David

What David does

DAVID AG, founded in April 2006 in Herisau, Switzerland, is a privately held health and lifestyle company that produces and sells a single ready-to-drink nutritional supplement under the brand hiQ NIGHT. Its flagship 150ml product is built around a proprietary formulation acquired from a renowned Swiss pharmacist in October 2013 and positioned as a "world innovation," combining Coenzyme Q10 (100mg), Coenzyme NADH (20mg), six plant extracts (Siberian Ginseng, Turmeric, Apple, Blueberry, Grape, Passionfruit) and ten vitamins (B1, B2, B3, B5, B6, B7, B9, B12, C, E) in a sugar-free, xylitol-sweetened, vegan/lactose-free/gluten-free beverage delivering 150% of recommended daily intake of most vitamins and only 23 kcal per dose. The company started in the energy-drink category, underwent a wholesale reorientation between 2012 and 2015, and repositioned hiQ NIGHT as a "cell re/creation drink" targeting people with elevated nutrient needs — health-conscious adults, athletes, managers/professionals, students and vegans — consumed daily, ideally in the evening for cellular regeneration or after sport.

The company's commercial model is an exclusively direct-to-consumer e-commerce operation through hiq-drink.com, shipping via DPD courier into Switzerland, Liechtenstein, Germany, Austria and all 27 EU member states, with payment by invoice in CH/FL and Mastercard/Visa/PayPal elsewhere. Product is sold only in four volume bundles (24, 48, 120 and 360 doses) at CHF 105.37 to CHF 878.05, with per-dose cost declining from CHF 4.39 to CHF 2.50 as bundle size grows; the company also offers a 30-day money-back guarantee on unopened trays and a minimum order of two trays (48 cans). Historical retail-channel partnerships (Volg, AGROLA, Eni Schweiz, Lekkerland, Contashop, Appenzeller Bahnen Shop) seeded Swiss distribution between 2007 and 2010. Marketing today runs through the company website, SEO, an email/newsletter funnel and a Telegram community; no app, API or external integrations are documented. Ownership is private and founder-aligned, with CEO Francesco Spagnolo co-founding the company alongside Paolo Spagnolo, Alfred Escher and Omer Isanovic; no external institutional investors, parent company or funding rounds are disclosed.

Name

David

Legal name

DAVID AG

Website

https://hiq-drink.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

DAVID AG is a Swiss health company that produces and sells hiQ NIGHT, a ready-to-drink nutritional supplement combining Coenzym Q10, NADH, plant extracts and vitamins, sold directly to consumers across Europe via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Nutritional supplements
• Ready-to-drink beverages
• Functional drinks
• Cellular nutrition
• Dietary supplements

Headquarters

HQ city

Herisau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales of hiQ NIGHT: DAVID AG generates revenue through direct-to-consumer sales of its hiQ NIGHT nutritional supplement drink via its own e-commerce storefront (hiq-drink.com/shop). Sales are structured in multi-pack bundles (24, 48, 120, 360 cans) with volume-based pricing. Additional revenue streams include shipping fees for certain regions and potentially wholesale/distributor channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DAVID AG produces and sells hiQ NIGHT, a proprietary ready-to-drink (RTD) Swiss nutritional supplement beverage in 150ml cans. The formula combines Coenzym Q10 (100mg), Coenzym NADH (20mg), six plant extracts (Siberian Ginseng, Turmeric, Apple, Blueberry, Grape, Passionfruit) and ten vitamins, marketed for cellular regeneration, fatigue reduction and antioxidant support. The product is sold direct-to-consumer via the company's own e-commerce shop (hiq-drink.com) in bundle sizes of 24, 48, 120 and 360 cans, shipped to Switzerland and EU markets.

