Edenred Brasil

What Edenred Brasil does

Edenred Brasil is the Brazilian operating subsidiary of Edenred Group (Euronext Paris: EDEN), a French transactional solutions company operating in 44 countries with approximately €49 billion in business volume. The Brazilian entity operates a multi-brand portfolio organized into three pillars: Benefits & Engagement (Ticket — meal vouchers, food allowances, gift cards, transportation vouchers, health benefits and wellness programs), Mobility (Edenred Ticket Log for fleet fuel management, Edenred Repom for ANTT/BACEN-homologated freight and toll payments, Taggy toll/parking, PagBem, and a new EV charging solution integrated with Voltbras), and Payment Solutions (Edenred Pay for corporate cards and expense management, Punto for SMB POS acquiring). The technology stack is a digital payment and transaction-processing platform that issues and authorizes Mastercard, Good Card and private-label cards; runs the ANTT/BACEN-authorized LogFintech for freight; operates the SouLog+ fleet management platform and the Minha Mobilidade app; and is supported by the La Fabrique innovation hub co-created with BNP Paribas in São Paulo. AI components include the EVA virtual assistant (operational since 2015), NLP-based WhatsApp service, GenAI for fraud prevention and AML, and a fuel-station recommendation engine.

The business model combines recurring enterprise subscriptions for corporate benefit plans with transaction-based fees in mobility and acquiring. Edenred Brasil sells primarily through enterprise field sales into corporate HR and fleet management buyers, supplemented by inside sales for the Punto SMB merchant solution, channel partnerships with major restaurant and retail chains (McDonald's, Carrefour, Outback, Madero), and self-service digital apps for employees and merchants. The 2024 acquisition of RB Serviços added 15,000 corporate clients and vale-transporte scale, while the 2025 consolidation of PagBem into Repom deepened freight-payment share. Pricing is quote-based for enterprise clients and per-transaction for Punto merchants; specific rates are not publicly disclosed. Edenred Brasil employs 1,001–5,000 staff and serves 130,000+ corporate clients, 7+ million employee users, and 720,000+ partner establishments in Brazil through the Ticket brand alone.

Name

Edenred Brasil

Legal name

Edenred

Website

https://edenred.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Edenred Brasil is the Brazilian subsidiary of Edenred Group, providing digital employee benefits, fleet and freight mobility solutions, and corporate and merchant payment services across 130,000+ corporate clients, 7+ million employees, and 720,000+ partner establishments through brands including Ticket, Ticket Log, Repom, Edenred Pay, Punto, Taggy, and PagBem.

Ownership category

akta.pro rank

Product category

Corporate Benefits & Payment Services

akta.pro primary industry

Travel Expense, Reconciliation & ERP/AP Automation (THALAHAI)

akta.pro secondary industries

Loyalty, Points Currency & Stored Value Payments (THALAHAK), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)

Keywords

• Employee benefits solutions
• Fleet management solutions
• Corporate payment solutions
• Freight payment platforms
• Merchant payment processing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employee Benefits (Ticket): Subscription and transaction-based revenue from meal vouchers, food allowances, gift cards, wellness programs, and transportation benefits for corporate employees. Annual contracts with corporate clients.
2. Fleet and Mobility Solutions (Ticket Log, Repom): Transaction fees from fleet fuel management, toll payments, and freight management services. Processing millions of annual operations across trucking and fleet segments.
3. Merchant Acquiring (Punto): Transaction-based revenue from payment processing for small and medium merchants. Accepts debit, credit, Pix, vouchers, contactless, and QR code payments.
4. Corporate Payment Solutions (Edenred Pay): Customizable payment solutions for business expenses, representation costs, and petty cash management. Processing and authorization fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Edenred Brasil sells and administers transactional solutions to companies, employees, and merchants across three pillars: Employee Benefits (Ticket brand for meal vouchers, food, transportation, health, gift, and engagement programmes), Mobility (Edenred Ticket Log for fleet fuel and maintenance, Edenred Repom for road freight payment and tolls, Taggy for toll/parking, and EV charging), and Payment Solutions (Edenred Pay corporate cards and Punto POS terminals for merchants). Revenue is generated through annual corporate benefit subscriptions and per-transaction fees on fuel, toll, freight, and merchant acquiring operations.

Product overview

Edenred Brasil operates as a multi-brand digital platform for employee benefits, fleet mobility, and payment solutions. The portfolio consists of three main pillars: Benefits & Engagement (Ticket brand with meal vouchers, food benefits, health benefits, gift cards, and transportation vouchers), Mobility (Edenred Ticket Log for fleet fuel management, Edenred Repom for freight payments, Taggy for toll/parking, and EV charging solutions), and Payment Solutions (Edenred Pay for corporate payments and Punto for merchant POS terminals). The ecosystem is connected through mobile apps (Minha Mobilidade, Ticket app) and fleet management platform (SouLog+), with innovation hub La Fabrique accelerating new solutions. Recent acquisitions include RB Serviços for transportation vouchers and consolidation with Pagbem in the mobility segment.

