What Garantell does

Garantell AB is a Swedish wire mesh solutions manufacturer headquartered in Värnamo in the Småland region, a cluster historically associated with wire-drawing and metal-mesh production since the 1600s. The company designs, manufactures and sells custom-made machine guards, warehouse mesh decks, rear mesh for pallet racking, and property protection products (mesh and plate walls for residential storage units), all built to millimetre-level customer specifications. Production is order-based rather than mass-produced: customers draw their projects in the proprietary Garantellator online tool (built with technology partner Skymaker) and the resulting data flows directly into custom-built manufacturing machines, enabling several billion product variants without manual setup. Operations span manufacturing, sales, R&D and powder coating under a single roof at the Värnamo site, supported by an in-house Smartlack subsidiary for faster colour finishing.

The business model is a sales-led, quote-based custom manufacturing operation with a self-serve digital channel layered on top. Pricing is generated dynamically through the Garantellator tool and includes freight, packaging optimisation, lead-time estimates and automated credit checks; the deal closes either online or via a multinational inside-sales and field-engineering team that covers 17 languages. Customers are concentrated in industrial manufacturing (machine and robot guarding), warehousing and logistics (pallet-rack decking and anti-collapse rear mesh), and residential property protection, with sales reach extending across more than 80 countries in Europe, North Africa and the Middle East. Distribution combines a global self-serve online channel with direct sales in Värnamo and two regional franchisees (West Sweden and Oslo, Norway).

The company is privately held by two founding brothers under Swedish Aktiebolag structure, with no disclosed external institutional investors. It has invested heavily — estimated at roughly 80% of turnover — in the order-based production transformation that was first recognised by the Royal Swedish Academy of Engineering Sciences' Smart Industry Award in 2019. Subsequent operational milestones include a new powder coating line (2020), the launch of sliding-door and sheet-metal product extensions (2020), deployment of the latest Machine 104 manufacturing unit (2023), and attainment of ISO 9001, ISO 14001, ISO 45001 and EN 1090-1 CE certifications in 2023.

Name

Garantell

Legal name

Garantell AB

Website

https://garantell.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Garantell AB is a Swedish custom wire mesh manufacturer producing machine guards, mesh decks, rear mesh and property protection for industrial, warehousing and residential customers across 80+ countries, using an order-based production system built around its proprietary Garantellator online design tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Värnamo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Custom Mesh Products: Manufacture and sale of custom machine guards, mesh decks, rear mesh panels, and property protection products. Customers use the online Garantellator tool to create custom designs and receive quotes. Products are manufactured to order based on customer specifications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Garantell designs and manufactures wire mesh solutions for industrial and warehouse buyers, including machine guards, mesh decks for pallet racking, rear mesh panels, and property protection products. Production is order-based, with each unit built to the customer's specified dimensions and supported by an in-house online design tool (the "Garantellator") that lets customers configure, price, and order custom mesh products directly.

Product overview

Garantell is a Swedish safety solutions company offering a portfolio of wire mesh-based products for industrial and commercial applications. The core product line consists of Machine Guards (custom safety fences for machinery), Mesh Decks (for warehouse shelving), Rear Mesh (anti-collapse barriers for pallet racking), and Property Protection (for storage solutions). All products are made-to-order with custom dimensions. The company operates an online design tool called Garantellator that enables customers to create their own drawings and receive instant quotes. A subsidiary, Smartlack, provides powder coating services for colour finishing. The company transitioned from mass production to fully order-based manufacturing, offering billions of product variants.

Differentiator

Problem solved

Functional benefit

Brands

• Smartlack: Powder coating subsidiary company established to faster deliver powder coated products to customers.

