LIV
LIV is a premium nightclub brand operating at Fontainebleau hotels in Miami Beach and Las Vegas, offering nighttime club and daytime pool experiences with celebrity DJ programming, VIP table reservations, and bottle service for affluent 21+ guests.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LIV does
LIV is a premium nightclub and hospitality brand operating exclusively within Fontainebleau luxury hotel properties in Miami Beach and Las Vegas. The company operates two flagship nighttime venues—LIV Nightclub Miami and LIV Las Vegas—plus a daytime pool club, LIV Beach, at the Las Vegas property. Programming features high-profile resident DJs and artists including Tiësto, John Summit, Metro Boomin, 50 Cent, Disclosure, and Dom Dolla, with a dense Friday–Sunday event cadence that anchors a calendar-driven GTM motion. The customer base consists of high-net-worth individuals aged 21+ willing to pay premium minimum-spend tiers for VIP tables, bottle service, and exclusive event access.
The product surface is predominantly physical, with a multi-venue portfolio of nighttime (10:30PM–4AM) and daytime (11:30AM–6PM) experiences, supplemented by recurring themed programming such as LIV ON SUNDAY, Mentirosa Thursday, and the new Sunday Circuit wellness daylife concept launched in April 2026. The digital layer is third-party rather than proprietary: UrVenue powers reservation forms and policy, SpeakeasyGo handles ticketing distribution, and Matterport provides 3D virtual venue tours. There is no proprietary platform, no native mobile app, and no AI/ML capability disclosed.
The business model is event-driven and concentrated at the high end of the spend curve. Revenue is generated from general admission tickets, VIP table and cabana reservations with minimum-spend tiers ranging from $500 (daybeds) to $20,000 (Beach Villa for headline acts), bottle service and F&B transactions, and private event bookings. Distribution is multi-channel—direct website reservations, SpeakeasyGo ticketing, Fontainebleau concierge, and an active social presence on Instagram, Facebook, and X—while customer segments span HNW nightlife enthusiasts, EDM fans, and hip-hop/R&B audiences.
LIV firmographics
Firmographics- Name
- LIV
- Legal name
- Liv Nightclub
- Website
- https://livnightclub.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LIV is a premium nightclub brand operating at Fontainebleau hotels in Miami Beach and Las Vegas, offering nighttime club and daytime pool experiences with celebrity DJ programming, VIP table reservations, and bottle service for affluent 21+ guests.
- Ownership category
- akta.pro rank
LIV industry classification
Industry- Product category
- Nightclub & Hospitality Entertainment Services
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industries
- Nightclubs (Dance Clubs) (MPAGAIAA), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Nightclubs & Dance Clubs (THAFAEAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where LIV is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LIV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: General admission and VIP tickets sold for events at both LIV Las Vegas and LIV Miami locations. Revenue generated from cover charges and event admission fees.
- VIP Table and Cabana Reservations: Premium seating options including Beach Villas ($5,000 minimum), Stage Cabanas ($3,500 minimum), Beach Cabanas ($2,000 minimum), Dance Floor tables ($1,500 minimum), and various couch and daybed options. Revenue generated through minimum spend requirements on food, beverages, and bottle service.
- Bottle Service and F&B: On-site food and beverage sales including premium bottle service for VIP guests. Complimentary coat check available, room charging capabilities for Fontainebleau hotel guests.
- Dayclub Operations: LIV Beach operates as a daytime pool party venue at Fontainebleau Las Vegas, generating revenue through admission, cabana rentals, and beverage sales during daylight hours (11:30AM-6PM).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Beach Villa - 20 guests, $5,000 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Stage Cabana - 15 guests, $3,500 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Beach Cabana - $2,000 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Dance Floor Table - 6 guests, $1,500 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Beach Couch - 8 guests, $1,000 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Pool Couch - $750 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Daybeds - $500 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Nightclub Stage - $6,000 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Nightclub Dance Floor - $4,000 minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Tiësto Beach Event - Beach Villa $20,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LIV product offering
Product offeringCore offering
LIV operates premium nightclub and dayclub venues at Fontainebleau hotels in Miami Beach and Las Vegas, offering nightlife and daylife entertainment through celebrity DJ residencies, general admission tickets, VIP table and cabana reservations with bottle service, and private event hosting. The venues feature world-class sound and lighting production, premium bottle service for VIP guests, and recurring themed event programming across EDM, hip-hop, and Top-40 music formats.
