Brach paris

Name

Brach paris

Legal name

SAS BRACH PARIS

Website

https://brachparis.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Brach Paris is a five-star luxury hotel in Paris's 16th arrondissement, designed by Philippe Starck, operating 59 rooms and suites alongside integrated spa, sports club, restaurant, and event spaces under the Evok Collection group.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Luxury boutique hotel
• Five-star accommodation
• Fine dining restaurant
• Luxury spa services
• Private event venues

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from 59 rooms and suites (1st to 6th floor), including Classic (24sqm), Superior (27sqm), Deluxe (32sqm), Executive (37sqm) categories, and 6 suites (60-210sqm) with private terraces, Norwegian wood hot tubs or jacuzzis. Direct bookings via website and GDS; commission through OTAs.
2. Food & Beverage: Restaurant, bar, 1st-floor terrace, rooftop (Villa Minuty), and pastry shop. Mediterranean cuisine by Chef Adam Bentalha; Provençal Riviera-inspired rooftop; gourmet pastries by Chef Fabien Emery. Sunday brunch, breakfast service, cocktail bar. Restaurant open 7am-1:30am; summer closure August 1-25 with Kalios terrace substitute.
3. Sports Club Memberships & Services: Annual membership (€4,400 first year, €2,700 renewal), day pass (€160), 10-entry pass (€1,200), per-session coaching (€95), swimming lessons (€75 members, €95 non-members). Pressotherapy sessions (€40-60). Bio-impedancemmetry included in coaching packages.
4. Spa by Clarins: Revenue from Clarins treatments: Precious facial (€240-350), massage treatments (€180-250), expert youth care, and wellness packages (Men's package €210, beauty package €240). Harawell urban retreats and JetPeel sessions available.
5. Event Privatization: Spaces available for private events: suites (cocktail, press, meetings, product launches, private dinners), Potager rooftop (up to 30 cocktails / 16 dinners), Atelier 60sqm (cocktail, meetings, evenings, birthday parties), 1st-floor terrace. Catering by Adam Bentalha; masterclasses; working day packages.
6. Gift Cards & E-commerce: Gift cards sold via boutique.evokcollection.com for hotel stays, restaurant, and spa treatments. Brach branded gift cards and experience packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Brach Paris operates a 5-star luxury design hotel (59 rooms and 6 suites across 6 floors) in Paris's 16th arrondissement, designed by Philippe Starck across 7,000 sqm. The property functions as an integrated urban resort combining accommodation with multiple Mediterranean food and beverage venues (restaurant, bar, first-floor terrace, rooftop Villa Minuty, pastry boutique), a sports club with a 22m pool and group classes, the Spa by Clarins with three treatment suites, and private event spaces.

Product overview

Brach Paris operates as a unified lifestyle hospitality brand under the Evok Collection, combining a 5-star luxury hotel with a full suite of experiential services across a single Paris 16th arrondissement property. The core offering is the Philippe Starck-designed 59-room/suite hotel, to which guests can add dining (Restaurant, Bar, Terrasse du 1er, Rooftop Villa Minuty, Pâtisserie), wellness (Spa by Clarins with 3 treatment suites, Club de Sport with 22m pool/sauna/hammam/salt cave), sports memberships and consultations, and event spaces (suites, Atelier, Potager rooftop). Experience packages bundle multiple services into curated stay programmes. The Potager kitchen garden supplies the restaurant and doubles as a private event venue.

Differentiator

Problem solved

Functional benefit

Brands

• Brach Le Restaurant: Main hotel restaurant featuring Mediterranean cuisine with Oriental accents by Chef Adam Bentalha
• Brach Rooftop
• Brach La Terrasse du 1er étage
• Brach Pâtisserie
• Brach Le Club de Sport
• Spa by Clarins
• Brach L'Atelier

