Las Vegas Optic

What Las Vegas Optic does

Las Vegas Optic is a local community newspaper serving Las Vegas, New Mexico, and surrounding San Miguel County since 1879, making it one of the oldest continuously operating newspapers in the region. The publication covers local news, government, sports (including New Mexico Highlands University), opinion, obituaries, community events, classifieds, and a non-profit directory. It is operated as a brand under O'Rourke Media Group, a privately held regional media company that manages approximately 46 newspaper operations. The entity itself is small, with 1-10 employees, and its legal domicile traces to O'Rourke Media Group in Vermont.

The newspaper's product surface spans print newspaper delivery (monthly and annual subscriptions with auto-renewal), a digital e-Edition delivered electronically via Flip-Pay payment infrastructure with Stripe processing, a free Weekly Headlines email newsletter, classified advertising via an online job board (nm.omghired.com), and a Preferred Business Program offering sponsored local business spotlights. The website is powered by BLOX Content Management System from BLOX Digital. Content distribution channels include the website, Facebook organic social, email newsletters, and the O'Rourke Media Group network for cross-promotion.

Las Vegas Optic generates revenue through four streams: print subscriptions (monthly/annual recurring), digital e-Edition subscriptions (monthly/annual recurring), display and classified advertising, and classified transaction fees. Subscriptions are sold direct via phone, email, and online account management. The business operates exclusively within the Las Vegas, NM domestic market with no geographic expansion indicated, and there is no evidence of venture capital, private equity, or public market involvement.

Name

Las Vegas Optic

Legal name

O'Rourke Media Group

Website

https://lasvegasoptic.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

1–10 employees

Short description

Las Vegas Optic is a local community newspaper serving Las Vegas, New Mexico since 1879. Operated by O'Rourke Media Group, it delivers print editions, a digital e-Edition, advertising, and classifieds to local residents, businesses, and institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Print Subscriptions: Print newspaper delivery subscriptions with monthly or annual billing cycles. Auto-renewal available via credit card autopay.
2. Digital Subscriptions (e-Edition): Electronic newspaper delivered via email. Digital subscriptions grant immediate access upon payment processing.
3. Advertising: Display and classified advertising across print and digital platforms. Advertise page links to O'Rourke Media Group advertising services.
4. Classified Ads: Revenue from classified advertisements including job listings, local jobs portal, and place-an-ad services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Las Vegas Optic is a local newspaper serving Las Vegas, New Mexico and surrounding San Miguel County since 1879. It publishes local news, sports, opinion, obituaries, community events, and government coverage in both print and digital (e-Edition) formats, and monetizes via subscriptions, digital access fees, and display/classified advertising including a Preferred Business Program for local business sponsorship.

Product overview

Las Vegas Optic is a traditional local newspaper offering a print and digital news operation. The core product is the Las Vegas Optic newspaper (serving since 1879) providing local news, sports, opinion, obituaries, and community coverage. Digital offerings include the e-Edition electronic newspaper subscription and Weekly Headlines email newsletter. The site also features a Network Content/Cannabis News section with editorial content about cannabis products, plus a Preferred Business Program for local business advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Las Vegas Optic e-Edition: Electronic digital edition of the newspaper delivered via email subscription
• Preferred Business Program
• Weekly Headlines Newsletter

Products and services

• Las Vegas Optic Newspaper Local newspaper serving Las Vegas, New Mexico and San Miguel County since 1879, providing local news, sports, opinion, obituaries, community events, classifieds, and government coverage in print and online.
• e-Edition Digital Subscription Digital subscription service allowing subscribers to receive the Las Vegas Optic newspaper electronically via email, with immediate access upon payment processing via Flip-Pay and Stripe.
• Weekly Headlines Newsletter Free weekly email newsletter delivering headlines and important local news to subscribers of Las Vegas Optic.
• Classified Advertising Classified advertising service including place-an-ad functionality and local job listings on the Las Vegas Optic website, with rates available from the Classifieds Department.
• Preferred Business Program Sponsored business spotlight program featuring local businesses in the Las Vegas, NM community, including promotions for community institutions and local establishments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• O'Rourke Media GroupcoreOthersParent company that owns Las Vegas Optic. O'Rourke Media Group operates multiple regional newspaper properties and provides advertising services, corporate oversight, and shared digital infrastructure including BLOX Content Management System.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Gannett Co. The largest U.S. newspaper publisher, with hundreds of community and daily titles. Operates the same subscription-driven local news model but with national reach, digital platforms (USA TODAY Network), and significantly larger resources.
• O'Rourke Media Group: The direct parent company operating 46 regional newspaper properties including Las Vegas Optic. It is a peer in the sense of running the same small-market community-newspaper operating model across multiple geographies, sharing digital infrastructure (BLOX CMS) and back-office services.
• Lee Enterprises: Large publicly traded operator of local newspapers across the U.S. Comparable business model (local news + subscriptions + advertising) and serves many similar small and mid-sized markets, but at meaningfully greater scale.
• Tribune Publishing: Mid-to-large scale U.S. newspaper publisher operating daily and community titles. Uses a similar print + digital subscription + advertising model, but at much larger scale and including major metro dailies alongside community papers.

Direct peers

• Rio Grande Sun: An independently owned weekly serving Española and the greater Rio Grande region of New Mexico. Directly comparable in scale, target audience, and small-town community newspaper operating model.
• The Taos News: A small-market community newspaper in northern New Mexico covering local news, government, and culture. Operates a similar print + e-Edition subscription model serving a comparable single-county community audience.
• The Santa Fe New Mexican: Another New Mexico legacy daily newspaper covering state and regional news, government, and sports. Competes directly for New Mexico readers, advertisers, and subscription dollars using a comparable print + digital subscription model.
• Albuquerque Journal: The dominant regional daily newspaper serving New Mexico, including Las Vegas. Competes for the same local readers, government-coverage mindshare, and regional SMB advertising dollars, with a substantially larger scale and broader geographic reach.

Emerging players

• Patch.com: Digital-first hyperlocal news network covering thousands of U.S. communities. Competes with community newspapers like Las Vegas Optic for local reader attention and small-business digital advertising, but operates a free, ad-supported model rather than subscriptions.
• Nextdoor: Hyperlocal social platform organized by neighborhood. Competes for the same community-information engagement (events, local business promotion, neighborhood news) that community newspapers have historically owned, but through a free, ad-supported digital model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LasVegasOptic
• LinkedInlinkedin.com/company/las-vegas-daily-optic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Optic