Product overview
LIV is a premium nightclub and hospitality brand operating at Fontainebleau properties in Miami Beach and Las Vegas. The company offers a multi-venue portfolio consisting of nighttime nightclub experiences (LIV Las Vegas and LIV Nightclub Miami) and daytime pool party events (LIV Beach in Las Vegas). Additional offerings include VIP table reservations with various seating tiers, private event hosting for corporate bookings, and the Experts Only Festival series. The venues feature diverse music programming including EDM, hip-hop, and Top-40 hits, with recurring themed event series such as LIV ON SUNDAY and Mentirosa Thursday at the Miami location, and Sunday Circuit wellness programming at the Las Vegas dayclub.
Differentiator
Problem solved
Functional benefit
Products and services
- LIV Las Vegas Nightclub Main nighttime nightclub venue located inside Fontainebleau Las Vegas offering resident DJ and artist performances, VIP table reservations, and general admission tickets operating Friday through Sunday from 10:30PM to 4AM.
- LIV Beach (Las Vegas Dayclub) Dayclub venue at Fontainebleau Las Vegas offering daytime pool parties and events with electronic music artists, cabanas, daybeds, and beach seating, operating Friday through Sunday from 11:30AM to 6:00PM.
- LIV Nightclub Miami Flagship nighttime nightclub venue at Fontainebleau Miami Beach offering VIP table service, ticketed events, and diverse music formats including hip-hop, EDM, and Top-40 programming.
- VIP Table and Cabana Reservations Premium bottle service and table reservation offerings across all LIV venues with tiered seating options including Beach Villas ($5,000 minimum), Stage Cabanas ($3,500 minimum), Beach Cabanas ($2,000 minimum), Dance Floor tables ($1,500 minimum), Beach Couches ($1,000 minimum), Pool Couches ($750 minimum), and Daybeds ($500 minimum).
- Private Events Corporate event hosting and private booking services at LIV Miami for groups and companies seeking exclusive venue access for company functions, special occasions, and bespoke entertainment experiences.
- Experts Only Festival (LIV Stage) Festival event series presented in partnership with John Summit's Experts Only brand featuring multi-stage electronic music performances including GRiZ, Prospa, SUBJOHNICS, LYNY, Korolova, and other artists at Randall's Island in New York City.
- Sunday Circuit Wellness-focused daylife experience at LIV Beach Las Vegas blending fitness activities, recovery sessions, and social networking events during daytime operating hours.
Companies that use LIV
Customer profileSegments3 records
Ideal customer profiles4 records
LIV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
LIV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fontainebleau HotelscoreLIV Nightclub operates exclusively within Fontainebleau luxury hotel properties. The brand has partnership agreements with Fontainebleau Miami Beach and Fontainebleau Las Vegas, operating as the signature nightlife venue at both properties. This co-location provides LIV with high-value foot traffic from hotel guests and integrated amenities including room charging capabilities.
- SpeakeasyGominorThird-party ticketing platform partnership for event admission ticket sales. SpeakeasyGo handles digital ticket distribution for LIV events at both Las Vegas and Miami locations.
- Experts Only Festival / John SummitcoreLIV Las Vegas hosts the Experts Only Festival stage experience featuring John Summit and associated artists (GRiZ, Prospa, SUBJOHNICS, LYNY, Korolova, and others). The festival transforms Randall's Island in New York City, with LIV branding and programming as a key venue partner for the electronic dance music event.
- DraftKingsminorDraftKings presented sports watch party events at LIV Miami, including England vs. Norway World Cup quarterfinals viewing party. Sports viewing parties provide cross-promotional marketing between sports betting audiences and nightlife entertainment.