Products and services

• Brach Paris Hotel (5-Star Accommodation) Philippe Starck-designed 5-star luxury hotel in Paris 16th arrondissement, occupying a 7,000 sqm former postal sorting centre, with 59 rooms and 6 suites across 6 floors of rosewood, marble, and fluted-glass interiors. Operates as a 'lieu de vie' combining hospitality with cultural and lifestyle experiences.
• Rooms & Suites 59 rooms and suites in four categories (Classic 24 sqm, Superior 27 sqm, Deluxe 32 sqm, Executive 37 sqm) plus six signature suites (Henri 60 sqm, Georges 70 sqm with jacuzzi, Suzanne 80 sqm with Eiffel view, Yvonne 85 sqm, Charles 95 sqm with jacuzzi, Annette 210 sqm) featuring private terraces, Norwegian wood hot tubs or jacuzzis.
• Brach Restaurant Mediterranean restaurant with Oriental accents under Executive Chef Adam Bentalha, open daily 7am–1:30am with kitchen service until 10:30pm; Sunday brunch 12pm–4pm; summer closure August 1–25.
• Brach Bar Cocktail bar featuring Mediterranean-inspired drinks with fresh condiments, mortar-ground spices, cold-pressed juices, and house-made syrups, plus a sommelier-curated wine selection.
• Terrasse du 1er étage First-floor terrace with exotic furniture, natural oak, metal, leather, and marble décor; open seasonally Tuesday–Saturday 16:30–23:00 with a Kalios-curated summer menu and no reservation required.
• Brach Rooftop (Villa Minuty) Open-air rooftop terrace transformed into 'Villa Minuty' each summer in partnership with Domaine Minuty, inspired by the French Riviera and Saint-Tropez peninsula, featuring Minuty Or and Cuvée 281 wines and a Provençal-inspired menu.
• Brach Pâtisserie On-site pastry boutique offering bold, architectural pastries including Chocolate Éclair, Kiwi Mango Shiso Tart, Fleur de Café, Paris-Brest Noisette, Vanilla Flan, and Marble Cookie, with retail sales Monday–Saturday 10am–10pm and Sunday 5pm–8pm.
• Brach Le Club de Sport On-site sports club spanning several hundred square metres with a 22m swimming pool, 6x6m hot water pool, sauna, hammam, and Himalayan salt cave, offering 47 weekly aquatic group classes and 50 gym/cardio/musculation classes including Kalon Cardio Barre, Boxing, TRX, Pilates, Aqua-bike, Aquagym, and Circuit Training; membership and day-pass options available.
• Spa by Clarins Luxury spa with 3 treatment suites (2 doubles) operated in partnership with Clarins, offering the Precious anti-aging facial (created with Marie Depoulain), oil-based massages, deep tissue massage, bespoke body treatments, expert youth skincare, Harawell urban retreats, and JetPeel skin revitalisation.
• Event Spaces & Privatisation Private event venues including signature suites with 180° rooftop views, the first-floor terrace, the Potager rooftop garden (up to 30 cocktails / 16 dinners), and the 60 sqm Atelier event space, accommodating product launches, press events, cocktails, dinners, team retreats, and birthday celebrations with catering by Adam Bentalha.
• Experience Packages Curated stay packages including 'Parenthèse à deux' (romantic escape), 'Voyage des sens' (epicurean), 'Rituel Renaissance' (wellness with Clarins), and 'Moments en famille', bundling accommodation with dining, spa, and sports club access.
• Masterclass Experiences Culinary and mixology masterclasses led by Brach chefs and mixologists (1h30 sessions), plus immersive experiences joining Chef Adam Bentalha's kitchen brigade or the pastry lab alongside Fabien Emery.

