NEXD
NEXD is a private Hiroshima, Japan firm operating two business lines: Technology Solutions providing software development and mechanical design to corporate clients, and an Amusement Business featuring D-BASE simulator cafe and the proprietary Jerry's Popcorn brand.
- Company typePrivate
- Founded1998
- HeadquartersHiroshima, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NEXD does
NEXD is a private Japanese company headquartered in Hiroshima (株式会社ネクスディ) founded in April 1998 as ジェイテック株式会社 and rebranded to its current name in November 2001. The firm operates two distinct business lines: a Technology Solutions arm providing software development (embedded systems, application development) and mechanical design services to corporate clients, delivered through its Hiroshima headquarters and a Tokai Division in Aichi Prefecture established in April 2000; and an Amusement Business centered on D-BASE, a driving and flight simulator cafe in Hiroshima that opened in October 2016 and also retails the company's proprietary Jerry's Popcorn brand. The company serves both B2B customers requiring outsourced engineering capacity and B2C consumers seeking entertainment experiences and snack products.
The Technology Solutions segment runs on a project-based professional services model with quoted per-engagement pricing, targeting companies that need skilled engineers and project delivery capability across industries including automotive. The Amusement segment generates revenue from simulator experience fees (per play sessions) at the D-BASE physical location and from popcorn retail and wholesale sales. Jerry's Popcorn is sold at D-BASE and distributed wholesale through eight Seven-Eleven convenience stores across Hiroshima City with weekly recurring orders, and the brand reportedly ranks #1 in Rakuten's popcorn category for repeat purchase rate. Additional consumer-facing revenue is generated through Segway experiences at D-BASE and event participation including the Hiroshima Flower Festival.
NEXD is founder/management-owned with no external funding rounds on record, registered capital of 15 million yen (as of a February 2015 capital increase), and has reported continuous profitability with zero debt every fiscal year since founding. Revenue has trended slightly downward from 172 million yen (FY2020) to 171 million yen (FY2021) to 163 million yen (FY2022), with net profit reported in the 75-95万円 (approximately 750,000-950,000 yen) range, indicating extremely thin operating margins. The firm employs approximately 30 staff across the Hiroshima and Tokai divisions and pursues marketing through X, Instagram, YouTube, a company blog and news section, local events, and employee-generated content.
NEXD firmographics
Firmographics- Name
- NEXD
- Legal name
- 株式会社ネクスディ
- Website
- https://nexd.co.jp
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NEXD is a private Hiroshima, Japan firm operating two business lines: Technology Solutions providing software development and mechanical design to corporate clients, and an Amusement Business featuring D-BASE simulator cafe and the proprietary Jerry's Popcorn brand.
- Ownership category
- akta.pro rank
NEXD industry classification
Industry- Product category
- Software Development and Mechanical Design Services
- NAICS
- Computer Systems Design Services (541512), Amusement Parks and Arcades (7131)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
- akta.pro secondary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where NEXD is headquartered
LocationHeadquarters
- HQ city
- Hiroshima
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
NEXD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Technology Solutions: Software development (embedded systems, application development) and mechanical design services provided to client companies. Project-based engagements for corporations requiring technical development.
- D-BASE Simulator Cafe: Revenue from simulator experience fees (per play sessions) and popcorn retail sales at the D-BASE physical location. Popcorn is also sold wholesale to convenience stores.
- Wholesale Popcorn Distribution: Jerry's Popcorn sold wholesale to 8 Seven-Eleven stores in Hiroshima. Weekly production with regular repeat orders, including 2-lot orders (40 bags) from office-district stores.
- Segway Business:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | D-BASE Popcorn 5-piece set |
| Subscription | Monthly | Basic salary range for engineers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
NEXD product offering
Product offeringCore offering
NEXD operates two distinct business segments: (1) Technology Solutions — outsourced software development (embedded systems, applications) and mechanical design services delivered to corporate clients from Hiroshima and Tokai (Aichi) divisions, drawing on 25+ years of engineering experience; and (2) Amusement — operation of the D-BASE driving and flight simulator cafe in Hiroshima since October 2016, including retail and wholesale sale of the proprietary Jerry's Popcorn brand through the cafe and through 8 Seven-Eleven convenience stores in Hiroshima.
Product overview
NEXD operates two main business segments: Technology Solutions (software development and mechanical design services) and Amusement Business (entertainment operations). The amusement segment centers on D-BASE, a driving and flight simulator cafe opened in October 2016, which also retails the company's proprietary Jerry's Popcorn brand. The popcorn is additionally distributed through 7-Eleven convenience stores in Hiroshima, with the product achieving top rankings in online retail categories.
Differentiator
Problem solved
Functional benefit
Products and services
- D-BASE Simulator Cafe A driving and flight simulator cafe offering entertainment experiences where customers can enjoy racing simulators, flight simulators, and Segway riding activities, with on-site retail of Jerry's Popcorn. Opened October 2016 in Hiroshima.
