LV Petroleum

What LV Petroleum does

LV Petroleum LLC is a Las Vegas-based, privately held travel center and convenience store operator founded in 2014 by Guy Madmon and Val Amiel. The company functions as the largest owner and franchisee of TravelCenters of America (TA) in the United States, operating more than 84 travel center locations (TA TravelCenter, TA Express, Conoco, and 76 brands) across 34 states, alongside 180+ quick-service and full-service franchise restaurants and 30 convenience stores. Its core customer base comprises professional long-haul drivers, interstate travelers, fleet operators, and local communities along major freight corridors, served through a multi-format hospitality platform integrating fuel, food, truck service, parking, showers, and gaming (at Nevada locations).

The company's product portfolio spans five interconnected service lines: (1) TA-branded travel centers offering 24-hour fuel (diesel for 18-wheelers and gasoline), truck parking (with 30-day advance reservations), shower and laundry facilities, and driver lounges; (2) 180+ franchised restaurants operated under 30+ national brands (Arby's, Bojangles, Dunkin', Starbucks, Taco Bell, Sbarro, KFC, Denny's, IHOP, Tim Hortons, Applebee's, and others) plus proprietary Miss J's Cafe, Miss J's Diner, and Miss J's Cold Case concepts; (3) 30 convenience stores offering snacks, beverages, tobacco, lottery, and household goods; (4) multi-bay truck service centers with CAT scales and parts; and (5) video gaming machines at Nevada locations. Restaurant operations are managed through the wholly-owned subsidiary LVP Restaurant Group LLC.

LV Petroleum generates revenue through transaction-based fuel sales, franchise restaurant food sales, convenience store merchandise sales, truck service labor and parts, and gaming wagers. The company acquires and converts existing travel centers to TA-branded facilities under franchise agreements, then rapidly deploys multiple QSR brands and proprietary dining concepts. Recent operational cadence is notable: the company added six or more travel centers between February and June 2026, entered West Virginia, opened new locations across four states within 72 hours, and brought total Sbarro locations to 32. Revenue, ownership structure beyond the founders, and external capital are not disclosed in available sources.

Name

LV Petroleum

Legal name

LV Petroleum LLC

Website

https://lvpetroleum.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

LV Petroleum operates the largest US franchisee network of TravelCenters of America, running 84+ travel centers, 180+ QSR franchise restaurants, and 30 convenience stores across 34 states to serve professional drivers, travelers, fleet operators, and local communities along major freight corridors.

Ownership category

akta.pro rank

Product category

Travel Center & Highway Hospitality Services

NAICS

Gasoline Stations and Fuel Dealers (457), Other Gasoline Stations (45712), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

Keywords

• Travel center operations
• Fuel and convenience retail
• Truck stop services
• Franchise restaurant operations
• Highway hospitality

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Primary revenue stream from selling diesel and gasoline fuel to professional truck drivers and travelers at travel center locations. Includes high-speed diesel pumps for 18-wheelers and standard fuel options for passenger vehicles.
2. Franchise Restaurant Operations: Revenue from operating multiple nationally known QSR and FSR brands including Arby's, Bojangles, Dunkin', Starbucks, Taco Bell, Sbarro, KFC, Denny's, IHOP, and others as franchisee. Company operates 180+ quick-service restaurants generating fees from food sales.
3. Convenience Store Merchandise: Sales of snacks, beverages, household staples, refrigerated goods, tobacco, lottery tickets, and other retail products across 30 convenience stores. Revenue from weekly promotions and everyday low-price model.
4. Truck Service Centers: Professional vehicle maintenance and repair services at dedicated truck service centers including multi-bay facilities, CAT scales, and driver lounges. Revenue from service labor, parts, and maintenance contracts.
5. Gaming Revenue: Video gaming machines at Nevada locations offering slots, video poker, keno, blackjack, lottery drawings and scratch-off tickets. Gaming revenue generated from player wagers at select Nevada travel center locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LV Petroleum is the largest US franchisee of TravelCenters of America, operating 84+ travel centers, 180+ quick-service and full-service restaurants under 30+ national franchise brands plus proprietary Miss J's concepts, 30 convenience stores, and dedicated truck service centers across 34 states. The company generates revenue primarily from fuel sales, food and merchandise sales at convenience stores and on-site restaurants, truck maintenance services, overnight truck parking, and video gaming at Nevada locations.

Product overview

LV Petroleum is a travel center and convenience store operator that functions as a platform business, operating a network of travel centers (TA Travel Centers, TA Express, Conoco, and 76-branded stations), convenience stores, and quick-service restaurants across the United States. The company operates over 84 travel center locations, 180 quick-service restaurants, and 30 convenience stores across 34 states. The product portfolio centers on five interconnected service lines: (1) Travel Centers providing fuel, truck service, showers, overnight parking, and restaurant options; (2) Convenience Stores offering fuel, snacks, beverages, tobacco, lottery, and household items; (3) Quick-Service Restaurants through 30+ franchise brands (Arby's, Bojangles, Denny's, Dunkin', KFC, Sbarro, Starbucks, Subway, Taco Bell, Tim Hortons, Caribou Coffee, and others) plus proprietary concepts Miss J's Cafe and Miss J's Diner; (4) Fuel Products including diesel and gasoline; and (5) Gaming at Nevada locations. The company also operates LVP Restaurant Group LLC as a subsidiary managing restaurant operations. Founded in 2014 and headquartered in Las Vegas, NV.

