Adwork
Adwork is a self-serve MarTech advertising marketplace that aggregates media inventory across 13 channels (TV, radio, digital, print, OOH, OTT) into one platform powered by Nielsen audience data, serving Malaysian SMEs with transparent pricing and data-driven campaign planning.
- Company typePrivate
- Founded2020
- HeadquartersPetaling Jaya, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adwork does
Adwork is a Malaysia-based, self-serve MarTech advertising marketplace operated by REDDOOR ASIA SDN BHD that aggregates media inventory across 13 channels — television, radio, cinema, newspaper, video, standard display, rich media display, search, social ads, OTT streaming, digital out-of-home, in-store, and out-of-home — into a single online platform targeting small and medium enterprises. The company was launched in December 2020 and is strategically backed by Trapper Group, a RECMA-ranked Malaysian media agency, and led by founder Sivanathan Krishnan. The platform is differentiated from traditional media agencies by combining SaaS and PaaS into a three-step booking flow (signup, customize, checkout) with transparent, below-rate-card pricing.
The platform's core technical layer is its Media Analytics Recommendations (MARs) engine, built on Nielsen Consumer & Media View (CMV) data, which provides SMEs with audience insights across demographics, age, region, and income, and recommends tailored media packages. An AI Video Creation add-on and Production Plus Pack modules extend the platform into creative production, while cross-border capability is enabled via a partnership with SPH Media Limited for Singapore inventory. Distribution is reinforced by Malaysia's Geran Digital PMKS MADANI government subsidy program administered through Bank Simpanan Nasional.
Adwork's business model combines transaction fees on media bookings (where the Adwork Price is typically lower than the Media Value, with margins taken on the spread), a Premium subscription tier offering enhanced Nielsen insights and multi-country analytics (still labeled "Coming Soon"), and financing facilitation fees from third-party micro-financing providers enabling SMEs to fund ad bookings. Go-to-market is product-led growth via the adwork.io self-serve portal, supplemented by direct-to-consumer digital marketing, press coverage, and the BSN government grant channel. The platform is operational in Malaysia with signaled expansion into Singapore and Australia.
Adwork firmographics
Firmographics- Name
- Adwork
- Legal name
- REDDOOR ASIA SDN BHD
- Website
- https://adwork.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adwork is a self-serve MarTech advertising marketplace that aggregates media inventory across 13 channels (TV, radio, digital, print, OOH, OTT) into one platform powered by Nielsen audience data, serving Malaysian SMEs with transparent pricing and data-driven campaign planning.
- Ownership category
- akta.pro rank
Adwork industry classification
Industry- Product category
- Media Advertising Marketplace (AdTech / MarTech)
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Programmatic Display & Video (DSP/RTB) (BPAFACAC), Paid Social Advertising (BPAFACAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Adwork is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Adwork business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Media Booking Transaction Fees: Adwork charges transaction fees on media advertising bookings made through the platform. Advertisers pay the Adwork Price for media packages, which is typically lower than the Media Value. The platform facilitates bookings between advertisers and media owners/publishers.
- Subscription Services (Premium): Premium subscription tier offering multi-country Nielsen Insights Add On (Coming Soon) and enhanced Media Analytics Recommendations powered by Nielsen.
- Financing Facilitation Fees: Platform facilitates micro-financing facilities for advertisers through third-party financing providers, enabling SMEs to finance advertisement bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Adwork Basic - Free tier with essential media access |
| Subscription | Annual | Premium Subscription - Enhanced Nielsen analytics and insights |
| Unit Pricing | Pay-as-you-go | SME 360 Radio Packages - Regional radio advertising bundles |
| Unit Pricing | Pay-as-you-go | Television Packages - TV commercial spots |
| Usage-based | Pay-as-you-go | Digital Display & Social Ads - Online advertising packages |
| Transaction based/ take rate | Pay-as-you-go | Geran Digital PMKS Madani - Subsidized digital advertising packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Adwork product offering
Product offeringCore offering
Adwork is a self-serve MarTech media advertising marketplace that aggregates advertising inventory across Television, Radio, Cinema, Newspaper, Video, Standard Display, Rich Media Display, Search, Social Ads, OTT Streaming, Digital Out Of Home, In Store, and Out Of Home channels, allowing SMEs in Malaysia to browse, customize, and purchase media packages online. The platform layers Nielsen Consumer & Media View (CMV) data through its Media Analytics Recommendations (MARs) engine to provide audience insights, demographic, regional, and income-based targeting, and tailored media package recommendations.