Product overview

DAVID AG is a Swiss health and lifestyle company that offers a single unified nutritional supplement product: hiQ NIGHT. This ready-to-drink functional beverage is formulated with Coenzym Q10, Coenzym NADH, 6 plant extracts (Siberian Ginseng, Turmeric, Apple, Blueberry, Passion Fruit, Grape), and 10 vitamins. The product is designed to support cellular energy production (ATP), reduce fatigue, and provide oxidative cell protection. The product is available in four package sizes (24, 48, 120, and 360 doses) with volume-based pricing, sold primarily through the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• hiQ NIGHT: A ready-to-drink nutritional supplement for people with increased nutrient needs, containing Coenzyme Q10, Coenzyme NADH, 6 plant extracts, and 10 vitamins

Products and services

• hiQ NIGHT A ready-to-drink Swiss-formulated nutritional supplement beverage (150ml per dose) containing Coenzym Q10, Coenzym NADH, six plant extracts (Siberian Ginseng, Turmeric, Apple, Blueberry, Grape, Passionfruit) and ten vitamins. Marketed to individuals with elevated nutrient needs for evening regeneration, fatigue reduction, cellular energy support and antioxidant protection; sugar-free, vegan, lactose-free, gluten-free and free of preservatives and artificial additives.

Quantifiable outcome

• 150% of recommended daily intake (NRV) of key B-vitamins and antioxidants per 150ml dose
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• Lekkerland (Schweiz) AGminorChannel Partner/ Reseller/ Distributor · 1 March 2010Partnership established in March 2010 for distribution of hiQ NIGHT products through Lekkerland's retail network.
• Eni SchweizminorChannel Partner/ Reseller/ Distributor · 1 January 2010Commercial cooperation established in January 2010 for distribution through Eni fuel station network.
• LV-St. Gallen (AGROLA-Tankstellenshops)minorChannel Partner/ Reseller/ Distributor · 1 January 2009Partnership for distribution through AGROLA petrol station shops in the St. Gallen region.
• Genossenschaft RhEMA RheintalmesseminorGTM or Marketing Partner · 1 January 2009Partnership for event presence at the RhEMA Rheintal trade fair, used for customer acquisition and brand visibility.
• Volg Konsumwaren AGminorChannel Partner/ Reseller/ Distributor · 1 August 2008Partnership established in August 2008 for distribution through Volg retail network.
• Appenzeller Bahnen Shop GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2007Partnership for point-of-sale distribution through the Appenzeller Bahnen railway shop.
• Contashop AGminorChannel Partner/ Reseller/ Distributor · 1 January 2007Partnership for distribution through Contashop retail locations.
• IGORA-Genossenschaft für Aluminium-RecyclingminorOthers · 1 January 2007Partnership for aluminum recycling, demonstrating the company's commitment to environmental sustainability.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liquid IV: Single-product hydration and nutrient drink sold via DTC and retail. Similar 'one-serve functional beverage' model with vitamin-driven health claims and tiered bundle pricing.
• Celsius: Functional fitness beverage positioned around energy and recovery, sold direct and through retail. Competes in the same RTD functional-drink shelf and online category with daily-use messaging.
• AG1 (Athletic Greens): Single-SKU daily nutritional supplement drink sold DTC with premium pricing and health-claim marketing. Both target one drink per day with broad vitamin/mineral coverage and lean on Swiss-quality-adjacent positioning for credibility.
• Neuro Drinks: Functional drinks targeted at mental performance and focus using vitamin and botanical blends. Directly comparable positioning (mind/cognitive support via RTD beverage) and similar ingredient philosophy to hiQ NIGHT.

Broad incumbents

• Red Bull: Dominant functional/energy beverage incumbent with broad European retail distribution. Comparable category (functional RTD beverage) and overlapping target consumers (athletes, professionals, students).
• Yakult: Iconic single-SKU functional probiotic beverage with very high household penetration, sold through retail and DTC. Represents the scaled version of the single-product functional beverage category that hiQ NIGHT is targeting in supplements.
• Berocca: Established vitamin-fortified effervescent/ready-to-drink range targeted at energy and mental performance. Closest mainstream competitor in the vitamin-fortified functional beverage space across Europe.

Emerging players

• Cure Hydration: Premium functional wellness beverage sold DTC with health-claim-led messaging and ingredient-transparency marketing. Comparable DTC-first, premium-positioned, single-category focus company at similar scale.
• Recess: Bottled adaptogen and botanical functional beverages marketed for focus, calm and productivity. Overlaps hiQ NIGHT on the plant-extract + vitamin positioning and premium DTC go-to-market.
• Verve (Vemma): Premium RTD nutritional supplement drink positioned around vitamins, plant extracts and daily use. Closely comparable product format, pricing tier and SKU strategy to hiQ NIGHT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/david---lebe-deine-gabe.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David