What Mediatech Africa does

Mediatech Africa is a Johannesburg-based B2B trade show organizer that operates Africa's largest biennial exhibition for professional AV, broadcast, media, and live event technology. Founded in 2001 by Simon Robinson and currently co-owned by Simon and Claire Robinson, the company ran editions in 2001, 2015, 2017, and 2019 before entering a six-year hiatus. The 2026 edition, scheduled for 30 June to 2 July at Kyalami Grand Prix Circuit and International Convention Centre, marks the show's 25th anniversary and its first return to market since 2019. Mediatech's platform is structured around 12 named technology sectors spanning AV system integration, unified communications, commercial screens and displays, commercial audio, broadcast streaming and content delivery, content creation, film studio and production, live pro audio, lighting and effects, event screens and display, staging and trussing, and electronic music, recording and DJ. Over 500 global brands participate, represented either directly or through South African distributors such as DWR Distribution, Stage Audio Works, Planetworld, Peripheral Vision, and The Prosound Group.

The company's core product is the physical three-day trade expo, complemented by a proprietary digital layer: a show app and web portal (expo.mediatech.co.za) available on iOS and Android, providing exhibitor directories, floorplans, event schedules, and a matchmaking system for setting meetings between visitors and exhibitors. Sponsorship inventory is sold at the sector level, with eight flagship technology sponsors confirmed for 2026 (HELUKABEL, Kiloview, Barco, Avid, MAXHUB, Taylorleds, RØDE, Plus Audio), supported by exclusive media partnerships with Pro AVL MEA, Inavate, MONDO-DR, TPi, and TPiMEA, plus travel and accommodation partners including Tsogo Sun, South African Airways, and Secure Express.

Mediatech generates revenue primarily through exhibitor stand sales and sector-based sponsorships, with quote-based, multi-year contracts negotiated directly via the company's sales team. Visitor passes are free and distributed through promo codes routed via sponsors and media partners. The company is privately held with no disclosed institutional investors, no parent company, and no public revenue figures, operating with a headcount of 11-50 employees. The business model is episodic by design given its biennial cadence, with material operational and revenue risk tied to the success of each show cycle.

Name

Mediatech Africa

Legal name

Mediatech Africa

Website

https://mediatech.co.za

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Trade show services
• Professional AV exhibitions
• Broadcast technology expo
• Live event technology
• Exhibition management

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Exhibitor Stand Sales & Sponsorships: Primary revenue stream from selling exhibition space and sector sponsorships. Over 85% of exhibition floor space was sold prior to the event, with various sponsorship tiers for technology sectors (AV Integration, Unified Communications, Broadcast, Live Pro Audio, etc.).
2. Visitor Registration: Free visitor passes distributed via promo codes (MTA026, TAYLORLEDS, RODE, etc.) with the event driving foot traffic and business opportunities for exhibitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Mediatech Africa organizes a biennial B2B trade expo connecting manufacturers, distributors, integrators, and decision-makers across professional AV, broadcast, media, and live event technology. The 2026 edition runs 30 June to 2 July at Kyalami Grand Prix Circuit in Johannesburg, representing over 500 global brands across technology sectors including AV Integration, Unified Communications, Broadcast & Streaming, Pro Audio, Lighting, Display Solutions, and Content Creation. Supporting offerings include a proprietary Show App with matchmaking functionality and a visitor registration system.

Product overview

Mediatech Africa operates as a biennial trade expo (core product) with supporting digital services. The main offering is the Mediatech Africa Expo, Africa's largest technology showcase for AV Integration, Unified Communications, Broadcast & Streaming, Film, Studio & Production, Pro Audio, Lighting, Staging, and Display Solutions, scheduled for 30 June – 2 July 2026 at Kyalami Grand Prix Circuit in Johannesburg. The event is complemented by the Mediatech Show App (available on web, Android, and iOS) which provides floorplans, exhibitor lists, event schedules, and matchmaking functionality. Additional modules include visitor registration with promo code support and press accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediatech Africa 2026 Expo Africa's largest biennial trade expo for professional AV, broadcast, media, and live event technology. The event connects manufacturers, integrators, creatives, and decision-makers to discover new technology and conduct business, covering AV Integration, Unified Communications, Broadcast & Streaming, Film, Studio & Production, Pro Audio, Lighting, Staging, and Display Solutions.
• Mediatech Show App Digital companion application for Mediatech Africa 2026 providing floorplans, exhibitor lists, event schedules, and a matchmaking system for setting up meetings with exhibitors and visitors. Available on iOS, Android, and web platforms.
• Visitor Registration System Online registration system for expo visitors and press, supporting free visitor passes distributed via promo codes (MTA026, BARCO, MAXHUB, RODE, PLUS1, KILOVIEW, TAYLORLEDS, AVID) from sector sponsors and media partners.
• Press Accreditation Press accreditation program for authorized media attending the Mediatech Africa expo, with applications processed via Google Forms.

