Z1 Motorsports

What Z1 Motorsports does

Z1 Motorsports, LLC is a privately held specialty automotive parts retailer and performance service provider exclusively serving the Nissan and Infiniti vehicle ecosystem. Founded in 2000 and headquartered in Carrollton, Georgia, the company operates an e-commerce storefront at z1motorsports.com with vehicle-specific browsing across 6,000+ SKUs and 300+ aftermarket brands (including NISMO, Brembo, HKS, Tein, Rays, WedsSport), covering 35+ years of Nissan/Infiniti applications from the 1989 300ZX through the 2023+ Nissan Z. Its product portfolio spans performance parts (forced induction, suspension, brakes, wheels/tires, exhaust, cooling, fuel, engine management), genuine OEM replacement parts, used OEM parts, and an in-house proprietary Z1 brand of supercharger kits, VRX turbocharger kits, brake upgrade packages, S-Pro/R-Pro coilovers, silicone hose systems, and pre-configured Z1 Power Packs targeting specific power outputs.

The company generates revenue primarily through one-time DTC parts sales supplemented by professional installation, dyno tuning, and engine calibration services delivered at its on-site Performance Center, with Affirm pay-over-time financing supporting higher-ticket purchases such as $4,999–$7,899 forced induction kits. Z1 Motorsports serves three persona-driven customer segments — Nissan/Infiniti enthusiasts seeking performance upgrades, vehicle owners needing OEM replacement parts, and racing/track customers building high-horsepower builds — with a community-driven go-to-market anchored by the annual Z Nationals event, a content library across blog/YouTube/social channels, and an integrated shopping-plus-service experience. The company also operates Z1 Off Road as a wholly-owned sub-brand extending coverage to Nissan/Infiniti trucks and SUVs, and Z1 Gear as an apparel and merchandise line.

Name

Z1 Motorsports

Legal name

Z1 Motorsports, LLC

Website

https://z1motorsports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Z1 Motorsports is a privately held specialty e-commerce retailer and performance service shop selling aftermarket parts, OEM parts, and proprietary Z1-branded upgrades exclusively for Nissan and Infiniti vehicles, serving enthusiasts, daily owners, and racers across the U.S.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts and Accessories

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Nissan performance parts
• Infiniti aftermarket parts
• Automotive performance upgrades
• Forced induction kits
• OEM replacement parts

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory or Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parts Sales: Direct sales of performance parts, OEM parts, and used OEM parts through e-commerce platform. Includes both proprietary Z1 branded products and third-party aftermarket parts from over 300+ brands.
2. Performance Services: Installation services, dyno tuning, and engine calibration through Performance Center facility.
3. Apparel and Merchandise: Z1 Gear branded apparel and driver mods merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Z1 Motorsports is a specialty retailer and performance shop selling aftermarket performance parts, genuine OEM parts, and used OEM parts exclusively for Nissan and Infiniti vehicles, with an in-house engineered line of Z1-branded products (supercharger kits, turbo kits, brake packages, coilovers, silicone hoses, power packs) and on-site installation, dyno tuning, and engine calibration services at its Carrollton, Georgia Performance Center.

Product overview

Z1 Motorsports is a specialty automotive parts retailer and performance shop offering an extensive catalog of aftermarket performance parts and genuine OEM replacement parts exclusively for Nissan and Infiniti vehicles. The product portfolio centers on Performance Parts (including Z1 in-house branded products, Z1 Power Packs, and Z1 Performance Packages) complemented by a full range of OEM Parts and Used OEM Parts. Performance categories span forced induction (supercharger/turbocharger kits), suspension, brakes, wheels/tires, engine parts, cooling systems, fuel systems, air intakes, exhaust systems, engine management/tuning, interior, exterior, electronics, and more. The company also offers proprietary Z1 Products (intake, exhaust, engine, suspension, brakes, forced induction, wheels), NISMO branded products, Carbon Fiber components, Service Kits, and Z1 Gear merchandise. Services include a Performance Center for installation and Dyno/Tuning capabilities. Z1 Off Road extends the brand to Nissan/Infiniti trucks and SUVs. The platform operates as an e-commerce catalog with physical retail/dinstallation presence in Carrollton, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• Z1 Off Road: Separate brand for off-road Nissan and Infiniti parts, operated at https://www.z1offroad.com
• Z1 Gear

