The Taos News

What The Taos News does

The Taos News is a privately held community newspaper founded in 1959, headquartered at 226 Albright Street in Taos, New Mexico, serving as the newspaper of record for Taos County and surrounding Northern New Mexico communities including Angel Fire, Ranchos, and El Prado. The publication operates a multi-platform local journalism business spanning a weekly print edition, the taosnews.com digital news site, a Weekly E-Edition delivered via PressReader, a podcast ("Voices of Taos"), photo and video multimedia, classifieds and a dedicated local jobs board (My Taos Jobs), free email newsletters, and a large portfolio of more than 20 specialty magazines (including Tradiciones, Discover Taos, Best of Taos, Angel Fire Guide, Taos Woman, Enchanted Homes, and School Report Cards). Its core technology is the BLOX Content Management System from BLOX Digital, which powers content management, subscription services, and website functionality.

The company generates revenue through three primary streams: recurring print and digital subscriptions (with monthly billing and automatic renewal), local advertising across print and digital (including display, classifieds, sponsored content, and success-story features on the homepage), and one-time/license revenue from specialty magazine publications sold as standalone products at rack locations and digitally. Customer segments include local residents seeking hyperlocal news, local businesses and government entities (Town of Taos, Taos Healthcare, Nusenda Credit Union, UNM Taos, Taos Community Foundation) buying advertising, regional tourists served through visitor guides, and cultural-heritage enthusiasts served through the Tradiciones titles. The publication maintains a small team (1-10 employees) and is a sister publication to the Santa Fe New Mexican, operating under common ownership without disclosed parent-company or investor backing.

The company's strategic positioning rests on community embeddedness: long-running programs such as Unsung Heroes (since 2001) and the Festival of Trees, deep coverage of Fiestas de Taos traditions (since at least 1927), and an extensive archival record available through newspapers.com. Distribution is omnichannel — physical rack locations across Taos County, home delivery, self-serve digital subscription, e-edition via PressReader, podcast, and social platforms — giving the publication structural advantages in audience reach and advertiser access within its rural market.

Name

The Taos News

Legal name

The Taos News

Website

https://taosnews.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

The Taos News is a privately held community newspaper founded in 1959 serving as the newspaper of record for Taos County and Northern New Mexico, operating a weekly print edition, the taosnews.com digital site, a PressReader e-edition, a podcast, and 20+ specialty magazines, with revenue from subscriptions, local advertising, and magazine sales.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local newspaper publishing
• Community news coverage
• Specialty magazine publishing
• Digital news subscription
• Local advertising platform

Headquarters

HQ city

Taos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Print and Digital Subscriptions: Revenue from both print and digital subscription services, including annual and monthly subscription options with automatic renewal.
2. Advertising: Local business advertising across print and digital platforms, including display ads, classifieds, and sponsored content opportunities. The website features sponsored/success story content from local businesses.
3. Magazine Publications: Specialty magazine publications including Discover Taos, Best of Taos, Taos Aglow, Angel Fire Guide, Tradiciones, Enchanted Homes, Dining Out, Taos Woman, Well Taos, and seasonal guides sold as standalone publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Taos News is the local newspaper of record for Taos County and Northern New Mexico, publishing original local journalism across news, sports, politics, culture, and community events in both print and digital formats. Its portfolio extends beyond the main newspaper to include a Weekly E-Edition (via PressReader), the Voices of Taos podcast, a large catalog of specialty magazines (Best of Taos, Discover Taos, Tradiciones, Angel Fire Guide, etc.), classifieds, a local jobs board (My Taos Jobs), free email newsletters, and community photo/video content. Revenue is generated through subscriptions, single-copy and magazine sales, and local advertising.

