Feldschlösschen Getränke

What Feldschlösschen Getränke does

Feldschlösschen Getränke AG is Switzerland's largest brewing company and a nationwide beverage distributor, operating as a wholly-owned subsidiary of the Carlsberg Group of Denmark. Founded on February 8, 1876, in Rheinfelden (Canton Aargau) as Switzerland's first national-purpose brewery, the company employs approximately 1,200 people across 22 sites throughout Switzerland. Its portfolio includes over 40 Swiss beer brands (alcoholic and non-alcoholic), complemented by mineral water, soft drinks, and wine; sub-brands include Feldschlösschen Helvetic (a Swiss Helles with 100% Swiss hops), Feldschlösschen Nullkommanix (an alcohol-free apprentice-brewed beer), Cardinal, and the regional Brasserie Valaisanne brand. The main brewery in Rheinfelden also houses the Brauwelt experience center, an on-site restaurant, brewery and castle tours, a vintage car exhibition, event venues, and the company's dray horse program.

The business operates a sales-led go-to-market model, organized around a dedicated Gastroservice field sales division, a Telesales operation, and an Event Services team, reaching approximately 25,000 customers across gastronomy (HoReCa), retail trade, and the beverage wholesale trade. Direct-to-consumer revenue is generated through the company's own e-commerce platforms (shop.feldschloesschen.swiss and justdrink.ch) and a fan merchandise shop. Distribution reaches Swiss retail chains — notably Coop, with which Feldschlösschen runs the ongoing 'Lernendenbier' apprentice beer partnership — as well as independent grocers. A by-product stream (Malztreber / brewers' grains) is sold as animal feed, and integrated logistics, mineral water bottling, and procurement are managed through wholly-owned subsidiaries including Feldschlösschen Supply Company AG, Brasserie Valaisanne, and the Mineralwasser-Abfüllanlage.

The company invests in sustainability through the 'TOGETHER TOWARDS ZERO & BEYOND' program — aligned with parent Carlsberg's SAIL'22 framework — including a June 2026 wood chip-fired steam partnership with Wärmeverbund Rheinfelden AG. It also operates the nationally recognized 'Cohesion Barometer' study with research institute Sotomo, supports brewing apprenticeship programs in partnership with the Swiss Brewers Association, and in 2026 celebrated its 150th anniversary with a Brauereifest drawing approximately 12,000 visitors. Carlsberg Group affiliation provides group-level procurement, sustainability, and best-practice leverage, while Feldschlösschen holds a structurally dominant position in the Swiss beer market with no other domestic brewer of comparable scale.

Name

Feldschlösschen Getränke

Legal name

Feldschlösschen Getränke AG

Website

https://feldschloesschen.swiss

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Feldschlösschen Getränke AG is Switzerland's leading brewery and nationwide beverage distributor, wholly owned by the Carlsberg Group. Founded in 1876, it produces 40+ Swiss beer brands, mineral water, and soft drinks, serving ~25,000 HoReCa, retail, and trade customers across 22 Swiss sites.

Ownership category

akta.pro rank

Product category

Beer Brewing & Beverage Manufacturing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Beer brewing
• Beverage distribution
• Mineral water bottling
• Gastronomy beverage supply
• Swiss beer brands

Headquarters

HQ city

Rheinfelden

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Manufacturing & Distribution: Feldschlösschen generates revenue through the manufacture and nationwide distribution of beer and other beverages. The company offers over 40 Swiss beer brands (alcoholic and non-alcoholic) and a broad portfolio including mineral water, soft drinks, and wine, serving approximately 25,000 customers in gastronomy, retail, and the beverage trade.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Feldschlösschen Getränke AG is Switzerland's leading brewery and nationwide beverage distributor, manufacturing and distributing more than 40 Swiss beer brands (alcoholic and non-alcoholic), as well as mineral water, soft drinks, and wine. The company serves approximately 25,000 customers across gastronomy, retail trade, and the beverage sector, operating 22 sites throughout Switzerland including its main brewery in Rheinfelden, the Brasserie Valaisanne, a mineral water bottling facility, and logistics operations. It also offers on-site visitor experiences, event venue rentals, and consumer-direct e-commerce.