- XXL MagazineminorXXL Freshman Class 2026 event partnership at LIV Miami, featuring hip-hop's next generation performers. Cross-promotional event showcasing emerging hip-hop talent in a premium nightclub setting.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LIV competitors and assessment
Company assessmentDirect peers
- Story Miami: South Beach mega-nightclub with bottle-service economics, celebrity artist bookings, and a comparable VIP table tiering model to LIV Miami.
- Hakkasan Group: Operates Hakkasan Nightclub and Wet Republic dayclub at MGM Grand Las Vegas with a comparable resident-DJ model, premium table minimums, and daylife/nightlife dual format — directly comparable to LIV's structure at Fontainebleau.
- Omnia Nightclub: Caesars Palace Las Vegas luxury nightclub and daytime 'Drai'-adjacent competitor, featuring resident headliners and premium table service at a similar price tier to LIV Las Vegas.
- Marquee Nightclub: TAO Group's flagship Las Vegas nightclub at The Cosmopolitan with a multi-genre residency model and bottle-service economics directly comparable to LIV Las Vegas.
- E11even Miami: Miami 24-hour ultra-lounge with comparable premium bottle service and HNW customer base, competing with LIV Miami for tourism and local spend on South Beach.
- Drai's Beachclub and Nightclub: Rooftop dayclub/nightclub at The Cromwell Las Vegas with hip-hop and EDM residencies, premium bottle service, and a similar HNW customer profile to LIV Las Vegas.
- Zouk Group: Operates Zouk Nightclub and AYU Dayclub at Resorts World Las Vegas with a near-identical daylife/nightlife dual format and EDM-forward resident roster, making it a direct Las Vegas competitor.
- Encore Beach Club / Wynn Nightlife: Wynn's premium Las Vegas dayclub and nightlight operations, with the highest comparable per-cabana pricing and HNW positioning to LIV Beach.
- XS Nightclub and Encore Beach Club: Wynn/Encore's flagship nightclub and dayclub at Wynn Las Vegas with identical premium bottle service, resident DJs (Diplo, The Chainsmokers, Kygo) and Fri–Sun daylife/nightlife programming, competing for the same HNW customer.
Broad incumbents
- TAO Group Hospitality: Multi-brand operator of nightclubs, dayclubs, restaurants, and beach clubs (Marquee, TAO, Lavo) across Las Vegas, New York, and beyond; broader portfolio and operator scale make it an incumbent peer rather than a single-venue competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LIV social profiles
Digital presenceLIV financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIV leadership team
Management profileNumber of profiles
LIV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIV
What does LIV do?
LIV operates premium nightclub and dayclub venues at Fontainebleau hotels in Miami Beach and Las Vegas, offering nightlife and daylife entertainment through celebrity DJ residencies, general admission tickets, VIP table and cabana reservations with bottle service, and private event hosting. The venues feature world-class sound and lighting production, premium bottle service for VIP guests, and recurring themed event programming across EDM, hip-hop, and Top-40 music formats.
Is LIV a public or private company?
LIV is a private company. It is classified as unknown and is currently operating.
When was LIV founded?
LIV was founded in -1. It employs 1 to 10 people.
Where is LIV based?
LIV is headquartered in Miami, United States, in the North America region.
How does LIV make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Table and Cabana Reservations, bottle Service and F&B and dayclub Operations.
Who are LIV's main competitors?
Direct peers on record are Story Miami, Hakkasan Group, Omnia Nightclub, Marquee Nightclub, E11even Miami, Drai's Beachclub and Nightclub, Zouk Group, Encore Beach Club / Wynn Nightlife and XS Nightclub and Encore Beach Club. TAO Group Hospitality is listed as a broad incumbent.
Does LIV have an API?
No public API is recorded for LIV.
What industry is LIV in?
LIV's product category is Nightclub & Hospitality Entertainment Services. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of MPAGAIAA, Nightclubs (Dance Clubs). Its NAICS code is 72241 and its SIC code is 5810.