- Jerry's Popcorn (ジェリーズポップコーン)
Quantifiable outcome
- No. 1 ranking in Rakuten popcorn category for repeat purchase rate
- +1 more outcomes
Companies that use NEXD
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
NEXD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NEXD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Seven-Eleven Hiroshima (8 stores)coreWholesale distribution agreement for Jerry's Popcorn products. Eight Hiroshima-based stores: Hiroshima Komachi, Hiroshima Chuo Yubinkyoku-mae, Hiroshima Nakamachi Nishi, Hiroshima Kamiyamachi Shareo, Hiroshima Teppeicho Kita, Hiroshima Hagoshocho, Hiroshima Funairi Saiwai Higashi, and Hiroshima Kyobashi-cho. Orders placed weekly with 2-lot minimum orders from office-district stores.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
NEXD competitors and assessment
Company assessmentDirect peers
- Asobism Co., Ltd. Asobism operates immersive entertainment experiences and VR/simulator-based attractions in Japan. Directly comparable to NEXD's D-BASE simulator cafe given the shared model of monetizing simulator and experiential entertainment venues to general consumers.
- Garage Inc. Garage Inc. operates a chain of popcorn specialty retail shops ('Garage Popcorn') in Japan with multi-flavor artisanal offerings and online distribution. It is the closest direct peer to NEXD's Jerry's Popcorn business given the shared focus on flavored artisanal popcorn retail and brand-led product positioning.
- Faith Inc. Faith Inc. is a Japanese IT services company providing embedded software development, system integration, and technical consulting. Comparable to NEXD's Technology Solutions Business given the overlap in embedded systems development, B2B project-based engagements, and corporate client base.
Broad incumbents
- Bandai Namco Holdings: Bandai Namco operates amusement facilities, toys, and entertainment content globally. Comparable as a broad incumbent in the Japanese entertainment and consumer products ecosystem where NEXD's D-BASE and Jerry's Popcorn compete for consumer entertainment spend.
- Sega Sammy Holdings: Sega Sammy is a large Japanese entertainment conglomerate spanning amusement facilities, arcade operations, and game development. Relevant as a broader incumbent in the entertainment/amusement space where D-BASE competes, though at vastly larger scale and with arcade-focused offerings.
- Calbee, Inc. Calbee is Japan's largest snack manufacturer, dominating the savory snack and popcorn categories. Relevant as a broad incumbent competitor in the Japanese popcorn/snack market where Jerry's Popcorn operates, though at much greater scale and through mass retail channels.
- Sony Interactive Entertainment: Sony Interactive Entertainment develops PlayStation VR hardware, gaming peripherals, and immersive entertainment content. Relevant as a broad incumbent in the VR/simulator hardware and entertainment ecosystem adjacent to NEXD's simulator cafe business, though at global scale with first-party hardware manufacturing.
- Internet Initiative Japan (IIJ): IIJ is a major Japanese IT services and network solutions provider serving enterprise clients. Comparable to NEXD's Technology Solutions Business given the overlap in B2B technology services delivery, though IIJ operates at substantially larger scale across broader service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NEXD social profiles
Digital presenceNEXD financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEXD leadership team
Management profileNumber of profiles
Profiles1 record
NEXD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEXD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEXD
What does NEXD do?
NEXD operates two distinct business segments: (1) Technology Solutions — outsourced software development (embedded systems, applications) and mechanical design services delivered to corporate clients from Hiroshima and Tokai (Aichi) divisions, drawing on 25+ years of engineering experience; and (2) Amusement — operation of the D-BASE driving and flight simulator cafe in Hiroshima since October 2016, including retail and wholesale sale of the proprietary Jerry's Popcorn brand through the cafe and through 8 Seven-Eleven convenience stores in Hiroshima.
Is NEXD a public or private company?
NEXD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEXD founded?
NEXD was founded in 1998. It employs 11 to 50 people.
Where is NEXD based?
NEXD is headquartered in Hiroshima, Japan, in the Asia region.
How does NEXD make money?
Four revenue lines are on record. Technology Solutions are the primary driver. The others are D-BASE Simulator Cafe, wholesale Popcorn Distribution and segway Business.
Who are NEXD's main competitors?
Direct peers on record are Asobism Co., Ltd., Garage Inc. and Faith Inc.. Broad incumbents are Bandai Namco Holdings, Sega Sammy Holdings, Calbee, Inc., Sony Interactive Entertainment and Internet Initiative Japan (IIJ).
Does NEXD have an API?
No public API is recorded for NEXD.
What industry is NEXD in?
NEXD's product category is Software Development and Mechanical Design Services. Its primary akta.pro industry code is BPAEAFAH, UI/UX Engineering & Front-End Modernization, with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 541512 and its SIC code is 7373.