Products and services

• Performance Parts Aftermarket performance parts for Nissan and Infiniti vehicles including intake systems, exhaust, brakes, suspension, engine components, forced induction (superchargers and turbochargers), cooling systems, fuel systems, and engine management/tuning solutions. Designed for vehicle enthusiasts and builders seeking performance upgrades.
• Z1 Products In-house developed performance parts branded under Z1, including intake, exhaust, engine, transmission and drivetrain, suspension, brakes, undershroud, forced induction, wheels and accessories, and silicone products. Sold to Nissan and Infiniti performance enthusiasts.
• Z1 Power Packs Pre-configured performance upgrade packages combining multiple Z1 parts for specific power targets, including 300ZX Non-Turbo Power Package, 400HP Twin Turbo Z32 Power Package, 350Z/G35 DE and Rev-up Level 2, 350Z HR Level 2, 370Z/G37 VQ37VHR 400HP Package, and 2023+ Nissan Z 600R Performance Package. Sold to enthusiasts seeking coordinated power builds.
• Z1 Performance Packages Comprehensive performance upgrade bundles for specific Nissan/Infiniti vehicle applications, sold as coordinated kits to enthusiasts.
• Suspension Performance suspension components including coilover kits (including Z1 S-Pro and R-Pro), control arms, angle kits, lowering kits, shock absorbers, springs, air suspension, sway bars, bushings, and chassis reinforcement parts for Nissan and Infiniti vehicles.
• Brakes Brake upgrade components ranging from big brake upgrades, brake packages, calipers, pads, rotors, brake lines, master cylinder braces, brake cooling kits, and brake fluid, including Z1-branded complete brake kits for street, touring, and track applications.
• Wheels / Tires Performance wheels, tires, wheel spacers, studs, and lug nuts from brands including WedsSport, Rays, Enkei, Konig, Advan, Niche, and Motegi, fitted to Nissan and Infiniti applications.
• Forced Induction Systems Forced induction systems including complete Z1 supercharger kits (for VQ35DE, VQ35HR, VQ37VHR, VR30 engines), VRX series bolt-on ball bearing turbocharger kits (for Q50, Q60, 2023+ Nissan Z), intercoolers, blow-off valves, wastegates, and related components.
• OEM Parts Genuine OEM replacement parts for Nissan and Infiniti vehicles covering axle and suspension, body electrical, body components, brake parts, engine electrical, engine mechanical, exhaust system, fuel and air delivery, powertrain, steering components, interior, convertible parts, accessories, air conditioning, and cooling system.
• Used OEM Parts Genuine used OEM parts for Nissan and Infiniti vehicles including axle and suspension, body electrical, body components, brake parts, engine electrical, engine mechanical, fuel and air delivery, powertrain parts, interior parts, and more.
• NISMO Products Nissan Motorsports (NISMO) branded performance parts including accessories, exterior components, shift knobs, suspension, mounts, interior parts, wheels, engine parts, intake, exhaust, brakes, bumpers, and clutch and flywheel components.
• NISMO Competition Parts Competition-grade NISMO parts for racing applications on Nissan and Infiniti platforms.
• Performance Center Services In-house installation and service center at Z1's Carrollton, Georgia facility, providing professional installation of performance parts and upgrades purchased through Z1 Motorsports. Operates M-F 9:00am-6:00pm EST, Sat 9:00am-2:00pm EST.
• Dyno and Tuning Services Dynamometer testing and professional ECU tuning services performed at Z1's on-site Performance Center in Carrollton, Georgia, supporting power verification and engine calibration for customer builds.
• Z1 Gear Apparel and Merchandise Z1-branded apparel and merchandise for Nissan/Infiniti enthusiasts and customers.
• Z1 Off Road Parts Off-road performance parts and accessories for Nissan and Infiniti trucks, SUVs, and off-road vehicles, sold through the separate z1offroad.com storefront under the Z1 Off Road sub-brand.

Quantifiable outcome

• 400HP+ power achievable with Z1 Power Packages on various platforms
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• AffirmminorGTM or Marketing PartnerProvides financing options for customers through Affirm pay-over-time service, enabling higher-ticket purchases like supercharger and turbo kits.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• RockAuto: Online catalog retailer of OEM-style replacement parts across all makes/models; comparable as a parts-distribution e-commerce business but with a price-driven, broad-platform model versus Z1's specialist enthusiast positioning.
• Tire Rack: Specialty retailer for wheels, tires, and related components with strong e-commerce platform and fitment tools; overlapping category exposure (wheels/tires is a Z1 sub-category) but broader vehicle applicability.
• Summit Racing Equipment: Largest US-based direct-to-consumer aftermarket performance retailer; comparable in catalog breadth and pricing model but with orders-of-magnitude broader platform coverage and scale advantages.
• Turn 5: Parent of AmericanMuscle, Extreme Online, and other platform-specific aftermarket storefronts; represents scaled aggregator consolidation that could acquire or compete with Z1's niche positioning.

Direct peers

• Late Model Restoration: Mustang and Ford specialty performance/restoration retailer serving the same enthusiast purchase behavior on a different platform; useful proxy for the make-specific specialist retail model.
• Real Street Performance: Nissan/Infiniti-focused performance parts retailer with installation and tuning services; the closest direct analogue given overlapping platform specialization, performance services offering, and enthusiast community positioning.
• Concept Z Performance: Specialty e-commerce retailer focused on Nissan Z and Infiniti G/Q platforms with curated performance and OEM parts; comparable as a Nissan-platform specialist competing in the same enthusiast segment.
• CJ Pony Parts: Ford Mustang specialty performance and restoration parts e-commerce retailer; comparable as a vehicle-platform-specific specialist with similarly deep catalog, restoration+performance mix, and enthusiast community orientation.
• Vivid Racing: Large online aftermarket performance parts retailer offering forced induction, suspension, brakes, and tuning across multiple import/Euro platforms; comparable in e-commerce-first model, multi-brand catalog breadth, and high-ticket performance bundles.
• AMS Performance: Premium aftermarket performance parts brand and retailer with deep Nissan GT-R, Mitsubishi EVO, and Subaru WRX specialization; comparable as a make-specific performance manufacturer/retailer with proprietary in-house product line and high-ticket kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/z1motorsports
• Facebookfacebook.com/Z1Motorsports
• Instagraminstagram.com/z1motorsports
• TikToktiktok.com/@z1motorsports
• Xx.com/z1motorsports
• LinkedInlinkedin.com/company/z1-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z1 Motorsports