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• Pro AVL MEAcoreGTM or Marketing PartnerGlobally acknowledged authoritative voice of the Middle East and Africa AV industry. Published bimonthly in print and digital formats with audited database of industry professionals. Weekly e-newsletters, videos, social media, and website provide daily coverage of breaking stories. Key media partner for Mediatech Africa.
• InavatecoreGTM or Marketing PartnerOnly publication dedicated to Pro AV integration market across EMEA, with editions in APAC and India. Published monthly in print and digital formats, serving as integrators' trusted source for independent features and real-world project case studies. Provides complimentary subscriptions via Register4inavate.com.
• MONDO-DRcoreGTM or Marketing PartnerInternational publication for technology in entertainment, established 1990. Covers impressive installations worldwide including theatres, nightclubs, theme parks, and houses of worship. Targeted at venues, distributors, dealers, installers, and system integrators with unrivalled in-depth editorial.
• TPi (Total Production International)coreGTM or Marketing PartnerLeading publication for the live touring industry since 1998. Definitive authority on live events production with on-site interviews and in-depth R&D discussions. TPi magazine pulls back the curtain on the technology powering live events.
• TPiMEAcoreGTM or Marketing PartnerSister publication to TPi, dedicated to Middle East and Africa regions via bimonthly print publication, website, and regular newsletter. Reports on entertainment technology and live production community in the Middle East and Africa.
• Tsogo Sun (Montecasino)minorOthersPartnered with Tsogo Sun to offer discounted accommodation at Piazza and Pivot hotels at Montecasino. Located in Fourways, approximately 17km from venue, with range of restaurants and entertainment options.
• South African AirwaysminorOthersPartnered with SAA to offer discounted flights to and from Johannesburg for visitors and exhibitors. Rates apply to multiple African destinations, Mauritius, São Paulo, and Perth.
• Secure ExpressminorOthersPreferred e-hailing service offering professional, security-focused transport with trained drivers and live trip monitoring. Mediatech clients receive discounted rates using code MEDIATECH2026, valid until July 31, 2026.
• HELUKABELflagshipGTM or Marketing PartnerOfficial sponsor of the AV Integration Technology Sector. Supplies cabling and connectivity systems for modern AV environments including data, fibre, signal cables for AV-over-IP, audio, DMX lighting cables, power and hybrid cables, and custom cable assemblies.
• KiloviewflagshipGTM or Marketing PartnerOfficial sponsor of the Broadcast, Streaming & Content Delivery technology sector. Develops AV-over-IP technologies for professional IP video workflows including encoding, decoding, transmission, monitoring, recording, and distribution. Widely recognised within NDI ecosystem. Represented by Applix Distributors.
• BarcoflagshipGTM or Marketing PartnerOfficial sponsor of the Unified Communications sector. Global technology company specialising in visualisation, networking, and collaboration solutions. Leading product is ClickShare, wireless meeting room system. Represented with Peripheral Vision at stand C12 in Hall 2.
• AvidflagshipGTM or Marketing PartnerOfficial sponsor of the Broadcast & Streaming Technology Sector. Develops professional tools for video and audio production, post-production, and media workflows. Represented by Rocket Science Media Solutions, authorised distributor for East and Southern Africa.
• MAXHUBflagshipGTM or Marketing PartnerOfficial sponsor of the Unified Communications Technology Sector. Global leader in unified communications and collaboration technology. Presents interactive flat panels, all-in-one video conferencing systems, and integrated AV technologies. Represented in partnership with Peripheral Vision in Hall 2.
• TaylorledsflagshipGTM or Marketing PartnerOfficial sponsor of the Commercial Screens & Display Technology Sector. Supplies wide range of LED display solutions including fine pitch indoor displays, outdoor commercial LED, high-resolution COB technology, transparent LED display technology. Distributed in Sub-Saharan Africa by Peripheral Vision.
• RØDEflagshipGTM or Marketing PartnerOfficial sponsor of the Content Creation Technology Sector. Global leader in creator technology, designing audio and video solutions for modern content production. Designed and engineered in Australia, trusted worldwide. Represents growing creator economy in South Africa.
• Plus AudioflagshipGTM or Marketing PartnerOfficial sponsor of the Live Pro Audio technology sector. Introduced by Stage Audio Works in 2021, offering professional loudspeaker systems for live sound and installed environments. Covers line arrays, point source systems, subwoofers, amplification, and monitoring. Installed in houses of worship and used for festivals.
• Stage Audio WorksflagshipChannel Partner/ Reseller/ DistributorPro audio distributor and sponsor of Live Pro Audio sector with Plus Audio brand. Long-time supporter of Mediatech Africa since early years, playing key role in show's growth and relevance to African market.
• Peripheral VisionflagshipChannel Partner/ Reseller/ DistributorSouth African distributor of Taylorleds and MAXHUB. CEO Wynand Langenhoven represents both brands at Mediatech Africa. Key exhibitor bringing high-performance display technology and unified communications solutions.
• Rocket Science Media SolutionsflagshipChannel Partner/ Reseller/ DistributorAuthorised distributor of Avid in East and Southern Africa. Provides certified expertise, system design, implementation, and long-term technical support for Avid professional media solutions.
• Applix DistributorscoreChannel Partner/ Reseller/ DistributorDistributor of Kiloview AV-over-IP products for broadcast, education, corporate, and healthcare applications. Exhibiting at Mediatech Africa 2026.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• GITEX Africa: GITEX Africa, held in Morocco, is a broad technology and startup trade show with a pan-African mandate. While broader than Mediatech's Pro AV/broadcast focus, it competes for African tech buyer attention, sponsor mindshare, and government engagement across the same geography Mediatech serves.
• Integrate Expo (Australia): Integrate is Australia's leading AV and integration trade show, held in Sydney. It targets a similar Pro AV, unified communications, and broadcast buyer profile as Mediatech Africa but serves a different geography, making it a strong regional/market-format comparable rather than a direct competitor.
• Showtech (Middle East): Showtech is a Dubai-based trade event focused on event technology, AV, and entertainment production in the Middle East. It targets a similar live event, broadcast, and entertainment technology buyer base to Mediatech Africa, serving an adjacent (MEA) but distinct geography.

