BBT GROUP

What BBT GROUP does

BBT Gruppe (legal entity Bremer Trend Marketing GmbH) is a Bremen-based German advertising group founded in 2005, operating through three wholly-owned subsidiaries: Bremer Trend Marketing GmbH (marketing of exclusive advertising spaces including LED, digital screens, transport, parking garage, taxi, and large-format media), Bremer Reklame & Design GmbH (in-house production of vehicle lettering, digital printing, banners, flags, trade show booths, and acoustic frames), and TM Traffic Marketing GmbH (exclusive marketer for advertising on buses, trams, and passenger TV in Bremen, Bremerhaven, and Delmenhorst). The group serves regional and national advertisers in Germany with a mix of recurring out-of-home subscriptions (tram advertising from €565/month, bus from €255/month, taxi from €450/month), unit-priced production work (prints from €45, vehicle wrapping from €490), and a national transport advertising tier.

The group's underlying technology stack combines owned physical media assets (digital screens in 160 lottery retail locations reaching ~400,000 weekly contacts, passenger TV screens, LED billboards), in-house UV/latex digital printing, and a partnership-based digital layer — Microsoft 365 and Perspective Software for the Social Recruiting platform, plus Meta, LinkedIn, TikTok, and Google as distribution channels for the newer Online Performance and Social Recruiting lines. Go-to-market is sales-led with direct consultation (phone, email, website contact forms) and an event-driven recruiting motion using algorithm-based social-media job ad deployment for client hiring. Pricing is publicly disclosed and tiered across every product line.

Ownership is founder-controlled with no disclosed external investors or parent company. The group reports a headcount of 1–10 employees across all three subsidiaries — unusually lean for a firm with national advertising ambitions — suggesting heavy reliance on outsourced production, partner platforms, and concession-based distribution rather than large in-house operating teams. No funding rounds, acquisitions, or leadership changes are disclosed.

Name

BBT GROUP

Legal name

Bremer Trend Marketing GmbH

Website

https://bbt-gruppe.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

BBT Gruppe is a Bremen-based German advertising group, founded 2005, operating three subsidiaries that market exclusive out-of-home and transit advertising spaces, produce printed and vehicle signage, and run Social Recruiting campaigns for regional and national advertisers in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Advertising Space Marketing: Revenue from marketing exclusive advertising spaces including LED billboards, transport advertising (buses, trams), parking garage advertising, taxi advertising, and large-format displays.
2. Production Services: Revenue from production of advertising materials including vehicle lettering, digital printing, banners, flags, trade show booths, acoustic frames, and signage.
3. Social Recruiting Services: Algorithm-based recruitment advertising on social media platforms with digital application processes, targeting qualified candidates for client job openings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

BBT Gruppe is a German advertising group that markets and sells exclusive outdoor and transport advertising spaces (LED billboards, bus/tram advertising, taxi and parking garage advertising, digital screens in lottery stores) and produces advertising materials (vehicle lettering, digital printing, banners, trade show booths, acoustic frames). Through three wholly-owned subsidiaries, it delivers a one-stop advertising solution to businesses in Bremen, Northern Germany and nationally, plus a Social Recruiting service for client hiring needs.

