MoschMosch

What MoschMosch does

MoschMosch GmbH is a privately held German fast-casual restaurant chain specializing in Japanese noodle-bar cuisine, founded in 2002 in Frankfurt am Main. It operates 11 wholly-owned restaurants concentrated in the Rhein-Main, Rhein-Neckar, and Rhein-Ruhr regions of western Germany (Frankfurt, Sulzbach, Darmstadt, Mainz, Mannheim, Wiesbaden, Heidelberg, Heilbronn, Oberhausen), with two Frankfurt locations (Baseler Arkaden, Airport Terminal 2) temporarily closed for renovations. Roughly 90% of the menu is vegan (ranked #1 by ProVeg International in 2020/21 among Germany's 30 largest restaurant chains), and food waste is capped at 5% annually through recipe-based ingredient planning. Signature categories include ramen and udon noodle soups, yakisoba stir-fries (JippiJappa), poké bowls, Japanese curries (Reddo Karê), and customizable protein upgrades (Beyond Meat, Bio-Tempeh, katsu chicken, teriyaki beef). Average mains are priced €11.95–€17.50 and average ramen is marketed at 230 kcal / 6 g fat.

The business runs an omnichannel GTM: dine-in, a proprietary mmdigital web-app (powered by Smoothr) for take-away pre-orders and QR-code in-restaurant ordering, third-party delivery via Lieferando, Uber Eats, and Wolt, an online shop (gift cards €10–€100, merchandise, house wines, sake gift sets), and the tiered Gute Gäste Karte loyalty program on Piggy.eu. The company is co-managed by Managing Directors Matthias Schönberger and Tobias Jäkel and operates through regional subsidiaries (MoschMosch NRW GmbH, Europaviertel GmbH, Bonn GmbH, Darmstadt GmbH, Neckar GmbH). Key partnerships include REBOWL (reusable take-away containers) and zino's (aperitivo spritz). Headcount is reported at 101–250 and revenue is not publicly disclosed.

Name

MoschMosch

Legal name

MoschMosch GmbH

Website

https://moschmosch.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

MoschMosch is a privately held German fast-casual Japanese noodle-bar chain operating 11 restaurants across the Rhein-Main, Rhein-Neckar, and Rhein-Ruhr regions, serving ramen, udon, poké bowls, and 90%-vegan menus to urban business professionals and health-conscious diners via dine-in, take-away, delivery, and an online shop.

Ownership category

akta.pro rank

Product category

Fast Casual Japanese Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Japanese noodle bar
• Fast casual dining
• Ramen restaurants
• Vegan Japanese cuisine
• Noodle bar chain

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at any of 11 MoschMosch restaurant locations across Germany. Target customers are business professionals aged 25-55, primarily business people who are internationally oriented. Operates as system gastronomy with quick, healthy Japanese cuisine.
2. Take-away and Delivery: Online pre-ordering through mmdigital web app for collection, plus third-party delivery through Lieferando, Uber Eats, and Wolt platforms. Take-away uses either biodegradable single-use packaging or REBOWL reusable containers.
3. Online Retail (Merchandise and Gift Cards): Online shop selling merchandise including MoschMosch T-shirts (20€), Krabbelschuhe baby shoes (38€), house wines (24€/1L), sake gift sets (34.95€), and gift cards (10-100€).
4. Loyalty Program Engagement: Gute Gäste Karte loyalty program drives repeat visits through tiered benefits including 2-for-1 vouchers, birthday gifts, and exclusive promotions, increasing customer lifetime value.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

MoschMosch is a German fast-casual Japanese noodle bar chain operating 11 restaurant locations. It sells freshly prepared ramen, udon, yakisoba noodles, rice bowls, poké bowls, curries, and appetizers with customizable protein options. The offering combines dine-in service with take-away pre-orders through the proprietary mmdigital web app, third-party delivery via Lieferando, Uber Eats, and Wolt, plus an online shop for merchandise and gift cards.

