Saxo Markets

What Saxo Markets does

Saxo Markets is the UK-localized brokerage arm of Saxo Bank A/S, a Danish-licensed bank founded in 1992. It provides online trading and investment services to over 1.5 million clients globally, with EUR 115 billion in client assets, through a dual-platform architecture: SaxoInvestor, a simplified web and mobile platform aimed at retail investors, and SaxoTrader, an advanced web, mobile and desktop platform for professional and semi-professional traders. The technology stack includes smart order routing that sources liquidity from regulated exchanges and MTFs, API connectivity for third-party tool integration, and a documented TradingView integration. Saxo Markets holds an A- credit rating from S&P Global Ratings, is supervised by the Danish Financial Supervisory Authority, and its retail client deposits are protected up to EUR 100,000 by the Danish Guarantee Fund.

The product surface spans 23,000+ stocks across 50+ exchanges, 7,400+ ETFs from 30+ exchanges, 5,200+ government and corporate bonds, 3,100+ listed options across 20 exchanges and 250+ futures, covering equities, ETFs, mutual funds, bonds, CFDs, forex, futures and commodities. Revenue is generated through six distinct streams: tiered trading commissions, CFD bid/ask spreads and overnight financing charges, annual custody fees on stocks/ETFs/bonds (0.09%-0.15% depending on tier), mutual fund retrocession fees from fund providers, stock lending income share, and interest on client cash balances. Pricing is structured in three tiers (Classic, Platinum, VIP) with commissions decreasing at higher volumes, no platform or inactivity fees, and no minimum initial funding, positioning Saxo Markets as a high-volume, low-friction online broker.

The go-to-market is primarily direct-to-consumer, with self-service account opening, digital identity verification and a 20-day demo account supported by content marketing, referral programs and strategic partnerships with female-focused financial education platforms Female Invest and BlondeMoney. Geographic footprint spans 14+ countries across Europe, the Middle East and Asia Pacific, with localized websites and regulated subsidiaries in Switzerland, Italy, the UK, Japan and Singapore, plus branches in the UAE, Czech Republic, France, Belgium and the Netherlands. The company is privately held with no parent company disclosed, and operates with no platform or inactivity fees as a deliberate customer acquisition lever.

Name

Saxo Markets

Legal name

Saxo Bank A/S

Website

https://home.saxo

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Saxo Markets is the UK brokerage arm of Danish-licensed Saxo Bank A/S, providing online trading and investment services to over 1.5 million clients globally through its dual SaxoInvestor and SaxoTrader platforms spanning 50+ global exchanges.

Ownership category

akta.pro rank

Product category

Online Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315), Commodity Contracts Intermediation (52316), Commodity Contracts Intermediation (523160)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Discount & Online Retail Brokerage (FSAEACAB)

akta.pro secondary industries

Multi-Asset / Cross-Asset Brokerage (FSAEACAM), Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Online trading platform
• Multi-asset brokerage
• Retail investment services
• CFD forex trading
• Global exchange access

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trading Commissions: Commissions charged per trade across different asset classes including stocks, ETFs, bonds, options, and futures. Tiered pricing based on account type (Classic, Platinum, VIP).
2. CFD Spreads and Financing: Revenue from bid/ask spreads on CFD products plus overnight financing charges on leveraged positions held beyond trading hours.
3. Custody Fees: Annual custody fees on stocks, ETFs/ETCs, and bonds positions. Tiered by account type: 0.15% Classic, 0.12% Platinum, 0.09% VIP. Applied daily and charged monthly.
4. Mutual Fund Retrocession: Saxo receives retrocession fees from fund providers for distributing mutual funds. Zero commission and zero custody fees charged to clients for fund investing.
5. Stock Lending Income: Clients can lend their securities to earn extra income based on market demand, with Saxo earning a share of the lending fees.
6. Interest on Cash Balances: Interest earned on uninvested cash balances in client accounts (AutoInvest feature with ability to withdraw or invest at any time).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Saxo Markets (operated by Saxo Bank A/S) provides online trading and investment services through two proprietary platforms—SaxoInvestor for simple investing and SaxoTrader for advanced trading—accessible via web, mobile, and desktop with a single login. The offering spans multi-asset trading in stocks, ETFs, mutual funds, bonds, listed options, CFDs, forex, futures, and commodities across more than 50 global exchanges, supported by tiered account services (Classic, Platinum, VIP, Elite), automated investing, stock lending, and TradingView integration.

Product overview

Saxo offers a dual-platform architecture consisting of SaxoInvestor (a simple investing platform for retail investors) and SaxoTrader (an advanced trading platform for professional traders), accessible through a single login. The platforms provide access to a comprehensive range of financial products including stocks (23,000+ across 50+ exchanges), ETFs (7,400+ from 30+ exchanges), mutual funds, bonds (5,200+), listed options (3,100+ from 20 exchanges), CFDs, forex, futures (250+), and commodities. Additional services include stock lending for earning extra income, AutoInvest for automatic ETF investing, market insights with real-time news and analyst ratings, and TradingView integration for advanced charting. Account tiers (Classic, Platinum, VIP) offer progressively lower fees and better service based on trading activity or assets.