Product overview
Adwork is a SaaS/PaaS MarTech advertising marketplace platform that aggregates media inventory from multiple channels into a single self-serve portal. The platform's core offering spans 13 media categories — Television, Radio, Cinema, Newspaper, Video, Standard Display, Rich Media Display, Search, Social Ads, OTT Streaming, Digital Out Of Home, In Store, and Out Of Home — alongside an AI Video Creation add-on and Nielsen-powered Media Analytics Recommendations (MARs) for audience intelligence. The platform serves SMEs with transparent pricing, SME 360 bundled radio packages, and Geran Digital PMKS MADANI subsidized advertising. Media is sourced from Malaysian publishers and broadcasters including Astro, TV3, NTV7, 8TV, TV9, major Chinese and English newspapers, national radio networks, TGV/DADI cinemas, and digital channels (Google, YouTube, Facebook/Instagram, TikTok, iFlix, WeTV, Viu, DV360, AdForm). The platform operates across Malaysia, Australia, and Singapore (coming soon).
Differentiator
Problem solved
Functional benefit
Products and services
- Television Television commercial spots across Malaysian TV channels including TV3, NTV7, 8TV, TV9, and Astro's channel network (Astro Gempak, Astro PMEB, Astro Sports, Astro GenNext, Astro Hou Geng Bao), offered in various durations (15s, 20s, 30s) and packages for SME advertisers.
- Radio Radio commercial spots across Malaysian radio stations including Mix, Lite, GO XUAN, Era, Zayan, Melody, Hitz, MY, Sinar, Gegar, Raaga, Hot FM, Suria FM, 8FM, MOLEK FM, and BFM, with SME-focused packages across regional zones.
- Cinema Cinema advertising through TGV Cinemas and DADI Cinema chains, offering Run of Schedule (ROS) commercial placements during blockbuster and non-blockbuster periods across Klang Valley and national cinema locations.
- Newspaper Print advertising across Malaysian newspapers including New Straits Times, The Star, China Press, Guang Ming Daily, Nanyang Siang Pau, Sin Chew Media Daily, See Hua Daily News, The Borneo Post, and Utusan Borneo, with Run on Pages (ROP) placements in various ad sizes and color formats.
- Video Video advertising across YouTube (Skippable, Non-skippable, Bumper ads) and DV360 Video Ads, with guaranteed impressions and audience reach metrics for advertisers.
- Standard Display Online banner advertising placements across high-traffic Malaysian websites including The Star, Astro Awani, Lowyat, and category-specific sites (food, health, sports, real estate, entertainment, business/finance, travel), with guaranteed link clicks and targeting by interest, behavior, and location.
- Rich Media Display Advanced display ad formats including AdForm Swipe Cube (Brand Awareness and Link Clicks) and AdForm Expandable Banner, served across websites and mobile apps with interactive ad experiences.
- Search Google Search advertising with guaranteed clicks packages, leveraging proven strategies for ad setup, management, and optimization to reach customers actively searching for advertised services.
- Social Ads Social media advertising on Facebook, Instagram, and TikTok with brand awareness, link clicks, and video views packages, reaching hundreds of thousands of real users.
- OTT: Streaming Platforms Over-the-top video streaming advertising across iFlix, WeTV, Viu, iQIYI, and combined All Platforms reach across multiple OTT services, with video ad placements during streaming content.
- Digital Out Of Home Digital billboard and outdoor advertising placements, including popup ads on KULQR location-based pages at landmark sites such as Queen Victoria Garden and Jamek Mosque Bridge.
- Out Of Home Traditional out-of-home advertising including static billboards and outdoor advertising placements across Malaysian locations.
- In Store In-store retail media advertising placements targeting consumers at point-of-purchase locations.
- Cross-Border Media Marketplace Cross-border media marketplace enabling Malaysian businesses to purchase advertising space in Singapore via the SPH Media Limited partnership, extending Adwork's reach beyond Malaysia into Singapore media outlets.
- MarTech Platform powered by Nielsen MarTech platform powered by Nielsen analytics delivering Media Analytics Recommendations (MARs) — customized audience insights and media package recommendations based on Nielsen Consumer & Media View data — enabling SMEs to make data-driven advertising decisions.
- Premium MARs Subscription Premium subscription to Adwork's MARs analytics offering multi-country Nielsen Insights Add-On (Coming Soon) and enhanced Media Analytics Recommendations powered by Nielsen, with annual billing cadence.
Quantifiable outcome
- Covers almost 90% of media platforms in Malaysia with thousands of packages
- +1 more outcomes
Companies that use Adwork
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Adwork technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Adwork partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Trapper GroupcoreTrapper Group is a marketing solutions company focused on performance-driven strategies, creative execution, and AI-enabled services. Recognized in RECMA 2026 rankings as a top media agency in Malaysia. Adwork serves as a streamlined platform for ad creation and deployment, while Trapper Group provides strategic direction and infrastructure for client success.