Quantifiable outcome

• 97 group classes per week (47 swimming + 50 gym/cardio/musculation)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Evok CollectioncoreStrategic or Co-development PartnerBrach Paris is a member property of Evok Collection, a luxury hotel group owning four properties across Europe: Nolinski Paris, Nolinski Venezia, Cour des Vosges, and Brach Madrid. Evok Collection provides centralized brand management, marketing, press/PR, CRS platform, and CSR strategy. Brach Rome opening planned for 2027 under Adam Bentalha's kitchen oversight. Evok Collection is animated by Evok Collection L, located at 17 avenue de l'Opéra, Paris 1er.
• ClarinscoreStrategic or Co-development PartnerBrach Spa is operated in partnership with Clarins, providing 3 treatment suites (2 doubles) with Clarins-formulated products and Clarins-trained therapists. A signature treatment — Clarins Precious — was co-developed with facialist Marie Depoulain and incorporates the brand's cryoextract of Night Queen flower. The partnership leverages Clarins' 70+ year heritage in plant-based skincare and professional institute expertise.
• Domaine Minuty (Villa Minuty)flagshipGTM or Marketing PartnerDomaine Minuty transforms the Brach Paris rooftop into 'Villa Minuty' each summer, a branded Provençal Riviera experience inspired by the Saint-Tropez peninsula (the Domaine's home since 1936). Features Minuty's Or range cuvées and prestigious Cuvée 281, along with a seasonal Provençal-inspired menu. This is a recurring seasonal activation.
• KaliosminorGTM or Marketing PartnerDuring Brach Restaurant's annual summer closure (August 1-25), the 1st-floor terrace operates under the Kalios brand with a summer menu. Kalios is an Alpine-inspired food and wine concept providing continuity of F&B operations during the hotel restaurant's closure.
• protel hotelsoftware GmbHcoreTechnology or IntegrationGerman property management system provider. Brach uses protel's platform for hotel operations management and data storage. Protel acts as a data processor for personal data collected in connection with hotel services. Essential operational technology infrastructure.
• HI DEVELOPPEMENT SAScoreTechnology or IntegrationFrench software company (RCS Avignon 440 858 660) providing the sports club management platform. Brach uses HI DEVELOPPEMENT's system for managing sports club memberships, bookings, and member data. Acts as a data processor for sports club personal data.
• American Express Fine Hotels & ResortsflagshipChannel Partner/ Reseller/ DistributorBrach Paris is listed on the American Express Fine Hotels & Resorts program, enabling Amex Platinum and Centurion cardholders to book with exclusive benefits (room upgrades, breakfast, spa credit, early check-in based on availability). Generates high-value corporate and luxury leisure bookings.
• TravelClick Inc.coreTechnology or IntegrationUS-based hotel revenue management and distribution technology company. Provides the booking engine (reservations.travelclick.com) embedded on Brach's website for room and suite reservations. Also provides GDS connectivity and revenue management tools.
• La Fourchette SAS (Sevenrooms / Bookatable)minorChannel Partner/ Reseller/ DistributorRestaurant reservation module providers integrated into the Brach website. La Fourchette SAS and Sevenrooms (which acquired Bookatable) handle restaurant table reservations, enabling OTAs and direct diners to book restaurant slots. Governed by their respective privacy policies as third-party data controllers.
• Green GlobeminorStrategic or Co-development PartnerSustainability certification referenced on the hotel website, indicating Brach Paris participates in Green Globe certification for environmental and social responsibility. Aligns with Evok Collection's RSE (Corporate Social Responsibility) charter and UN Global Compact principles adherence.
• Marie DepoulainminorStrategic or Co-development PartnerFacialist and skincare expert who co-created the Clarins Precious treatment protocol at the Brach Spa. Combines her specialized facial massage techniques (drainage pressures, Asian massage, lissage, vibration, percussion) with Clarins Precious product range for a signature anti-aging experience.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hôtel Providence Paris: Independent luxury boutique hotel in central Paris (10th arrondissement) with a similarly eclectic, design-forward identity and integrated restaurant/bar offering. Closest non-group analogue to Brach's boutique-luxury positioning.
• Nolinski Paris: Sister property under Evok Collection and the closest direct comparable: a luxury boutique hotel in Paris with similar F&B programming, spa offering and design-led positioning. Brach and Nolinski share group-level back office, press office and distribution.
• Brach Madrid: Direct brand extension of Brach under Evok Collection in Madrid. Same design language, F&B format and target customer profile, providing the cleanest like-for-like benchmark outside France.
• Hôtel des Grands Boulevards: Boutique hotel in Paris 2nd arrondissement with a comparable room count (~50 keys), restaurant, bar and experiential positioning aimed at design-conscious travelers in the same price tier as Brach.
• Nolinski Venezia: Another Evok Collection property, applying the group's luxury boutique, F&B-rich operating model to Venice. Comparable in scale, amenity mix and target guest.
• Cour des Vosges: Evok Collection's Place des Vosges property in Paris. Operates the same luxury boutique hospitality playbook and benefits from group-level PR, CRS and CRM, making it a close peer within the portfolio.

Emerging players

• Mama Shelter Paris: Design-led, F&B-centric hotel brand (Accor-enlisted) operating in Paris at a more accessible price point. Comparable design-first philosophy and integrated restaurant/bar model, though positioning differs from Brach's ultra-luxury tier.

Broad incumbents

• Mandarin Oriental Paris: Luxury palace hotel between Place Vendôme and the Tuileries with a globally recognized spa brand. Targets the same premium leisure and event clientele as Brach, with broader amenities and recognition.
• Four Seasons Hotel George V Paris: Established luxury palace near the Champs-Élysées with 200+ rooms, three Michelin-starred dining and a large spa. Competes for Brach's affluent leisure and corporate guest at the very top of the Paris market.
• Le Bristol Paris: Iconic Parisian palace hotel (Oetker Collection) competing for the same ultra-high-net-worth guest as Brach but with a larger footprint, deeper Michelin culinary pedigree and broader global recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/brachparis
• LinkedInlinkedin.com/company/brach-paris
• Instagraminstagram.com/brachparis/?hl=fr
• Pinterestpinterest.fr/evokcollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brach paris