Madame Brasserie & Café

What Madame Brasserie & Café does

Madame Brasserie & Café is a French-influenced full-service brasserie, café, catering operation, and event/conference venue headquartered in Värnamo, Sweden, operating as the anchor restaurant of the Gummifabriken cultural and commercial complex. Founded in 2017/2018 with approximately 11 employees and owned by the Palmgrengruppen holding company, Madame serves both individual consumers and corporate clients from a single physical location. Its consumer-facing offering includes à la carte dining (Tuesday–Saturday from 17:00), weekday lunch service (Monday–Friday 11:30–14:00), Saturday brunch, weekday breakfast service from 07:30, take-away, an in-house bakery, after-work programming, and a Lunchkort loyalty card offering 10% off weekday lunches.

The company's enterprise offering is built around its integration with Gummifabriken's event infrastructure, including the Auditoriet concert hall (405 seats), Valsverket event hall (up to 500 persons), and multiple smaller meeting rooms (Ella, Stora Spritsen, Gislow, Chambre Séparée), supporting conference and event groups from 4 to 800 persons. Catering is offered both on-site and off-site with six buffet formats (Grillbuffé, Smörgåsbord, Buffé Madame, Madame till Italien, Streetfood, and Breakfast Package) at price points between 67 and 487 SEK per person, with minimum order sizes of 20–30 persons. Seasonal revenue concentration is notable in the Christmas period via the Julbord Christmas Show at 1,299 SEK per person and the French Christmas Dinner & Piano Bar at 710 SEK per person, which together with sister restaurant Isaberg Höganloft feed the 'Mer för fler' UNICEF fundraising initiative (>1 million SEK cumulative since 2018).

Revenue mechanics are entirely transactional (pay-as-you-go unit pricing across dining, catering, conferences, and events), with no subscription, licensing, or platform model. Distribution is direct via the venue, phone, email, a dedicated sales coordinator (Ulrika Grunditz) handling corporate outreach, and Gummifabriken's shared ticketing system. Brand reputation is anchored by a White Guide 2019 listing (achieved within approximately one year of opening) and a 2019 Karma 'Årets uppstickare' award for food-waste reduction. The business operates with no disclosed technology platform, no AI/ML capabilities, no external funding, and no subsidiaries beyond its place within the Palmgrengruppen holding structure.

Name

Madame Brasserie & Café

Legal name

Madame Brasserie & Café

Website

https://madame.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Madame Brasserie & Café is a French brasserie, café, catering operation, and event/conference venue in Värnamo, Sweden, serving individual diners and corporate clients from its anchor location within the Gummifabriken cultural complex. Owned by Palmgrengruppen, it operates dining, brunch, catering, and conference services across multiple halls and meeting rooms.

Ownership category

akta.pro rank

Product category

Restaurant and Event Venue

NAICS

Restaurants and Other Eating Places (72251), Caterers (72232), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Venue & Banquet Hall Catering (THAFAIAC), Special Occasion & Destination Restaurants (THAFACAK), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• French brasserie dining
• Conference venue hosting
• Off-site catering services
• Event space rental
• Restaurant and bakery

