Sem Parar
Sem Parar is Brazil's largest RFID-based electronic toll and in-vehicle payment provider, serving 8 million vehicle owners via subscription plans and OEM-embedded tags accepted at all toll roads, 7,000+ partner fuel and parking locations, and the SuperApp mobility platform. Controlled by US-listed Corpay (NYSE: CPAY), the company is expanding Free Flow infrastructure and cobranded Visa/Amex credit card and insurance products.
- Company typePrivate
- Founded2000
- HeadquartersOsasco, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Sem Parar does
Sem Parar is a Brazilian electronic payment and mobility services company specializing in RFID-based automatic vehicle identification, toll collection, and adjacent in-vehicle payment services. Founded in 2000, headquartered in São Paulo, and operating as Sem Parar Instituição de Pagamento LTDA, the company is a wholly-owned subsidiary of US-listed corporate payments firm Corpay (NYSE: CPAY) and currently serves approximately 8 million active vehicle tags in Brazil — only 15% of the country's vehicle fleet, indicating substantial runway. The core offering is a windshield-mounted RFID tag accepted at 100% of Brazilian toll roads (both traditional plazas and Free Flow electronic gantries) plus 7,000+ partner locations including fuel stations, parking facilities, drive-thrus, and car washes.
The technical stack centers on RFID-based automatic vehicle identification integrated with a Free Flow electronic toll system using gantry sensors, high-resolution cameras, and automatic license plate recognition (ANPR) as a tag-less fallback. A SuperApp consolidates account management, billing consolidation across tolls/parking/fuel, cashback redemption, IPVA and traffic-fine alerts, insurance claims, and roadside assistance requests. Product breadth spans four tag subscription tiers (Ideal R$59.90/month regular, Prático R$49.90, Flex usage-based, Livre prepaid), cobranded credit card-plus-tag bundles (Sem Parar Mais via Visa and American Express at R$29.90-R$99.90/month), vehicle insurance and assistance products, condominium gate access, and an on-demand 24/7 roadside service (Sem Parar Guincho). Distribution combines direct digital self-service (website, SuperApp, televendas), 700+ physical retail locations, OEM factory-installed tags across 15+ automakers led by Stellantis brands, and highway pop-up activations.
The revenue model is a hybrid of monthly recurring subscriptions (tag plans and Sem Parar Mais cards), interchange fees on cobranded Visa/Amex card spend, insurance premiums (with 6+ million insurance clients disclosed), transaction fees on fuel and parking, and cashback/affiliate commissions from merchant partners. Customer segmentation is anchored on individual Brazilian vehicle owners (primary), supplemented by business/fleet owners (via a dedicated B2B channel, Sem Parar Empresas), condominium operators, and OEM-embedded channel partners. Strategic emphasis is on capital-intensive Free Flow infrastructure rollout, OEM-driven tag acquisition, and ARPU expansion through insurance and credit card bundling — supported by a R$150 million 2026 investment plan and a target of 15 million tags by 2029.
Sem Parar firmographics
Firmographics- Name
- Sem Parar
- Legal name
- Sem Parar Instituição de Pagamento LTDA
- Website
- https://semparar.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sem Parar is Brazil's largest RFID-based electronic toll and in-vehicle payment provider, serving 8 million vehicle owners via subscription plans and OEM-embedded tags accepted at all toll roads, 7,000+ partner fuel and parking locations, and the SuperApp mobility platform. Controlled by US-listed Corpay (NYSE: CPAY), the company is expanding Free Flow infrastructure and cobranded Visa/Amex credit card and insurance products.
- Ownership category
- akta.pro rank
Sem Parar industry classification
Industry- Product category
- Electronic Toll Collection and Mobility Services
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH)
- akta.pro secondary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
Keywords
Where Sem Parar is headquartered
LocationHeadquarters
- HQ city
- Osasco
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sem Parar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Monthly Tag Subscription Plans: Recurring monthly subscription fees from tag plans (Ideal, Prático, Flex, Livre) ranging from R$3.59 to R$25.90 per month, with some plans offering usage-based pricing.
- Sem Parar Mais Credit Card: Co-branded Visa and Amex credit cards bundled with tag services. Revenue from interchange fees on card transactions, cashback programs, and monthly fees.
- Toll Transaction Fees: Transaction fees collected on toll payments processed through the platform, passed through from toll operators.
- Insurance Products: Auto insurance, assistance packages, financial insurance, and travel insurance sold alongside tag services with monthly premiums.