- Geran Digital PMKS MADANI (Bank Simpanan Nasional)coreGovernment initiative by BSN (Bank Simpanan Nasional) supporting Micro, Small and Medium Enterprises (PMKS) to utilize digital marketing services including online advertising, social media campaigns, and digital channels. Under this program, the government covers 50% of the selected digital package cost up to maximum RM5,000.
- NielsencoreStrategic partnership with Nielsen to power Adwork's Media Analytics Recommendations (MARs) using Nielsen Consumer & Media View (CMV) data. This integration provides SMEs with valuable audience insights and media consumption data for informed advertising decisions. Nielsen is described as a related entity providing data services, not ownership stake.
- SPH Media LimitedcorePartnership to launch the first Cross-Border Media Marketplace, enabling Malaysian businesses to purchase advertising space in Singapore publications including newspapers. This partnership extends Adwork's reach beyond Malaysia into Singapore media market.
- SelangkahminorSelangkah is a digital ecosystem combining health, technology, financial, and lifestyle services to create balanced experiences. They focus on public health, digital financial solutions, and digital marketing support.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Adwork competitors and assessment
Company assessmentRegional players
- Affle: Singapore-listed mobile adtech company operating across APAC and global emerging markets. Comparable as a regional adtech player monetizing app and digital inventory with self-serve buying tools.
- InMobi: India-headquartered mobile ad tech and marketing platform with strong APAC presence. Comparable as a regional adtech player offering self-serve media buying and analytics across emerging markets.
- Appier: Taiwan-headquartered AI marketing and adtech platform serving APAC enterprises. Comparable as an Asia-Pacific self-serve marketing platform with analytics and cross-channel campaign capabilities.
Direct peers
- Smart AdServer: Independent ad tech platform providing ad serving, buying, and marketplace functionality. Operates a similar integrated marketplace model connecting advertisers to publishers across formats.
- Adform: Adtech/martech platform combining DSP, ad serving, and creative tools. Directly comparable to Adwork's claim of bringing SAAS and PAAS together into a unified media-buying platform.
- Hivestack: Programmatic DOOH (Digital Out-of-Home) marketplace aggregating outdoor inventory. Directly comparable to Adwork's DOOH and OOH inventory aggregation layer within its multi-channel marketplace.
- MediaMath: Programmatic media-buying platform supplying self-serve tools for advertisers to purchase cross-channel inventory. Comparable self-serve buying model and campaign-management functionality.
- The Trade Desk: Independent programmatic media-buying platform offering omnichannel inventory access. Adwork mirrors this self-serve marketplace model but is focused on the Malaysian SME segment with bundled offline + digital inventory.
Broad incumbents
- Yahoo DSP (Yahoo Ad Tech): Omnichannel programmatic ad platform operated by Yahoo. Offers comparable self-serve media-buying functionality across display, video, native, and connected TV inventory.
- Google Display & Video 360 (DV360): Google's enterprise media-buying platform offering programmatic access to display, video, and other formats. Overlaps with Adwork on display, video, search, and OTT inventory buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Adwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adwork leadership team
Management profileNumber of profiles
Profiles1 record
Adwork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adwork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adwork
What does Adwork do?
Adwork is a self-serve MarTech media advertising marketplace that aggregates advertising inventory across Television, Radio, Cinema, Newspaper, Video, Standard Display, Rich Media Display, Search, Social Ads, OTT Streaming, Digital Out Of Home, In Store, and Out Of Home channels, allowing SMEs in Malaysia to browse, customize, and purchase media packages online. The platform layers Nielsen Consumer & Media View (CMV) data through its Media Analytics Recommendations (MARs) engine to provide audience insights, demographic, regional, and income-based targeting, and tailored media package recommendations.
Is Adwork a public or private company?
Adwork is a private company. It is classified as corporate owned and is currently operating.
When was Adwork founded?
Adwork was founded in 2020. It employs 1 to 10 people.
Where is Adwork based?
Adwork is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Adwork make money?
Three revenue lines are on record. Media Booking Transaction Fees are the primary driver. The others are subscription Services (Premium) and financing Facilitation Fees.
Who are Adwork's main competitors?
Regional players on record are Affle, InMobi and Appier. Direct peers are Smart AdServer, Adform, Hivestack, MediaMath and The Trade Desk. Broad incumbents are Yahoo DSP (Yahoo Ad Tech) and Google Display & Video 360 (DV360).
Does Adwork have an API?
No public API is recorded for Adwork.
What industry is Adwork in?
Adwork's product category is Media Advertising Marketplace (AdTech / MarTech). Its primary akta.pro industry code is BPAFABAO, Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54183 and its SIC code is 7310.