Headquarters

HQ city

Värnamo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining (À la carte, Lunch, Brunch): Revenue from seated dining including à la carte dinners, weekday lunches, and Saturday brunch. The restaurant serves classic French and Swedish dishes prepared from scratch with seasonal, locally sourced ingredients. In-house bakery provides baked goods.
2. Conferences and Corporate Events: Revenue from hosting corporate conferences, meetings, and events. Multiple conference packages are offered (Day Conference, Auditoriet Meeting, Valsverket Meeting, Chambre Separée meetings, etc.) including venue rental, catering, and AV equipment.
3. Catering: Off-site and on-site catering services including buffet options (Grillbuffé, Smörgåsbord, Buffé Madame, Madame till Italien, Streetfood), breakfast packages, and custom event catering. Minimum 20-30 persons per order.
4. Christmas and Special Events: Seasonal revenue streams including Christmas shows with julbord (1,299 SEK/person), French Christmas dinner (710 SEK/person), and special holiday event packages. Christmas season generates a significant portion of annual revenue.
5. Take-Away / Take-Away: Pre-ordered take-away meals including daily lunch, à la carte dishes, and bakery items. Ordered online and picked up at designated times.
6. Gift Cards and Loyalty (Lunchkort): Sale of gift cards and the Lunchkort loyalty card offering 10% discount on weekday lunches.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Madame Brasserie & Café is a French-Swedish brasserie and café operating in the Gummifabriken complex in Värnamo, Sweden. Its core offering is seated à la carte dining Tuesday–Saturday from 17:00, weekday lunch (11:30–14:00), Saturday brunch, breakfast service, and take-away, complemented by an in-house bakery. The venue also hosts corporate conferences, private dinners, banquets, performances, and events across multiple rooms and halls, and provides off-site catering.

Product overview

Madame Brasserie & Café is a French brasserie and café located in Gummifabriken, Värnamo, offering a comprehensive hospitality portfolio. Core dining includes à la carte restaurant (Tuesday-Saturday from 17:00), daily lunch service (Monday-Friday), and Saturday brunch. The establishment operates its own kitchen and bakery producing seasonal French and Swedish cuisine. Catering services span six buffet options: Grillbuffé, Smörgåsbord, Buffé Madame, Madame till Italien, Streetfood, and Breakfast Package. Conference and event hosting encompasses multiple venues within Gummifabriken: Valsverket event hall (up to 500 persons), Auditoriet concert hall (400+ seats), and smaller conference rooms (Ella, Stora Spritsen, Gislow). Additional offerings include team-building activities through partnership with Aventi (Mission Gummifabriken, Big Stage Karaoke, Brain Game, lectures, Technique Center), private dining in Chambre Séparée, after-work events, Christmas celebrations with shows and French dinners, performance dining (Föreställningsmeny), after-event services, and memorial dining. The venue also offers gift and lunch cards, take-away service, and collaborates with IFK Värnamo for match-day dining.

Differentiator

Problem solved

Functional benefit

Products and services

• À la Carte Restaurant Dining
• Daily Lunch (Dagens Lunch)
• Saturday Brunch (Lördagsbrunch)
• Breakfast Service
• Take-Away Service
• Catering Services
• Conference Hosting
• Valsverket Event Hall
• Auditoriet Concert and Conference Hall
• Cinema Salons (Biosalong)
• Chambre Séparée Private Dining
• Christmas Show with Julbord
• French Christmas Dinner & Piano Bar
• Performance Menu (Föreställningsmeny)
• After Event Dining
• After Work (AW)
• Avsparksmeny (Match Day Menu)
• Memorial Service Dining (Minnesstund)
• Gift Card (Presentkort)
• Lunch Card (Lunchkort)
• Winemakers Dinner