- Fuel and Parking Transaction Fees: Fees from fuel station and parking transactions processed through the tag system at partner locations.
- Cashback and Loyalty Programs: Partner cashback programs where Sem Parar earns commissions from partner merchants (fuel stations, retailers) while offering cashback to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ideal - Entry level with basic coverage |
| Subscription | Monthly | Prático - Mid-tier basic coverage |
| Usage-based | Pay-as-you-go | Flex - Pay-per-use model |
| Freemium | Pay-as-you-go | Livre - Prepaid tag without monthly fee |
| Subscription | Monthly | Sem Parar Mais Controle - Card + Tag bundle |
| Subscription | Monthly | Sem Parar Mais Movimento - Card + Tag with benefits |
| Subscription | Monthly | Sem Parar Mais Potência - Enhanced benefits |
| Subscription | Monthly | Sem Parar Mais Turbinado - Premium Visa Infinite |
| Subscription | Monthly | Sem Parar Mais Veloz - Amex premium |
| Subscription | Monthly | Assistência Auto - Basic vehicle assistance |
| Subscription | Monthly | Assistência Auto Plus - Extended protection |
| Subscription | Monthly | Auto Viagem - Travel focused |
| Subscription | Monthly | Auto Viagem Plus - Maximum coverage |
| Subscription | Monthly | Livre Free Flow - Free Flow only plan |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Sem Parar product offering
Product offeringCore offering
Sem Parar provides RFID-based electronic toll payment tags and an integrated mobility services platform for Brazilian vehicle owners. Core offerings include subscription tag plans (Ideal, Prático, Flex, Livre) that automate payment at tolls, Free Flow electronic tolls, parking, fuel stations, drive-thrus and car washes. The company also bundles credit cards (Sem Parar Mais), vehicle insurance, 24/7 roadside assistance (Guincho), and condominium gate access using the same tag technology.
Product overview
Sem Parar is a Brazilian electronic payment and mobility services company offering an integrated ecosystem of RFID-based toll collection tags and related financial services. The core product is the Tag Sem Parar, an RFID device enabling automatic payment at tolls, parking, fuel stations, drive-thrus, and car washes. The portfolio includes multiple subscription plans (Ideal, Prático, Flex, Livre) with varying price points and benefit structures, the Sem Parar Mais combined tag-and-credit-card product with cashback rewards, and add-on services including vehicle insurance (Sem Parar Seguros), 24/7 roadside assistance (Sem Parar Guincho), and automated gate access for condominiums (Sem Parar Condomínio). The ecosystem is supported by the SuperApp mobile application and Free Flow electronic toll infrastructure. The company, controlled by US-based Corpay, acquired Gringo in January 2025 to expand its mobility services.
Differentiator
Problem solved
Functional benefit
Brands
- Sem Parar Mais: Complete plan with credit card, insurance, and tag combined.
Products and services
- Tag Sem Parar RFID-based electronic toll collection tag that enables automatic payment at tolls, parking, fuel stations, drive-thrus, and car washes across Brazil. The device is affixed to the vehicle windshield and communicates via radio frequency with payment portals.
- Plano Ideal Entry-level monthly subscription plan offering toll and Free Flow electronic toll payment, vehicle tracking, debit alerts, accident insurance and roadside assistance. Priced at R$5.39/month for the first 6 months, then R$59.90/month.
- Plano Prático Mid-tier subscription plan providing toll and Free Flow access plus parking, fuel payments, 24h roadside assistance and invoice protection insurance at R$3.59/month for the first 6 months, then R$49.90/month.
- Plano Flex Pay-as-you-go plan charging R$25.90/month only in months the tag is used, with 2 free parking days per month included. No commitment and no monthly charge when the tag is unused.
- Plano Livre (Pré-pago) Prepaid plan with no monthly fee. Users reload credit as needed (R$30, R$50, R$80, R$150, R$250) with a recharge fee. A R$3.00/month maintenance fee applies after 90 days of inactivity.
- Sem Parar Mais (Cartão + Tag) Combined tag and co-branded Visa/Amex credit card product offering up to 5% cashback on fuel and parking, integrated billing, and tiered plans (Controle, Movimento, Veloz, Potência, Turbinado) priced from R$29.90 to R$99.90/month.