Products and services

• Machine guards Custom-sized wire mesh machine guards manufactured to buyer-specified dimensions for use around industrial machinery. Aimed at industrial operators and machine builders that need compliant guarding for non-standard equipment installations.
• Mesh decks for pallet racking Wire mesh decking panels built to order for pallet racking systems in warehouses and distribution centres. Configured to fit the racking system's beam levels and load requirements.
• Rear mesh panels for pallet racking Custom rear mesh panels used to close the back of pallet rack bays, preventing product and pallet fall-through. Suited to warehouse operators fitting out or extending pallet racking installations.
• Property protection mesh products Wire mesh-based products used for property protection applications such as partitions, enclosures, and secure storage areas in commercial facilities. Sold to commercial property owners and facility managers requiring made-to-measure mesh protection.

Quantifiable outcome

• Time savings: Quote and drawing time reduced from ~3 minutes to 50 seconds per order, saving approximately 86,000 minutes (23.8 days) per year
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SkymakercoreTechnology or IntegrationSkymaker developed the online drawing program with individual databases for every detail drawn. This technology enables communication with business systems for calculations, quotes, and orders, and governs production processes. This partnership was fundamental to creating the Garantellator system.
• Six Local Partners from Värnamo RegioncoreStrategic or Co-development PartnerSix local companies from around Värnamo joined the transformation project, all being small companies with strong owner commitment. The project involved building custom manufacturing machines. Business understanding was highly valued and the project was run by dedicated project managers.
• Smartlack (Subsidiary)coreStrategic or Co-development PartnerSmartlack is a subsidiary company formed in response to high customer demand, to provide faster powder coating services for products. It operates under the same roof as Garantell's main operations.
• Madame Brasserie & CaféminorOthersLocal restaurant in Värnamo used for company events including Christmas celebrations. Mentioned in blog about Swedish Christmas buffet traditions.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• WireCrafters: US-based maker of wire mesh partitions, machine guards, and rack protection systems. Closely comparable to Garantell's wire-mesh product line (Machine Guards, Rear Mesh, Property Protection), serving overlapping industrial and warehousing customers.
• Panel Built: Manufacturer of prefabricated modular structures, including wire mesh partitions and machine-guard enclosures. Directly comparable product offering targeting industrial safety and warehouse customers.
• Satech Safety Solutions: Italian-headquartered specialist in machine guards, safety fencing, and physical barriers for industrial automation. Comparable on product category (machine guards for robots and production lines) and end-customers (industrial manufacturers).
• Troax Group: Sweden-based, publicly listed manufacturer of wire mesh panels, machine guards, and warehouse storage protection — the dominant direct competitor to Garantell in the same European niche, with overlapping product categories (machine guards, mesh decks, anti-collapse mesh).
• Nashville Wire Products: US manufacturer of custom wire products including storage rack components, baskets, and OEM wire-formed parts. Comparable to Garantell's fabricated-wire manufacturing base and warehouse-facing product overlap (mesh decks and rack components).
• Boplan: Belgian-headquartered manufacturer of industrial safety barriers, machine guards, and rack protection. Directly competes with Garantell for industrial safety budgets, addressing the same end-customers with a different (polymer) material platform.
• Axelent: Swedish sister-company (now part of Troax) historically competing head-to-head with Garantell in mesh-based machine guarding and storage protection. Operates from the same Småland/Gnosjö industrial cluster, directly comparable on product, customer base, and geography.
• SpaceGuard Products: US manufacturer of wire mesh enclosures, partitions, and pallet rack protection. Direct competitor in the same warehouse-safety and machine-guarding categories that Garantell serves with its mesh deck and rear mesh lines.

Broad incumbents

• Constructor Group / Dexion: Larger incumbents in industrial storage and racking, offering pallet racking and shelving systems where mesh decks and rear mesh are components. Comparable as a buyer/supplier ecosystem player even though they are broader portfolio rather than specialty mesh-focused.
• Brady Corporation: Large diversified industrial-safety and identification company serving the same workplace-safety and asset-protection buyer base. Adjacent incumbent offering overlapping capabilities in facility safety, though not a specialist in wire mesh.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Garantell
• LinkedInlinkedin.com/company/garantell

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garantell