Differentiator

Problem solved

Functional benefit

Brands

• Ticket: Employee benefits and engagement solutions including meal vouchers, food benefits, and wellness programs
• Edenred Ticket Log
• Edenred Repom
• Edenred Pay
• Punto
• Taggy
• Pagbem

Products and services

• Ticket Employee benefits and engagement platform providing meal vouchers (Ticket Refeição), food benefits (Ticket Alimentação), gift cards (Ticket Presente, Presente Digital), transportation vouchers (Ticket Transporte), health benefits (Ticket Saúde), and engagement programmes (Clube Ticket) for corporate employers and their workforces.
• Edenred Ticket Log Fleet mobility solutions including fuel cards (Ticket Car, Ticket Fleet), nationwide accredited fuel station network, intelligent fuel price management with statistical correction methodology, and integrated maintenance tracking for corporate fleets.
• Edenred Repom Road freight and mobility solutions for trucking companies using the LogFintech platform, covering freight payments, toll management, and driver services. Homologated by ANTT and Banco Central with 1,700+ accredited fuel stations across Brazil.
• Edenred Pay Customisable corporate payment platform issuing, processing, and authorising cards on Mastercard, Good Card, and private label (closed network) rails for corporate expense management, representation costs, and petty cash.
• Punto Smart point-of-sale (POS) payment terminal and business management platform for small and medium merchants, accepting magnetic stripe, chip, contactless, digital wallets, QR code, and Pix payments, with same-day payment advance and business management portal.
• Taggy White-label electronic toll and parking payment service in Brazil, accepted at 1,000+ locations including all tolled highways (traditional plazas and Free Flow), major shopping mall and airport parking, and commercial buildings.
• RB Serviços (Vale-Transporte Management) Vale-transporte (transportation voucher) management and administration platform serving 15,000+ corporate clients, with reported 15% reduction in client administration costs and 25% revenue CAGR 2020-2023; fully integrated with Ticket's transportation voucher offering after Edenred's 100% acquisition in September 2024.

Quantifiable outcome

• EVA AI assistant delivers 70% efficiency gains in customer service
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TotalPassminorStrategic or Co-development Partner · 2 March 2026Ticket and TotalPass partnership to offer gym and wellness plans to Ticket users. Enables individual subscription to fitness network through Ticket benefits platform.
• IRU (International Road Transport Union)coreStrategic or Co-development Partner · 17 June 2025Edenred became member of IRU, the world's principal road transport organization representing 3.5 million transport companies across 100+ countries. Partnership enables participation in global policy discussions on road safety, public policy, digitalization, and sustainability. Aligns with IRU's Green Compact for transport decarbonization by 2050.
• RB ServiçoscoreOthers · 1 September 2024Acquisition of 100% of RB Serviços, a vale-transporte management platform with 15,000 corporate clients. Founded 1999, generates R$ 100 million+ revenue, 25% CAGR 2020-2023, 350 employees. Strengthens Ticket's vale-transporte offering.
• Itaú UnibancocoreStrategic or Co-development Partner · 1 January 2018Exclusive partnership announced to accelerate growth in Brazilian employee benefits market. Strategic alliance combining Edenred's benefits expertise with Itaú's distribution reach.
• BNP Paribas BrasilcoreStrategic or Co-development PartnerCo-created La Fabrique innovation hub at STATE center in Vila Leopoldina, São Paulo. Joint initiative for startup acceleration and technology innovation in Brazil. Partnership includes DPO Talks events on data protection and AI governance.
• Outback, Bacio di Latte, Madero, Panelinha Fit, Pronto Chef, Pronto Light, Cumbuca Boa, Grancoffee, Olga RiminorChannel Partner/ Reseller/ DistributorRestaurant delivery partners accepting Ticket Restaurant payments. Nine new partnerships in 2024-2025 to expand delivery acceptance for employee meal benefits.
• McDonald's, Burger King, LivUpminorChannel Partner/ Reseller/ DistributorExisting restaurant chain delivery partners accepting Ticket meal benefit payments in online orders.
• VoltbrascoreTechnology or IntegrationIntegration with Voltbras CPMS platform for EV charging network interoperability. Connects 800+ public and semi-public chargers across Brazil into Edenred's Minha Mobilidade app for unified EV charging experience.
• Abrasel (Open Delivery)minorStrategic or Co-development PartnerParticipation in Open Delivery project led by Abrasel to integrate and standardize restaurant delivery information across platforms. Ticket was an initiator of the initiative in 2021.
• Mastercard, Good CardcoreTechnology or IntegrationEdenred Pay processes cards with Mastercard and Good Card brands, plus private label (closed network) solutions for corporate payment needs.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• WEX Inc. Global corporate payments and fleet management platform; directly comparable to Edenred Ticket Log's fuel card and fleet payments business across multiple geographies.
• Cielo: Brazil's largest card acquirer; competes broadly with Punto merchant acquiring across POS and multi-payment acceptance including Pix, cards, and vouchers.
• Pluxee (Sodexo Benefits & Rewards): Global benefits and engagement solutions provider spun off from Sodexo; competes with Edenred/Ticket across meal, gift, and mobility benefits in Brazil and globally.
• Stone Co. Major Brazilian payments acquirer and fintech; overlaps with Punto's SMB POS, multi-payment acceptance, and merchant management software offerings.

Emerging players

• Flash Benefícios: Brazilian flexible benefits fintech offering a multi-category prepaid card and app-based benefits management; emerging challenger to Ticket's traditional meal voucher model.
• Caju: Fast-growing Brazilian multi-benefits platform enabling flexible food, transportation, wellness, and culture benefits via Pix and prepaid card; competes with Ticket on the modern benefits front.

Direct peers

• Alelo: Brazilian benefits and fleet/mobility card provider offering meal, food, transportation, and fleet solutions in direct competition with Ticket and Ticket Log; owned by Elo Participações (Bradesco/Banco do Brasil).
• Veloe (Alelo): Brazilian automatic toll and parking payment service operated by Alelo; competes directly with Taggy and SuperTag for fleet and individual toll payment acceptance.
• Sem Parar: Brazilian electronic toll and mobility payments service; direct competitor to Edenred's Taggy tag and SuperTag product in the toll, parking, and integrated mobility space.
• VR (VR Benefícios): Brazil's largest direct competitor in meal vouchers, food, and transportation benefits; competes head-to-head with Ticket across the same corporate HR buyer base with very similar prepaid card/voucher offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/repomsa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenred Brasil