacity. Excludes electric hoist and freestanding bridge crane.
• Wasserman Overhead Steel Beam Support Overhead steel beam support system for electric hoist and wall panel lift applications. Includes 4 columns, 2 beams, 1 runway beam, and 4 braces with connection hardware.
• Wasserman Stair Jig Table 16' steel framed jig table for open stringers with hand crank width adjustment from 32" to 62" and 10 air cylinders for stair stringer clamping with foot pedal control.
• Wasserman Truss Conveyor with Stands Truss conveyor system with 14' length options (4 1/2" or 5 1/2" diameter rollers), 1" shaft with 2 bolt flange mount ball bearings, and 6" steel channel stands.
• Wasserman Handle Bar Router Router system with Metabo or Milwaukee variable speed motor, steel handle bar frame with Makita switches, 3 1/4 HP / 120 Volt / 1 Phase / 15 Amp power requirements. Includes 2 router bits.
• Wasserman Component Table with Skatewheel Conveyors Lift and extend skatewheel conveyors with 10' x 10' work area with squaring lip and nail tray.
• Wasserman Material Carts Material handling carts with 1 1/2" x 3" tube steel frame, (4) stake pockets, and phenolic wheels. Available in 2' x 4', 3' x 5', and 4' x 6' sizes.
• Wasserman Skatewheel Conveyor 15' skatewheel conveyor with steel stands (6 stands, 30' total skatewheel conveyor). Custom lengths available.
• Wasserman Sub-Component Carts 5' x 4' sub-component carts with 64" to top shelf height and 520 lbs capacity. Painted grey.
• Monet DeSauw Power Deck Heavy duty lumber feed system with 5 or 6 chain options, 16' wide x 20' long x 36" adjustable height, 12 adjustable legs with swiveling feet. 5 chain model transfers 6'-20' lumber (20,000 lb capacity), 6 chain model transfers 3'-20' lumber (25,000 lb capacity). Resold to truss and component manufacturers.
• Monet DeSauw DeSawyer 2000 Automated Saw Touch screen controlled automated saw with 3 operating modes (Auto, Semi-Auto and Manual), all 20 axes computer and PLC controlled, average setup 6-8 seconds. Variable speed conveyor (0-60 boards per minute) with powered hold downs. Features 5 blades including (1) 30" x 80 tooth blade and (4) 16" x 40 tooth blades. Priced at $349,000.
• Monet DeSauw Panel Bridge Programmable fastener pattern system with PLC touch pad entry, bridge auto return, bridge tilt at sheathing seams, photo eyes for edge and opening detection, and laser pointer. Integrates with framing and squaring tables.
• Monet DeSauw FWA 500 Floor Web Cutter Floor web cutting equipment for truss manufacturing operations.
• Pacific Automation Roof Gantry Roof gantry system with Wizard jigging for automated truss assembly. Available in 14RT model with 14' capacity.
• Spida Wall Panel Equipment Complete wall panel line including wall extruder (wall lengths to 20', 6'-12' heights), stud extruder for C, L, U sub-assemblies, curved conveyor, and squaring table. Features touch screen computer control and Everwin PN80PAL coil feed nail guns.
• RUVO Model 500 Pre-Hung Door & Jamb Machine Door fabrication equipment for door widths 1'-6" to 4'-0", heights 6'-0" to 9'-0", and thicknesses 1 3/8" to 2 1/4". Features hinge screw gun, pre-drill system, powered beveler/sizer, and router for door edge easing.
• Virtek Laser Projection System Laser projection system for template and jig alignment. LPS-6R model available with 2003/2004 vintage. Uses computer, monitor and associated equipment for projection calibration.
• Peterbilt with Manitex Crane 2019 Peterbilt truck with Manitex TM200 20 ton crane, 84' six section boom. Features Cummins X15 500 HP diesel engine, Eaton 10 speed autoshift, 40,000 miles. Used equipment for delivery and material handling.
• Alpine ALS 276 Linear Saw Servo controlled linear saw with 7.5 HP motor and 20" blade. Features touch screen computer, automated infeed deck, ink jet printer capability, and infeed/outfeed roller tables.
• Mitek SmartSet Pro Control System Touch screen computer and PLC control system for Mitek component saws. Includes touch screen software version 1.7 and PLC program 1.6.
• JLG G10-55A Telehandler Lift 10,000 lb capacity telehandler with 55' lift height, 4 wheel drive, 3 way steering, 72" fork carriage, 60" pallet forks. Powered by Cummins QSB 4.5 turbo diesel engine with 4,350 hours.
• Peterbilt 579 Day Cab Truck 2022 Peterbilt 579 S/A day cab trucks with Paccar MX-13 12.9L 405 HP engine. Available with 206,600 miles (truck #1) or 249,300 miles (truck #2).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• The Hain Company: The Hain Company manufactures Speed Cut automated component saws and related truss equipment that Wasserman resells. It is simultaneously a vendor partner and serves the same building component manufacturers directly in some accounts.
• Spida: Spida is a UK-based manufacturer of automated wall panel production lines (extruders, conveyors, squaring tables) that Wasserman resells — competing in the wall panel segment of Wasserman's customer base with direct and distributor channels.
• MiTek: MiTek manufactures truss component saws and control systems (e.g., SmartSet Pro) that Wasserman represents. MiTek sells both direct and through reps in the same truss and component manufacturer market, competing for the same equipment budget.
• Wizard (Truss Software & Equipment): Wizard is a provider of truss design software and automated jigging equipment (e.g., Wizard jigging on roof gantries) that Wasserman resells — competing for the same engineering and equipment budget at truss manufacturers.
• Pacific Automation: Pacific Automation manufactures automated roof gantry truss assembly systems that Wasserman represents. Their equipment is sold to the same roof truss manufacturers in Wasserman's customer base, both directly and through reps.

Broad incumbents

• Randek: Randek is a Swedish manufacturer of automated building component production lines for floors, walls, and roof trusses — serving the same structural building components manufacturers as Wasserman, primarily through direct sales in Europe and North America.
• Hundegger: Hundegger is a German manufacturer of CNC timber-processing machinery used by truss, wall panel, and timber-frame producers worldwide — directly serving the same structural component manufacturers as Wasserman with a broader and more automated product line.
• ITW (Illinois Tool Works) / MiTek: ITW is a diversified industrial conglomerate whose MiTek subsidiary is a global leader in structural building components software, connector plates, and equipment (Alpine saws, gantries, SmartSet control systems) — serving the same truss and wall panel manufacturers that Wasserman supports and includes several brands Wasserman resells.
• Stiles Machinery: Stiles Machinery is a North American distributor of industrial woodworking equipment including CNC processing, panel processing, and material handling — adjacent to Wasserman's space but broader in scope and serving overlapping component manufacturing customers.
• Weinmann (Homag Group): Weinmann, part of the Homag Group, supplies frame work and wall element production lines (multi-function bridges, framing tables) for timber construction — competing with both Wasserman's represented brands and its own proprietary framing and squaring tables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC70x4nsiabhz9tw-U8sudOg
• Facebookfacebook.com/WassermanAssoc
• LinkedInlinkedin.com/in/rod-wasserman-35b5556a

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasserman & Associates