Differentiator

Problem solved

Functional benefit

Brands

• Miss J's Cafe: Proprietary dining concept operated by LV Petroleum at travel center locations.
• LVP Restaurant Group

Products and services

• TA Travel Centers Full-service travel centers providing 24-hour fuel, parking, showers, laundry facilities, on-site restaurants, and truck services for professional drivers and travelers along interstate corridors.
• Convenience Stores Neighborhood convenience stores offering fuel, snacks, beverages, tobacco, lottery tickets, household items, and weekly promotional discounts, with EBT accepted at most locations.
• Fuel Products High-quality diesel and gasoline fuel products offered at competitive prices across all LV Petroleum locations, with race fuel available at select locations and high-speed diesel pumps for 18-wheelers.
• Truck Service Centers Professional vehicle maintenance and repair services including multi-bay service centers, CAT scales, fleet maintenance programs, and parts sales for commercial trucks.
• Miss J's Cafe LV Petroleum's proprietary dining concept offering cafe-style food service within travel centers and convenience store locations.
• Miss J's Diner LV Petroleum's proprietary full-service diner concept featuring traditional American diner fare at travel centers.
• Video Gaming Video gaming machines at Nevada travel center locations offering slots, video poker, keno, blackjack, lottery drawings, and scratch-off tickets for customers 21+.
• Shower Facilities Clean shower stalls available at travel center locations for professional drivers and travelers, such as the seven showers at the Wapakoneta, Ohio facility.
• Overnight Truck Parking Reserved overnight parking at travel centers with reservations available up to 30 days in advance, including facilities with 145 truck parking spaces at Wapakoneta, Ohio and 179 combined spaces at the West Virginia Mineral Wells and Jane Lew locations.
• Franchised QSR and FSR Restaurants 180+ quick-service and full-service restaurants operated as franchisee for 30+ national brands including Arby's, Bojangles, Dunkin', Starbucks, Taco Bell, Sbarro, KFC, Denny's, IHOP, Applebee's, Caribou Coffee, Tim Hortons, A&W, Rally's, Hardee's, Jimmy John's, Baskin-Robbins, Subway, Carl's Jr., Godfather's Pizza, Cinnabon, Schlotzsky's, Firehouse Subs, Black Bear Diner, Del Taco, and others.

Quantifiable outcome

• Activated new Florida location within 8 days of prior tenant vacating space
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Core-MarkcoreStrategic or Co-development Partner · 1 February 2026Strategic partnership with Core-Mark as the company's primary merchandise distributor. Core-Mark is described as the nation's largest travel center merchandise distributor, supplying retail products across LV Petroleum's network of convenience stores and travel centers.
• PepsicoreStrategic or Co-development Partner · 1 February 2026Strategic partnership with Pepsi to lead 2026 beverage cooler resets across all LV Petroleum locations. Partnership focuses on refreshing and upgrading beverage offerings with Pepsi products throughout the travel center network.
• National Association of Truckstop Operators (NATSO)minorStrategic or Co-development PartnerCEO Kris Roach was appointed by NATSO to serve as an At-Large Board Director, representing LV Petroleum in industry advocacy and standard-setting for the truckstop and travel center sector.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• TravelCenters of America (BP): LV Petroleum's franchisor and the historical category leader in travel centers; acquired by BP in 2023. While LV Petroleum operates the franchise, TA itself runs company-owned locations with the same fuel/dining/truck service stack, making it the closest incumbent peer.
• Wawa: Privately held convenience store chain with strong proprietary food brand serving the Mid-Atlantic and Florida. Comparable as a multi-format fuel + food + convenience operator, though focused on urban/suburban trade areas rather than highway corridors.
• Petro Stopping Centers: Operates premium-format travel centers under the TA Petro brand with full-service restaurants, fitness centers, and truck services. Operates as part of TA (BP) but competes with LV Petroleum for premium professional driver traffic on major freight corridors.
• 7-Eleven: Largest convenience store chain in North America with extensive fuel operations. Indirect peer via LV Petroleum's convenience store segment, though 7-Eleven does not operate the truck-stop/travel-center format.
• Sheetz: Large privately held convenience store and fuel operator in the Mid-Atlantic and Midwest with made-to-order food programs. Adjacent peer given LV Petroleum's 30 company-owned convenience stores and food service capabilities.

Direct peers

• Love's Travel Stops & Country Stores: Family-owned operator of 650+ travel stops across 42 states offering fuel, food (including proprietary brands and national franchise brands), truck services, and parking. Closely comparable to LV Petroleum in customer mix, geographic dispersion, and trucker-focused service model.
• Sapp Bros: Privately held operator of travel centers primarily across the Midwest and along I-80, offering fuel, full-service restaurants, truck service, and convenience retail. Comparable regional scale and operating model to LV Petroleum.
• Pilot Travel Centers: Operates the largest network of travel centers in North America (800+ locations), serving professional truckers and travelers with fuel, food, and amenities. Direct competitor to LV Petroleum's TA franchise operations with overlapping customer base and similar fuel/foodservice model.

Regional players

• QuikTrip: Privately held convenience store and fuel operator concentrated in the Midwest, South, and Southwest with strong proprietary food brand. Comparable operating model to LV Petroleum's convenience store segment.
• RaceTrac: Privately held convenience store and fuel operator in the southern US with proprietary food offerings. Comparable as a multi-state fuel + c-store + foodservice platform, though without the heavy-duty travel center focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LV Petroleum