KMBC 9
- Company typePrivate
- Founded1953
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
KMBC 9 firmographics
Firmographics- Name
- KMBC 9
- Legal name
- KMBC-TV
- Website
- https://kmbc.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KMBC 9 industry classification
Industry- Product category
- Broadcast Television News
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KMBC 9 is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
KMBC 9 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: Traditional broadcast advertising and digital advertising sales from the kmbc.com website and streaming content. The station sells advertising through its own advertising portal (advertise.kmbc.com) and also references advertising on CW shows through KCWE.
Distribution channels4 records
Marketing channels4 records
KMBC 9 product offering
Product offeringCore offering
KMBC 9 (KMBC-TV) is a local broadcast television station serving the Kansas City metropolitan area with news, weather, sports, politics, and community coverage. It distributes content via over-the-air broadcast on Channel 9, the kmbc.com website, mobile apps, and the Very Local streaming platform, with the related CW affiliate KCWE operating as a sister channel.
Product overview
KMBC 9 is a Hearst Television-owned CBS affiliate broadcast station serving the Kansas City metropolitan area. The core offering is local broadcast television news delivered via the KMBC 9 channel, complemented by the CW affiliate KCWE, a mobile news application for iOS and Android, and the Very Local streaming platform available on Roku and Amazon Fire TV. The station produces original documentary content through the Stitch series and offers video archive licensing services for historical footage. Matter of Fact provides nationally syndicated public affairs programming.
Differentiator
Problem solved
Functional benefit
Brands
- Stitch: A lifestyle and community storytelling series featuring inspiring stories from across the country
- Very Local
Products and services
- KMBC 9 News Local broadcast television news channel serving the Kansas City metropolitan area with news, weather, sports, politics, and entertainment coverage, distributed via over-the-air Channel 9.
- KMBC 9 News App Mobile application for iOS and Android providing news alerts, weather updates, live streaming, and on-demand video content for Kansas City area viewers.
- Video Archive and Licensing Service Service offering licensing access to an extensive digitized archive of historical and current Kansas City news footage for documentaries and third-party productions, searchable via YouTube and direct inquiry.
- Stitch A lifestyle and community storytelling original documentary series featuring inspiring stories from across the country, distributed through the Very Local streaming platform.
- Very Local Free streaming platform offering local news, weather updates, and exclusive original shows for Kansas City communities, distributed via Roku and Amazon Fire TV.
- Matter of Fact Nationally syndicated public affairs news magazine featuring investigative reporting and in-depth coverage of social issues, distributed through KMBC's political section.
Companies that use KMBC 9
Customer profileSegments1 record
Ideal customer profiles3 records
KMBC 9 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KMBC 9 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Hearst TelevisioncoreHearst Television is the parent company and broadcast partner for KMBC. Hearst provides national news content, syndicated programming, shared technology infrastructure, advertising sales support, and corporate resources including news policy statements and FCC compliance support.
- Very LocalcoreVery Local is a Hearst Television streaming platform that provides KMBC original series content (including Stitch) and local news streaming 24/7. Available on Roku and Amazon Fire TV.
- YouTubesupportingKMBC maintains a video collection on YouTube where clips and full stories are published. YouTube serves as a video hosting and distribution platform for the station's content.
- RokusupportingRoku serves as a distribution channel for the Very Local streaming app, allowing KMBC's original content to reach viewers on smart TVs and streaming devices.
- Amazon Fire TVsupportingAmazon Fire TV serves as a distribution channel for the Very Local streaming app, similar to Roku, enabling KMBC original content to reach streaming device users.
- Associated Press (AP)supportingAP provides news wire content, breaking news coverage, and syndicated stories that appear on the KMBC website and broadcast.
- CNNsupportingCNN content appears on the KMBC website, providing national and international news coverage alongside local reporting.
- Washington News BureausupportingWashington News Bureau provides federal government and political news coverage that appears in KMBC's Matter of Fact political section.
Recent moves6 records
Expansion highlights5 records
KMBC 9 competitors and assessment
Company assessmentBroad incumbents
- WLWT: Hearst Television sibling station (NBC affiliate) in Cincinnati, providing a direct portfolio comparison for KMBC 9 on shared newsroom technology, ad sales infrastructure, and group operating metrics.
- WGAL: Hearst Television-owned NBC affiliate in Lancaster, Pennsylvania; same group as KMBC 9 with similar multi-platform distribution, NBC/ABC affiliate model, and local news focus.
- KOCO-TV: Hearst Television-owned ABC affiliate in Oklahoma City, directly comparable to KMBC 9 in network affiliation, group ownership structure, and mid-market local news operations.
- WGN-TV: Independent local superstation in Chicago; comparable legacy local broadcaster with strong brand heritage, regional sports (Cubs), and a shift toward multi-platform distribution.
Direct peers
- WIBW: Sinclair Broadcast Group's CBS affiliate serving Topeka, Kansas — comparable mid-market local news station with overlapping Kansas regional audience and similar advertising-driven model.
- WDAF-TV: Fox-owned local television station (Channel 4) directly competing with KMBC 9 in the Kansas City DMA for local news, weather, and sports audiences and advertisers.
- KMOV: CBS-affiliated local television station in the St. Louis market operated by Gray Television; comparable mid-Missouri local news operation with similar Hearst-style broadcast-plus-digital model.
- KSHB-TV: Scripps-owned NBC affiliate (Channel 41) in Kansas City that competes head-to-head with KMBC 9 on local news, weather coverage, and Kansas City sports (Chiefs, Royals).
Emerging players
- Very Local: Hearst-owned free streaming platform (Roku, Fire TV) that distributes KMBC 9's original Stitch series and local news content; comparable as a streaming-first, ad-supported local content distribution channel.
Others
- Roku Channel (News): Major free ad-supported streaming TV (FAST) platform that competes for the same local-news-and-weather viewing hours; not a direct competitor but a structural alternative to KMBC 9's Very Local distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
KMBC 9 social profiles
Digital presenceKMBC 9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KMBC 9 leadership team
Management profileNumber of profiles
Profiles1 record
KMBC 9 subsidiaries and ownership
Company hierarchySubsidiaries1 record
KMBC 9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KMBC 9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KMBC 9
What does KMBC 9 do?
KMBC 9 (KMBC-TV) is a local broadcast television station serving the Kansas City metropolitan area with news, weather, sports, politics, and community coverage. It distributes content via over-the-air broadcast on Channel 9, the kmbc.com website, mobile apps, and the Very Local streaming platform, with the related CW affiliate KCWE operating as a sister channel.
Is KMBC 9 a public or private company?
KMBC 9 is a private company. It is classified as corporate owned and is currently operating.
When was KMBC 9 founded?
KMBC 9 was founded in 1953. It employs 11 to 50 people.
Where is KMBC 9 based?
KMBC 9 is headquartered in Kansas City, United States, in the North America region.
How does KMBC 9 make money?
One revenue line is on record: advertising Revenue.
Who are KMBC 9's main competitors?
Broad incumbents on record are WLWT, WGAL, KOCO-TV and WGN-TV. Direct peers are WIBW, WDAF-TV, KMOV and KSHB-TV. Very Local is listed as an emerging player. Roku Channel (News) is listed as an others.
Does KMBC 9 have an API?
No public API is recorded for KMBC 9.
What industry is KMBC 9 in?
KMBC 9's product category is Broadcast Television News. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.