Direct peers

• IBC (International Broadcasting Convention): IBC is Europe's leading annual trade show for broadcast, streaming, and media technology, held in Amsterdam. It directly overlaps with Mediatech Africa's Broadcast & Streaming, Film/Studio/Production, and content creation technology sectors, sharing exhibitors like Avid, Blackmagic Design, and Kiloview.
• InfoComm (AVIXA): InfoComm is AVIXA's flagship annual trade show for the Pro AV industry in North America, held in Las Vegas or Orlando. It directly mirrors Mediatech Africa's focus on AV integration, unified communications, and display technology, with overlapping exhibitor brands (Shure, Sennheiser, Barco, Crestron) and similar end-user buyer profiles.
• LDI (Live Design International): LDI is the leading North American trade show for live event design and technology, covering lighting, audio, video, staging, and rigging. It closely mirrors Mediatech Africa's live event and entertainment technology vertical, with shared exhibitors in pro audio, lighting, and staging.
• NAMM Show: NAMM is the global trade association and show for the music, pro audio, and sound technology industry, held annually in Anaheim, California. Mediatech's Electronic Music, Recording & DJ and Pro Audio sectors overlap with NAMM's buyer base, with shared brands like RØDE, Sennheiser, and JBL.
• CABSAT: CABSAT is the leading Middle East and Africa trade show for broadcast, content creation, and satellite communications, held annually in Dubai. It is the most direct regional comparable to Mediatech Africa given the overlapping MEA media, broadcast, and content delivery buyer base served by both events.
• Integrated Systems Europe (ISE): ISE, owned by AVIXA and CEDIA, is the world's largest trade show for professional AV and systems integration, held annually in Barcelona. It is the most direct comparable to Mediatech Africa in terms of attendee profile, exhibitor mix, and product categories served, with both events targeting the Pro AV, broadcast, and unified communications buyer base.
• Prolight + Sound: Prolight + Sound, organized by Messe Frankfurt in Frankfurt, is Europe's leading trade fair for live event, pro audio, lighting, and staging technology. It is highly comparable to Mediatech Africa's Live Pro Audio, Lighting, Staging, and Entertainment & Performance sectors, with shared exhibitors like d&b audiotechnik, L-Acoustics, and Martin Lighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediatechafrica
• YouTubeyoutube.com/@MediatechAfricaExpo
• Facebookfacebook.com/mediatechafrica
• LinkedInlinkedin.com/company/mediatech-africa
• Instagraminstagram.com/mediatechafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatech Africa