Product overview

BBT GROUP is an advertising and marketing services company consisting of three specialized sub-brands operating as a unified group. Bremer Trend Marketing GmbH handles marketing and sales of exclusive advertising spaces across LED billboards, online performance campaigns, digital screens, public transport, parking garages, taxis, and large-format displays. Bremer Reklame & Design GmbH provides advertising technology production services including vehicle lettering, digital printing, banners, flags, trade show booths, and acoustic frames for sound absorption. TM Traffic Marketing GmbH specializes as exclusive marketer for advertising on buses and trams, including passenger TV and interior advertising. The group also offers Social Recruiting services combining algorithm-based job ad deployment on social media with digital short-application processes. With over 20 years of experience, the group serves regional clients in Bremen and northern Germany with national coverage capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Werbegroßflächen (LED Advertising Large Format) Modern LED technology advertising surfaces at high-traffic locations offering dynamic, round-the-clock brand visibility with flexible booking periods for businesses seeking high-impact digital outdoor advertising.
• Online Performance Reichweitenkampagne (Online Performance Reach Campaigns) Performance-based online advertising campaigns with tiered packages (Kickstart, Growth, Dominance) that maximize reach through data-driven targeting and continuous optimization for branding, product awareness, and image building.
• Digitale Werbung in Lotto-Annahmestellen (Digital Advertising in Lottery Retail) Digital advertising screens in lottery retail locations across Bremen and Bremerhaven, with 160 monitors reaching approximately 400,000 contacts per week through animated content, available from €190 per week for a 10-second spot.
• Social Recruiting Algorithm-based job advertisement deployment on Meta, LinkedIn, and TikTok platforms combined with digital short-application processes for efficient candidate sourcing, employer branding, and recruitment for companies with active hiring needs.
• Straßenbahnwerbung Bremen (Tram Advertising Bremen) Advertising on trams operating throughout Bremen city on high-frequency routes, providing maximum visibility via partial or full tram wrapping starting from €565 per month.
• Fahrgast TV (Passenger TV) Digital monitor advertising on buses and trams with approximately 25,000 daily broadcasts per 10-second spot, targeting captive passenger audiences during their commute.
• Buswerbung Bremen (Bus Advertising Bremen) Mobile advertising on city buses throughout Bremen with large-format exterior branding, reaching drivers, pedestrians, and public transport users starting from €255 per month.
• Innenwerbung in Bus & Bahn (Interior Advertising Bus & Rail) Interior advertising placements in buses and trams including window stickers, ceiling posters, and bus posters to capture passenger attention during journeys.
• BBT-Gastro Customized advertising solutions for gastronomy and hospitality businesses, including illuminated signs, interior branding, menu cards, and signage.
• Fahrzeugbeschriftung (Vehicle Lettering) Individual vehicle wrapping and lettering using durable, weather-resistant materials for mobile brand presence, with partial wrapping from €490 one-time.
• Digitaldruck & Beschriftungen (Digital Printing & Signage) High-resolution digital printing on various materials using UV and latex technology for indoor and outdoor applications, with prints from €45 and foil wrapping from €190.
• Bandenwerbung (Banner Advertising) Weather-resistant advertising banners for sports stadiums, event areas, and sports facilities, providing long-term visibility starting from €290 per year for a 3m x 1m panel.
• Akustikrahmen (Acoustic Frames) Printed acoustic panels combining sound reduction with visual design for offices and retail spaces, starting from €290 including printing.
• Verkehrsmittelwerbung Regional (Regional Public Transport Advertising) Mobile advertising on public transport vehicles offering regional coverage across Bremerhaven, Stuhr, Weyhe, Oldenburg, Wildeshausen, and Cloppenburg, with partial wrapping from €565/month and full wrapping from €1,100/month.
• Verkehrsmittelwerbung National (National Transport Advertising) Nationwide transport advertising coverage with access to exclusive pricing and locations throughout Germany for buses and trains.
• Parkhauswerbung (Parking Garage Advertising) Advertising in parking garages leveraging extended dwell time for targeted customer engagement, with posters from €150/month and digital spots from €290/month.
• Taxiwerbung (Taxi Advertising) Round-the-clock mobile advertising on taxis operating throughout the city, with rear window branding from €450/month and full vehicle coverage from €1,950/month.
• Großflächen & Messen (Large-Format & Trade Show Advertising) Large-format billboard advertising at high-traffic locations plus professional trade show booth and banner/flag solutions for corporate presence, starting from €350/month for large-format and €490 for banners, flags, and trade show booths.

Quantifiable outcome

• Digital advertising in lottery stores reaches 160 monitors with ~400,000 contacts per week
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft 365 & Microsoft DefendercoreTechnology or Integration · 1 April 2025BBT Gruppe uses Microsoft 365 Business Premium and Microsoft Defender for Office 365 for communication, document management, and IT security. Microsoft acts as a data processor under GDPR Art. 28.
• Perspective Software GmbHcoreTechnology or Integration · 1 April 2025Perspective provides the online platform for Social Recruiting services, including digital short-application processes. Data processing occurs on European servers with Standard Contractual Clauses for US-based sub-processors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plakatron Werbe GmbH: Specialized German outdoor advertising agency focused on regional and local OOH campaigns. Comparable to BBT in size range and service offering, with similar positioning around regional execution and production support.
• DSM Deutsche Städte Medien GmbH: Germany-wide outdoor advertising network operating city furniture, bus shelters, and info-pillar advertising. Directly competes with BBT for municipal advertising concessions and offers a similar format portfolio to BBT's transport and street-level advertising.
• Wall AG: German outdoor advertising company specializing in street furniture, billboards, and transit advertising across multiple German cities. Closest direct competitor to BBT's urban and transport OOH portfolio, with similar product mix and concession-based business model.
• Scholz & Friends Group: Established German creative and advertising agency with full-service campaign capabilities. Comparable to BBT's broader advertising agency positioning, though significantly larger and more internationally oriented.
• AWK Group (AWK Werbeagentur): Mid-sized German full-service advertising agency offering creative, production, and media planning services. Comparable to BBT in integrated end-to-end campaign execution and B2B regional client focus.

Broad incumbents

• Ströer Digital (Statista / t-online): Digital advertising arm of Ströer operating performance campaigns and digital media. Relevant to BBT's online performance offering (Kickstart/Growth/Dominance packages) which mirrors Ströer Digital's bundled online campaign model.
• JCDecaux SE: Global market leader in outdoor advertising with strong presence in Germany across airports, transit, and street furniture. Overlaps with BBT's transport and street-level advertising, especially in international brand campaigns that require national reach.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator with nationwide reach in street furniture, transport, and digital OOH. Directly comparable to BBT's core business of selling advertising on public transport and urban surfaces, but at vastly greater scale and across all major German cities.

Others

• MediaMarktSaturn Advertising / RetailMedia: Large retail media and in-store advertising operator in Germany. Comparable to BBT's lottery-store digital screen network (~160 monitors) as a model for venue-based digital advertising monetization at scale.

Emerging players

• Indeed / Stepstone (recruitment marketing): Global online job platforms with algorithm-based targeting and performance recruitment marketing. Comparable to BBT's Social Recruiting service from a product standpoint, though at vastly larger scale and as a pure-play recruitment platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bbt-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBT GROUP