Product overview

MoschMosch is a Japanese fast-casual noodle bar restaurant chain operating 11 locations across Germany. The core offering consists of fresh-made Japanese noodle and rice dishes including ramen, udon, yakisoba noodles (JippiJappa), curries, poké bowls, and appetizers, all prepared to order with customizable protein options. The restaurant chain combines dine-in service with digital ordering capabilities through its mmdigital web-app (powered by Smoothr), third-party delivery via Lieferando, UberEats, and Wolt, and reusable container options via REBOWL. Additional revenue streams include an online shop selling merchandise, gift cards, and house wines; a loyalty program (Gute Gäste Karte); and seasonal limited-time menu offerings. Approximately 90% of recipes are vegan, and the chain has been recognized as Germany's most vegan-friendly restaurant by ProVeg International.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanese Noodle Bar Restaurant (Dine-In) Fast-casual Japanese restaurant serving ramen, udon, fried noodles, rice dishes, and small plates prepared fresh to order at 11 German locations. Customizable protein options including meat, tofu, and plant-based alternatives. Targets working professionals and casual diners aged 25-55.
• mmdigital Online Ordering Web-App Web-based ordering system enabling customers to pre-order takeaway or order at table via QR code scan without downloading an app. Supports credit card, PayPal, and Google Pay. Available in all restaurants except Frankfurt Airport.
• Gute Gäste Karte (Loyalty Program) Customer loyalty program with tiered benefits including 2-for-1 coupons, birthday specials, exclusive news via newsletter, and points accumulation. Powered by Piggy.eu platform. Tiers from 'Guter Gast' to 'Wahnsinnig Guter Gast'.

Quantifiable outcome

• Average Ramen dish has 230 kcal and 6g fat (vs. 730kcal and 43g fat for Gnocchi Gorgonzola)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• zino'scoreGTM or Marketing Partner · 1 May 2025zino's is an aperitivo brand providing Spritz drinks (Aperitivo Spritz and Rosati Spritz) to all MoschMosch restaurants. Founded by Simon and Zino in 2023, drinks are produced in collaboration with a German winery. Partnership enables terrace events and seasonal drink promotions.
• REBOWLcoreStrategic or Co-development Partner · 1 September 2022REBOWL provides reusable take-away containers for MoschMosch's Mehrweg (reusable packaging) initiative. Customers can borrow containers against a deposit and return them to any MoschMosch location or REBOWL partner restaurants. One REBOWL container replaces approximately 200 single-use packaging units and is 100% recycled at end of life.
• ProVeg InternationalminorStrategic or Co-development PartnerProVeg International conducted analysis of German restaurant chains' vegan offerings, ranking MoschMosch #1 in 2020/21. This recognition validates MoschMosch's plant-based menu strategy and 90% vegan recipe base.
• Duale Hochschule Baden-Württemberg (DHBW)minorStrategic or Co-development PartnerMoschMosch regularly offers study places in partnership with DHBW Heilbronn in the Bachelor's program 'Business Administration Food Management'. Supports talent development and potential future recruitment.
• LieferandocoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform enabling order fulfillment for customers who prefer delivery over dine-in or take-away. Available at most MoschMosch restaurant locations.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform available at multiple MoschMosch locations for customer delivery orders.
• WoltcoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform available at multiple MoschMosch locations for customer delivery orders.
• Piggy.eucoreTechnology or IntegrationLoyalty program technology platform powering the Gute Gäste Karte customer loyalty program. Handles gift card balance inquiries and loyalty account management.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Moki: German poke-bowl and Asian fast-casual chain. Operates in the same German market with the same quick-service Asian-bowl concept, customizable protein model, and urban professional target customer as MoschMosch.
• Dean & David: German fast-casual chain focused on bowls, salads, and customizable healthy meals. Shares the 'quick healthy meal for urban professionals' positioning, system-gastronomy operating model, and German multi-city footprint with MoschMosch.
• Wagamama: UK-founded Japanese-inspired noodle bar chain with multi-country European presence. Closely comparable to MoschMosch on product (ramen, udon, Asian-inspired bowls), fast-casual service model, dine-in + takeaway + delivery mix, and target demographic of urban professionals.
• YO! Sushi: UK-based Japanese restaurant chain offering sushi, ramen, and hot Japanese dishes in a fast-casual format. Directly comparable on cuisine category (Japanese), service speed positioning, and multi-channel ordering (dine-in, takeaway, delivery).
• Mai Mai: German Asian fast-casual chain serving pan-Asian bowls, noodles and curries. Operates the same fast-casual, customizable-protein, German multi-city model as MoschMosch with a directly overlapping menu and customer.

Broad incumbents

• Vapiano: German-headquartered fast-casual pasta/pizza chain. Comparable on the system-gastronomy operating model, German/European multi-city footprint, dine-in plus delivery channels, and quick-meal urban-professional positioning — though cuisine (Italian) differs.
• Peter Pane: German fast-casual burger chain with a multi-city German footprint. Comparable on system-gastronomy model, dine-in + delivery mix, and German urban-professional customer base, though cuisine (burgers) is distinct from MoschMosch's Japanese concept.

Emerging players

• Itadakimasu: Germany-based Japanese restaurant/quick-service concept. Operates in the same cuisine category (Japanese noodles, bowls) and German market as MoschMosch, but at smaller scale and primarily single-city presence — making it a relevant emerging comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn27zoIbTQ0FYtt7lfbLQOA
• Facebookfacebook.com/MoschMoschMosch
• Instagraminstagram.com/_moschmosch_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoschMosch