Wanderlust Wine
Wanderlust Wine is a UK-based, founder-led online wine importer and retailer that curates 744+ wines from small family estates worldwide and sells them via e-commerce, a subscription wine club, trade and wholesale channels, and corporate gifting.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wanderlust Wine does
Wanderlust Wine Ltd is a UK-based, founder-led online wine importer and retailer founded in 2016, headquartered at 32 Blackfriars Road, London with a warehouse and distribution facility in Feltham. The company sources wines directly from small, often organic, sustainable, and biodynamic family estates worldwide and curates a catalogue of more than 744 SKUs across red, white, rosé, sparkling, orange, sweet, Pet Nat, and non-alcoholic categories, plus accessories. Its e-commerce platform is built on WooCommerce/WordPress, with subscription billing managed through Chargebee, image optimisation via ShortPixel, and nationwide next-day UK delivery on orders over £100.
The business operates three go-to-market motions: a self-serve direct-to-consumer storefront targeting UK wine enthusiasts, a dedicated Trade & Wholesale channel supplying restaurants and retailers (including Michelin-starred accounts such as The Fat Duck, L'Enclume, and Core), and corporate wine gifting services for business clients. Revenue is generated through transactional bottle sales, a recurring Wine Club subscription delivering 4, 8, or 10 curated bottles every two months from £48, and B2B trade pricing. Marketing combines content/SEO, email, referral, earned media (Decanter, Vogue), and event-led sports sponsorships including a 2026 official wine partnership with the San Antonio Spurs and Austin Spurs.
Wanderlust Wine firmographics
Firmographics- Name
- Wanderlust Wine
- Legal name
- Wanderlust Wine Ltd
- Website
- https://wanderlustwine.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wanderlust Wine is a UK-based, founder-led online wine importer and retailer that curates 744+ wines from small family estates worldwide and sells them via e-commerce, a subscription wine club, trade and wholesale channels, and corporate gifting.
- Ownership category
- akta.pro rank
Wanderlust Wine industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Wanderlust Wine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wanderlust Wine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: One-time transaction sales of individual bottles and cases of wine through the e-commerce platform. Customers purchase wines at retail prices with free delivery on orders over £100.
- Wine Subscription (Wine Club): Recurring subscription model delivering 4, 8, or 10 bottles of curated wines every 2 months, starting at £48 including delivery. Managed through Chargebee subscription portal.
- Trade & Wholesale: B2B sales to restaurants, retailers, and hospitality businesses. Includes dedicated trade pricing, next-day delivery, and personalised service for trade partners.
- Corporate Wine Gifts: Corporate gifting services providing curated wine selections for business gifts, events, and client entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual bottles |
| Subscription | Multi-year contract | Wine Club Subscription - recurring delivery |
| Unit Pricing | Pay-as-you-go | Discovery Case - curated 6-bottle selection |
| Subscription | Multi-year contract | Trade and Wholesale pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Wanderlust Wine product offering
Product offeringCore offering
Wanderlust Wine is an online wine importer and retailer that sources and curates wines from small, independent, often organic/biodynamic producers worldwide and resells them direct to UK consumers via its e-commerce platform. It also operates a recurring Wine Club subscription, sells curated mixed cases and wine gifts, and runs a trade/wholesale arm supplying restaurants and corporate clients.
Product overview
Wanderlust Wine operates as an online wine retailer and subscription service built on a unified e-commerce platform. The core offering consists of the Online Wine Shop where customers purchase individual bottles and curated mixed cases, supplemented by the Wine Club subscription delivering regular wine selections. Additional offerings include Wine Gifts for gifting occasions, Trade & Wholesale for B2B restaurant and retailer relationships, and Next Day Delivery as a fulfillment service. The product portfolio encompasses various wine categories including Red, White, Rosé, Sparkling, Orange, Sweet, Pet Nat, and Non-Alcoholic wines, plus wine accessories. The platform organizes wines by type, country, region, grape variety, and sustainability certification, serving both direct-to-consumer and trade channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Wine Shop Online wine retail platform where customers browse and purchase individual bottles and curated cases of wine from small independent producers worldwide, filterable by type, country, region, grape variety, and sustainability certification. Targeted at UK wine enthusiasts and served with free next-day delivery on orders over £100.
- Wine Club Subscription Recurring wine subscription service delivering 4, 8, or 10 bottles of curated wines every 2 months, starting at £348 including delivery. Aimed at UK wine enthusiasts who want a regularly refreshed, expert-selected assortment, with subscription management via the Chargebee portal.
- Mixed / Curated Wine Cases Pre-curated multi-bottle wine cases assembled by the Wanderlust team for discovery, gifting, and tasting, including the Discovery Case (6 bottles, £99). Targeted at consumers and gift buyers who want a guided selection without building a case themselves.
- Wine Gifts Gifting-focused wine line covering gift vouchers, curated wine gift selections, and corporate wine gifts with customisation. Used by individual gift buyers and by businesses for client, employee, and event gifting.
- Trade & Wholesale Supply B2B wine supply service for restaurants, bars, hotels, and retailers, including supply relationships with UK 3-starred Michelin venues such as The Fat Duck, L'Enclume, and Core. Includes dedicated trade pricing and next-day delivery for hospitality and retail buyers.
- Next Working Day UK Delivery Nationwide next working day UK delivery service, free on orders over £100, fulfilled from the company's Feltham distribution warehouse. Available to both direct-to-consumer customers and trade partners.
Quantifiable outcome
- Wines available from £10 to £780 per bottle, covering wide price range for different customer segments
- +2 more outcomes
Companies that use Wanderlust Wine
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Wanderlust Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wanderlust Wine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- San Antonio SpurscoreOfficial wine partner of the San Antonio Spurs NBA organisation and its G League affiliate, the Austin Spurs. The collaboration includes Spurs pop-up events at Wanderlust's storefronts and wine sampling at select home games along the I-35 corridor. The partnership extends the Spurs organisation's community outreach and fan engagement presence in Austin.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wanderlust Wine competitors and assessment
Company assessmentDirect peers
- Philglas & Swiggot: London fine-wine merchant offering hand-picked small-producer bottles to both retail customers and restaurants. Closely comparable curated small-producer wine proposition and London-based premium positioning.
- Corney & Barrow: UK wine importer and merchant with deep trade accounts across restaurants and private clients. Directly comparable B2B trade/wholesale motion and premium-wine curation, though with a longer-standing producer portfolio.
- Laithwaites: One of the UK's largest online wine merchants, combining curated wine selection with a long-running wine subscription club and strong trade presence. Highly comparable business model and customer base to Wanderlust Wine, but at materially larger scale.
- The Wine Society: Long-established UK member-owned wine cooperative offering curated wines to consumer members at competitive prices. Comparable subscription/membership model and curated-proposition ethos, though structured as a mutual rather than a privately held company.
- Honest Grapes: UK online retailer specializing in small-production, organic, and biodynamic wines from independent producers. Nearest direct peer in niche positioning, curated-proposition, and trade/D2C mix.
- Naked Wines: Online wine retailer offering subscription-style 'Angels' programme plus curated bottles from independent winemakers, directly mirroring Wanderlust's direct-from-producer subscription model and DTC focus. Comparable in mission if not in scale.
- Berry Bros. & Rudd: Historic London fine-wine merchant combining cellared fine wines, brokerage, and curated D2C/bottle-shop sales. Comparable premium-wine curation, UK trade relationships, and high-end hospitality clientele to Wanderlust.
- Flint Wines: London-based importer focused exclusively on small, family-owned producers from specific European regions, supplying UK restaurants and independent retailers. Strong overlap with Wanderlust's direct-sourcing producer portfolio and trade-led model.
Broad incumbents
- Majestic Wine: UK's dominant high-street and online wine retailer with extensive nationwide warehouse network and trade/B2B operations. Overlaps directly with Wanderlust's D2C and trade/wholesale motion, but operates at much larger scale with broader mainstream positioning.
Regional players
- Wine.com: Largest US-focused online wine retailer with broad catalogue, wine club subscriptions, and trade accounts. Comparable e-commerce-plus-subscription operating model and curated wine categories, though primarily serving a US customer base rather than the UK.
Market position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wanderlust Wine social profiles
Digital presenceWanderlust Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wanderlust Wine leadership team
Management profileNumber of profiles
Profiles1 record
Wanderlust Wine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wanderlust Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wanderlust Wine
What does Wanderlust Wine do?
Wanderlust Wine is an online wine importer and retailer that sources and curates wines from small, independent, often organic/biodynamic producers worldwide and resells them direct to UK consumers via its e-commerce platform. It also operates a recurring Wine Club subscription, sells curated mixed cases and wine gifts, and runs a trade/wholesale arm supplying restaurants and corporate clients.
Is Wanderlust Wine a public or private company?
Wanderlust Wine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wanderlust Wine founded?
Wanderlust Wine was founded in 2016. It employs 1 to 10 people.
Where is Wanderlust Wine based?
Wanderlust Wine is headquartered in London, United Kingdom, in the Europe region.
How does Wanderlust Wine make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Subscription (Wine Club), trade & Wholesale and corporate Wine Gifts.
Who are Wanderlust Wine's main competitors?
Direct peers on record are Philglas & Swiggot, Corney & Barrow, Laithwaites, The Wine Society, Honest Grapes, Naked Wines, Berry Bros. & Rudd and Flint Wines. Majestic Wine is listed as a broad incumbent. Wine.com is listed as a regional player.
Does Wanderlust Wine have an API?
No public API is recorded for Wanderlust Wine.
What industry is Wanderlust Wine in?
Wanderlust Wine's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 5180.