Product overview

The Taos News operates as a local newspaper serving Northern New Mexico through a multi-platform approach consisting of a primary website (taosnews.com) providing continuous digital news coverage across sections including News, Sports, Tempo (arts/culture), Opinion, La Vida (lifestyle), and Vecinos (Hispanic community). The portfolio includes a Weekly E-Edition available via PressReader for digital subscribers, a Voices of Taos podcast for audio content, an extensive collection of magazine publications covering topics from local history (Tradiciones) to seasonal visitor guides (Angel Fire Guide, Discover Taos), community photography and video content, a local jobs board through My Taos Jobs, classified advertising, interactive maps, and email newsletter subscriptions. The company also maintains a YouTube channel for video distribution. The newspapers deliver local and regional news, community announcements, sports coverage, arts and culture content, opinion pieces, and special interest magazine content targeting both residents and visitors of the Taos region.

Differentiator

Problem solved

Functional benefit

Brands

• Tradiciones Magazine: Cultural heritage magazine featuring history, traditions, and unsung heroes of Northern New Mexico
• Taos Aglow
• Discover Taos
• Best of Taos
• Angel Fire Visitor Guide
• Voices of Taos

Quantifiable outcome

• Comprehensive coverage spanning 20+ magazine titles annually

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BLOX DigitalcoreTechnology or IntegrationBLOX Digital provides the BLOX Content Management System that powers The Taos News website and digital publishing operations. The CMS handles content management, subscription services, and website functionality.
• PressReadercoreTechnology or IntegrationPressReader provides the Weekly E-Edition platform allowing The Taos News subscribers to access the newspaper digitally in an interactive format.
• Village of Angel FireminorStrategic or Co-development PartnerThe Taos News partners with the Village of Angel Fire to produce the Angel Fire Guide magazine. The Village of Angel Fire worked with Maison Rose Agency to create the Visit Angel Fire website, which features Taos News magazine content.
• Maison Rose AgencyminorStrategic or Co-development PartnerBoutique digital marketing and creative agency that collaborated with the Village of Angel Fire to create the Visit Angel Fire website, featuring content from The Taos News Angel Fire Guide magazine.
• Santa Fe New MexicanminorOthersThe Santa Fe New Mexican is identified as The Taos News' sister publication, both operated under the same parent company/organization.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Durango Herald: Independent daily newspaper serving Durango, Colorado and the Four Corners region. Comparable mountain town community newspaper with print, digital, and visitor-oriented content.
• Arizona Daily Sun: Daily newspaper serving Flagstaff, Arizona with comparable tourist/resort community readership and small-city operating scale. Similar diversified local content and community magazine portfolio.
• Santa Fe New Mexican: Identified explicitly as The Taos News' sister publication, both serving New Mexico communities with print and digital local news, subscriptions, and advertising products. Highly comparable operating model and overlap in regional coverage.
• Las Vegas Optic: Local newspaper serving Las Vegas, New Mexico and surrounding region. Comparable small-market New Mexico local journalism operation with similar community focus and revenue streams.
• Aspen Daily News: Local newspaper serving Aspen, Colorado with strong tourism and resort community focus. Similar mountain town demographic, advertising base, and subscription model.
• Rio Grande Sun: Weekly community newspaper serving the Española Valley and northern New Mexico. Directly comparable rural New Mexico local news operation with similar subscription and advertising model.

Others

• PressReader: Digital newspaper distribution partner enabling The Taos News Weekly E-Edition. Provides subscription aggregation and digital reach infrastructure for local news publishers.
• TownNews Media / BLOX Digital: Technology partner and vendor to The Taos News, providing the BLOX CMS that powers the company's digital publishing. Representative of the broader local news technology ecosystem.

Broad incumbents

• Albuquerque Journal: Statewide New Mexico newspaper covering Taos area content. Larger scope and scale but covers overlapping regional advertising market and competes for the same advertiser dollars.
• Lee Enterprises: Large U.S. local newspaper chain operator. Provides industry context for the local newspaper business model, advertising markets, and operational benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/taosnews
• YouTubeyoutube.com/taosnews
• Facebookfacebook.com/taosnews
• LinkedInlinkedin.com/company/the-taos-news
• Instagraminstagram.com/taosnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Taos News