SRS Roofing and Sheet Metal

What SRS Roofing and Sheet Metal does

SRS Roofing and Sheet Metal, Inc. is a 100% employee-owned commercial roofing and architectural sheet metal contractor headquartered in Waterford, Wisconsin. Founded in 2005, the company installs flat roof systems (EPDM rubber, TPO, PVC, built-up hot asphalt, and Green roofs), steep slope metal roofing (standing seam, metal shingles, and radius/curved profiles), architectural wall panels (aluminum composite material and insulated metal panels), and custom sheet metal components such as flashings, copings, column covers, soffit, fascia, and gutters. A fully equipped in-house sheet metal fabrication shop enables custom manufacturing and just-in-time delivery for both new construction and reroof projects.

The firm serves enterprise and regional chain customers across Wisconsin, Illinois, Michigan, and Minnesota, with named logos spanning retail (Target, CarMax, Gander Mountain, Macy's, McDonald's), healthcare (UW Health, UW Rehab Hospital, Mercy Hospital, Menomonee Medical Office Buildings), hospitality (Hyatt Place, Crowne Plaza, Edgewater Hotel), financial services (Johnson Bank, Empower Credit Union, Guardian Credit Union), education (Verona Public Library, UW South Campus Union, Indian Trail Academy), government (Truax Field, Veterans Terrace), and arts/culture (Milwaukee Art Museum addition). All field labor is sourced through union affiliates Local 65 United Union of Roofers and Waterproofers and Local 18 Sheet Metal Workers; crews are manufacturer-trained and authorized for tier-one brands including Firestone, Carlisle, Certainteed, Petersen Aluminum (Pac-Clad), Sika/Sarnafil, Versico, Soprema, and Alpolic.

The business model combines one-time project-based installation revenue with recurring roof inspections, modifications, and 24-hour emergency repair services under a quote-based pricing structure. Direct enterprise field sales, owner-on-site supervision on every project, and a low Workman's Compensation Mod Factor (0.60) underpin execution reliability. The company holds memberships in NRCA, MRCA, WRCA, AGC, and local chambers; it has earned the AGC Milwaukee 'Perfect Construction Safety Record' recognition and maintains consistent 'Perfect 10' scores on pre-warranty manufacturer inspections.

Name

SRS Roofing and Sheet Metal

Legal name

SRS Roofing and Sheet Metal, Inc.

Website

https://srsroofandmetal.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

SRS Roofing and Sheet Metal is an employee-owned, union commercial roofing and sheet metal contractor based in Waterford, Wisconsin, installing flat and steep-slope roofing systems, custom architectural wall panels, and fabricated metal components for enterprise customers across Wisconsin, Illinois, Michigan, and Minnesota.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160), Sheet Metal Work Manufacturing (332322)

SIC

Sheet Metal Work (3444), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Sheet Metal & Flashing Works (Gutters, Copings, Edge Metal, Downspouts) (IMAFAMAE)

akta.pro secondary industries

Metal Roofing Systems (IMADAFAB), Roof Installation & Replacement (HSAPAKAA)

Keywords

• Commercial roofing installation
• Flat roof systems
• Architectural sheet metal
• Metal roof fabrication
• Roof maintenance services

Headquarters

HQ city

Waterford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commercial Roofing Installation: One-time project-based revenue from installing flat roofs (EPDM, TPO, PVC, Built-up, Green roofs), steep slope metal roofs, and architectural sheet metal systems for commercial buildings.
2. Roof Repair and Maintenance Services: Ongoing revenue from roof inspections, 24-hour emergency leak repair services, warranty and non-warranty repairs, roof modifications, and maintenance programs.
3. Architectural Sheet Metal Fabrication: Custom sheet metal fabrication and installation including ACM panels, insulated metal panels, standing seam roofs, soffit, fascia, copings, equipment screens, and column covers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SRS Roofing and Sheet Metal is a full-service commercial roofing and architectural sheet metal contractor that installs flat roof systems (EPDM, TPO, PVC, Built-up, and Green roofs), steep slope and standing seam metal roofs, and architectural wall panels for commercial buildings across the Midwest. The company operates a fully equipped in-house sheet metal fabrication shop that manufactures and installs aluminum composite panels, soffit, fascia, copings, equipment screens, and custom metal trim. It also provides roof inspections, 24-hour emergency leak repair, ongoing maintenance programs, and roof modification services.

Product overview

SRS Roofing and Sheet Metal is a full-service commercial roofing and architectural sheet metal contractor offering an integrated portfolio of flat roof systems (EPDM rubber, TPO, PVC, Built-up Asphalt, and Green roofs) and metal roof/wall systems (standing seam, metal shingles, radius/curved roofing, and aluminum composite panels). The company operates a fully equipped in-house sheet metal fabrication shop for custom components including ACM panels, soffit, fascia, copings, equipment screens, and column covers. Additional services include 24-hour emergency repair, roof inspections, maintenance programs, and insurance claim assistance. All work is performed by union workers from Local 65 United Union of Roofers and Local 18 Sheet Metal Workers.

