What Laticrete International does

Laticrete International, Inc. is a privately held US-domiciled manufacturer of construction materials specializing in integrated installation systems for tile, stone, masonry veneer, and concrete surfaces. The company's core offering is a full-stack installation system — substrate preparation, screeds, mortars, waterproofing, uncoupling/anti-fracture membranes, sound control, radiant floor heating, adhesives, grouts, and sealants — designed to function as a warranted, single-source assembly. Proprietary product platforms include MVIS for adhered masonry veneer facades, HYDRO BAN for liquid-applied and sheet waterproofing (including the HYDRO BAN Rapid Custom Shower System), LATICRETE 1 System as a unified installation system, NXT Pedestal System for elevated plaza and deck surfacing, SUPERCAP high-volume self-leveling underlayment, and the ANYCOLOR custom color-matching program. ISO 9001 quality management certification and UL GREENGUARD indoor air quality certification underpin specifier acceptance.

Laticrete serves a broad, fragmented customer base through a global distribution model rather than a narrow enterprise sales motion. Its channel stack combines building material distributors, tile and stone specialty retailers, and (in the US and Canada) home improvement center chains, supplemented by direct technical sales for large commercial projects, an in-house customer support line, and the Distributor Web (D-Web) self-serve ordering platform. End-customer segments span 11+ verticals — education, healthcare, hospitality and leisure, office, retail, senior living, swimming pools and spas, industrial manufacturing, streetscapes and parks, subway and train stations, multifamily housing, and single-family housing — and four buyer personas: architects and designers, contractors and installers, distributors and retailers, and homeowners/DIY. Pricing is quote-based and not publicly disclosed, with revenue mechanics flowing through distributor and direct channels. Marketing and demand-generation infrastructure includes an architectural guidebook, AIA/IDCEC continuing education, LATICRETE University and PTK seminars, the LEED Project Certification Assistant, a project reference database, and contractor loyalty programs (Blue Premier Rewards and MVP), all of which double as specification-capture and installer-retention tools.

Name

Laticrete International

Legal name

LATICRETE International, Inc.

Website

https://laticretesupercap.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Laticrete International is a privately held US manufacturer of integrated tile, stone, masonry veneer, and waterproofing installation systems, distributed globally through building material distributors, specialty retailers, and home improvement centers to commercial, institutional, industrial, infrastructure, and residential construction segments.

Ownership category

akta.pro rank

Product category

Tile & Stone Installation Systems (Construction Materials)

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)

SIC

Concrete, Gypsum & Plaster Products (3270), Adhesives & Sealants (2891), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Tile installation systems
• Stone installation materials
• Waterproofing membranes
• Masonry veneer systems
• Substrate preparation products

Headquarters

HQ city

Bethany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels6 records

Marketing channels16 records

Core offering

Laticrete International manufactures and sells integrated construction installation systems for tile, stone, masonry veneer, shower/waterproofing, radiant floor heating, and concrete substrate preparation, along with ancillary products such as profiles, trims, and surface care items. The portfolio is organized into complete system solutions covering substrate preparation, mortars, adhesives, grouts, sealants, waterproofing membranes, uncoupling/anti-fracture membranes, and architectural finishing components for commercial, institutional, industrial, infrastructure, and residential construction.