- Sem Parar Seguros Vehicle and personal insurance products including Assistência Auto (R$29.90/month), Assistência Auto Plus (R$35.90/month), Auto Viagem (R$43.90/month) and Auto Viagem Plus (R$54.90/month), featuring 24h towing, tire replacement, mechanical breakdown coverage, accident insurance and travel insurance.
- Sem Parar Guincho On-demand 24/7 vehicle assistance service available across Brazil without requiring a Sem Parar tag. Connects users to over 22,000 professionals for towing, battery jumps, tire changes, lockout services and fuel delivery on a pay-per-service model.
- Sem Parar Condomínio Automated gate access control system for residential and commercial condominiums using the same RFID tag technology, eliminating the need for remote controls or access cards by integrating with the vehicle tag.
- Free Flow (Pedágio Eletrônico sem Cancela) Electronic toll system without toll booths, using gantries with cameras and sensors to identify vehicles via Sem Parar tag or license plate for automatic billing. Available in São Paulo, Paraná, Rio de Janeiro, Minas Gerais and Goiás, among other states.
- SuperApp Sem Parar Mobile application (iOS and Android) serving as the central hub for all Sem Parar services, including tag management, expense tracking, insurance claims, IPVA and traffic fine installment payments (up to 12x), fuel price comparison and cashback redemption.
Quantifiable outcome
- 100% coverage of all Brazilian toll roads (traditional and Free Flow electronic)
- +4 more outcomes
Companies that use Sem Parar
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Sem Parar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sem Parar partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- GringocoreSem Parar acquired Gringo in January 2025 to expand mobility services and strengthen its position in the Brazilian electronic payment market.
- Fiat (Stellantis)coreFiat vehicles come with Sem Parar tags pre-installed at factory. New vehicle buyers receive 6 months free subscription and promotional offers on tag plans.
- Jeep (Stellantis)coreJeep vehicles (Wrangler, Commander, Compass, Renegade) come with factory-installed Sem Parar tags with promotional 6-month free subscription.
- RAM (Stellantis)coreRAM vehicles come with pre-installed Sem Parar tags. Standard promotion includes 6 months free; RAM Dakota 2027 customers receive 12 months free.
- Volkswagen BrazilminorPromotional offers for Volkswagen vehicle owners acquiring Sem Parar tags.
- Toyota BrazilminorPromotional offers for Toyota vehicle owners acquiring Sem Parar tags.
- Peugeot BrazilminorPeugeot vehicles with promotional offers for Sem Parar acquisition. Includes 3008, Boxer, 208, 2008, Expert, Partner Rapid models.
- Citroën BrazilminorCitroën vehicles with promotional offers for Sem Parar acquisition.
- Renault BrazilminorRenault vehicles (new, semi-new, used) with promotional offers for Sem Parar.
- Chevrolet BrazilminorChevrolet vehicle owners with promotional offers for Sem Parar acquisition.
- Nissan BrazilminorNissan vehicle owners with promotional offers for Sem Parar acquisition.
- Hyundai BrazilminorHyundai vehicle owners with promotional offers for Sem Parar acquisition.
- Kia BrazilminorKia vehicle owners with promotional offers for Sem Parar acquisition.
- Mitsubishi Motors BrazilminorMitsubishi Motors vehicle owners with promotional offers for Sem Parar acquisition.
- Suzuki BrazilminorSuzuki vehicle owners with promotional offers for Sem Parar acquisition.
- Santander BrazilminorSantander credit card holders receive special promotional offers on Sem Parar plans.
- Sam's Club BrazilminorSam's Club members have access to exclusive Sem Parar promotional offers.
- Abarth BrazilminorAbarth vehicle owners with promotional offers including 6 months free subscription.
- Leapmotor BrazilminorLeapmotor electric vehicles with promotional offers for Sem Parar acquisition.
- JAC Motors BrazilminorJAC Motors electric vehicles with special Sem Parar benefits.
- Geely BrazilminorGeely vehicle owners with promotional offers for Sem Parar acquisition.
- CreditasminorCreditas customers have access to exclusive promotional offers for Sem Parar acquisition.
- BBC DigitalminorBBC Digital customers with promotional offers for Sem Parar acquisition.
- VisacoreVisa is the payment network for Sem Parar Mais credit cards (Platinum and Infinite tiers) enabling card transactions at merchants worldwide.
- American ExpresscoreAmerican Express is the payment network for Sem Parar Mais premium cards (Amex Max and Amex Icon tiers).
- Movida Rent a CarminorMovida rental customers receive 10% discount on car rentals and vehicles delivered with Sem Parar tags installed.