Product overview

Feldschlösschen Getränke AG operates as Switzerland's leading beer brewery and national beverage distributor. The product portfolio spans over 40 Swiss beer brands (alcoholic and non-alcoholic), mineral water, soft drinks, and wine. The core product is the Feldschlösschen beer brand (first brewed 1876). Key sub-brands include Feldschlösschen Helvetic (Swiss Helles with 100% Swiss hops), Feldschlösschen Nullkommanix (alcohol-free beer created by apprentices), and Cardinal. Beyond beverages, the company offers e-commerce (online shop, fan shop), visitor experiences (brewery tours, restaurant), and event venue rentals. Feldschlösschen supplies approximately 25,000 customers across gastronomy, retail, and beverage trade sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Feldschlösschen: Core beer brand including various Swiss beer varieties
• Feldschlösschen Helvetic
• Feldschlösschen Nullkommanix
• Brasserie Valaisanne
• Cardinal

Products and services

• Feldschlösschen (core beer brand) Flagship Feldschlösschen beer brand — Switzerland's leading beer, first brewed in 1876 and distributed nationwide across gastronomy, retail, and e-commerce channels.
• Feldschlösschen Nullkommanix Alcohol-free Feldschlösschen beer created by apprentices under the 'Lernendenbier' project, sold in selected Coop supermarkets to support Swiss brewing education.
• Feldschlösschen Helvetic Swiss Helles lager brewed with 100% Swiss hops, available in retail as 33cl Sleek cans and in gastronomy, supporting youth development in the restaurant sector.
• Cardinal (beer brand) Cardinal beer brand within the Feldschlösschen portfolio, referenced in connection with sustainability, the Swiss Brewers Association, and the 'La Gustav' foundation.
• Mineral Water (Mineralwasser) Mineral water bottled at Feldschlösschen's dedicated Mineralwasser-Abfüllanlage (mineral water bottling facility) and distributed through gastronomy, retail, and the beverage trade.
• Soft Drinks Non-alcoholic soft drinks within Feldschlösschen's broad beverage portfolio, distributed through gastronomy and retail channels.
• Wine Wine products in Feldschlösschen's portfolio, supplied alongside beer and non-alcoholic beverages to gastronomy, retail, and trade customers.
• Online Shop (E-Shop) — beverage ordering Direct-to-consumer online ordering platform for Feldschlösschen beverages, accessible via shop.feldschloesschen.swiss and justdrink.ch.
• Fan Shop Online shop offering Feldschlösschen-branded fan merchandise to consumers.
• Feldschlösschen Restaurant On-site restaurant at the Feldschlösschen brewery in Rheinfelden offering brewery-themed dining experiences to visitors.
• Brewery Tours (Schlossbesuch) Guided tours of the Feldschlösschen brewery and castle in Rheinfelden, offering visitors an insider view of beer production and brand heritage.
• Room Rental (Mieträume) Event and conference venue rentals at the Feldschlösschen brewery, including Schlösslistube, Schalander, Brauersaal, and the Brauwelt Dachterrasse.
• Gastroservice Dedicated service for gastronomy/hospitality customers covering beverage supply, ordering, and field-sales support.
• Event Services Beverage supply and logistics services for corporate events, festivals, and private celebrations delivered by Feldschlösschen's dedicated event team.
• Malztreber (Brewers' Grains) Brewers' grains sold as a by-product of the brewing process to agricultural customers as animal feed.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wärmeverbund Rheinfelden AGcoreStrategic or Co-development Partner · 23 June 2026Wärmeverbund Rheinfelden AG and Feldschlösschen jointly commissioned a new wood chip firing system for steam production at the Feldschlösschen brewery in Rheinfelden. This partnership represents a significant step in decarbonizing both the brewery and the city of Rheinfelden.
• SotomominorStrategic or Co-development Partner · 1 January 2025Sotomo, a Swiss research institute, was commissioned by Feldschlösschen to design and conduct the 'Cohesion Barometer' study — a nationally representative survey on social cohesion in Switzerland. The partnership positions Feldschlösschen as a contributor to Swiss societal discourse.
• CoopcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Coop and Feldschlösschen partner on the 'Lernendenbier' (apprentice beer) project, under which an apprentice-brewed non-alcoholic beer (Feldschlösschen Nullkommanix) is sold in Coop supermarkets. Proceeds fund the Swiss Brewers Association's training fund. This partnership supports both product distribution and youth education in Swiss brewing.
• Carlsberg GroupcoreStrategic or Co-development PartnerFeldschlösschen is a subsidiary of the Carlsberg Group, one of the world's largest brewing groups. Carlsberg operates across Western Europe, Central & Eastern Europe, India, and Asia. Feldschlösschen represents the Swiss market within Carlsberg's portfolio and benefits from the group's international resources, sustainability framework (SAIL '22 program), and operational best practices.
• Schweizer Brauerei-Verband (Swiss Brewers Association)coreStrategic or Co-development PartnerFeldschlösschen is a member of the Swiss Brewers Association and actively supports its brewing education fund. The apprentice beer project contributes revenue to the association's training fund for future Swiss brewers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carlsberg Group: Parent company of Feldschlösschen and one of the world's largest brewing groups, operating across Western and Central/Eastern Europe, India and Asia. Included as the parent-level strategic and operational comparable that frames Feldschlösschen's scale and capital structure.
• Heineken N.V. Global brewing multinational with broad European beer market presence. Comparable at the group level as a multi-market, multi-brand brewer providing a benchmark for Feldschlösschen's operational model and category strategy.
• AB InBev: World's largest brewer with brands including Stella Artois, Corona and Budweiser, active in Switzerland through imports and local partnerships. Competes with Feldschlösschen for HoReCa taps and retail shelf space and is a relevant scale comparable for a national market leader.