Product overview

Laticrete International is a manufacturer of construction materials specializing in tile, stone, and concrete installation systems. The company operates a platform-plus-modules architecture with its core Tile & Stone Installation Systems as the primary product line, complemented by specialized systems including MVIS™ for masonry veneer facades, Shower Systems featuring HYDRO BAN technology, Floor Heat radiant heating solutions, Concrete & Substrate Preparation products, and Profiles & Trims for architectural finishing. Additional offerings include Tile, Stone & Surface Care products and color programs such as ANYCOLOR™ and Color Story. The product portfolio serves commercial, institutional, industrial, infrastructure, and residential construction segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile & Stone Installation Systems Comprehensive product line providing substrate preparation, screeds, mortars, waterproofing, uncoupling membranes, adhesives, grouts, and sealants for tile and stone installation across commercial, institutional, and residential projects.
• MVIS (Masonry Veneer Installation System) Adhered facade and wall finish system providing wall renders, scratch coats, air barrier systems, adhesives, mortars, flashing, and pointing mortars for exterior masonry veneer applications.
• Concrete & Substrate Preparation Full range of concrete preparation products including bonding primers, moisture barriers, self-leveling underlayments, polished concrete systems, skim coats, patch and repair materials, and performance floor toppings for concrete and substrate preparation.
• Shower Systems (including HYDRO BAN) Complete shower installation solutions including wall board, preformed shower systems, liquid applied waterproofing, drains, sheet membranes, cementitious waterproofing, flashing and specialty waterproofing, and the HYDRO BAN Rapid Custom Shower System for bathrooms and wet areas.
• Floor Heat (Radiant Floor Heating) Radiant floor heating solutions including heating mats, heating wire, thermostats, and complementary products for floor warming applications in residential and commercial settings.
• Profiles & Trims Architectural finishing products for floor, wall, countertop, stair, cove, and movement/expansion joint applications across tile and stone installations.
• Tile, Stone & Surface Care Surface care products for cleaning, protecting, and enhancing tile, stone, and other surfaces across clean, protect, and enhance product sub-lines.
• LATICRETE 1 System One-of-a-kind installation system solution that integrates multiple product categories for tile and stone installation in a single coordinated offering.
• NXT Pedestal System Pedestal system for elevated deck and plaza applications supporting elevated flooring installations over plazas, rooftops, and decks.
• SUPERCAP High Volume Self-Leveling High-volume self-leveling underlayment technology for large-scale concrete and substrate preparation projects requiring rapid leveling of damaged or uneven substrates.

Quantifiable outcome

• ISO 9001 certified quality management system ensuring consistent product quality and manufacturing standards
• +1 more outcomes

Segments16 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ardex Group: German-based specialty manufacturer of high-performance tile and stone installation systems, including mortars, grouts, waterproofing, and self-leveling underlayments. Directly comparable product mix and global specification-driven go-to-market approach.
• Mapei: Global Italian manufacturer of adhesives, sealants, and chemical products for the building industry. Closest direct competitor to Laticrete, with a comparable portfolio of tile-setting mortars, grouts, waterproofing, and concrete repair systems sold through similar distribution channels.
• Custom Building Products: US manufacturer of tile and stone installation products including mortars, grouts, waterproofing membranes, and surface preparation materials. Directly competes with Laticrete across the same installer and distributor channels in North America.
• MAPEI Corporation: North American subsidiary of Mapei, a direct competitor to Laticrete in tile/stone installation, waterproofing, and concrete restoration products across the US and Canada, serving the same contractor and distributor base.

Broad incumbents

• H.B. Fuller: US-listed specialty adhesives manufacturer serving construction, packaging, and industrial markets. Adjacent competitor in construction sealants and adhesives with broader industrial exposure.
• Sika AG: Swiss specialty chemicals company with a large construction portfolio including tile adhesives, grouts, waterproofing, and concrete repair. Overlaps with Laticrete in waterproofing and substrate preparation but operates across a much broader construction chemicals portfolio.
• Ceresit (Henkel): Henkel's construction chemicals brand offering tile adhesives, grouts, sealants, and waterproofing systems. A broad incumbent with strong European presence and overlapping product categories with Laticrete.
• Bostik (Arkema): Global adhesives and sealants business of Arkema, with significant overlap in construction adhesives, tile-setting mortars, and waterproofing. A broader industrial adhesives incumbent competing across many of Laticrete's categories.
• Saint-Gobain Weber: European construction chemicals business of Saint-Gobain producing tile-setting mortars, grouts, renders, and façade systems. A broad incumbent offering overlapping tile and masonry installation solutions across commercial and residential channels.

Emerging players

• Kerakoll: Italian manufacturer of eco-certified adhesives, grouts, and building products. Emerging international player expanding into the same tile, stone, and waterproofing categories as Laticrete with a sustainability-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laticrete

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laticrete International