What Evok Collection does

Evok Collection is a privately held French luxury hotel group founded in 2014 by Pierre Bastid and headquartered in Paris at 46 Rue Pierre Charron. The group operates six European properties under three distinct sub-brands: Brach Hotels (designed by Philippe Starck, currently in Paris and Madrid), Nolinski Hotels (Paris, Venice, and Val d'Isère), and Cour des Vosges (Paris), with two additional openings announced for 2027 (Brach Roma and Nolinski Golfe de Saint-Tropez). Customers are primarily high-net-worth leisure travelers, couples celebrating milestones, and corporate/MICE clients seeking differentiated, design-led luxury experiences in culturally prestigious European cities.\n\nRevenue is generated across five streams: accommodations (nightly luxury rates varying by property and season), food and beverage (notably Zeffirino at Nolinski Venezia and signature restaurants across properties), wellness and spa (notably through the myBlend partnership at Nolinski Spa), events and private hire, and branded merchandise via the Evok Eshop. Distribution is direct-to-consumer-led through evokcollection.com and a call center, supplemented by GDS, TravelClick, Booking.com, restaurant platforms (La Fourchette/The Fork, Sevenrooms, Covermanager), and Clefs d'Or concierge networks. The technology stack is conventional hospitality infrastructure: protel property management, TravelClick booking modules, integrated CRM, and the cross-property Evok Discovery loyalty program with DISCOVERY Dollars and tiered benefits. No proprietary AI/ML capability, public API, or developer platform is disclosed.\n\nIn February 2024, Famille C Participations (the Courtin family's investment vehicle, owners of Clarins skincare) committed €130 million for a strategic stake in Evok Collection, with the explicit intent of scaling the portfolio to approximately 15 hotels worldwide by 2028. The group operates a holding structure (parent: Evok Collection L, a French société en nom collectif) with wholly-owned operating subsidiaries (SAS, S.R.L., S.L.) per property across France, Italy, and Spain. Cultural programming—including Prix Mode, Prix Littéraire, Prix Cinéma, piano concerts with Coline en Ré, and the Brilliant Women Circle series—functions as brand marketing and a content ecosystem reinforcing design-led luxury positioning.

Name

Evok Collection

Legal name

Evok Collection L

Website

https://evokcollection.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Evok Collection is a privately held French luxury hotel group founded in 2014 operating six European properties under Brach, Nolinski, and Cour des Vosges brands. It serves high-net-worth travelers through design-led accommodations, fine dining, and wellness, with two more hotels opening in 2027.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from luxury room and suite rentals across Brach, Nolinski, and Cour des Vosges hotel properties. Pricing varies by property, season, and room category with nightly rates for luxury accommodations.
2. Food & Beverage: Revenue from restaurants and bars operating within each property, including signature restaurants like Zeffirino at Nolinski Venezia, and various dining venues at Brach and Nolinski properties.
3. Wellness & Spa Services: Revenue from spa treatments, wellness experiences, and fitness facilities, including partnerships with brands like myBlend for spa services.
4. Events & Private Hire: Revenue from hosting private events, corporate functions, and exclusive experiences across hotel venues.
5. E-commerce & Retail: Revenue from the Evok Collection boutique selling branded merchandise and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Evok Collection is a luxury hotel group operating three sub-brands—Brach Hotels, Nolinski Hotels, and Cour des Vosges—across European cities including Paris, Madrid, Venice, and Val d'Isère. The group provides full-service luxury accommodations alongside on-site restaurants and bars, wellness and spa facilities (notably the Nolinski Spa myBlend partnership), private events, cultural programming, and the Evok Discovery loyalty program. The portfolio is supported by an online boutique (Evok Eshop) and bespoke concierge services targeting affluent travelers.

Product overview

Evok Collection is a luxury hotel group operating multiple distinct sub-brands: Brach Hotels (designed by Philippe Starck, in Paris, Madrid, and upcoming Rome) and Nolinski Hotels (elegant properties in Paris, Venezia, Golfe de Saint-Tropez, and Val d'Isère), plus Cour des Vosges in Paris. The portfolio includes full-service offerings spanning restaurants and bars, wellness/spa facilities (including Nolinski Spa myBlend), event spaces, and cultural programs (Prix Mode, Prix Littéraire, Prix Cinéma). Supporting services include the Evok Discovery loyalty program with DISCOVERY Dollars, an Eshop for branded merchandise, and Bast chalets in Val d'Isère. The group was established in 2014 and expanded internationally through a €130 million investment from Famille C Participations (Courtin family, owners of Clarins) targeting 15 locations worldwide by 2028.