Direct peers

• Ramseier Suisse AG: Switzerland's leading producer of apple juice, cider and soft drinks with nationwide distribution into Swiss retail and HoReCa. Directly comparable to Feldschlösschen as a Swiss-headquartered national beverage manufacturer/distributor with similar customer base and multi-channel GTM.
• Rivella AG: Iconic Swiss soft drink brand with national manufacturing and distribution infrastructure. Comparable to Feldschlösschen as a heritage Swiss beverage company with strong HoReCa and retail penetration and a focus on regional sourcing/branding.
• Schützengarten Brauerei St. Gallen AG: The oldest brewery in Switzerland, operating its own production and on-site restaurant. Comparable regional/craft-style Swiss brewery with HoReCa focus, narrower brand portfolio but similar product category and customer overlap.
• Heineken Switzerland (Heineken Switzerland AG): Subsidiary of Heineken N.V. producing and distributing beer brands (including its own and licensed brands) in Switzerland. Direct head-to-head competitor to Feldschlösschen in on-premise and retail beer sales across the same customer base.

Regional players

• Krombacher Brauerei: One of Germany's largest breweries, focused on a German national market with strong HoReCa and retail penetration. Comparable as a family-affiliated regional brewing champion with similar go-to-market and sustainability positioning.
• Radeberger Group: Germany's largest private brewery group, with a diversified portfolio of regional beer brands plus mineral water and soft drinks. Comparable as a multi-brand, multi-region beverage producer/distributor operating under a similar vertically integrated model.
• Warsteiner Brauerei: Family-owned German brewery with national distribution and HoReCa focus. Comparable as a privately held, regionally anchored beer brand competing in on-premise and retail channels across a single national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FeldschloesschenAG
• Facebookfacebook.com/brauereifeldschloesschen
• LinkedInlinkedin.com/company/feldschlosschen-getranke-ag
• Instagraminstagram.com/brauerei_feldschloesschen
• Xx.com/Feldschloss1876

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldschlösschen Getränke