Female Invest

What Female Invest does

Female Invest is a Copenhagen-based, private for-profit edtech company founded in 2019 that delivers subscription-based financial education targeted at women. The platform combines step-by-step courses, a Playvest trading simulator that uses real market data with virtual money, expert Q&A, budgeting worksheets, a daily 5-minute market news podcast, and a community of 85,000+ members across 135+ countries. Distribution is product-led through iOS and Android apps, a website, and a 7-day free trial that converts to monthly or annual paid membership billed in USD, GBP, EUR, DKK, SEK, or NOK.

The business model is anchored on three revenue streams. The primary stream is consumer subscription membership (recurring revenue with automatic trial conversion). The secondary stream is B2B revenue from corporate workshops on topics such as Healthy Money Habits, Intro to Investing, and Sustainable Investing, delivered in-person in London and Copenhagen and online globally. The third stream is bespoke event partnership packages for brands seeking access to the Female Invest audience.

The company has raised over $24M in total funding across a 2020 Vaekstfonden round, a 2021 seed led by Green Visor Capital ($4.5M) with participation from 10x Value Partners, New Theory Ventures, and Y Combinator, and a 2024 Series A ($11.14M / €8.7M) co-led by Educapital and Rubio Impact Ventures. It acquired Gaia Investments in November 2022 and has established distribution partnerships with Revolut (November 2025) and Saxo UK (December 2025). The founders are Anna-Sophie Hartvigsen, Camilla Cloëtta Falkenberg, and Emma Due Bitz. Strategic intent, per the Series A announcement, is US market expansion.

Name

Female Invest

Legal name

Female Invest ApS

Website

https://femaleinvest.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Female Invest is a Copenhagen-based edtech platform that provides subscription-based financial education — courses, a trading simulator, expert Q&A, and a community — targeted at individual women across 135+ countries, with secondary B2B workshop and partnership revenue.

Ownership category

akta.pro rank

Product category

Financial Education Platform

NAICS

Portfolio Management and Investment Advice (52394), Software Publishers (5132)

SIC

Investment Advice (6282)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

Keywords

• Financial education platform
• Women investing app
• Trading simulator
• Personal finance courses
• Financial literacy community

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Membership: The primary revenue stream is a subscription-based membership model. Users start with a 7-day free trial and automatically convert to paid membership on a monthly or annual billing cycle. The membership provides unlimited access to all courses, tools, trading simulator, community, and expert guidance. Membership fees are charged in USD, GBP, EUR, DKK, SEK, or NOK depending on the user's location.
2. Corporate Workshops: B2B revenue through corporate workshops on financial topics including Healthy Money Habits, Intro to Investing, and Sustainable Investing. Workshops are available in-person (London & Copenhagen) and online, with discounts on membership for team participants.
3. Event Partnerships: Revenue generated through bespoke event partnership packages ranging from email and social media coverage to sole event sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Female Invest operates a subscription-based mobile and web financial education platform built specifically for women. The platform combines step-by-step courses, a virtual trading simulator (Playvest) using real market data, personalized learning paths, expert-led Q&A, budgeting tools, daily market news podcasts, and a global community of women members. It also offers B2B corporate financial literacy workshops and event partnership packages as supplementary revenue streams.

Product overview

Female Invest operates as a unified consumer-facing financial education platform built specifically for women, combining a mobile/web app with modular learning tools. The core offering centers on the Female Invest App, which integrates courses, a Playvest trading simulator, budgeting tools, community features, expert Q&A, and daily financial news/podcasts. Beyond the app, the company offers money coaching sessions, corporate workshops (Healthy Money Habits, Intro to Investing, Sustainable Investing), and an editorial magazine (The Female Editorial) with content categories spanning Personal Finance, Investing, Career, and Money & Life. Additional resources include an Investment Dictionary covering 200+ financial terms. The platform serves individual consumers via subscription membership (with 7-day free trial) and B2B partners through workshop and event partnership packages.

Differentiator

Problem solved

Functional benefit

Brands

• Playvest: Virtual trading simulator using real market data for risk-free practice investing

Products and services

• Female Invest Membership (App + Web Platform) The flagship subscription offering provides individual women with full access to the Female Invest mobile and web application, including step-by-step financial courses, the Playvest virtual trading simulator, budgeting worksheets, expert Q&A, daily market news podcast, inspiration series, and the global women community. Subscription starts with a 7-day free trial and converts to monthly or annual recurring billing, with a 30-day money-back guarantee.
• Corporate Financial Literacy Workshops

Quantifiable outcome

• 96% of members feel more confident after joining Female Invest
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Saxo UKminorGTM or Marketing Partner · 1 December 2025Partnership to commemorate 50 years of financial freedom for women, with an event scheduled for December 11, 2025. Joint initiative to promote financial education and investment for women.
• RevolutminorGTM or Marketing Partner · 1 November 2025Partnership announced November 2025. Revolut released data showing women's investments outperformed men's by 4%, and announced initiatives to improve financial education for women including funding programs and partnerships with Female Invest.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ellevest: Ellevest is a digital wealth and financial planning platform built specifically for women, combining goal-based investing with educational content and coaching. It is the most direct comparable to Female Invest in terms of women-focused positioning and financial empowerment mission, though Ellevest offers actual investment management services.
• HerMoney: HerMoney is a personal finance media and education platform founded by Jean Chatzky specifically for women. It shares Female Invest's women-focused financial empowerment positioning and educational content model, though it leans more toward editorial and podcast content rather than a structured learning app.

Broad incumbents

• Stash: Stash is a subscription-based investing and financial education platform targeting beginners. While not women-focused, it competes for the same demographic of novice retail investors seeking educational content alongside investing tools, with a comparable subscription business model and self-serve onboarding.
• Acorns: Acorns is a micro-investing and financial education platform popular with younger and first-time investors. It overlaps with Female Invest in beginner-friendly financial education and tools for new investors, but operates a more generalist consumer positioning rather than the women-focused mission.
• Cleo: Cleo is an AI-powered personal financial management and budgeting app with a subscription model. It competes for the same demographic of digitally-native consumers seeking budgeting tools and money guidance, though it emphasizes conversational AI rather than courses and community.
• MoneyLion: MoneyLion is a digital financial services platform offering banking, lending, investing, and financial content. While broader and more transactional than Female Invest, it targets similar mass-market consumers seeking accessible financial tools and education alongside product offerings.

Emerging players

• Greenlight: Greenlight is a financial literacy platform combining education with a debit card and investing for kids and teens. While its core audience is younger and family-oriented, its educational-first subscription model and curriculum-based approach to financial learning is structurally similar to Female Invest's course-led platform.
• Zogo Finance: Zogo is a financial education platform that gamifies learning about money topics. It is comparable to Female Invest in its core mission of teaching personal finance and investing through structured content, though it operates more as a B2B (bank/employer) embedded solution than a direct-to-consumer subscription product.

Regional players

• Wealthsimple: Wealthsimple is a Canadian digital wealth platform combining investing, saving, and educational content targeted at younger consumers. It is comparable in its beginner-friendly approach to investing and integrated educational content, though it operates primarily in Canada and offers execution-based investing services.

Others

• Investopedia Academy: Investopedia is a leading financial education and reference platform offering courses, tutorials, and content. It competes in the broader financial literacy space as a content-led education resource, but does not focus on women or offer a community-based subscription model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/femaleinvest
• Facebookfacebook.com/FemaleInvest
• LinkedInlinkedin.com/company/female-invest
• Xx.com/femaleinvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Female Invest