- Toll Road ConcessionairescorePartnerships with toll road operators (Ecovia, AutoBAn, Rota das Bandeiras, etc.) enabling electronic toll collection across 15 concessions with 156 gantries.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Sem Parar competitors and assessment
Company assessmentBroad incumbents
- WEX Inc. US-listed fleet and mobility payments company. WEX is comparable to Corpay/Sem Parar as a B2B-fleet-leveraged electronic payment platform with toll, fuel, and expense management offerings at scale.
- Corpay (parent): NYSE-listed corporate payments parent (CPAY) of Sem Parar. Corpay's global fleet cards, fuel cards, and toll payment products (e.g., UK and European motor fuel cards) define the broader category in which Sem Parar operates.
Direct peers
- Telepass: Italy's leading electronic toll payment system with a comparable multi-service model (tolls, parking, fuel). Telepass is the closest international analog to Sem Parar in business model, regulatory role, and integrated mobility services.
- Veloe: Alelo's toll and mobility tag brand, a direct competitor to Sem Parar in Brazil's electronic toll market. Veloe offers RFID payment at tolls, parking, and fuel with a similar subscription model and B2B fleet product, targeting the same drivers and corporate customers.
- ConectCar: Brazilian electronic toll tag provider and Sem Parar's closest direct competitor. ConectCar offers RFID-based automatic toll and fuel payment with similar multi-service positioning and OEM partnerships, competing head-to-head for Brazilian drivers.
- Move Mais: Brazilian electronic toll tag operated by Banco PAN (BTG Pactual group). Move Mais combines toll payment with banking services, directly competing with Sem Parar's credit-card-and-tag bundles and benefiting from bank-led distribution.
- Taggy: Emerging Brazilian electronic toll tag provider focused on flexible, lower-fee plans. Taggy competes with Sem Parar on price-sensitive drivers and is among the newer entrants pursuing share in the Free Flow transition.
Emerging players
- C6 Bank: Brazilian digital bank with toll and mobility features integrated into its app. C6 represents a bank-led competing model to Sem Parar's tag-plus-card bundles, leveraging Pix and credit card rails to challenge the dedicated tag thesis.
Others
- Gringo: Mobility services platform acquired by Sem Parar in January 2025. Gringo is now a wholly-owned subsidiary brand extending Sem Parar's reach into driver-focused digital services.
Regional players
- Toll4Europe: European interoperable electronic toll service provider. Comparable in concept to Sem Parar's universal-acceptance toll position, but serving a different geography (EETS-compliant European market) rather than competing directly in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sem Parar social profiles
Digital presenceSem Parar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sem Parar leadership team
Management profileNumber of profiles
Sem Parar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sem Parar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sem Parar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sem Parar
What does Sem Parar do?
Sem Parar provides RFID-based electronic toll payment tags and an integrated mobility services platform for Brazilian vehicle owners. Core offerings include subscription tag plans (Ideal, Prático, Flex, Livre) that automate payment at tolls, Free Flow electronic tolls, parking, fuel stations, drive-thrus and car washes. The company also bundles credit cards (Sem Parar Mais), vehicle insurance, 24/7 roadside assistance (Guincho), and condominium gate access using the same tag technology.
Is Sem Parar a public or private company?
Sem Parar is a private company. It is classified as corporate owned and is currently operating.
When was Sem Parar founded?
Sem Parar was founded in 2000. It employs 5,001 to 10,000 people.
Where is Sem Parar based?
Sem Parar is headquartered in Osasco, Brazil, in the Latin America region.
How does Sem Parar make money?
Six revenue lines are on record. Monthly Tag Subscription Plans are the primary driver. The others are sem Parar Mais Credit Card, toll Transaction Fees, insurance Products, fuel and Parking Transaction Fees and cashback and Loyalty Programs.
Who are Sem Parar's main competitors?
Broad incumbents on record are WEX Inc. and Corpay (parent). Direct peers are Telepass, Veloe, ConectCar, Move Mais and Taggy. C6 Bank is listed as an emerging player. Gringo is listed as an others. Toll4Europe is listed as a regional player.
Does Sem Parar have an API?
No public API is recorded for Sem Parar.
What industry is Sem Parar in?
Sem Parar's product category is Electronic Toll Collection and Mobility Services. Its primary akta.pro industry code is TLAEAAAH, Freight Rating, Tariff & Contract Management (TMS Add-on), with a secondary code of TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office). Its SIC code is 3812.