Differentiator

Problem solved

Functional benefit

Products and services

• EPDM Rubber Roofing Systems Durable synthetic rubber flat roofing membrane available in ballasted, mechanically attached, or fully adhered installation methods. Resistant to snow, UV rays, and temperature variations, designed for commercial buildings in Wisconsin's unpredictable weather.
• TPO (Thermal Plastic Olefin) Roofing Heat-reflective, environmentally friendly single-ply membrane that is economically priced, resistant to hydrocarbons, and inhibits microbial growth. Available in thicknesses from 45 to 90 millimeters for commercial flat roofs.
• PVC Roofing Systems Extremely durable flat roofing with heat-welded seams that minimize leaks and maximize stability. Offers puncture and heat resistance with the ability to expand and contract without damage for commercial buildings.
• Built-up Hot Asphalt (BUR) Roofing Systems Traditional multi-ply flat roofing system offering exceptional waterproofing properties with very low maintenance requirements and resistance to harsh weather conditions for commercial buildings.
• Green Roof Systems Eco-friendly roofing systems featuring vegetation, root barriers, drainage systems, and growing medium. Provides lower energy costs, tax benefits, long roof life, and pollutant absorption for commercial buildings.
• Standing Seam Metal Roofing Sleek, straight metal roof system suitable for industrial-style commercial applications. Long-lasting (40-70 years) with excellent durability and fire-resistant safety features.
• Metal Shingle Systems Metal roofing that mimics traditional asphalt shingles, ideal for smaller, more welcoming commercial applications. Available in various colors and metals.
• Radius/Curved Metal Roofing Systems Elegant curved metal roof systems for architectural applications requiring non-linear designs on commercial buildings.
• Aluminum Composite Panel (ACM) Systems Custom-fabricated aluminum composite panels for architectural wall applications. SRS manufactures and installs their own ACM panels for clean lines and modern curb appeal on commercial buildings.
• Insulated Metal Wall Panels

Quantifiable outcome

• Workman's Compensation Mod Factor of .60 - significantly below industry average indicating superior safety performance.
• +3 more outcomes

Named customers40 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered moderate, core and secondary.

• National Roofing Contractors Association (NRCA)moderateOthersIndustry association membership providing credibility, networking, and access to industry best practices and standards. The company displays NRCA membership as a trust signal.
• Wisconsin Roofing Contractors Association (WRCA)moderateOthersState-level industry association membership demonstrating local industry standing and compliance with Wisconsin roofing standards.
• Associated General Contractors (AGC)moderateOthersNational construction industry association membership. Company recognized by AGC Milwaukee with Perfect Construction Safety Record award.
• Local 65 United Union of Roofers and WaterprooferscoreOthersUnion partnership providing skilled roofing workforce. All SRS roofers are union workers from Local 65.
• Sheet Metal Workers Union Local 18coreOthersUnion partnership providing skilled sheet metal fabrication and installation workforce. All SRS sheet metal workers are union members from Local 18.
• CarlislecoreTechnology or IntegrationManufacturer partner for EPDM rubber roofing systems. SRS is a manufacturer-licensed/certified installer for Carlisle products.
• Elevate (Holcim)secondaryTechnology or IntegrationManufacturer partner for commercial roofing systems. SRS installs Elevate products as an authorized installer.
• CertainteedsecondaryTechnology or IntegrationManufacturer partner for commercial and residential roofing materials including shingles and flat roof systems.
• FirestonecoreTechnology or IntegrationKey manufacturer partner for EPDM, polyisocyanurate insulation, and Una-Clad sheet metal products. SRS installs Firestone systems as authorized contractor.
• SopremasecondaryTechnology or IntegrationManufacturer partner for commercial roofing and waterproofing systems including green roof solutions.
• VersicosecondaryTechnology or IntegrationManufacturer partner for TPO roofing systems. SRS installs Versico TPO as an authorized contractor.
• GenflexsecondaryTechnology or IntegrationManufacturer partner for commercial single-ply roofing systems.
• GAFsecondaryTechnology or IntegrationManufacturer partner for commercial and residential roofing materials.
• IB RoofssecondaryTechnology or IntegrationManufacturer partner for commercial roofing systems.
• Mitsubishi ChemicalsecondaryTechnology or IntegrationProvider of Alpolic aluminum composite materials used in SRS architectural wall panel installations.
• Petersen Aluminum (Pac-Clad)coreTechnology or IntegrationKey manufacturer partner for standing seam metal roofs, corrugated wall panels, and pre-finished aluminum sheet metal. Major supplier for architectural metal projects.
• McElroy MetalsecondaryTechnology or IntegrationManufacturer partner for metal roofing and siding systems.
• SiplastsecondaryTechnology or IntegrationManufacturer partner for green roof and amenity space roofing systems.
• Sika/SarnafilsecondaryTechnology or IntegrationManufacturer partner for PVC and other commercial membrane roofing systems.
• Johns ManvillesecondaryTechnology or IntegrationManufacturer partner for commercial roofing insulations and membrane systems.
• Duro-LastsecondaryTechnology or IntegrationManufacturer partner for commercial PVC roofing systems.
• FibertitesecondaryTechnology or IntegrationManufacturer partner for TPO membrane roofing systems. SRS installed Fibertite TPO on the Lake Geneva Target project (128,300 sq ft).
• TremcosecondaryTechnology or IntegrationManufacturer partner for commercial roofing and waterproofing solutions.
• AlpoliccoreTechnology or IntegrationKey manufacturer partner for aluminum composite panels (ACM/ACP). SRS fabricates and installs Alpolic panels for architectural wall panel systems and column covers.
• Metl-SpansecondaryTechnology or IntegrationManufacturer partner for insulated metal wall panels and metal building panels.
• Zip-RibsecondaryTechnology or IntegrationManufacturer partner for standing seam metal roofing systems.
• MorinsecondaryTechnology or IntegrationManufacturer partner for architectural metal roof and wall panel systems.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRS Roofing and Sheet Metal