Quantifiable outcome

• Rescued approximately 1,300 food portions, preventing ~687 kg CO2 emissions, equivalent to ~300 miles of flying (Stockholm–Lisbon). Achieved 4.9/5 customer satisfaction on the Karma platform.
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PalmgrengruppencoreOthersPalmgrengruppen is the parent holding company that owns and operates Madame Brasserie & Café along with sister companies Isaberg Höganloft and Tältspecialisten AB. It is the governing entity providing organizational structure, HR (member of Visita, applies collective agreement), and strategic direction.
• GummifabrikencoreStrategic or Co-development PartnerGummifabriken is the multi-use cultural and commercial complex housing Madame. Madame is the anchor restaurant and café of Gummifabriken, which also houses a theater, live music venue, cinema, city library, Campus Värnamo, and offices. The partnership creates a unique meeting place for culture, business, and academia.
• Isaberg HöganloftcoreOthersIsaberg Höganloft is a sister restaurant under Palmgrengruppen. The two restaurants jointly run the 'Mer för fler' (More for Many) UNICEF fundraising initiative during Christmas shows, sharing staff, production scale (33,000 meatballs, 1 ton of herring, etc.), and cumulative fundraising results of over 1 million SEK since 2018.
• Aventi ABminorStrategic or Co-development PartnerAventi AB is an event company that partners with Madame to provide team-building activities, quizzes, and interactive events for conferences and corporate groups. Aventi provides facilitators and activity formats including 'Alla tiders' quiz, 'På rätt spår,' and similar activities.
• IFK VärnamominorGTM or Marketing PartnerIFK Värnamo is the local football (soccer) club. Madame opens for home match days and offers a specially composed 'Avsparksmeny' (kick-off menu) in collaboration with the club, creating a dining option for fans on match days.
• Värnamos kulturförvaltning (Värnamo Cultural Administration)minorStrategic or Co-development PartnerThe cultural administration of Värnamo provides library tours and book tips as conference activities in partnership with Madame. A librarian from the city library conducts cultural tastings for conference groups.
• Unicef (via 'Mer för fler' project)minorOthersMadame participates in the annual 'Mer för fler' (More for Many) UNICEF fundraising initiative alongside sister restaurant Isaberg Höganloft. For every Christmas show ticket sold, a portion is donated to UNICEF. Over 1 million SEK has been raised since 2018, with approximately 100,000 SEK raised annually. Akeliusfonden doubles the annual donation.
• CMC Music (pianobar artists)minorOthersCMC Music provides piano bar artists who perform at Madame on Saturday evenings and during the Christmas season. Artists include C-M Carlsson and other performers from the CMC Music roster.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Tylösand: Swedish destination hotel and conference venue in Halmstad combining restaurant, conference, and event hosting for corporate and private guests. Comparable destination-restaurant + conference model in a Swedish regional city, though with lodging as a core component.
• Isaberg Höganloft: Sister restaurant under the same parent Palmgrengruppen, also offering a full-service restaurant, event hosting, and co-producing the 'Mer för fler' Christmas show with UNICEF fundraising. Most directly comparable peer given shared ownership, similar concept, and joint event production.

Regional players

• Pinchos: Swedish casual-dining chain offering app-based table service and a broad menu. Comparable in the lunch and casual-dining segments Madame competes in, though Pinchos is a tech-enabled chain operating across Sweden while Madame is a single brasserie venue.
• Thon Hotel (Sweden operations): Norwegian hotel group with Swedish properties combining restaurant, conference, and event facilities. Comparable to Madame's conference and event hosting segment for corporate clients in regional Sweden, though operated as part of a national hotel chain.

Broad incumbents

• Sodexo Sweden: Major food services and facilities management company operating catering, restaurant, and conference services across Sweden. Comparable in catering and corporate event food service, though operating at enterprise scale versus Madame's independent venue model.
• Espresso House: Sweden's largest café chain with hundreds of locations. Comparable to the café, in-house bakery, breakfast, and take-away segments of Madame's business, though operating at chain scale rather than a single premium location.
• Scandic Hotels: Largest hotel operator in the Nordics with on-site restaurants, conference facilities, and event hosting for hundreds of guests. Comparable to Madame's conference and event hosting segment, though combined with lodging.
• Stureplansgruppen: Major Swedish restaurant group operating multiple high-profile restaurants, bars, and event venues in Stockholm. Comparable as a broad incumbent running full-service restaurants plus event/private-dining revenue, though focused on the Stockholm premium market rather than a secondary city like Värnamo.
• Compass Group Sweden: Global contract caterer with substantial Swedish operations providing catering and food services to corporate, education, and event clients. Comparable to Madame's off-site catering and conference dining offerings, though serving B2B at a much larger scale.

Others

• Aventi AB: Swedish event and activity company partnering with Madame to provide team-building activities (Alla tiders quiz, Big Stage Karaoke, Brain Game). Comparable as an event/activity partner ecosystem rather than a direct competitor, but operates in the same corporate event buyer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madame-brasserie-caf%C3%A9

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madame Brasserie & Café