Differentiator

Problem solved

Functional benefit

Brands

• SaxoInvestor: Simple investing platform with essential tools for easy portfolio management, offering stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures, and commodities.
• SaxoTrader
• SaxoTrader Desktop
• Saxo Elite
• AutoInvest
• Stock Lending

Products and services

• SaxoInvestor Simple investing platform with essential tools for easy portfolio management, providing individual investors access to stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures, and commodities through a web and mobile interface.
• SaxoTrader Advanced trading platform offering the full multi-asset product range, margin trading capabilities, and complex order and analytical tools aimed at professional and semi-professional active traders.
• SaxoTrader Desktop Customizable multi-screen desktop trading application with extra features built for professional traders.
• Saxo Elite Exclusive service tier offering premium support and preferential pricing for clients with high trading volumes or significant investable assets.
• AutoInvest Automated monthly investing service that lets clients invest in selected ETFs on a recurring basis with no purchase commissions, no monthly fees, and no minimum deposit requirement.
• Stock Lending Service that enables clients to earn additional income by lending their held stocks and ETFs to other market participants based on prevailing demand.
• Stocks Trading Equity trading access to more than 23,000 stocks across core and emerging markets on 50+ exchanges worldwide, with tiered commissions and custody fees per account level.
• ETFs Trading Exchange traded fund access covering more than 7,400 ETFs from 30+ exchanges worldwide, with tiered custody fees and zero commission on AutoInvest-eligible ETFs.
• Mutual Funds Mutual fund distribution covering highly rated funds from leading global money managers, offered to clients with zero commission, zero custody fees, and zero platform fees.
• Bonds Trading Fixed income trading access to more than 5,200 government and corporate bonds available across exchanges and OTC markets, with tiered commissions and custody fees.
• Listed Options Trading Listed options trading access to more than 3,100 contracts across equities, energy, metals, and other asset classes from 20 exchanges worldwide.
• Futures Trading Futures trading access to more than 250 contracts covering equity indices, energy, metals, agriculture, rates, and other asset classes, with API connectivity for automated strategies.
• CFDs Trading Contracts for difference allowing long and short leveraged positions on single stocks, ETFs, indices, forex, commodities, options, and bonds, with spreads and overnight financing charges.
• Forex Trading Currency trading including spot, forwards, and options on currency pairs and metals, integrated into both SaxoInvestor and SaxoTrader platforms.
• Commodities Trading Commodities trading access via CFDs, futures, options, ETCs, and spot metals or commodity sector stocks across the Saxo platforms.
• Institutional and Partners Services Dedicated channel offering professional clients, family offices, and corporate accounts personalized service and custom solutions layered on top of Saxo's trading and investment platforms.

Quantifiable outcome

• 63% of retail investor accounts lose money when trading CFDs (disclosed risk)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Female InvestminorGTM or Marketing Partner · 12 November 2025Saxo UK partnered with Female Invest to commemorate 50 years of financial freedom for women. The event is related to investment and is scheduled for December 11, 2025. The partnership aims to promote financial education and investment access for women.
• BlondeMoneyminorGTM or Marketing Partner · 28 October 2025Saxo UK partnered with BlondeMoney to assist investors in understanding the Autumn Budget. The collaboration aims to provide guidance within the wealth management sector to help investors navigate budget-related financial decisions.
• TradingViewcoreTechnology or IntegrationSaxo integrates with TradingView platform allowing users to access Saxo's trading capabilities through TradingView's advanced charting tools, social network, and analysis features. Users can connect their Saxo account to TradingView to trade forex, CFDs, futures, and stocks directly on TradingView's platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CMC Markets: UK-based online CFD and spread-betting broker with growing share trading and platform products. Comparable to Saxo on leveraged multi-asset retail trading across Europe, APAC, and the Middle East.
• Interactive Brokers: Global multi-asset online broker offering stocks, options, futures, forex, and bonds across 150+ markets with a single universal account. Directly comparable to Saxo on multi-asset breadth, professional-trader focus, and global market access, though IBKR skews more institutional and pro.
• Plus500: Public CFD-focused online broker with proprietary trading platform across Europe, APAC, and other regions. Comparable to Saxo on CFD-driven revenue model and global online brokerage footprint, but narrower asset range.
• AJ Bell: UK-listed retail investment platform offering stocks, funds, ISAs, and SIPPs. Comparable to SaxoInvestor on long-term retail investing in UK, with similar D2C and self-directed positioning.
• IG Group: UK-listed online trading and investments platform offering CFDs, spread betting, stocks, ETFs, and forex. Closely comparable to Saxo Markets' UK entity on multi-asset retail/pro trading, CFD-heavy mix, and FCA-regulated footprint.
• eToro: Global multi-asset retail platform offering stocks, ETFs, CFDs, and crypto with social/copy-trading features. Comparable to Saxo on retail-investor focus and broad asset range, but with a stronger social-trading differentiation.
• Hargreaves Lansdown: UK retail investment platform with strong ISA/SIPP franchise and large AUM base. Comparable to Saxo Markets' UK investor focus, though HL is more wealth/ISA-led and less leveraged-product-heavy.
• DEGIRO: European low-cost online broker offering stocks, ETFs, options, futures, and bonds across global exchanges. Comparable to Saxo on pan-European low-commission retail brokerage, though narrower in CFD/forex depth.

Emerging players

• Trading 212: Commission-free retail broker with strong mobile-first UX and growing CFD/forex offering in Europe and the UK. Comparable to SaxoInvestor on simplified retail investing, competing for the same digital-native investor.
• Robinhood: US-headquartered commission-free retail broker expanding into UK and EU. Adjacent competitor to Saxo for next-generation retail investors, but primarily US-focused and not directly competing in Saxo's core EMEA/APAC footprint yet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saxomarkets
• Facebookfacebook.com/SaxoMarketsUK
• LinkedInlinkedin.com/company/saxo-bank

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saxo Markets