Differentiator

Problem solved

Functional benefit

Brands

• Brach Hotels: Luxury hotel brand creating destinations shaped by the energy of their neighbourhoods, designed by Philippe Starck. Properties in Paris, Madrid, and Rome (opening 2027).
• Nolinski Hotels
• Cour des Vosges
• Evok DISCOVERY
• Brach
• Nolinski

Products and services

• Brach Hotels Luxury hotel brand designed by Philippe Starck with vibrant, community-oriented spaces blending culture, gastronomy, wellness, and local life. Currently operating in Paris and Madrid, with Brach Roma opening in Q1 2027.
• Nolinski Hotels Luxury hotel brand embodying understated elegance and intimate charm in iconic destinations. Properties include Nolinski Paris (designed by Jean-Louis Deniot), Nolinski Venezia (housed in the former Venetian Stock Exchange), Nolinski Golfe de Saint-Tropez, and Nolinski Val d'Isère.
• Cour des Vosges

Quantifiable outcome

• Investment of €130 million from Courtin family to expand to 15 locations worldwide by 2028
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Philippe StarckcoreStrategic or Co-development PartnerWorld-renowned designer Philippe Starck serves as the artistic director for Brach Hotels (Paris, Madrid, and Rome). His vision shapes the distinctive design language of Brach properties, creating vibrant, community-oriented spaces that blend culture, wellness, gastronomy, and local life.
• Jean-Louis DeniotcoreStrategic or Co-development PartnerRenowned interior architect and decorator Jean-Louis Deniot designed the interiors for Nolinski Paris, creating spaces where period mouldings meet contemporary lines, embodying 'Haute Décoration' for discerning travelers.
• Marie-Hélène de La Forest DivonnecoreStrategic or Co-development PartnerArt curator and gallery owner overseeing the artistic direction of works displayed at Nolinski properties. Founder of Galerie Vieille du Temple and recipient of Chevalier des Arts et des Lettres honor.
• myBlendmajorTechnology or IntegrationExclusive wellness partnership with myBlend brand for Nolinski Spa facilities across Evok Collection properties, offering bespoke treatments and skincare experiences.
• Coline en RéminorStrategic or Co-development PartnerCultural partnership with Coline en Ré organization for piano concert series at Nolinski Paris and Nolinski Venezia, combining musical excellence with charitable commitment to children of Madagascar.
• La Fourchette (The Fork)minorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for Nolinski Paris and Brach Paris dining venues through module.lafourchette.com booking system.
• TravelClickminorChannel Partner/ Reseller/ DistributorHotel room reservation platform partnership providing online booking module (reservations.travelclick.com) for Nolinski Paris and Brach Paris hotel rooms.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Maison Pariente: French family-owned luxury boutique hotel group (Le Coucou Méribel, Lou Pinet Saint-Tropez, Crillon le Brave) with similar brand-led, design- and wellness-oriented positioning and comparable portfolio scale. Closest structural peer to Evok's three-brand French-rooted model.
• Airelles (Château de la Messardière / Cheval Blanc Saint-Tropez predecessor brand): French luxury hotel collection with properties in Saint-Tropez, Courchevel and Versailles; competes head-to-head with Evok for the same HNW European leisure traveller and overlaps on cultural programming and family ownership story.
• Hôtels Barrière: Historic French luxury hotel group (Fouquet's Paris, Normandy Deauville, Majestic Cannes) operating 5-star properties in similar Parisian and resort markets, with comparable F&B, casino and spa extensions.
• Bulgari Hotels & Resorts: Designer-led luxury hotel collection (Milan, Paris, Rome, London) created in partnership with LVMH using a single iconic design partner — directly comparable to Evok's Brach/Starck and Nolinski/Deniot star-architect model at similar portfolio size.
• Six Senses: Wellness-led luxury hotel operator (Six Senses Paris, Courchevel, Rome upcoming) with an explicit spa/wellness identity anchored by an exclusive brand partner — almost the closest conceptual match to Evok's myBlend/Clarins wellness positioning.

Broad incumbents

• Aman: Global ultra-luxury resort operator (Aman Paris, Aman Venice, Aman Le Mélzin in Méribel) competing for the same HNW wellness-seeking guest; broader geographic footprint and deeper loyalty database make it the dominant incumbent in the wellness-luxury niche Evok targets.
• Cheval Blanc (LVMH): LVMH-owned ultra-luxury hotel brand (Paris, Saint-Barth, Courchevel, Saint-Tropez) operating in overlapping geographies with greater financial backing and integrated access to Dior/Louis Vuitton brand storytelling.
• Belmond: LVMH-owned luxury hotel and experiential travel group with European and global properties; competes for the same prestige traveller and offers a similar mix of hotels, cultural storytelling and bespoke experiences.
• Rosewood Hotel Group: Hong Kong-based owner of ultra-luxury hotels (Hôtel de Crillon Paris, Castello di Casole, Hotel de la Marine); competing incumbent at the top of the European luxury hospitality market with comparable focus on heritage buildings and design.

Emerging players

• Le Collectionist: Paris-based luxury villa and chalet rental platform with adjacent concierge services; comparable on target customer (HNW traveller in European leisure markets) and on the integration of curated design, wellness and cultural programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EvokCollection
• LinkedInlinkedin.com/company/evokcollection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evok Collection